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The Ampscript Guide

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The Ampscript Guide

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Author : Adam Spriggs
language : en
Publisher:
Release Date : 2019-08-02

The Ampscript Guide written by Adam Spriggs and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-02 with categories.

AMPscript is a scripting language for Salesforce Marketing Cloud. You can use it to create highly sophisticated, personalized content through an extensive set of functions.The language follows a simple syntax and semantics. With an understanding of the fundamentals, you can quickly gain proficiency in AMPscript - no prior experience in scripting languages is needed.This book extends the existing Salesforce documentation to provide an authoritative reference manual on AMPscript. Whether you are inexperienced in writing scripts or are already highly proficient in AMPscript, this book will enable you to enjoy rapid development through clear explanations and extensive documentation on all AMPscript functions, including real-world supporting code samples for you to reuse.

The Ampscript Guide

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Author : Adam Spriggs
language : en
Publisher:
Release Date : 2018-03

The Ampscript Guide written by Adam Spriggs and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03 with categories.

Gene Expression Analysis

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Author : Nalini Raghavachari
language : en
Publisher: Springer Nature
Release Date : 2025-02-03

Gene Expression Analysis written by Nalini Raghavachari and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-03 with Science categories.

This second edition volume expands on the previous edition with updates on the latest methodologies in the transcriptomics field. The chapters in this book cover topics such as spatial omics, long-read sequencing technology, tissue microarrays, analysis of saliva and extracellular vesicles, machine learning and artificial intelligence-based approaches for analysis of singe cells transcriptome, and large sets of data on multi-omics including transcriptomics. Written in the highly successful Methods in Molecular Biology series format, chapters include introductions to their respective topics, lists of the necessary materials and reagents, step-by-step, readily reproducible laboratory protocols, and tips on troubleshooting and avoiding known pitfalls. Cutting-edge and practical, Gene Expression Analysis: Methods and Protocols, Second Edition is a valuable resource for advanced undergraduate and graduate students studying gene expression analysis, and scientists interested in learning more about this rapidly advancing field.

Introduction To Google Analytics

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Author : Todd Kelsey
language : en
Publisher: Apress
Release Date : 2017-06-19

Introduction To Google Analytics written by Todd Kelsey and has been published by Apress this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-19 with Business & Economics categories.

Develop your digital/online marketing skills and learn web analytics to understand the performance of websites and ad campaigns. Approaches covered will be immediately useful for business or nonprofit organizations. If you are completely new to Google Analytics and you want to learn the basics, this guide will introduce you to the content quickly. Web analytics is critical to online marketers as they seek to track return on investment and optimize their websites. Introduction to Google Analytics covers the basics of Google Analytics, starting with creating a blog, and monitoring the number of people who see the blog posts and where they come from. What You’ll Learn Understand basic techniques to generate traffic for a blog or website Review the performance of a website or campaign Set up a Shopify account to track ROI Create and maximize AdWords to track conversion Discover opportunities offered by Google, including the Google Individual Qualification Who This Book Is For Those who need to get up to speed on Google Analytics tools and techniques for business or personal use. This book is also suitable as a student reference.

Journey Builder Developer S Guide

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Author : Eliot Harper
language : en
Publisher:
Release Date : 2015-04-17

Journey Builder Developer S Guide written by Eliot Harper and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-17 with Internet marketing categories.

A guide for developers and integrators working with Salesforce Marketing Cloud. This book describes the core concepts, components, API methods and procedural steps required to build integrated customer journeys using Journey Builder.

Salesforce B2c Solution Architect S Handbook

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Author : Mike King
language : en
Publisher: Packt Publishing Ltd
Release Date : 2021-11-19

Salesforce B2c Solution Architect S Handbook written by Mike King and has been published by Packt Publishing Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-19 with Computers categories.

The ultimate handbook for new and seasoned Salesforce B2C Solution Architects who want to design seamless B2C solutions across the Salesforce Customer 360 ecosystem – including B2C Commerce, Service Cloud, and Marketing Cloud Key Features Give your customers a frictionless experience by creating a unified view of all their interactions Get your architectural design right the first time and avoid costly reworks Prepare for the B2C Solution Architect exam and Salesforce certification with practical scenarios following Salesforce best practices Book DescriptionThere’s a huge demand on the market for Salesforce professionals who can create a single view of the customer across the Salesforce Customer 360 platform and leverage data into actionable insights. With Salesforce B2C Solution Architect's Handbook, you’ll gain a deeper understanding of the integration options and products that help you deliver value for organizations. While this book will help you prepare for the B2C Solution Architect exam, its true value lies in setting you up for success afterwards. The first few chapters will help you develop a solid understanding of the capabilities of each component in the Customer 360 ecosystem, their data models, and governance. As you progress, you'll explore the role of a B2C solution architect in planning critical requirements and implementation sequences to avoid costly reworks and unnecessary delays. You’ll learn about the available options for integrating products with the Salesforce ecosystem and demonstrate best practices for data modeling across Salesforce products and beyond. Once you’ve mastered the core knowledge, you'll also learn about tools, techniques, and certification scenarios in preparation for the B2C Solution Architect exam. By the end of this book, you’ll have the skills to design scalable, secure, and future-proof solutions supporting critical business demands.What you will learn Explore key Customer 360 products and their integration options Choose the optimum integration architecture to unify data and experiences Architect a single view of the customer to support service, marketing, and commerce Plan for critical requirements, design decisions, and implementation sequences to avoid sub-optimal solutions Integrate Customer 360 solutions into a single-source-of-truth solution such as a master data model Support business needs that require functionality from more than one component by orchestrating data and user flows Who this book is for This book is for professionals in high-level job roles that heavily rely on Salesforce proficiency. It’s primarily written for B2C commerce architects, application architects, integration architects, as well as system architects, enterprise architects, Salesforce architects, and CTO teams looking to benefit from a deeper understanding of this platform. Before you get started, you’ll need a solid understanding of data integration, APIs, and connected systems, along with knowledge of the fundamentals of business-to-consumer (B2C) customer experiences.

Automating Salesforce Marketing Cloud

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Author : Greg Gifford
language : en
Publisher: Packt Publishing Ltd
Release Date : 2022-04-18

Automating Salesforce Marketing Cloud written by Greg Gifford and has been published by Packt Publishing Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-04-18 with Computers categories.

Make the most of Salesforce Marketing Cloud through automation and increase your productivity on the platform without adding any extra resources Key Features Increase your knowledge of automation theory and the applications of SFMC Explore automation with SFMC and its capabilities beyond general usage Understand the automation features and integrations of SFMC to use the platform from outside the user interface (UI) for maximum efficiency Book DescriptionSalesforce Marketing Cloud (SFMC) allows you to use multiple channels and tools to create a 1:1 marketing experience for your customers and subscribers. Through automation and helper tasks, you can greatly increase your productivity while also reducing the level of effort required in terms of volume and frequency. Automating Salesforce Marketing Cloud starts by discussing what automation is generally and then progresses to what automation is in SFMC. After that, you’ll focus on how to perform automation inside of SFMC all the way to fully running processes and capabilities from an external service. Later chapters explore the benefits and capabilities of automation and having an automation mindset both within and outside of SFMC. Equipped with this knowledge and example code, you'll be prepared to maximize your SFMC efficiency. By the end of this Salesforce book, you’ll have the skills you need to build automation both inside and outside of SFMC, along with the knowledge for using the platform optimally.What you will learn Understand automation to make the most of the SFMC platform Optimize ETL activities, data import integrations, data segmentations, email sends, and more Explore different ways to use scripting and API calls to increase Automation Studio efficiency Identify opportunities for automation with custom integrations and third-party solutions Optimize usage of SFMC by building on the core concepts of custom integrations and third-party tools Maximize utilization of employee skills and capabilities and reduce operational costs while increasing output Who this book is for This book is for Salesforce Marketing Cloud users who want to know how to make their day to day lives more efficient and get the most out of the tool by working smarter, not harder. A solid understanding of SFMC and basic knowledge of what automation is will help you get the most out of this book.

Thoroughbred Breeding

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Author : Matthew M. Binns
language : en
Publisher: J.A. Allen
Release Date : 2010

Thoroughbred Breeding written by Matthew M. Binns and has been published by J.A. Allen this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Thoroughbred horse categories.

There are still many unknowns in the breeding of Thoroughbreds, but the international research coalition known as the Equine Genome Project is facilitating many new exciting discoveries. Dr. Matthew Binns is a leader of the project, an enterprise set up to map the equine genome, and with racing historian and bloodstock authority Tony Morris has written this important book on the theory, practice, art and science of Thoroughbred breeding. This long-awaited book describes how man came to express pedigree and to develop theories about it, and how practical breeders behaved in the light of their understanding. IT explains why many theories--including some still widely granted credibility today--are fallacious, examines the very real progress in knowledge since the principles of genetics were discovered, and focuses on the exciting developments of the last few years, when eminent geneticists have applied their expertise to the subject of the Thoroughbred. It has been the authors' endeavor to present the information in a form that may be readily understood by anyone who shares a love of the Thoroughbred and a fascination with what makes him what he is. Packed with absorbing history and cutting-edge science, this is a fascinating and illuminating book.

Salesforce End To End Implementation Handbook

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Author : Kristian Margaryan Jørgensen
language : en
Publisher: Packt Publishing Ltd
Release Date : 2023-03-10

Salesforce End To End Implementation Handbook written by Kristian Margaryan Jørgensen and has been published by Packt Publishing Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-10 with Computers categories.

Packed with practical examples, case studies, and proven recommendations, this handbook helps you manage enterprise-grade Salesforce programs Key Features Explore the end-to-end Salesforce implementation lifecycle with templates and practical examples Discover common issues and strategies for mitigation and prevention Work with checklists to assess the state of your Salesforce implementation in each phase Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionWith ever-growing digital transformation programs involving Salesforce, there is a greater need for a comprehensive overview of the phases and activities specific to Salesforce implementations. This book will act as a detailed guide for your Salesforce implementation journey, including common issues and pitfalls to mitigate and prevent errors. The Salesforce End-to-End Implementation Handbook starts with the pre-development phase. Here you’ll understand how to define the vision and nature of your project, determine your change management strategy and delivery methodology, learn to build a business case for your project, get insights on engaging with Salesforce and implementation partners, and learn to establish a governance framework. As you progress, you’ll gain insights on the necessary activities, milestones, and common issues faced in Salesforce implementation, along with strategies to mitigate them. At the end of each section, you’ll find evaluation checklists to assess the state of your Salesforce implementation. By the end of this book, you’ll be well-equipped to set up Salesforce projects and programs effectively and deliver maximum ROI.What you will learn Discover the critical activities in Salesforce implementation Address common issues faced in implementing Salesforce Explore appropriate delivery methodology Understand the importance of a change management strategy Govern Salesforce implementation through all its phases Gain insights on key activities in the continuous improvement phase Leverage customer 360 for analytics, AI and automation Who this book is for This book is for Salesforce consultants, architects, project/program managers, delivery leaders for Salesforce implementation, or product owners- planning to implement Salesforce or already implementing Salesforce for their organizations. If you are switching to a role in Salesforce development, this book will act as a guide on what to expect on the job and how to ace it. Familiarity with basic business, CRM, and project management concepts is required.

The Automationist

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Author : Chandan Kamal Sharma
language : en
Publisher: Notion Press
Release Date : 2021-08-02

The Automationist written by Chandan Kamal Sharma and has been published by Notion Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-02 with Business & Economics categories.

The time has come when you can connect with your digital customers one-to-one, doesn’t matter wherever he or she is. No more guesswork, no more uncertainty and no more technological stress. With more than 47% companies already implementing some type of business automation, it has now become important that you develop an understanding of how business automation is transforming the world and getting them closer to their customers. Marketing Automation is a sub-set of business automation and has already penetrated deep into business systems. But a lot of entrepreneurs and businesses are getting it wrong. This book also has a marketing automation framework that will help you with: • Getting started with a Marketing Automation process for your business. • Choosing the best tool that is suitable for your business without wasting your time and money. • Learning the factors to consider before implementing Marketing Automation. • Understanding the overall structure of how the Marketing Automation providers are adopting the marketing technology stack to get higher ROI. • If you are seeking a career, finding the right path to take towards building a successful career. This book is based on years of practical experience and is filled with insights to create a system that works by simplifying the technology for you.

The Ampscript Guide

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