The Best Of The Best From Campaigns Elections
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The Best Of The Best From Campaigns Elections
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Author : Ron Faucheux
language : en
Publisher:
Release Date : 1998
The Best Of The Best From Campaigns Elections written by Ron Faucheux and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Political Science categories.
Collects 17 contributions adapted from articles published in Campaigns and Elections. Topics include fundraising, targeting and demographics, direct mail strategies and techniques, television and radio advertising, developing a message and strategy, public opinion, dealing with the media, grassroots lobbying, and campaigning in cyberspace. The book is intended for candidates, party officials, consultants, professors, and students. No index. Annotation copyrighted by Book News, Inc., Portland, OR
The Best Of The Best From Campaigns Elections
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Author : Ron Faucheux
language : en
Publisher:
Release Date : 1995
The Best Of The Best From Campaigns Elections written by Ron Faucheux and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Campaign management categories.
Winning Elections
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Author : Ronald A. Faucheux
language : en
Publisher: M. Evans
Release Date : 2003-10-15
Winning Elections written by Ronald A. Faucheux and has been published by M. Evans this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-10-15 with Political Science categories.
This is an advanced guide to running political campaigns. It provides invaluable, practical advice from the leading pros in the industry.
Campaigns And Elections
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Author : Michael A. Bailey
language : en
Publisher: CQ Press
Release Date : 2000
Campaigns And Elections written by Michael A. Bailey and has been published by CQ Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Electioneering categories.
Contains case studies of nineteen contemporary political campaigns, including Senate races, House races, and referenda and initiatives.
The Timeline Of Presidential Elections
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Author : Robert S. Erikson
language : en
Publisher: University of Chicago Press
Release Date : 2012-08-24
The Timeline Of Presidential Elections written by Robert S. Erikson and has been published by University of Chicago Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-08-24 with Political Science categories.
In presidential elections, do voters cast their ballots for the candidates whose platform and positions best match their own? Or is the race for president of the United States come down largely to who runs the most effective campaign? It’s a question those who study elections have been considering for years with no clear resolution. In The Timeline of Presidential Elections, Robert S. Erikson and Christopher Wlezien reveal for the first time how both factors come into play. Erikson and Wlezien have amassed data from close to two thousand national polls covering every presidential election from 1952 to 2008, allowing them to see how outcomes take shape over the course of an election year. Polls from the beginning of the year, they show, have virtually no predictive power. By mid-April, when the candidates have been identified and matched in pollsters’ trial heats, preferences have come into focus—and predicted the winner in eleven of the fifteen elections. But a similar process of forming favorites takes place in the last six months, during which voters’ intentions change only gradually, with particular events—including presidential debates—rarely resulting in dramatic change. Ultimately, Erikson and Wlezien show that it is through campaigns that voters are made aware of—or not made aware of—fundamental factors like candidates’ policy positions that determine which ticket will get their votes. In other words, fundamentals matter, but only because of campaigns. Timely and compelling, this book will force us to rethink our assumptions about presidential elections.
Communication In U S Elections
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Author : Roderick P. Hart
language : en
Publisher: Rowman & Littlefield
Release Date : 2001
Communication In U S Elections written by Roderick P. Hart and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
Over the past thirty-five years, the rapid development of communication technology, the decline of political parties, a growing culture of cynicism, and the rise of the Internet have all affected U.S. political campaigns. But while these forces seem powerful, little scientific evidence has been gathered of their impact. Communication in U.S. Elections presents work from some of the best young scholars in two disciplines--communication and political science--on how modern election campaigns are affected by such forces. The authors look at how voters acquire political information, how issues are "framed" for them by the mass media, how attitudes about social groups are created, and how political advertising uses popular culture to affect voting patterns. The result is a fresh and comprehensive overview of why modern political campaigns turn out as they do.
The Politics Guy Campaign Tips How To Win A Local Election
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Author : Vic Berardelli
language : en
Publisher: PublishAmerica
Release Date : 2010-11-24
The Politics Guy Campaign Tips How To Win A Local Election written by Vic Berardelli and has been published by PublishAmerica this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-11-24 with Political Science categories.
The best candidate doesn't always win an election, but the best campaign does. Winning an election at the local level doesn't involve ideology or issues. It is won by the personality and hard work of the candidate meeting people directly and chatting with them in ways which don't convey the traditional politician. The Politics Guy Campaign Tips - How to Win a Local Election is must reading for any candidate or campaign manager for local offices like State Legislature, City Council, School Board or County Commission. This book does not discuss views or political philosophy. This book discusses the daily street-level effort to win a local election. The techniques can be used by Republicans, Democrats or independents.
Winning Elections
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Author : Ron Faucheux
language : en
Publisher: Rowman & Littlefield
Release Date : 2003
Winning Elections written by Ron Faucheux and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Campaign management categories.
Articles provide advice for candidates, campaign managers, and party workers on running a political campaign, including strategies, research, finances, advertising, and related topics.
Renewing Presidential Politics
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Author : Bruce Buchanan
language : en
Publisher: Rowman & Littlefield
Release Date : 1996
Renewing Presidential Politics written by Bruce Buchanan and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Language Arts & Disciplines categories.
Do we get the best presidential candidates to run and elect the presidents we deserve as a nation? If not, why not? Could it have something to do with the quality of campaigns in American politics today? Noted presidential scholar Bruce Buchanan puts the 1996 presidential election campaign in context with the campaigns of 1988 and 1992, making the case that 'good' campaigns--especially those with issue-oriented media coverage and positive campaign advertisements--do make a difference in the quality and quantity of citizen participation, policy input and output, and overall good governance. Perfect for college courses on campaigns and elections and on the presidency, this book looks ahead to future election campaigns with a hope for creating a nation of 'citizen owners and lovers' of the political process, not to mention candidates and media coverage worthy of citizen involvement and attention.
The Marketing Of The President
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Author : Bruce I. Newman
language : en
Publisher: SAGE
Release Date : 1994
The Marketing Of The President written by Bruce I. Newman and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Business & Economics categories.
Winning a presidential election is like operating a successful business. The best and most successful businesses are customer driven. The Marketing of the President documents how political candidates are marketed by the same sophisticated techniques that experts use to sell legal and medical services. Newman addresses issues of serious concern to the health of the political process as he examines the roles of positioning, polling, direct mail, 900 numbers, and television in advertising. Using the 1992 presidential election as a case study, this extraordinary volume reveals how the American political process has been transformed - for better or worse - by the use of marketing techniques. The Marketing of the President important reading for marketing professionals and students interested in nonprofit applications of marketing concepts, or for political scientists and policymakers who are concerned about the increasing role of marketing in political campaigns.