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The Alphabet Effect


The Alphabet Effect
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The Alphabet Effect


The Alphabet Effect
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Author : Robert K. Logan
language : en
Publisher: William Morrow
Release Date : 1986

The Alphabet Effect written by Robert K. Logan and has been published by William Morrow this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986 with History categories.


The author's thesis is that Western civilization's thought patterns emerged because of its phonetic alphabet.



The Alphabet Versus The Goddess


The Alphabet Versus The Goddess
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Author : Leonard Shlain
language : en
Publisher: Penguin
Release Date : 1999-09-01

The Alphabet Versus The Goddess written by Leonard Shlain and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-09-01 with Social Science categories.


This groundbreaking book proposes that the rise of alphabetic literacy reconfigured the human brain and brought about profound changes in history, religion, and gender relations. Making remarkable connections across brain function, myth, and anthropology, Dr. Shlain shows why pre-literate cultures were principally informed by holistic, right-brain modes that venerated the Goddess, images, and feminine values. Writing drove cultures toward linear left-brain thinking and this shift upset the balance between men and women, initiating the decline of the feminine and ushering in patriarchal rule. Examining the cultures of the Israelites, Greeks, Christians, and Muslims, Shlain reinterprets ancient myths and parables in light of his theory. Provocative and inspiring, this book is a paradigm-shattering work that will transform your view of history and the mind.



The Alphabet Effect


The Alphabet Effect
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Author : Robert K. Logan
language : en
Publisher: Cresskill, N.J. : Hampton Press
Release Date : 2004

The Alphabet Effect written by Robert K. Logan and has been published by Cresskill, N.J. : Hampton Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with History categories.


This book is a study of this evolution of writing systems. It describes the role the phonetic alphabet has played in the development of Western civilization. Drawing a variety of conclusions about how societies advance, the author shows how the advent of mass communication and the use of computers affect how we communicate.



The Alphabet And The Brain


The Alphabet And The Brain
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Author : Derrick de Kerckhove
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-04-17

The Alphabet And The Brain written by Derrick de Kerckhove and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-17 with Psychology categories.


This book is a consequence of the suggestion that a major key to ward understanding cognition in any advanced culture is to be found in the relationships between processing orthographies, lan guage, and thought. In this book, the contributors attempt to take only the first step, namely to ascertain that there are reliable con stancies among the interactions between a given type of writing and specific brain processes. And, among the possible brain processes that could be investigated, only one apparently simple issue is being explored: namely, whether the lateralization of reading and writing to the right in fully phonemic alphabets is the result of formalized but essentially random occurrences, or whether some physiological determinants are at play. The original project was much more complicated. It began with Derrick de Kerckhove's attempt to establish a connection between the rise of the alphabetic culture in Athens and the development of a theatrical tradition in that city from around the end of the 6th century B. c. to the Roman conquest. The underlying assumption, first proposed in a conversation with Marshall McLuhan, was that the Greek alphabet was responsible for a fundamental change in the psychology of the Athenians and that the creation of the great tragedies of Greek theatre was a kind of cultural response to a con dition of deep psychological crisis.



The Alphabet Effect


The Alphabet Effect
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Author : Robert K. Logan
language : en
Publisher: St Martins Press
Release Date : 1987

The Alphabet Effect written by Robert K. Logan and has been published by St Martins Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with History categories.


Traces the development of the alphabet, compares Eastern and Western writing systems, and argues that the computer is reducing cultural differences



Significance Of The Alphabet


Significance Of The Alphabet
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Author : Charles V. Kraitsir
language : la
Publisher:
Release Date : 1846

Significance Of The Alphabet written by Charles V. Kraitsir and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1846 with Alphabet categories.




Understanding New Media


Understanding New Media
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Author : Robert K. Logan
language : en
Publisher: Peter Lang
Release Date : 2010

Understanding New Media written by Robert K. Logan and has been published by Peter Lang this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Biography & Autobiography categories.


Marshall McLuhan made many predictions in his seminal 1964 publication, Understanding Media: Extensions of Man. Among them were his predictions that the Internet would become a «Global Village», making us more interconnected than television; the closing of the gap between consumers and producers; the elimination of space and time as barriers to communication; and the melting of national borders. He is also famously remembered for coining the expression «the medium is the message». These predictions form the genesis of this new volume by Robert Logan, a friend and colleague who worked with McLuhan. In Understanding New Media Logan expertly updates Understanding Media to analyze the «new media» McLuhan foreshadowed and yet was never able to analyze or experience. The book is designed to reach a new generation of readers as well as appealing to scholars and students who are familiar with Understanding Media. Visit the companion website, understandingnewmedia.org, for the latest updates on this book.



Inventing The Alphabet


Inventing The Alphabet
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Author : Johanna Drucker
language : en
Publisher: University of Chicago Press
Release Date : 2022-08-08

Inventing The Alphabet written by Johanna Drucker and has been published by University of Chicago Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-08-08 with History categories.


The first comprehensive intellectual history of alphabet studies. Inventing the Alphabet provides the first account of two-and-a-half millennia of scholarship on the alphabet. Drawing on decades of research, Johanna Drucker dives into sometimes obscure and esoteric references, dispelling myths and identifying a pantheon of little-known scholars who contributed to our modern understandings of the alphabet, one of the most important inventions in human history. Beginning with Biblical tales and accounts from antiquity, Drucker traces the transmission of ancient Greek thinking about the alphabet’s origin and debates about how Moses learned to read. The book moves through the centuries, finishing with contemporary concepts of the letters in alpha-numeric code used for global communication systems. Along the way, we learn about magical and angelic alphabets, antique inscriptions on coins and artifacts, and the comparative tables of scripts that continue through the development of modern fields of archaeology and paleography. This is the first book to chronicle the story of the intellectual history through which the alphabet has been “invented” as an object of scholarship.



The Medium Is The Message


The Medium Is The Message
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Author : Marshall MacLuhan
language : en
Publisher:
Release Date : 2004

The Medium Is The Message written by Marshall MacLuhan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with categories.




How To Spell The Alphabet


How To Spell The Alphabet
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Author : Tauba Auerbach
language : en
Publisher:
Release Date : 2007

How To Spell The Alphabet written by Tauba Auerbach and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Art categories.


How arbitrary are the marks, analog and digital, used to express language, and where do they begin to muck it all up? This first book from Tauba Auerbach, Yes and Not Yes features over 20 new paintings and drawings that spring from those questions. They offer an excellent if roundabout answer: while letters are largely arbitrary, they are rich with abstract beauty and conceptual depth. In razor-sharp execution--which reveals her training as a sign painter--Auerbach's works on panel and paper update the abstract conceptual tradition, while retaining its intellectual rigor. Uppercase Insides and Numeral Insides recall Russian Suprematism, and, upon further contemplation, turn out to be just what their titles call them. Works based on signal flags and the Ugaritic Alphabet--an extinct language from Syria, 1300 B.C.--confirm that puzzlement is part of the desired effect here. Where direct exchange between sign and meaning is impossible, the beauty of the symbol comes to the fore.