The Behaviour Business For Beginners
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The Behaviour Business For Beginners
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Author : Jung Jenny
language : en
Publisher: Independently Published
Release Date : 2023-09-21
The Behaviour Business For Beginners written by Jung Jenny and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-21 with categories.
In today's rapidly evolving world, understanding human behavior lies at the heart of success for businesses across industries. This intricate and multifaceted domain, aptly referred to as "The Behavior Business," delves into the study and application of behavioral insights in the corporate realm. It encompasses a diverse range of disciplines, from psychology and economics to marketing and organizational behavior. The Behavior Business is not merely an academic pursuit; it's a strategic imperative that can make or break a company's fortunes. In this comprehensive exploration, we will define what the behavior business is and elucidate why it holds unparalleled significance in the contemporary business landscape.
The Behaviour Business
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Author : Richard Chataway
language : en
Publisher: Harriman House Limited
Release Date : 2020-02-18
The Behaviour Business written by Richard Chataway and has been published by Harriman House Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-02-18 with Business & Economics categories.
If you are in business, you are in the business of behaviour – and unless a business influences behaviour, it will not succeed. In the last 50 years we have learnt more about how we behave than over the previous 5,000. This book shows how behavioural science has revolutionised our understanding of how people really think (or don’t) – and how we can use those insights in our businesses to influence behaviour and gain competitive advantage. Richard Chataway works for the BVA Nudge Unit, a global consultancy specialising in behavioural change, and has experience in everything from getting people to join the armed forces, drink spirits rather than wine, and buy flatpack furniture – to developing the world’s most successful stop-smoking mobile app. Introducing the leading thinkers and practitioners from this new field (and sharing dozens of real-world examples), Richard guides readers through the hidden influences, biases and fallacies that influence the behaviour of customers, employees, and business leaders alike – and shows how we can ethically use these insights to: • powerfully attract and retain customers • fuel true and lasting innovation • stand apart in the new world of increasing automation and artificial intelligence • change workplaces and maintain happy and productive employees and teams • and a lot more! It’s time to shape behaviour instead of simply reacting to it. The Behaviour Business is the eye-opening, practical guide you have been waiting for.
Behavioural Business
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Author : Janneke Blijlevens
language : en
Publisher: Springer Nature
Release Date : 2023-04-10
Behavioural Business written by Janneke Blijlevens and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-04-10 with Business & Economics categories.
This book explores all aspects of the new and emerging area of behavioural business. This book identifies behavioural business as a powerful application of the latest insights and tools from psychology and behavioural science to decision-making in business, management and policy. This book uniquely positions behavioural business as different from both behavioural economics and psychology. This book instead applies a fresh focus on behavioural interventions in policy and business. This book introduces this new area and showcases what it contributes to a number of important contemporary business and policy issues. These include behavioural insights for managers in diverse and multi-cultural workplaces, designers of organisations, interventions, products and services, financial advisors, public policy makers, business creatives and entrepreneurs as well as charity and NGO practitioners. This book summarises state-of-the-art knowledge in the areas of expertise of the authors, who are members of the Behavioural Business Lab at RMIT University in Australia. This book will interest advanced students in related subjects as well as academics and policy makers hoping to learn and apply behavioural insights to their areas of expertise.
Behavioral Economics For Dummies
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Author : Morris Altman
language : en
Publisher: John Wiley & Sons
Release Date : 2012-03-05
Behavioral Economics For Dummies written by Morris Altman and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-05 with Business & Economics categories.
A guide to the study of how and why you really make financial decisions While classical economics is based on the notion that people act with rational self-interest, many key money decisions—like splurging on an expensive watch—can seem far from rational. The field of behavioral economics sheds light on the many subtle and not-so-subtle factors that contribute to our financial and purchasing choices. And in Behavioral Economics For Dummies, readers will learn how social and psychological factors, such as instinctual behavior patterns, social pressure, and mental framing, can dramatically affect our day-to-day decision-making and financial choices. Based on psychology and rooted in real-world examples, Behavioral Economics For Dummies offers the sort of insights designed to help investors avoid impulsive mistakes, companies understand the mechanisms behind individual choices, and governments and nonprofits make public decisions. A friendly introduction to the study of how and why people really make financial decisions The author is a professor of behavioral and institutional economics at Victoria University An essential component to improving your financial decision-making (and even to understanding current events), Behavioral Economics For Dummies is important for just about anyone who has a bank account and is interested in why—and when—they spend money.
Ripple
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Author : Jez Groom
language : en
Publisher: Harriman House Limited
Release Date : 2020-03-31
Ripple written by Jez Groom and has been published by Harriman House Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-31 with Business & Economics categories.
How do you get people who work in pig abattoirs to wash their hands? How does painting the walls of a canteen pink make construction workers behave more safely? And how can baby faces spray painted onto shop shutters reduce anti-social behaviour? Ripple is about how small behaviour changes can have wide-reaching effects in the real world. By applying behavioural science in your working life, you can have positive ripple effects on the world around you. While nudging is now commonplace in politics, most of our daily interactions with companies, products, and services have not yet been transformed with behavioural science. Doing so is often a messy process but, armed with this book, you’ll have the practical toolkit to get started. Through storytelling and practical tips, Ripple takes you on a journey across the globe which will leave you inspired to start applying behavioural science to improve the world around you. www.ripple-book.com
How To Start A Business
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Author : Milagros Morales
language : en
Publisher: Independent Publisher
Release Date : 2022-01-19
How To Start A Business written by Milagros Morales and has been published by Independent Publisher this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-19 with Business & Economics categories.
Currently, there is a lot of talk and writing about entrepreneurship. Many try to undertake, and few succeed. The majority only manage to start but do not get consistent and effective results over time. Why doesn't everyone make it? What techniques and tools have those who have succeeded developed? Discover in this book, habits, and strategies that will allow you to obtain prosperity and personal well-being, leading your business to success.
Consumer Psychology And Consumer Behavior Business Psychology
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Author : Max Mittelstaedt
language : en
Publisher:
Release Date : 2022-06-15
Consumer Psychology And Consumer Behavior Business Psychology written by Max Mittelstaedt and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-15 with Psychology categories.
You no longer have to read boring, complicated textbooks or badly written E-Books to learn about business psychology and consumer behavior. In this book, everything you need to know about behavioral psychology, among other similar topics, is summarized in 200 pages without sacrificing important content. The success or failure of the company is largely decided by a customer's purchase decision. Those who know what to look out for in terms of human psychology and behavior is in a clear position to better understand the consumer's decision-making process. The psychology of perception and advertising deals with the human errors of perception and explains how products and advertisements should be designed. Marketing Psychology looks at the errors of thought that the customer makes when making a purchase decision. After all, a purchase decision is less rational than you think. Those who succeed in applying consumer psychology can have a direct influence on the customer's buying decision. Recognize the mistakes you make in your personal decisions. In this book, you will find all the topics you need to know about business psychology: Psychology of Advertising Basics of Critical Thinking Marketing Psychology Buyer Psychology Psychology of Decision Making Behavioral Marketing Pricing Psychology The book has: Simple and comprehensive Business Psychology explanations Over 75 illustrations and examples of advertisements Case studies, tips and summaries More than 90 scientific Sources Suitable levels for beginners and advanced users Start now with a perfect introduction to the world of business psychology. Understand your decisions and apply the knowledge to improve your mental processes. Buy the book and benefit from the latest scientific findings in behavioral psychology.
Like Comment Share Buy
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Author : Jonathan Creek
language : en
Publisher: John Wiley & Sons
Release Date : 2020-12-17
Like Comment Share Buy written by Jonathan Creek and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-17 with Business & Economics categories.
Take your video marketing to the next level with this practical and insightful resource Like, Comment, Share, Buy: The Beginner’s Guide to Marketing Your Business With Video Storytelling delivers powerful and actionable strategies to move your company’s brand to the forefront of your customers’ imaginations. Celebrated author, speaker, journalist, and consultant Jonathan Creek explains why video is the most impactful medium in which to market online and how you can leverage it for maximum benefit. Providing a fully interactive experience for readers through the book's video companion app, Like, Comment, Share, Buy contains an approachable and comprehensive method to unlock the power of online video and discusses topics like: How to make social media videos with just your smartphone The formula to creating contagious, compelling and viral content The scientific research underlying the author’s approaches to social media The tools and tips to marketing your small business on social media Perfect for social-media savvy entrepreneurs, small business owners, marketing managers, and advertising agents, Like, Comment, Share, Buy provides a compelling message that deserves to be heard by anyone hoping to increase their online and offline profile.
Business Behavior Value And Growth
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Author : William J. Baumol
language : en
Publisher:
Release Date : 1967
Business Behavior Value And Growth written by William J. Baumol and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1967 with Economic development categories.
The Business Of Choice
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Author : Matthew Willcox
language : en
Publisher: Pearson Education
Release Date : 2015-02-20
The Business Of Choice written by Matthew Willcox and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-20 with Business & Economics categories.
Winner of the 2016 Berry - AMA Book Prize for Best Book in Marketing from the American Marketing Association! Named Marketing Book of the Year for 2016 by Marketing & Sales Books! Reshape Consumer Behavior by Making Your Brand the Instinctive, Intuitive, Easy Choice • Discover powerful new ways to simplify and guide consumer decisions • Gain actionable insights into social influence, how people plan, and how they interpret the past • Leverage surprising advances in neuroscience, evolutionary biology, and the behavioral and social sciences Whatever your marketing or behavioral objective, you’ll be far more successful if you know how humans choose. Human intuitions and cognitive mechanisms have evolved over millions of years, but only now are marketers beginning to understand their impact on people’s decisions. The Business of Choice helps you apply new scientific insights to make your brand or target behavior the easiest, most instinctive choice. Matthew Willcox integrates the latest research advances with his own extensive enterprise marketing experience at FCB’s Institute of Decision Making. Willcox explains why we humans often seem so irrational, how marketers can leverage the same evolutionary factors that helped humans prosper as a species, how to make decisions simpler for your consumers, and how to make them feel good about their choices, so they keep coming back for more!