The Axix Marketing Sales Criteria
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The Axix Marketing Sales Criteria
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Author : Bruce May
language : en
Publisher: Lulu.com
Release Date : 2017-02-23
The Axix Marketing Sales Criteria written by Bruce May and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-02-23 with Business & Economics categories.
The Axix Marketing & Sales Criteria provides a simple and intuitive structure for addressing all the critical business requirements for building a marketing and sales system. Any size business can use the criteria to better organize, manage, and implement marketing strategies and effectively grow revenue and market share. This book provides you with specific criteria that will allow you to build the strategic processes and best practices associated with creating and managing the marketing processes that will help you succeed in the marketplace. Startups can use the criteria to build a better business system from the ground up. The criteria can also adapt to existing organizations to assess and transform existing business processes.
Managing Business Marketing Sales
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Author : Per V. Jenster
language : en
Publisher: Copenhagen Business School Press DK
Release Date : 2005
Managing Business Marketing Sales written by Per V. Jenster and has been published by Copenhagen Business School Press DK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
"The correct approach to the markets for business products and services can mean gains of millions of euros, dollars, pounds or yen. This book offers the reader a wealth of concepts, theories and frameworks for analyzing, formulating and implementing business marketing and sales strategies."
Dictionary Of Marketing Communications
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Author : Norman A. P. Govoni
language : en
Publisher: SAGE Publications
Release Date : 2003-07-11
Dictionary Of Marketing Communications written by Norman A. P. Govoni and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-07-11 with Business & Economics categories.
The Dictionary of Marketing Communications contains more than 4,000 entries, including key terms and concepts in the promotion aspect of marketing with coverage of advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing. Growing out of a database of terms compiled over many years by the author for use in his marketing classes at Babson College, this dictionary is a living, growing document reflecting the changing dynamics of the marketing profession. It will be an essential reference to practitioners, managers, academics, students and individuals with an interest in marketing and promotion.
Sales And Marketing Optimization Developing Competitive Value Propositions In Distribution
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Author :
language : en
Publisher: Natl Assn Wholesale-Distr
Release Date : 2012
Sales And Marketing Optimization Developing Competitive Value Propositions In Distribution written by and has been published by Natl Assn Wholesale-Distr this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Distributors (Commerce) categories.
Marketing Strategy Management
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Author : Diane M. Phillips
language : en
Publisher: SAGE
Release Date : 2023-02-16
Marketing Strategy Management written by Diane M. Phillips and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-02-16 with Business & Economics categories.
Marketing Strategy & Management provides students with a thorough step-by-step exploration and grounding in marketing strategy concepts, processes and models. Topics covered include: marketing planning, research and analysis; decision-making; the marketing mix; the management of customer relationships; monitoring/reporting of the strategy; and the crucial role of leadership. The text takes a global perspective that is both sustainability-focused and consumer-centric. Executive insights, head-scratching blunders, and other features provide additional depth and engagement. Examples include: Airbnb, Coca-Cola, Domino’s Pizza, KFC, K-pop, L’Oréal, and Starbucks. For more in-depth application of and practice with strategic decision-making, this book also includes 14 case studies accompanied by detailed teaching notes and answers to case questions, on a range of organizations from PEZ Candies to the Sydney Opera House. Written in a style that is easy-to-read with chapter summaries and questions to test critical thinking, each chapter promotes strategic, diverse, and ethically-minded decision-making by flagging relevant Sustainable Development Goals to passages in the text. This textbook is essential reading for courses covering marketing strategy, strategic marketing, and marketing management at both undergraduate and graduate levels. Diane M. Phillips is Professor of Marketing at Saint Joseph′s University, USA, and Guest Professor at the Institute for Retail Management, University of St. Gallen, Switzerland.
Organizing Marketing And Sales
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Author : Per Andersson
language : en
Publisher: Emerald Group Publishing
Release Date : 2018-05-29
Organizing Marketing And Sales written by Per Andersson and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-29 with Business & Economics categories.
Organizing Marketing and Sales offers case studies to demonstrate in detail the kinds of challenges faced by multinational, multiproduct firms. It also draws upon theoretical perspectives in order to examine contemporary challenges in marketing and sales organization.
Ebook Marketing Management
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Author : Christian Homburg
language : en
Publisher: McGraw Hill
Release Date : 2012-12-16
Ebook Marketing Management written by Christian Homburg and has been published by McGraw Hill this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-16 with Business & Economics categories.
Marketing Management: A Contemporary Perspective provides a fresh new perspective on marketing from some of the leading researchers in Europe. The book offers students and practitioners the comprehensive coverage they need to make the right decisions to create and implement highly successful marketing strategies. This exciting new edition includes updated cases and combines scholarly international research with relevant and contemporary examples from markets and brands across the world. The authors combine their experience as researchers and industry consultants to provide the conceptual and theoretical underpinning of marketing and empirical research, helping students to understand how marketing concepts can be applied and implemented. The book covers a full range of industries including business-to-customer, business-to-business, services marketing, retailing and international marketing from companies around the globe.
Cim Coursebook 06 07 Marketing Fundamentals
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Author : Frank Withey
language : en
Publisher: Routledge
Release Date : 2007-07-11
Cim Coursebook 06 07 Marketing Fundamentals written by Frank Withey and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-07-11 with Business & Economics categories.
Elsevier/Butterworth-Heinemann’s 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recomended by CIM include free online access to the MarketingOnline learning interface offering everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: *Annotate, customise and create personally tailored notes using the electronic version of the Coursebook *Search the Coursebook online for easy access to definitions and key concepts *Access the glossary for a comprehensive list of marketing terms and their meanings
Essentials Of Health Care Marketing
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Author : Eric N. Berkowitz
language : en
Publisher: Jones & Bartlett Learning
Release Date : 2006
Essentials Of Health Care Marketing written by Eric N. Berkowitz and has been published by Jones & Bartlett Learning this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Education categories.
Health Sciences & Professions
Business To Business Marketing
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Author : Ross Brennan
language : en
Publisher: SAGE Publications Limited
Release Date : 2024-02-08
Business To Business Marketing written by Ross Brennan and has been published by SAGE Publications Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-08 with Business & Economics categories.
Written from a European perspective, this comprehensive and regularly updated textbook covers both the theory and practice of global business-to-business (b2b) marketing. New to this sixth edition: · Increased and updated coverage covering digital transformation and responsible business as well as new content on small firms · New organizational coverage, including companies and brands such as Airspares Unlimited, Optel Group, Pfizer, Royal FloraHolland, Toyota, Trellebord,ValCo Engineering Ltd and Volkswagen · Updated online resources for instructors to use and share in their teaching with students, including PowerPoint slides, a testbank, and an instructor’s manual containing guidance and links to online content such as video material, reports, websites and relevant journal articles for each chapter. The textbook is suitable for students taking a b2b/industrial marketing module at undergraduate or postgraduate levels. It will also be useful to researchers and practitioners involved in b2b/industrial marketing. Ross Brennan was the former professor of industrial marketing at the University of Hertfordshire, UK. Louise Canning is Associate Professor of Marketing at Kedge Business School, Marseille France. Helen McGrath is Lecturer in Marketing at University College Cork, Ireland.