The Art Of Client Service

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The Art Of Client Service

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Author : Robert Solomon
language : en
Publisher: John Wiley & Sons
Release Date : 2016-04-04

The Art Of Client Service written by Robert Solomon and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-04 with Business & Economics categories.

A practical guide for providing exceptional client service Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, claiming there are definable, actionable methods to the role, and provide guidance designed to achieve more effective work. Written by one of the industry's most knowledgeable client services executives, the book begins with a definition, then follows a path from an initial new business win to beginning, building, losing, then regaining trust with clients. It is a powerful source of counsel for those new to the business, for industry veterans who want to refresh or validate what they know, and for anyone in the middle of the journey to get better at what they do.

Exceptional Service Exceptional Profit

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Author : Leonardo Inghilleri
language : en
Publisher: AMACOM
Release Date : 2010-04-14

Exceptional Service Exceptional Profit written by Leonardo Inghilleri and has been published by AMACOM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-04-14 with Business & Economics categories.

What if you could protect your business against competitive inroads, once and for all? Customer service experts Leonardo Inghilleri and Micah Solomon's anticipatory customer service approach was first developed at The Ritz-Carlton as well as at Solomon's company Oasis, and has since proven itself in countless companies around the globe--from luxury giant BVLGARI to value-sensitive auto parts leader Carquest and everywhere in between. Their experience shows that the most powerful growth engine in a tight market--and best protection from competitive inroads--is to put everything you can into cultivating true customer loyalty. Exceptional Service, Exceptional Profit takes the techniques that minted money for these brands and reveals how you can apply them to your own business to provide the kind of exceptional service that nearly guarantees loyalty. Soon, you'll be reaping the benefits of loyal customers who are: less sensitive to price competition, more forgiving of small glitches, and, ultimately, who are "walking billboards" happily promoting your brand. Filled with detailed, behind-the-scenes examples, Exceptional Service, Exceptional Profit unlocks a new level of customer relationship that leaves your competitors in the dust, your customers coming back day after day, and your bottom line looking better than it ever has before.

Three Voices Of Art Therapy Psychology Revivals

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Author : Tessa Dalley
language : en
Publisher: Routledge
Release Date : 2013-11-26

Three Voices Of Art Therapy Psychology Revivals written by Tessa Dalley and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-26 with Psychology categories.

The image, the client and the therapist are three essential aspects of the art therapy relationship; each has a separate ‘voice’. In this book, originally published in 1993, the three voices come alive as the client, Kim, and the therapist, Gabrielle, tell the story of his path from suicidal despair to health and creativity through a series of extraordinary images. The images, chosen to represent the stages of Kim’s therapeutic experience, speak for themselves and convey their importance as a powerful catalyst for change. An outer voice, that of Tessa Dalley, provides a theoretical commentary on the process as it occurs, adding to the understanding of what is happening in the therapeutic encounter. This fully rounded account of clinical practice in art therapy offers a rare insight into common issues and dilemmas which will make the book of interest to both professional and non-professional readers alike.

Dear Client

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Author : Bonnie Siegler
language : en
Publisher: Hachette UK
Release Date : 2018-02-20

Dear Client written by Bonnie Siegler and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-20 with Business & Economics categories.

In a world where every business, brand, product, and service needs a strong visual identity, it’s critical for clients and creative professionals to work together. And the key to success, as with any relationship, is communication. In Dear Client, award-winning graphic designer Bonnie Siegler offers an invaluable step-by-step guide to how to talk so creatives will listen, and how to listen when creatives talk. Written as a series of honest, friendly lessons—“Know What You Like,” “Decide Who Will Decide,” “Focus Groups Suck,” “Don’t Say ‘Make It Yellow,’ Say ‘Make It Sunny,’” “Serve Lunch During Lunchtime Meetings”—it shows exactly how to deal with the subjectivity, emotional pitfalls, and occasional chaos of a creative partnership. Here’s how to articulate your visual goals and set a clear, consistent direction. How to give feedback that works and avoid words that inhibit creative thinking. How to be open to something you didn’t imagine. And most of all, how to have fun, save money, and get the results you want.

The Art Of Client Service Revised And Updated Edition

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Author : Robert Solomon
language : en
Publisher: Kaplan Publishing
Release Date : 2008-01-01

The Art Of Client Service Revised And Updated Edition written by Robert Solomon and has been published by Kaplan Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-01-01 with Business & Economics categories.

If you work with clients in any industry, The Art of Client Service is for you. If you work in an advertising or marketing agency, then this book is indispensable. Distilling decades of experience, advertising executive Robert Solomon has compiled the definitive resource for advertising and marketing account executives: a fast-reading, pocket-size, actionable checklist of 58 essential ideas to help client service professionals improve their account management strategy and skills. Now fully updated and revised, The Art of Client Service is geared to the entire account team -- copy writers, art directors, and planners, researchers, media executives, support staff -- anyone who works with clients. With brevity, levity, and clarity, Solomon recounts both successes and failures, and uses them to formulate fast-reading, actionable tips, including: Know when to look it up; know when to make it up. (#7) What happens when I screw up? (#51) Respect what it takes to do great creative. (#19) In a high-tech world, be low-tech (#46) Be brief, be bright, be gone. (#31) How to write a letter of proposal (#44) The Zen of PowerPoint. (#45) You'll also find new chapters on technology in advertising, the changing role of client service in an increasingly high-tech era, and an updated bibliography of essential reading.

Strategic Customer Service

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Author : John A. Goodman
language : en
Publisher: AMACOM/American Management Association
Release Date : 2009

Strategic Customer Service written by John A. Goodman and has been published by AMACOM/American Management Association this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.

The success of any organization depends on high-quality customer service. But for companies that strategically align customer service with their overall corporate strategy, it can transcend typical good business to become a profitable word-of-mouth machine that will transform the bottom line. The Author draws on over thirty years of research for companies such as 3M, American Express, Chik-Fil-A, USAA, Coca-Cola, FedEx, GE, Cisco Systems, Neiman Marcus, and Toyota. Filled with proven strategies and eye-opening case studies, this book challenges many aspects of conventional wisdom using hard data and reveals how any organization can earn more loyalty, win more customers...and improve their financial bottom line.

Uplifting Service

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Author : Ron Kaufman
language : en
Publisher:
Release Date : 2012

Uplifting Service written by Ron Kaufman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.

Kaufman takes you on a journey into the new world of service. Learn how the world's leading companies have changed the game, and how you can successfully follow this path to an uplifting service transformation.

Clients For Life

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Author : Jagdish Sheth
language : en
Publisher:
Release Date : 2002-03-12

Clients For Life written by Jagdish Sheth and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-03-12 with Business & Economics categories.

Finally, the book that all professionals frustrated with fleeting client loyalty and relentless price pressure have waited for—the first in-depth, guide to developing lasting client relationships. Millions of people in this country earn their livings by serving clients, and their numbers are growing every day. Unfortunately, far too few develop the skills and strategies needed to rise to the top in a world where clients have almost unlimited access to information and expertise. Clients for Life sets forth a comprehensive framework for how professionals in all fields can develop breakthrough relationships with their clients and enjoy enduring client loyalty. Supported by more than 100 case studies and wisdom gleaned from interviews with dozens of leading CEOs and prominent business advisors, Clients for Life identifies what clients really want and lays out the core qualities that distinguish the client advisor—an irreplaceable resource—from the expert for hire, a tradable commodity. Readers will learn, for example, to develop selfless independence, which tempers complete emotional, intellectual, and financial independence with a powerful commitment to client needs; to become deep generalists and overcome the narrow perspective caused by specialization; to systematically build lifelong trust; and to cultivate the power of synthesis—big-picture thinking—that is so highly valued by clients. Portraits of history's most famously successful advisors, including Machiavelli, Sir Thomas More, and J. P. Morgan, underscore these timeless qualities that modern professionals need to develop to excel in today's competitive environment.

What Clients Really Want And The S T That Drives Them Crazy The Essential Insider S Guide For Advertising Agencies On How Account Management Can C

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Author : Chantell Glenville
language : en
Publisher: Lifestyles Press
Release Date : 2016-05-03

What Clients Really Want And The S T That Drives Them Crazy The Essential Insider S Guide For Advertising Agencies On How Account Management Can C written by Chantell Glenville and has been published by Lifestyles Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-03 with Business & Economics categories.

What Clients Really Want (And The S**t That Drives Them Crazy) is the essential insider's guide for advertising agencies on how account management can create great client/agency relationships. The first book on client/agency relationships to be written an ex-client, this book gives a true insider's guide as to how account management can stop client/agency relationships from breaking down and take those relationships from good to great. In this step-by-step guide you will discover: What simple actions you can take today to generate great relationships with your clients. How to gain a deeper understanding of the pressures your clients face and why this is so important. Practical day-to-day advice on how to master positive relationship building behaviours. The strong re-occurring themes that cause client relationships to fall apart and how you can avoid them by applying; oThe 9 essential behaviours to prevent damage to the client/agency relationship. oThe 5 essential behaviours to take your client/agency relationships from good to great. "This will be gold dust for client-servicing professionals... it's a great reminder of what you need to do to build a brilliant relationship with your clients and how to be a true partner. It's so important that you get to know them and care for their business and this book shows you what you need to do." Rick Kumar, Owner & Director, Moda Consult (Specialist Recruitment for Creative Agencies)"

The Great Client Partner

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Author : Jared Belsky
language : en
Publisher: Mahopac Publishing
Release Date : 2019-02-14

The Great Client Partner written by Jared Belsky and has been published by Mahopac Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-14 with categories.

There's no such thing as a "natural leader." Great leaders have a set of abilities essential to working with and inspiring others, including trust building, persuasion, time management, principled negotiating, and active listening. All of these soft skills can be learned-and Jared Belsky, one of the country's leading digital marketing CEOs, can show you how.The Great Client Partner is your guide to honing your soft skills to complement your technical expertise, making you ready to lead large teams, innovate, and build trust with your clients and internal and external stakeholders. When you master this rare combination of hard and soft skills, there's no limit to how far your career can go. This book is your key to successful client relationships and incredible upward career mobility.