The Art Of War Plus The Art Of Sales
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The Art Of War Plus The Art Of Sales
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Author : MR Gary J. Gagliardi
language : en
Publisher: Clearbridge Publishing
Release Date : 2014-03-07
The Art Of War Plus The Art Of Sales written by MR Gary J. Gagliardi and has been published by Clearbridge Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-07 with Business & Economics categories.
Two books in one! The complete text of the only award-winning English translation of Sun Tzu's " The Art of War " PLUS a special adaptation for competitive sales success. This was Gary Gagliardi's, one of America's most award-winning authors on strategy, first adaptation of Sun Tzu, written for the salespeople of his own software company that became one of the Inc. 500 fastest growing companies in America. The sales methods presented in this book follow Sun Tzu's principles line by line, with the complete text of The Art of War. " The Art of War" is on the left-hand pages, and the sales adaptation, Sales Warrior, on the facing right-hand pages. Readers get both the proven philosophy that has survived 2,500 years and a practical sales adaptation of those ideas. Below we offer a brief description of each of the sales chapters. 1.Sales Analysis covers Sun Tzu's basic sales concepts and the five factors that determine success in sales. 2.Choosing to Sell analyzes the investment you must make selling and the way you generate income quickly and easily. 3.Planning Your Territory discusses the importance of focus, using your time well, and the five ingredients you need to win customers. 4.Sales Position talks about how to use the six steps in the sales process to avoid losing customers while you patiently discover how to win them. 5.Persuasion explores the way you combine standard and creative techniques to sway customers, and the timing necessary to close them. 6.Disadvantages and Advantages shows you how to build a dominant position with the customer and how you manage different types of customers. 7.Sales Contact explains how to control the sales situation and how your efforts alone determine its outcome. 8.Adjusting to the Sales Situation emphasizes flexibility. It explains how to respond to the circumstances in which you find yourself. 9.Moving Sales Forward concentrates on sales to businesses. It covers the different types of organizations you have to sell to and how to deal with them. 10.Customer Relationships discusses the different types of customers. It reveals how customer nature determines your relationship with both them and the competition. 11.Sales Situations is the longest and most detailed chapter. It analyzes the nine common sales situations and shows you how to respond to them. 12.Using Customer Desire concentrates solely on getting you to think about what the customer wants and how to address those desires. 13.Using Questions focuses on mastering the five types of sales questions. In Sun Tzu's view, your success comes from knowledge and knowledge only comes from asking the right questions. Sample Text "Sun Tzu said: This is war. It is the most important skill in the nation. It is the basis of life and death. It is the philosophy of survival or destruction. You must know it well. " The sales warrior hears: 1 This is selling. It is the most valuable skill in any business. It can bring you fortune or poverty. It is your path to success or failure. You must study sales seriously. "Your skill comes from five factors. Study these factors when you plan war. You must insist on knowing your situation. 1.Discuss philosophy. 2.Discuss the climate. 3.Discuss the ground. 4.Discuss leadership. 5.Discuss military methods." Five factors determine your skill. Consider these factors when you analyze a sale. You must know your strategic sales position: 1.Talk about your sales philosophy. 2.Talk about the changing trends. 3.Talk about your customers and prospects. 4.Talk about your sales talents. 5.And talk about your sales process.
The Art Of War Plus The Art Of Sales
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Author : Sun-Tzu
language : en
Publisher: Clearbridge Publishing
Release Date : 2003
The Art Of War Plus The Art Of Sales written by Sun-Tzu and has been published by Clearbridge Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Marketing categories.
Used by IBM, 3M and hundreds of other corporations, the sales methods presented in this book follow Sun Tzu's principles line by line, with the complete text of The Art of War on the left-hand pages, and the sales adaptation, The Art of Sales, on the facing right-hand pages.
Strategy For Sales Managers
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Author : Gary Gagliardi
language : en
Publisher: Science of Strategy
Release Date : 2005
Strategy For Sales Managers written by Gary Gagliardi and has been published by Science of Strategy this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Travel categories.
A book in which, America's leading authority on Sun Tzu, applies his strategic principles directly to the challenges of managing a sales team.
The Art Of War
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Author : Sunzi
language : en
Publisher: Clearbridge Publishing
Release Date : 1999
The Art Of War written by Sunzi and has been published by Clearbridge Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Marketing categories.
The sales methods presented in this book follow Sun Tzu's principles line by line, with the complete text of The Art of War on the left-hand pages, and the sales adaptation, The Art of Sales, on the facing right-hand pages. Readers can see that they are getting the proven philosophy that has survived 2,500 years, not just another sales theory from the expert of the month.
The Art Of War For The Sales Warrior
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Author : Gary Gagliardi
language : en
Publisher: Science of Strategy
Release Date : 2007
The Art Of War For The Sales Warrior written by Gary Gagliardi and has been published by Science of Strategy this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Marketing categories.
The new paperback version of the world's most popular book on strategy adapted for salespeople. The book contains the complete text of Sun Tzu's Art of War on left-hand pages and a line-by line adaptation for sales on the facing right-hand pages. This new paperback includes the keys for a FREE download of the complete audio-version of book as an MP3.
The Art Of War Plus The Art Of Marketing Strategy For Conquering Marketings
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Author : Gary Gagliardi
language : en
Publisher:
Release Date : 2014-03
The Art Of War Plus The Art Of Marketing Strategy For Conquering Marketings written by Gary Gagliardi and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03 with Business & Economics categories.
Two books in one, this award-winning work contains the complete original text of "The Art of War" on the left-hand pages and its line-by-line adaptation for facing marketing challenges, "The Art of Marketing" on the facing right-hand pages. This book applies Sun Tzu's methods to positioning a brand in the marketplace and creating market awareness of that brand. It focuses specifically on choosing the right target markets and seeing opportunities among specific groups of people. It won Ben Franklin Book Award recognition as one of the best Business books of the year. This book also contains the only award-winning complete English translation of Sun Tzu's "The Art of War." Sample Text: "Sun Tzu said: This is war. It is the most important skill in the nation. It is the basis of life and death. It is the philosophy of survival or destruction. You must know it well. Your skill comes from five factors. Study these factors when you plan war. You must insist on knowing your situation. 1.Discuss philosophy. 2.Discuss the climate. 3.Discuss the ground. 4.Discuss leadership. 5.Discuss military methods." This is market competition. Without marketing strategy, your organization will fail. Marketing is the foundation of fortunes and failures. Your marketing strategy is to preserve the best and destroy the rest. You must see all aspects of your market position. There are five aspects that define your position in a marketplace. Weigh these factors in your market analysis. You must insist on knowing your marketing situation. 1.Discuss your business mission. 2.Discuss the marketplace trends. 3.Discuss your market segment. 4.Discuss decision-making. 5.Discuss the marketing process. Table of Contents: The Art of War Plus The Art of Marketing Foreword: Using This Book9 Introduction: Sun Tzu's Basic Concepts19 1 Analysis25 Research27 2 Going to War39 Targeting41 3Planning an Attack51 Focus53 4Positioning63 Branding65 5Momentum 75 Creativity77 6Weakness and Strength87 Needs and Satisfaction89 7 Armed Conflict103 Communication105 8 Adaptability 117 Resilience119 9Armed March127 Campaigns129 10Field Position 147 Opportunities149 11Types of Terrain 165 Stages167 12 Attacking with Fire191 Desires193 13 Using Spies 203 Intelligence205 Glossary of Strategic Concepts216 Index of Topics in The Art of War220 About the Authors222
The Art Of Sales
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Author : Gary Gagliardi
language : en
Publisher: Books On Strategy
Release Date : 2005-09
The Art Of Sales written by Gary Gagliardi and has been published by Books On Strategy this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-09 with Marketing categories.
Over ten million salespeople work in America's most competitive and confrontational profession. This is a new, improved edition of Gagliardi's line-by-line adaptation of Sun Tzu's strategic lessons for salespeople.
Sun Tzu S The Art Of War
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Author : Sun-Tzu
language : en
Publisher: Clearbridge Publishing
Release Date : 2003
Sun Tzu S The Art Of War written by Sun-Tzu and has been published by Clearbridge Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Competition categories.
Selected by the Ben Franklin Book Award Committee as one of three best business books of the Year, an indispensable tool for anyone wanting to promote his or her company or product. The complete text of The Art of War on the left-hand pages and its line-by-line adaptation, The Art of Marketing, on the facing right-hand pages.
Sun Tzu S The Art Of War Plus Warrior Marketing
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Author : Gary Gagliardi
language : en
Publisher: Science of Strategy
Release Date : 2006-02
Sun Tzu S The Art Of War Plus Warrior Marketing written by Gary Gagliardi and has been published by Science of Strategy this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-02 with Business & Economics categories.
Let the war begin! The battle ground of the twenty-first century is the global marketplace. This book adapts Sun Tzu's Art of War to market positioning and promotion.
The Art Of War Plus The Art Of Politics Strategy For Campaigns
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Author : MR Gary J. Gagliardi
language : en
Publisher:
Release Date : 2014-02
The Art Of War Plus The Art Of Politics Strategy For Campaigns written by MR Gary J. Gagliardi and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02 with Political Science categories.
Two books in one. This book contains the complete award-winning translation of Sun Tzu's "The Art of War" plus its line-by-line adaptation, "The Art of Politics," applying Sun Tzu's proven principles to winning campaigns. The two versions, the original text and its application to politics, are shown side-by-side, line-by-line. The purpose of this book is to introduce those involved in political campaigns to the strategic principles of Sun Tzu's "The Art of War" and their use in politics. In Sun Tzu's view, success goes not to the most aggressive but to those who best understand their situation and what their alternatives really are. When you have mastered Sun Tzu's system of strategy, you will be able to almost instantly analyze political situations, spot political opportunities, and make the appropriate decisions. This book addresses a range of challenges, including evaluating your supporters and voters, planning a campaign, adjusting to the local voters' specific needs, diagnosing a voter's behavior, and so on. Sample Text (Chapter One, Stanzas 1-2) "Sun Tzu said: This is war. It is the most important skill in the nation. It is the basis of life and death. It is the philosophy of survival or destruction. You must know it well." The campaigner hears: This is politics. It is the most valuable skill in any nation. It is the source of a nation's wealth or poverty. It is a course to success or disaster. You must study politics seriously. "Your skill comes from five factors. Study these factors when you plan war. You must insist on knowing your situation. 1. Discuss philosophy. 2. Discuss the climate. 3. Discuss the ground. 4. Discuss leadership. 5. Discuss military methods." Using five factors determines your political success. Consider all these factors when you analyze a given political race. You use them to know your political position: 1. Talk about your political philosophy. 2. Talk about the changing political trends. 3. Talk about the politics of the geographical area. 4. Talk about each politician's talents. 5. And talk about your campaign process. Table of Contents Art of War Art of Politics Foreword: Using Strategy in Politics 9 Introduction: Sun Tzu's Basic Concepts 17 1 Analysis 24 Your Political Position 26 2 Going to War 38 Picking a Campaign 40 3 Planning an Attack 50 Your Political Ground 52 4 Positioning 62 Positions on Issues 64 5 Momentum 74 Creative Campaigning 76 6 Weakness and Strength 86 Your Voters' Needs 88 7 Armed Conflict 102 Contacting Voters 104 8 Adaptability 116 Campaign Adjustments 118 9 Armed March 126 Moving the Campaign Forward 128 10 Field Position 146 Campaign Positions 148 11 Types of Terrain 164 Campaign Stages 166 12 Attacking with Fire 190 Firestorms of Controversy 192 13 Using Spies 202 Political Intelligence 204 Glossary of Terms in The Art of War 216 Index of Topics in The Art of War 220 About the Authors