The Art Of M A R K E T I N G Tm
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The Art Of M A R K E T I N G Tm
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Author : Paolo Massimilla
language : en
Publisher:
Release Date : 2021-02-14
The Art Of M A R K E T I N G Tm written by Paolo Massimilla and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-14 with categories.
What's the secret to boosting your sales? Mastering THE ART of M.A.R.K.E.T.I.N.G.ᵀᴹ . It's also the secret to moving your organization from the current status quo to becoming a radical success. The awarded marketing expert, Paolo Massimilla, offers this easy-to-read book with fresh insights to help you take correct actions and embrace the right attitude to accelerate the success of your business. In this easy-to-read book, he shows you how to create value for your costumers through the understanding of their behaviors. This is a book for non-marketers and marketers alike, to help build the kind of mindset shift required to be successful in this dynamic and ever-changing sales environment. It doesn't matter if you are a freelance professional, the owner of a small or medium enterprise, or just someone who is passionate about marketing, developing the mindset of a marketer will give you a competitive advantage. If you are stuck trying to get through the next project or are chasing the next level of your business to make it profitable, or maybe even struggling to survive, this book offers a new approach to a more powerful and effective way to run your business. Mastering THE ART of M.A.R.K.E.T.I.N.G.ᵀᴹ requires that you are aware of customer and consumer behavior, so you can create the correct atmosphere and put in place the process that will align your brand with promising expectations. The acronym, M.A.R.K.E.T.I.N.G.ᵀᴹ is the framework presented by Paolo's valuable insights to equip you to make positive difference in your business and sell more effectively. In his book: you first learn to understand the MOTIVATION behind your customers' behaviors. You can then reshape their ATTITUDES and BELIEFS in order to influence their decisions. In order to be successful, you need to RADICALLY RETHINK your current strategies. You master KNOWLEDGE CREATION and leverage your EMOTIONAL CONNECTION with the customers. You embrace and advance powerful research and communication tools TECHNOLOGY has afforded us in this digital revolution. You build long-lasting relationships with customers and offer them immeasurable INTRINSIC VALUE with your brands. You get right into the minds of consumers by taking the NEUROPSYCHOLOGY super-highway. And you cultivate a holistic attitude to marketing by adopting the GESTALT APPROACH to interpret perceptions and find alignment in your multi-dimensional mind frame. Paolo truly believes that mastering THE ART of M.A.R.K.E.T.I.N.G.ᵀᴹ is the key to making a positive difference in our world, where ethics and honesty will help you develop and sustain profitable growth, and create meaningful connections with People.
The Basic Arts Of Marketing
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Author : Willsmer
language : en
Publisher: Arrow
Release Date : 1988-11-01
The Basic Arts Of Marketing written by Willsmer and has been published by Arrow this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988-11-01 with Marketing categories.
Art Of Marketing
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Author : Ceo Speak
language : en
Publisher:
Release Date : 2006-11
Art Of Marketing written by Ceo Speak and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-11 with categories.
Top Marketers Reveal the Secrets of Successful Marketing. Packed in this uniquely innovative book is the expertise and experience of top marketing leaders from around the world. These successful and visionary marketers from GE, Coke, FedEx, Yahoo!, American Express, Universe, reveal the secrets of the art of marketing, getting the best marketing for the buck, the impact of the Internet and technology, etc.: How to create ties with consumers - and then stay connected with them. What is a brand - and how to build one. How to build a powerful marketing engine and the most important elements of marketing. Favourite marketing tools, including the evolving online interactive programs, data-based marketing, etc. How to create a great marketing team. What constitutes a successful marketing campaign - and how to measure its success. How to become a marketing leader. The Internet and one-on-one marketing. Golden rules of marketing. The future of marketing.
The Art Of Seo
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Author : Eric Enge
language : en
Publisher: "O'Reilly Media, Inc."
Release Date : 2023-08-30
The Art Of Seo written by Eric Enge and has been published by "O'Reilly Media, Inc." this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-08-30 with Business & Economics categories.
Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this fourth edition prepares digital marketers for 2023 and beyond with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape, including how generative AI can be used to support SEO and SEO-related tasks. Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements. Learn about the various intricacies and complexities of internet search Explore the underlying theory and inner workings of search engines and their algorithms Understand the interplay between social media engagement and other factors Discover tools to track results and measure success Examine the effects of key Google algorithm updates Consider opportunities for visibility in mobile, local, vertical, social, and voice search Build a competent SEO team with defined roles Identify what opportunities exist for using generative AI as part of an SEO program Gain insights into the future of search and internet discoverability
Enterprise Marketing Management
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Author : Dave Sutton
language : en
Publisher: John Wiley & Sons
Release Date : 2006-07-21
Enterprise Marketing Management written by Dave Sutton and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-07-21 with Business & Economics categories.
A groundbreaking paradigm that takes a scientific approach to marketing practice Top executives at the renowned Zyman Marketing Group introduce a revolutionary new method for marketing managers—Enterprise Marketing Management (EMM). EMM systematically links marketing to all the essential functions within an organization, realigning the enterprise to put marketing efforts and customer service at its core. With an introduction by marketing guru Sergio Zyman, Enterprise Marketing Management covers topics such as brand architecture, investment measurement, and how to engineer creativity. EMM, adopted by many Z-Marketing clients, is a proven strategy for transforming organizations and achieving bottom-line results. Dave Sutton (Atlanta, GA) is President/CEO of Zyman Marketing Group. He has more than eighteen years of experience in management and technology consulting. He is a frequent speaker on brand strategy, marketing strategy, and e-business strategy, and serves as President of the Strategic Leadership Forum. He is regularly quoted in Fortune, Forbes, eCompany Now, Upside, and the Chicago Tribune. Tom Klein (Atlanta, GA) is Vice President of Zyman Marketing Group. He has fifteen years of experience in strategy, information technology, and brand marketing.
Sun Tzu Marketing Strategy Tm
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Author : Sun Tzu
language : en
Publisher:
Release Date : 2020-06-28
Sun Tzu Marketing Strategy Tm written by Sun Tzu and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-28 with categories.
Sun Tzu Marketing Strategy(tm) gives you a set of Sun Tzu strategy rules you can use to effectively plan out and strategize your marketing campaign. You plan and strategize your marketing campaign by first knowing how to develop a strategic plan and establish a strategic position for your offer. Then you craft a practical strategy and formulate a strategy cycle to make your strategic plan work and help you obtain your strategic position. Your strategic plan works with your strategy and your strategic position works with your strategy cycle. This is how you effectively plan out and strategize a viable marketing campaign that will sell anything.
Marketing Masters
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Author : Paul B. Brown
language : en
Publisher: HarperCollins Publishers
Release Date : 1988
Marketing Masters written by Paul B. Brown and has been published by HarperCollins Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Business & Economics categories.
Describes marketing successes and failures, explains the importance of adapting to changes in the marketplace, and discusses market trends.
Sonic Branding
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Author : D. Jackson
language : en
Publisher: Springer
Release Date : 2003-10-06
Sonic Branding written by D. Jackson and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-10-06 with Business & Economics categories.
Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.
Jack And Jill Went Up The Hill
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Author : Nancie McDonnell Ruder
language : en
Publisher: Bookbaby
Release Date : 2018-10-06
Jack And Jill Went Up The Hill written by Nancie McDonnell Ruder and has been published by Bookbaby this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-06 with Business & Economics categories.
Jack and Jill Went Up the Hill: How Senior Marketers Scale the Heights Through Art and Science provides readers with a fresh take on maximizing their potential. Author and marketer Nancie McDonnell Ruder conducted more than 50 in-depth interviews with some of the world's best marketers to study how they reached the pinnacles of their careers. Offering the Noetic Art & Science Assessment and toolkit of resources, along with anecdotes, insight and wisdom, Jack and Jill shows readers where they fall on the marketing art/science continuum--and teaches how to ascend from there.
The Art Of Marketing Without Marketing
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Author : John Graden
language : en
Publisher:
Release Date : 2017-08-21
The Art Of Marketing Without Marketing written by John Graden and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-21 with categories.
How to Attract Clients Instead of Chasing ThemLearn a powerful strategy that positions you as the "Go To Expert" in your profession without being a pushy salesperson. Would you like to have reporters contacting you for stories about you and your business? Would you like pre-written, fill in the blanks media release pitch templates that get the media banging down your door for stories? Would you like to put all of this on auto-pilot?Bestselling author and marketing guru John Graden shares his secrets of media marketing. Media marketing is marketing without marketing.You will learn: * How To Get the Media to Proclaim Your Expertise* How to Become a Media Magnet * How To Automate Your Publicity Machine* How To Get Reporters Calling You* How To Create A Referral Machine