The Authority Guide To Marketing Your Business Book
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The Authority Guide To Marketing Your Business Book
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Author : Chantal Cooke
language : en
Publisher: SRA Books
Release Date : 2016-05-09
The Authority Guide To Marketing Your Business Book written by Chantal Cooke and has been published by SRA Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-09 with Business & Economics categories.
Whether you have already written or are thinking about writing a business book, it's never too early or too late to start thinking about how you will market and promote it. In this Authority Guide, leading book PR expert, Chantal Cooke presents 52 tips that will help you to build your credibility as an author, make you and your book more visible, and focus you on reaching your perfect target market to achieve those all-important sales.
The Authority Guide To Writing And Implementing A Marketing Plan
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Author : Ambrose Blowfield
language : en
Publisher: SRA Books
Release Date : 2017-07-17
The Authority Guide To Writing And Implementing A Marketing Plan written by Ambrose Blowfield and has been published by SRA Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-17 with Business & Economics categories.
Get the most from your marketing with an expert plan that really gets results. Written especially for small businesses, this Authority Guide shows you how to write and execute your marketing plans efficiently and accurately. Ambrose and Jo Blowfield will help you create plans using proven, affordable marketing tactics for both digital and traditional strategies. You’ll have a year-long marketing plan that is structured, well thought out and targeted to your ideal clients, allowing you proactively to promote your business. p.p1 {margin: 0.0px 0.0px 2.9px 0.0px; font: 10.0px 'Helvetica Neue'; color: #d767ac} p.p2 {margin: 2.9px 0.0px 5.7px 0.0px; text-align: justify; font: 9.0px 'Helvetica Neue'}
The Authority Guide To Creating Brand Stories That Sell
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Author : Jim O'Connor
language : en
Publisher: SRA Books
Release Date : 2017-09-18
The Authority Guide To Creating Brand Stories That Sell written by Jim O'Connor and has been published by SRA Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-18 with Business & Economics categories.
The business with the best brand story wins. Find out how to write yours. Connect with your customers and make your business impossible to resist using this sharp, practical Authority Guide that will save you time, money and frustration. Combine psychology, creativity, logic and emotion expertly into a brand story that will make your business stand out from the crowd. And using Jim O’Connor’s hard-won knowledge and vast experience give your business the focus, affinity, distinction and competitive advantage it needs to succeed and thrive.
The Authority Guide To Writing And Implementing A Marketing Plan
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Author : Ambrose Blowfield
language : en
Publisher:
Release Date : 2017
The Authority Guide To Writing And Implementing A Marketing Plan written by Ambrose Blowfield and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Marketing categories.
This Authority Guide presents a methodology to allow small businesses to be proactive in writing and implementing their marketing plans efficiently and correctly into their business.
The Authority Guide To Publishing Your Business Book
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Author : Sue Richardson
language : en
Publisher: SRA Books
Release Date : 2016-10-17
The Authority Guide To Publishing Your Business Book written by Sue Richardson and has been published by SRA Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-17 with Language Arts & Disciplines categories.
Publishing expert, Sue Richardson, shows you how to use your expertise, knowledge and experience to become a published authority in your field and gain the visibility you and your business needs. This Authority Guide will help you to create a plan that ensures you write and publish the right book for your business.
Authority Marketing
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Author : Adam Witty
language : en
Publisher: Forbesbooks
Release Date : 2018-05-03
Authority Marketing written by Adam Witty and has been published by Forbesbooks this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-03 with Business & Economics categories.
Learn how to use Authority Marketing(R) to build thought leadership and dominate your competition by playing a game no one else knows is being played with this ground-breaking book! Are you the Authority in your field? Are you recognized as a stand-out thought leader, a published author, a keynote speaker, or a media personality? Are you viewed as a commodity? A hard-working expert who is a commodity and has to compete on every level, including price? One thing is for certain: Authority doesn't just happen; Authority is built through a systematic process called the Authority Marketing System. But how can you make this shift in an environment that is noisier and more crowded than ever before? If you are an entrepreneur, CEO, or professional who is frustrated with the traditional approach to marketing and wants to grow your business and make a bigger impact, this book will show you how to use the Authority Marketing System to create a clear and trackable blueprint to shift yourself from a commoditized expert to a highly visible Authority. In this book you will learn: - What Authority Marketing is and how to use it to grow your business - The 7 Pillars of Authority Marketing - How others have used Authority Marketing to create unimaginable success - Why thought leadership is your most important secret weapon Authority Marketing isn't about ego or attention--it's about accelerating the speed of trust so you are viewed not as an expert with something to sell, but as a thought leader with important insight to teach. Start growing your Authority today!
Marketing Buzzword To Marketing Authority Your Guide To Understanding Marketing Buzzwords And Learning How To Use Them To Build A Successful Persona
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Author : Ben M. Roberts
language : en
Publisher: Independently Published
Release Date : 2019-03-04
Marketing Buzzword To Marketing Authority Your Guide To Understanding Marketing Buzzwords And Learning How To Use Them To Build A Successful Persona written by Ben M. Roberts and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-04 with Business & Economics categories.
There are buzzwords everywhere in business and marketing. It's easy to be overwhelmed and swamped by them. You shouldn't fear them though; you should instead look to embrace them. You should look to create your own, or leverage one that already exists in order to become a leading authority in your industry. Ditch the pointless, meaningless jargon. Instead, focus on finding something you can stand for, either as an individual or as a business. You need to find something you can become an authority on, and add value to your audience. Whether you are building a personal brand, or a business brand the principles set out in this book will help you to become the authority that your industry needs.Marketing Buzzword to Marketing Authority is a marketers' essential guide to not only understanding the past, present and future of buzzwords, but also how you can use them in your personal brand and into your businesses marketing strategy. In order to make this book as digestible as possible, it has been broken down into three distinct parts. The first part looks at the history, current state and every-day use of business and marketing buzzwords. This will set the scene as to their importance, as well as helping the readers to understand good and bad principles regarding the use of buzzwords. This section will also explore the psychology of buzzwords, including their impact upon 'sheep mentality' (also known as herd mentality or group mentality), industry specific terminology and, examine why some buzzwords catch on and become everyday terms, while others do not. The second part dives into personal branding. It highlights how buzzwords can be used to build a personal brand, and how you can become associated with that term to the point that your name is synonymous with the buzzword itself. This part of the book includes some amazing case studies from 'The Marketing Buzzword Podcast' including Bryan Kramer, Dan Gingiss, John Espirian, Jessika Phillips, Mark Masters and more. These case studies and the included paragraphs will help you to see how it is entirely possible to build a thriving personal brand around a marketing buzzword. The third and final part looks at the role of buzzwords and terms within an existing business and marketing plan. It will look at how buzzwords can be used to bring a team together and help create a unified approach (common thread) and voice to marketing within an organisation, so that the business can become known for its association with a specific term. It will also showcase why businesses should encourage employees to build a personal brand and their own authority, which in turns, helps the business be recognised as an authority. This section will also include some amazing case studies from brands and people like Socialbakers, Yext and Express Writers, who epitomise exactly what it means to build a business with a common thread running throughout.This book is designed to inspire and motivate you to take action on buzzwords, and use them to build authority on a subject for you or for your brand. Marketing Buzzword to Marketing Authority will be your guide to becoming not only the leader you want to be, but the authority your industry needs.
The Very Good Marketing Guide
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Author : Amy Miocevich
language : en
Publisher: John Wiley & Sons
Release Date : 2023-07-31
The Very Good Marketing Guide written by Amy Miocevich and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-31 with Business & Economics categories.
Grow your business faster with this revolutionary marketing framework Do you want to stop wasting time and money on marketing that doesn’t get results? The Very Good Marketing Guide explains exactly where to spend your next marketing dollar and where to focus your attention — so your marketing will make a real difference in growing your business and profits. In this book, marketing expert Amy Miocevich shares a simple but genius 5-step model for marketing your small business. She reveals crucial insights into why marketing fails, including common mistakes and marketing myths, and shows you how to assess where and why your marketing is most effective. With The Very Good Marketing Guide, you’ll create targeted solutions for turning strangers into customers — and customers into superfans of your business and brand. Whether you’re a manager, a small business owner, or an entrepreneur, you’ll learn how to: Understand and use your marketing data more effectively Improve conversion rates at every touch point Nurture your most valuable customer and client relationships Make sure your website and social media are doing what they should Create a marketing strategy that’s uniquely suited to your business’s needs With a clear and practical framework, real-life examples, and timeless principles you can apply, this is the ultimate practical guide for marketing success. The Very Good Marketing Guide will help you to direct your energy where it gets the best results … which ultimately means you can get back to doing what your business does best!
Pinfluence
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Author : Beth Hayden
language : en
Publisher: John Wiley & Sons
Release Date : 2012-06-08
Pinfluence written by Beth Hayden and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-08 with Business & Economics categories.
How to effectively use Pinterest to market your business, product, or service Pinterest, the rapidly growing social networking site that allows users to post and share images and videos on "pinboards" (a collection of “pins,” usually with a common theme), is providing businesses and savvy entrepreneurs with a new platform to market their products and services. And, as with any new platform, learning what works best and what doesn’t when it comes to marketing can be a challenge. Pinfluence is a complete guide to Pinterest marketing that will teach you how to effectively raise awareness for your brand, product, or service, drive traffic from Pinterest to your website, and connect with current and potential customers. You will learn: How to create a powerful Pinterest profile, your Pinterest brand strategy, set up boards, pin and repin images, and get into conversations in the Pinterest user interface. Pinterest marketing techniques, including great content creation, how to optimize websites and blogs for pinning, and how to start growing your followers. How to integrate Pinterest with other social media tools (including Facebook, Twitter, and blogs) and how to track trends and monitor conversation on Pinterest. Advanced Pinterest marketing techniques, including how to grow your audience, how to use the Pinterest iPhone app, advice for special types of businesses (B2B companies and nonprofits), and how to make your pins and boards “sticky” so they capture public attention and influence people to change their behavior. Pinterest copyright issues Pinfluence is for anyone who wants to join the likes of companies like Whole Foods, Gilt, West Elm and others, and harness the marketing power of Pinterest to grow their business.
Marketing Your Small Business For Dummies
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Author : Carolyn Tate
language : en
Publisher: John Wiley & Sons
Release Date : 2010-07-13
Marketing Your Small Business For Dummies written by Carolyn Tate and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-07-13 with Business & Economics categories.
Created especially for the Australian customer! Attract customers and ensure the ongoing success of your small business with this no-nonsense guide Whether you own a bakery or a boutique, a plumbing or a finance business, this book gives you straightforward strategies to find more prospects, build your customer base and secure market share. Small-business guru Carolyn Tate empowers you to apply hundreds of high-impact and creative ways to market your business without breaking the bank. Know your target market — identify your ideal customers, and what, how and why they buy Develop business and marketing plans — learn how to create them and why they're so important Build effective databases — develop a database that creates business for you, without the headaches Solidify your branding — create a unique brand and keep it fresh and exciting Understand the power of advertising — assess if it's right for your business and how to pick the right strategies Master publicity — get your business in the media with the right message Implement relationship marketing — develop and maintain networks to create new opportunities Embrace websites and online marketing — build a website that drives customers to you, and use online tools and search engines to generate business