The Age Of Persuasion
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The Age Of Persuasion
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Author : Terry Edward O'Reilly
language : en
Publisher: Random House of Canada Limited
Release Date : 2009
The Age Of Persuasion written by Terry Edward O'Reilly and has been published by Random House of Canada Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.
Terry O'Reilly and Mike Tennant, the ad men behind 'The Age of Persuasion', the popular radio show broadcast on the Canadian Broadcasting Corporation and Sirius Radio have made it their mission to share the back-room story of modern marketing, entertaining asides and all.
The Age Of Persuasion
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Author : Terry O'Reilly
language : en
Publisher: Catapult
Release Date : 2011-05-01
The Age Of Persuasion written by Terry O'Reilly and has been published by Catapult this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-05-01 with Business & Economics categories.
Stop to consider the culture of the 21st century: Each morning, you might hear a half–dozen ads on the radio before your feet touch the floor. Staggering out of bed, you'll pass brand logos on your clothing and in your bathroom. By the end of the day, hundreds — perhaps thousands — of marketing messages have targeted you. And yet so little is understood about how marketing affects our lives, our society, and our world. Enter Terry O'Reilly and Mike Tennant, the ad men behind The Age of Persuasion, the popular radio show broadcast on the Canadian Broadcasting Corporation and Sirius Radio. They have made it their mission to share the back–room story of modern marketing, entertaining asides and all. "Think of advertisers as millions of ants in a colony, each working hard and each with its own objective. Except that in this colony, every single ant is competing against the others. That's the ad business. Almost every ad you see, hear, and otherwise experience is competing for a piece of your imagination. And like any cross–section of humanity, the vast, worldwide advertising community is diverse: composed of geniuses and idiots, saints and buffoons, and everything in between." From the early players to the Mad Men of the 1960s and beyond, O'Reilly and Tennant offer insights into a rapidly evolving industry. Smart and funny, The Age of Persuasion provides an entertaining — and eye–opening — look at a world driven by marketing.
Age Of Propaganda
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Author : Anthony R. Pratkanis
language : en
Publisher: Macmillan
Release Date : 2001-03-14
Age Of Propaganda written by Anthony R. Pratkanis and has been published by Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-03-14 with Political Science categories.
Examines the patterns, motives, and effects of mass persuasion, discussing the history of propaganda, how the message of propaganda is delivered, and counteracting the tactics of mass persuasion.
Persuasion In The Media Age
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Author : Timothy Borchers
language : en
Publisher: Waveland Press
Release Date : 2021-09-14
Persuasion In The Media Age written by Timothy Borchers and has been published by Waveland Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-14 with Language Arts & Disciplines categories.
Persuasion in the Media Age addresses the impact of electronic media on the practice of persuasion and reviews constantly evolving digital strategies. Today’s world demands a new perspective on persuasion—one that is grounded in the assumption that human consciousness and culture have been forever altered by communication technology. The fourth edition provides timely examples of persuasion in political campaigns, social movements, marketing, and interpersonal relationships—and the role of social media and media technologies in all of the contexts. From advertisers to politicians to influencers to friends, persuaders use increasingly sophisticated strategies to sway behavior. Borchers skillfully weaves theory, research, and engaging examples to help readers understand the practice of social influence—and to apply critical-thinking skills to the persuasion they encounter daily. The text takes an interdisciplinary approach to provide the latest thinking on persuasion while also drawing on a broad theoretical base for foundational concepts, such as attitudes, rhetoric, and human motivation. Throughout, Borchers emphasizes audience, storytelling, visual images, and ethics. This comprehensive, insightful, and accessible overview of persuasive communication teaches readers how to be skilled creators of persuasive messages—as well as critical consumers.
The Rules Of Persuasion
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Author : Amity Hope
language : en
Publisher: Entangled: Crush
Release Date : 2017-08-14
The Rules Of Persuasion written by Amity Hope and has been published by Entangled: Crush this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-14 with Young Adult Fiction categories.
1)Take things slow (her rule) 2)Make it believable (his rule) After tragedy hit her family, Meg Matthews officially crossed the line from “good girl” to “bad girl.” Motorcycle? Check. Graffiti? Check. The only thing Meg hadn’t planned on was blackmail. Too bad now a certain infuriating boy holds Meg’s future in his hands... When Luke Prescott—star pitcher and town golden boy—catches Meg vandalizing the school, she’s given two choices: face the consequences or enter into a fake relationship with him to get his parents and his ex off his back. But as Meg and Luke grow closer, they both realize they’ve been keeping secrets from each other. Their fake relationship might be doomed from the start—if they can’t learn to open up to the one person they never thought they’d trust. Disclaimer: This Entangled Teen Crush book contains late-night graffiti sessions, flirty baseball lessons, and a never-ending list of relationship rules just made to be broken.
The Necessary Art Of Persuasion
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Author : Jay A. Conger
language : en
Publisher: Harvard Business Review Press
Release Date : 2008-09-08
The Necessary Art Of Persuasion written by Jay A. Conger and has been published by Harvard Business Review Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-09-08 with Business & Economics categories.
In an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues and employees and negotiating shared solutions to solving problems and achieving goals. In The Necessary Art of Persuasion, Jay Conger describes four essential components of persuasion and explains how to master them, providing the information you need to fulfill your managerial mandate: getting work done through others.
Advertising In The Age Of Persuasion
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Author : D. Spring
language : en
Publisher: Springer
Release Date : 2011-11-07
Advertising In The Age Of Persuasion written by D. Spring and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-11-07 with History categories.
Advertising in the Age of Persuasion documents and analyzes the implementation of the American strategy of consumerism during the 1940s and 1950s, and its ongoing ramifications. Beginning with World War II, and girded by the Cold War, American advertisers, brand name corporations, and representatives of the federal government institutionalized a system of consumer capitalism which they called free enterprise. In their system, government and business worked together to create consumer republics, democracies based on the mass consumption of brand name goods using advertising across all major media to sell products and distribute information. Many of the free enterprise evangelists believed it represented the fulfillment of America's god-ordained mission. They envisioned an American lead global consumer order supported by advertising based media where the brand took precedence over the corporation that owned it; and advertising, propaganda and public relations were considered the same thing. To support this system, they created a network and process for disseminating persuasive information that survives into the 21st Century.
Sonic Persuasion
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Author : Greg Goodale
language : en
Publisher: University of Illinois Press
Release Date : 2011-04-01
Sonic Persuasion written by Greg Goodale and has been published by University of Illinois Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-04-01 with Language Arts & Disciplines categories.
Sonic Persuasion: Reading Sound in the Recorded Age critically analyzes a range of sounds on vocal and musical recordings, on the radio, in film, and in cartoons to show how sounds are used to persuade in subtle ways. Greg Goodale explains how and to what effect sounds can be "read" like an aural text, demonstrating this method by examining important audio cues such as dialect, pausing, and accent in presidential recordings at the turn of the twentieth century. Goodale also shows how clocks, locomotives, and machinery are utilized in film and literature to represent frustration and anxiety about modernity, and how race and other forms of identity came to be represented by sound during the interwar period. In highlighting common sounds of industry and war in popular media, Sonic Persuasion also demonstrates how programming producers and governmental agencies employed sound to evoke a sense of fear in listeners. Goodale provides important links to other senses, especially the visual, to give fuller meaning to interpretations of identity, culture, and history in sound.
This I Know
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Author : Terry O'Reilly
language : en
Publisher: Knopf Canada
Release Date : 2017-02-28
This I Know written by Terry O'Reilly and has been published by Knopf Canada this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-02-28 with Business & Economics categories.
Canada's most famous adman spills a career's worth of marketing secrets, so anyone can compete with the best in their business--whatever that business might be. Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask advertising veteran and CBC Radio host Terry O'Reilly one question more than any other: How does a little business compete with the big guys? After decades at the helm of an award-winning advertising production company, and over a decade exploring the art and science of marketing for CBC Radio, O'Reilly delivers all the answers they--and anyone with something to sell--ever wanted to know. Following his bestselling Age of Persuasion, O'Reilly collects a lifetime of marketing wisdom into an indispensable guide to competing for your customers' attention. From understanding what business you're really in and foregoing the extra mile in favour of the extra inch, to the benefits of counterintuitive thinking and knowing an opportunity when you see one, This I Know will help anyone understand the fundamentals of good marketing strategy and building the relationships that turn good marketing into great results, no matter how big or small your budget.
Age Of Propaganda
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Author : Anthony Pratkanis
language : en
Publisher: W.H. Freeman
Release Date : 2001-04
Age Of Propaganda written by Anthony Pratkanis and has been published by W.H. Freeman this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-04 with Persuasion (Psychology) categories.
Designed for courses in communications, political science, marketing, advertising and media, this second edition of the text contains chapters on thr role of surveys and opinion polls in a democracy, and how the impact may be limited.