The Business Of Choice
DOWNLOAD
Download The Business Of Choice PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get The Business Of Choice book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
The Business Of Choice
DOWNLOAD
Author : Matthew Willcox
language : en
Publisher: Pearson Education
Release Date : 2015-02-20
The Business Of Choice written by Matthew Willcox and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-20 with Business & Economics categories.
Winner of the 2016 Berry - AMA Book Prize for Best Book in Marketing from the American Marketing Association! Named Marketing Book of the Year for 2016 by Marketing & Sales Books! Reshape Consumer Behavior by Making Your Brand the Instinctive, Intuitive, Easy Choice • Discover powerful new ways to simplify and guide consumer decisions • Gain actionable insights into social influence, how people plan, and how they interpret the past • Leverage surprising advances in neuroscience, evolutionary biology, and the behavioral and social sciences Whatever your marketing or behavioral objective, you’ll be far more successful if you know how humans choose. Human intuitions and cognitive mechanisms have evolved over millions of years, but only now are marketers beginning to understand their impact on people’s decisions. The Business of Choice helps you apply new scientific insights to make your brand or target behavior the easiest, most instinctive choice. Matthew Willcox integrates the latest research advances with his own extensive enterprise marketing experience at FCB’s Institute of Decision Making. Willcox explains why we humans often seem so irrational, how marketers can leverage the same evolutionary factors that helped humans prosper as a species, how to make decisions simpler for your consumers, and how to make them feel good about their choices, so they keep coming back for more!
The Business Of Choice
DOWNLOAD
Author : Matthew Willcox
language : en
Publisher: Emerald Group Publishing
Release Date : 2020-09-28
The Business Of Choice written by Matthew Willcox and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-28 with Business & Economics categories.
In this 2nd edition of The Business of Choice, expert author and consultant Matthew Willcox explores the science of influencing choice, bringing together the work of thousands of behavioral scientists and practitioners. Cutting to the heart of the science, Willcox helps you apply this to your own marketing and brand strategies.
The Business Of Choice
DOWNLOAD
Author : Matthew Wilcox
language : en
Publisher:
Release Date : 2015
The Business Of Choice written by Matthew Wilcox and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Consumer behavior categories.
The Elements Of Choice
DOWNLOAD
Author : Eric J. Johnson
language : en
Publisher: Simon and Schuster
Release Date : 2022-02-10
The Elements Of Choice written by Eric J. Johnson and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-10 with Psychology categories.
‘Indispensable’ Daniel Kahneman How do you get people to agree to donate their organs? What’s the trick to reading a wine list? What’s the perfect number of potential matches a dating site should offer? Every time we make a choice, our minds go through an elaborate process most of us never even notice. We’re influenced by subtle aspects of the way the choice is presented that often make the difference between a good decision and a bad one. To overcome the common faults in our decision-making and enable better choices in any situation involves conscious and intentional decision design. Transcending the familiar concepts of nudges and defaults, The Elements of Choice offers a comprehensive, systematic guide to creating effective choice architectures, the environments in which we make decisions. The designers of decisions need to consider all the elements involved in presenting a choice: how many options to offer, how to present those options, how to account for our natural cognitive shortcuts, and much more. These levers are unappreciated, yet they impact our reasoning every day. This book doesn’t simply analyse the mental fallacies that trip us up. It goes further to show us what good decision-making looks like – that it can be both moral and effective.
The Paradox Of Choice
DOWNLOAD
Author : Barry Schwartz
language : en
Publisher: Harper Collins
Release Date : 2009-10-13
The Paradox Of Choice written by Barry Schwartz and has been published by Harper Collins this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-10-13 with Psychology categories.
Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday decisions—both big and small—have become increasingly complex due to the overwhelming abundance of choice with which we are presented. As Americans, we assume that more choice means better options and greater satisfaction. But beware of excessive choice: choice overload can make you question the decisions you make before you even make them, it can set you up for unrealistically high expectations, and it can make you blame yourself for any and all failures. In the long run, this can lead to decision-making paralysis, anxiety, and perpetual stress. And, in a culture that tells us that there is no excuse for falling short of perfection when your options are limitless, too much choice can lead to clinical depression. In The Paradox of Choice, Barry Schwartz explains at what point choice—the hallmark of individual freedom and self-determination that we so cherish—becomes detrimental to our psychological and emotional well-being. In accessible, engaging, and anecdotal prose, Schwartz shows how the dramatic explosion in choice—from the mundane to the profound challenges of balancing career, family, and individual needs—has paradoxically become a problem instead of a solution. Schwartz also shows how our obsession with choice encourages us to seek that which makes us feel worse. By synthesizing current research in the social sciences, Schwartz makes the counter intuitive case that eliminating choices can greatly reduce the stress, anxiety, and busyness of our lives. He offers eleven practical steps on how to limit choices to a manageable number, have the discipline to focus on those that are important and ignore the rest, and ultimately derive greater satisfaction from the choices you have to make.
A Choice Fulfilled
DOWNLOAD
Author : Charles K. Kao
language : en
Publisher:
Release Date : 1991-01
A Choice Fulfilled written by Charles K. Kao and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991-01 with Business & Economics categories.
Multiple Choice Tests In Principles Of Business
DOWNLOAD
Author : Stanley M. Johnson
language : en
Publisher: Heinemann
Release Date : 1986
Multiple Choice Tests In Principles Of Business written by Stanley M. Johnson and has been published by Heinemann this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986 with Business categories.
The Entrepreneur S Choice
DOWNLOAD
Author : C. Gopalkrishnan
language : en
Publisher: Routledge
Release Date : 2016-04-08
The Entrepreneur S Choice written by C. Gopalkrishnan and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-08 with Business & Economics categories.
Micro, small and medium enterprises (MSMEs) are integral to the economic policy framework of India, and promote innovation, competition and equitable economic development. Comprehensively examining the management of family businesses among MSMEs, this book: • discusses business strategy, corporate and personal values, vision, mission, stakeholder expectations, and strategic response to external factors along with their social and environmental orientation; • includes 22 case studies drawn from varied sectors such as pharmaceuticals, food processing, engineering, and blood banking; • documents rich experiences of Indian entrepreneurs and their unique entrepreneurial approaches towards management of social enterprises, loss-making firms in the public sector, corporate social responsibility, succession planning, and innovation. The book will prove essential to students and scholars of business, entrepreneurship and management, and entrepreneurs and managers working in MSMEs, especially young entrepreneurs as well as the general reader.
Great By Choice
DOWNLOAD
Author : Jim Collins
language : en
Publisher: Random House
Release Date : 2011-10-13
Great By Choice written by Jim Collins and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-13 with Business & Economics categories.
THE NEW QUESTION Ten years after the worldwide bestseller Good to Great, Jim Collins returns with another groundbreaking work, this time to ask: Why do some companies thrive in uncertainty, even chaos, and others do not? Based on nine years of research, buttressed by rigorous analysis and infused with engaging stories, Collins and his colleague, Morten Hansen, enumerate the principles for building a truly great enterprise in unpredictable, tumultuous, and fast-moving times. THE NEW STUDY Great by Choice distinguishes itself from Collins's prior work by its focus not just on performance, but also on the type of unstable environments faced by leaders today. With a team of more than twenty researchers, Collins and Hansen studied companies that rose to greatness - beating their industry indexes by a minimum of ten times over fifteen years - in environments characterized by big forces and rapid shifts that leaders could not predict or control. The research team then contrasted these "10X companies" to a carefully selected set of comparison companies that failed to achieve greatness in similarly extreme environments. THE NEW FINDINGS The study results were full of provocative surprises. Such as: * The best leaders were not more risk taking, more visionary, and more creative than the comparisons; they were more disciplined, more empirical, and more paranoid. * Innovation by itself turns out not to be the trump card in a chaotic and uncertain world; more important is the ability to scale innovation, to blend creativity with discipline. * Following the belief that leading in a "fast world" always requires "fast decisions" and "fast action" is a good way to get killed. * The great companies changed less in reaction to a radically changing world than the comparison companies. The authors challenge conventional wisdom with thought-provoking, sticky, and supremely practical concepts. They include 10Xers; the 20 Mile March; Fire Bullets then Cannonballs; Leading above the Death Line; Zoom Out, Then Zoom In; and the SMaC Recipe. Finally, in the last chapter, Collins and Hansen present their most provocative and original analysis: defining, quantifying, and studying the role of luck. The great companies and the leaders who built them were not luckier than the comparisons, but they did get a higher Return on Luck. This book is classic Collins: contrarian, data driven, and uplifting. He and Hansen show convincingly that, even in a chaotic and uncertain world, greatness happens by choice, not by chance.
The Illusion Of Choice
DOWNLOAD
Author : Richard Shotton
language : en
Publisher:
Release Date : 2023-03-28
The Illusion Of Choice written by Richard Shotton and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-28 with Business & Economics categories.
Every day we make hundreds of choices. These choices might feel like they are freely made, but psychologists have shown that subtle changes in the way the products are positioned can radically change how customers behave. The Illusion of Choice identifies the 16 1⁄2 most important psychological biases that anyone in business needs to be aware of.