The Behaviour Business
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The Behaviour Business
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Author : Richard Chataway
language : en
Publisher: Harriman House Limited
Release Date : 2020-02-18
The Behaviour Business written by Richard Chataway and has been published by Harriman House Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-02-18 with Business & Economics categories.
If you are in business, you are in the business of behaviour – and unless a business influences behaviour, it will not succeed. In the last 50 years we have learnt more about how we behave than over the previous 5,000. This book shows how behavioural science has revolutionised our understanding of how people really think (or don’t) – and how we can use those insights in our businesses to influence behaviour and gain competitive advantage. Richard Chataway works for the BVA Nudge Unit, a global consultancy specialising in behavioural change, and has experience in everything from getting people to join the armed forces, drink spirits rather than wine, and buy flatpack furniture – to developing the world’s most successful stop-smoking mobile app. Introducing the leading thinkers and practitioners from this new field (and sharing dozens of real-world examples), Richard guides readers through the hidden influences, biases and fallacies that influence the behaviour of customers, employees, and business leaders alike – and shows how we can ethically use these insights to: • powerfully attract and retain customers • fuel true and lasting innovation • stand apart in the new world of increasing automation and artificial intelligence • change workplaces and maintain happy and productive employees and teams • and a lot more! It’s time to shape behaviour instead of simply reacting to it. The Behaviour Business is the eye-opening, practical guide you have been waiting for.
The Behaviour Business For Beginners
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Author : Jung Jenny
language : en
Publisher: Independently Published
Release Date : 2023-09-21
The Behaviour Business For Beginners written by Jung Jenny and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-21 with categories.
In today's rapidly evolving world, understanding human behavior lies at the heart of success for businesses across industries. This intricate and multifaceted domain, aptly referred to as "The Behavior Business," delves into the study and application of behavioral insights in the corporate realm. It encompasses a diverse range of disciplines, from psychology and economics to marketing and organizational behavior. The Behavior Business is not merely an academic pursuit; it's a strategic imperative that can make or break a company's fortunes. In this comprehensive exploration, we will define what the behavior business is and elucidate why it holds unparalleled significance in the contemporary business landscape.
Behavioural Business
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Author : Janneke Blijlevens
language : en
Publisher: Springer Nature
Release Date : 2023-04-10
Behavioural Business written by Janneke Blijlevens and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-04-10 with Business & Economics categories.
This book explores all aspects of the new and emerging area of behavioural business. This book identifies behavioural business as a powerful application of the latest insights and tools from psychology and behavioural science to decision-making in business, management and policy. This book uniquely positions behavioural business as different from both behavioural economics and psychology. This book instead applies a fresh focus on behavioural interventions in policy and business. This book introduces this new area and showcases what it contributes to a number of important contemporary business and policy issues. These include behavioural insights for managers in diverse and multi-cultural workplaces, designers of organisations, interventions, products and services, financial advisors, public policy makers, business creatives and entrepreneurs as well as charity and NGO practitioners. This book summarises state-of-the-art knowledge in the areas of expertise of the authors, who are members of the Behavioural Business Lab at RMIT University in Australia. This book will interest advanced students in related subjects as well as academics and policy makers hoping to learn and apply behavioural insights to their areas of expertise.
Ripple
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Author : Jez Groom
language : en
Publisher: Harriman House Limited
Release Date : 2020-03-31
Ripple written by Jez Groom and has been published by Harriman House Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-31 with Psychology categories.
How do you get people who work in pig abattoirs to wash their hands? How does painting the walls of a canteen pink make construction workers behave more safely? And how can baby faces spray painted onto shop shutters reduce anti-social behaviour? Ripple is about how small behaviour changes can have wide-reaching effects in the real world. By applying behavioural science in your working life, you can have positive ripple effects on the world around you. While nudging is now commonplace in politics, most of our daily interactions with companies, products, and services have not yet been transformed with behavioural science. Doing so is often a messy process but, armed with this book, you’ll have the practical toolkit to get started. Through storytelling and practical tips, Ripple takes you on a journey across the globe which will leave you inspired to start applying behavioural science to improve the world around you. www.ripple-book.com
Uncertainty And Behaviour
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Author : Melanie E. Kreye
language : en
Publisher: Routledge
Release Date : 2016-04-14
Uncertainty And Behaviour written by Melanie E. Kreye and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-14 with Business & Economics categories.
Uncertainty affects us in our everyday lives, and in a wide range of situations but how do individuals and indeed organisations respond to uncertainty and how does it impact their decision-making and actions? Based on the latest developments in academic research, the author offers solid advice on how to manage uncertainty in every-day life, bringing a new perspective to these issues and extrapolating this to offer implications for an organisational and managerial context. The author brings this emerging area of research to a wider audience by: Tying together insights from various fields including psychology, engineering, business and management. Creating a framework for usefully applying the research concepts in every-day life. Extrapolating insights from the psychology of individual decision makers to the organisational context and managerial decision-making. Creating highly applicable and impactful recommendations for how managers, organisations, and every day people can understand and manage uncertainty in their life. The book is divided into two main parts. Part I deals with the behaviour of individuals facing uncertainty and includes accessible explanations and examples of every-day applications, while Part II deals with behaviour in organisations facing uncertainty, where insights from Part I are combined and related to the organisational and work context to explore how, for example, (mis)-perceptions and decision-making biases impact managerial life. This is a must read for both managers and those who are seeking to better understand their own behaviour and management approach.
Business Psychology And Organizational Behaviour
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Author : Eugene McKenna
language : en
Publisher: Routledge
Release Date : 2020-05-13
Business Psychology And Organizational Behaviour written by Eugene McKenna and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-13 with Psychology categories.
Business Psychology and Organizational Behaviour introduces principles and concepts in psychology and organizational behaviour with emphasis on relevance and applications. Well organised and clearly written, it draws on a sound theoretical and applied base, and utilizes real-life examples, theories, and research findings of relevance to the world of business and work. The new edition of this best-selling textbook has been revised and updated with expanded and new material, including: proactive personality and situational theory in personality; theory of purposeful work behaviour; emotional and social anxiety in communication; decision biases and errors; and right brain activity and creativity, to name a few. There are numerous helpful features such as learning outcomes, chapter summaries, review questions, a glossary, and a comprehensive bibliography. Illustrations of practice and relevant theory and research also take the reader through individual, group, and organizational perspectives. This is an essential textbook for undergraduates and postgraduates studying psychology and organizational behaviour. What is more, it can be profitably used on degree, diploma, professional, and short courses. It's also likely to be of interest to the reflective practitioner in work organizations.
Business Psychology And Organisational Behaviour
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Author : Eugene F. McKenna
language : en
Publisher: Psychology Press
Release Date : 2000
Business Psychology And Organisational Behaviour written by Eugene F. McKenna and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
Introductory textbook about business psychology and organisational behaviour.
Behavioral Insights
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Author : Michael Hallsworth
language : en
Publisher: MIT Press
Release Date : 2020-09-01
Behavioral Insights written by Michael Hallsworth and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-01 with Psychology categories.
The definitive introduction to the behavioral insights approach, which applies evidence about human behavior to practical problems. Our behavior is strongly influenced by factors that lie outside our conscious awareness, although we tend to underestimate the power of this “automatic” side of our behavior. As a result, governments make ineffective policies, businesses create bad products, and individuals make unrealistic plans. In contrast, the behavioral insights approach applies evidence about actual human behavior—rather than assumptions about it—to practical problems. This volume in the MIT Press Essential Knowledge series, written by two leading experts in the field, offers an accessible introduction to behavioral insights, describing core features, origins, and practical examples. These insights have opened up new ways of addressing some of the biggest challenges faced by societies, changing the way that governments, businesses, and nonprofits work in the process. This book shows how the approach is grounded in a concern with practical problems, the use of evidence about human behavior to address those problems, and experimentation to evaluate the impact of the solutions. It gives an overview of the approach's origins in psychology and behavioral economics, its early adoption by the UK's pioneering “nudge unit,” and its recent expansion into new areas. The book also provides examples from across different policy areas and guidance on how to run a behavioral insights project. Finally, the book outlines the limitations and ethical implications of the approach, and what the future holds for this fast-moving area.
A Brain For Business A Brain For Life
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Author : Shane O'Mara
language : en
Publisher: Springer
Release Date : 2017-10-06
A Brain For Business A Brain For Life written by Shane O'Mara and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-06 with Business & Economics categories.
Behaviour change is hard, but O’Mara shows that by adopting strategies that are well-founded in the science of brain and behaviour individuals and organisations can adapt to the demands of the modern world. The brain matters in business. The problem is that our brains have many biases, heuristics and predilections that can distort behaviour and decision making. The good news is that we know more about how these work than ever before. O’Mara’s starting point is that, as our behaviour arises from the structure and function of our brains, careful examination of a series of brain–based (‘neurocognitive’) analyses of common aspects of human behaviour relevant to business and management practice reveals lessons that can be used at work. He begins by looking at neuroplasticity and how it is enables a shift from a restrictive ‘fixed mindset’ to an enabling ‘growth mindset’. He shows how this changing mindset approach – where the focus is on task and improvements based on effort – is scalable within organisations. Next, as the brain is a living organ like the heart and lungs, O’Mara shows how to keep it physically in the best possible shape before examining how we exercise control over our behaviour, build resilience and create positive brain states. He also considers the implications for business of our brains wiring for status and illustrates how research shows that it is possible to de-bias assumptions about gender and race – and the impact that this has on performance.
Business Psychology And Organisational Behaviour
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Author : Eugene F. McKenna
language : en
Publisher:
Release Date : 1994
Business Psychology And Organisational Behaviour written by Eugene F. McKenna and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Business categories.