The Ama Handbook Of Marketing For The Service Industries
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The Ama Handbook Of Marketing For The Service Industries
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Author : Carole A. Congram
language : en
Publisher: Amacom Books
Release Date : 1991
The Ama Handbook Of Marketing For The Service Industries written by Carole A. Congram and has been published by Amacom Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Business & Economics categories.
Ama Handbook For Managing Business To Business Marketing Communications
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Author : J. Nicholas DeBonis
language : en
Publisher: McGraw Hill Professional
Release Date : 1997-04-11
Ama Handbook For Managing Business To Business Marketing Communications written by J. Nicholas DeBonis and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-04-11 with Business & Economics categories.
That's what is special about this book: it provides the framework that will enable the marketing professional to get everyone in the organization to buy into integrated communications objectives and programs. Who is this book for? Marketing Practitioners: You'll get some new ideas and perspectives to plug into your current programs. "Nonmarketing" marketers: If you've recently been thrown into the "deep water" of marcom, just start reading. This book could be your life preserver.
Handbook Of Services Marketing And Management
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Author : Teresa Swartz
language : en
Publisher: SAGE
Release Date : 2000
Handbook Of Services Marketing And Management written by Teresa Swartz and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
This is a comprehensive, practical and theoretical guide to the latest thinking in the foundations of services. The authors present contributions from the world''s leading experts on services marketing and management.'
Service Industries Marketing
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Author : Mark Gabbott
language : en
Publisher: Routledge
Release Date : 2014-02-25
Service Industries Marketing written by Mark Gabbott and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-25 with Business & Economics categories.
This book covers a wide spectrum of topics, service contexts and methodologies and reflects the broad range of current services research. Its aim is to provide an eclectic overview of services marketing by including papers that demonstrate the breadth and depth of research in this area, and it reflects the international scope and the strength of the discipline as we enter the new millennium.
Service Industries Marketing
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Author : Mark Gabbott
language : en
Publisher: Routledge
Release Date : 2014-02-25
Service Industries Marketing written by Mark Gabbott and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-25 with Business & Economics categories.
This book covers a wide spectrum of topics, service contexts and methodologies and reflects the broad range of current services research. Its aim is to provide an eclectic overview of services marketing by including papers that demonstrate the breadth and depth of research in this area, and it reflects the international scope and the strength of the discipline as we enter the new millennium.
Marketing Of Services
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Author : William R. George
language : en
Publisher:
Release Date : 1981
Marketing Of Services written by William R. George and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981 with Marketing categories.
Ebook Services Marketing Integrating Customer Focus Across The Firm
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Author : Alan Wilson
language : en
Publisher: McGraw Hill
Release Date : 2016-01-16
Ebook Services Marketing Integrating Customer Focus Across The Firm written by Alan Wilson and has been published by McGraw Hill this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-16 with Business & Economics categories.
European economies are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. In its third European edition, Services Marketing: Integrating Customer Focus across the Firm provides full coverage of the foundations of services marketing, placing the distinctive gaps model at the center of this approach. Drawing on the most recent research and using up-to-date and topical examples, the book focuses on the development of customer relationships through quality service, out lining the core concepts and theories in services marketing today. New and updated material in this new edition include: · - New content on the role of digital marketing and social media has been added throughout to reflect the latest developments in this dynamic field · - Increased coverage of Service dominant logic regarding the creation of value and the understanding of customer relationships · - New examples and case studies added from global and innovative companies including AirBnB, IKEA, Disneyland, Scandinavia Airlines, and Skyscanner
Ama Complete Guide To Small Business Marketing
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Author : Kenneth Joseph Cook
language : en
Publisher: N T C Business Books
Release Date : 1993
Ama Complete Guide To Small Business Marketing written by Kenneth Joseph Cook and has been published by N T C Business Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Business & Economics categories.
Selecting target markets; Analyzing target markets; Rating target markets; Developing sales plan.
Services Marketing Text And Cases 2 E
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Author : Harsh V. Verma
language : en
Publisher: Pearson Education India
Release Date : 2011
Services Marketing Text And Cases 2 E written by Harsh V. Verma and has been published by Pearson Education India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Services industries categories.
The second edition of Services Marketing: Text and Cases takes a leap forward to develop a strategic perspective to the service marketing framework. This edition begins with an initiation into the field of services and then develops an appreciation of the service marketing system and includes five additional chapters. The focus is then directed at service strategy and the creation of sustainable differentiation. The book finally discusses the management of operational issues such as quality, demand matching, recovery and empowerment.
Six Sigma Implementation In Service Sector
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Author : Dr Sujaendra Swami P
language : en
Publisher: Archers & Elevators Publishing House
Release Date :
Six Sigma Implementation In Service Sector written by Dr Sujaendra Swami P and has been published by Archers & Elevators Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on with Antiques & Collectibles categories.