The Brand Book
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The Brand Book
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Author : Daryl Fielding
language : en
Publisher: Hachette UK
Release Date : 2022-10-06
The Brand Book written by Daryl Fielding and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-06 with Business & Economics categories.
Wonderful book which I couldn't put down. - Charlie Marshall, CEO & Founder, Loaf A healthy blast of brutally honest common sense. - Rory Sutherland, Vice Chairman, Ogilvy UK This needs to be in all marketing/communication colleges. - Malcolm Poynton, Executive Global Chief Creative Officer, Cheil Worldwide The Brand Book provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand. Entertainingly written in jargon-free language, the author draws on her experiences of creating new brand strategies across a wide range of categories. Real world examples and case studies, including images from well-known brand campaigns, are used to illustrate the principles that underpin the best of brand practice. The final chapter includes handy templates and checklists to help you develop your own brand. *A number one bestseller in branding and logo design* November 2022
The Brand Book
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Author : Thomas Oosthuizen
language : en
Publisher: Jacana Media
Release Date : 2013
The Brand Book written by Thomas Oosthuizen and has been published by Jacana Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Business & Economics categories.
An invaluable marketer’s tool and an ultimate guide to marketing and brand management, The Brand Book covers challenges faced by most company executives and marketers today and outlines a new how-to approach with easy-to-follow illustrated examples. A comprehensive guide to the dos and don’ts of marketing, the book demystifies marketing and brand jargon by using examples at both local and global levels. Some of the key features discussed include how to build and manage brands, identifying new opportunities for brand growth, techniques for launching new brands and ensuring their success, and discussing marketing return on investment (ROI). Thomas Oosthuizen also describes his personal marketing method, which he developed while working in senior marketing positions for many years and being instrumental in the success of many iconic brands. Using a new model that covers all marketing pillars in one book, The Brand Book focuses not only on how to build and maintain a profitable brand, but also how to make it sustainable and affordable.
The Essential Brand Book
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Author : Iain Ellwood
language : en
Publisher: Taylor & Francis US
Release Date : 2002
The Essential Brand Book written by Iain Ellwood and has been published by Taylor & Francis US this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
Providing readers with an insight into all the components of brand management including a wide range of business models and techniques, this book will help to build strong and effective brands in the marketplace.
Myths Of Branding
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Author : Simon Bailey
language : en
Publisher: Kogan Page Publishers
Release Date : 2019-01-03
Myths Of Branding written by Simon Bailey and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-03 with Business & Economics categories.
A brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand can save a bad business, and besides, the digital revolution is making branding irrelevant... Myths of Branding, written by renowned branding experts Andy Milligan and Simon Bailey, explores the huge number of misguided, mistaken and blatantly false myths that abound in the branding arena. From the belief that developing brands is nothing more than fiddling with logos, to the perception that it's a 'soft' area of marketing that doesn't go beyond visual identity - these myths are all surprisingly entrenched, yet could not be further from the truth. Myths of Branding takes the most up-to-date research and evidence to debunk these popular misconceptions, and replaces them with the reality of what it's really like to work in the world of branding. Jam-packed with entertaining anecdotes and useful information that practitioners can learn from, it guarantees a deeper, sharper understanding of the realities of branding and brand management.
Wally Olins
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Author : Wally Olins
language : en
Publisher:
Release Date : 2008
Wally Olins written by Wally Olins and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Brand name products categories.
Here,Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer has never been more vital for commercial success, and reflecting the recent enormous changes in the branding world. It will be an essential purchase for everyone in advertising, marketing and business who needs to understand why the most successful brands in the world triumph by making insiders believe in them and consumers buy into them.
Star Brands
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Author : Carolina Rogoll
language : en
Publisher: Simon and Schuster
Release Date : 2015-04-14
Star Brands written by Carolina Rogoll and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-14 with Business & Economics categories.
For anyone who wants to learn the fundamentals of branding in an approachable way without poring over dense text or hiring an expensive consultant, Star Brands presents a unique model that offers structured guidance and professional tips for building, managing, and marketing any brand. Created by savvy brand manager Carolina Rogoll, the star brand model is a perfect intersection of solid marketing and management theory with an approachable, visually oriented design. The author teaches step-by-step how to assess a brand’s unique challenge, how to define the brand’s equity and target, how to craft a solid brand growth strategy, and how to measure success once the brand is in the marketplace. The book includes case studies from famous star brands as well as interviews with top business school professors, advertising agency leaders, and former CEOs. Topics covered include the star brand model; leaders behind star brands; brand assessment and goal setting; defining brand equity; selecting a brand target; insights, benefits, ideas; theory from the best marketing and managing resources; marketing strategy; how to build a marketing plan; and much more, including exercise worksheets to practice on! The author combines her experience building brands at the front lines of a big multinational company with top-notch marketing and management theory. What results is an ideal primer for anyone seeking structured guidance on building a brand for a client, managing a brand, or even starting a brand for oneself. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
The Ministry Of Branding
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Author : Mike Martin
language : en
Publisher: Mike Martin
Release Date : 2018-10-12
The Ministry Of Branding written by Mike Martin and has been published by Mike Martin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-12 with Religion categories.
The Ministry of Branding takes you on a brand building journey. One of the greatest inventions ever created was the microphone, this book is just that! It is the tool you have been looking for to amplify the significance of your voice! For any business, the brand is one of their most important assets. The Ministry of Branding aims to help you widen the influence and reach of your brand. In this book you are going to learn: •The Meaning of Branding •A Biblical Basis for Branding •The Jesus Brand Model •How to Build a Brand •How to Launch a Brand •And so much more! This book is unlike any other branding book you have read or seen on the shelf. Whether you are a novice or a marketing director you are going to find the tools you need in this book. There is nothing like having a personal coach to escort you into the reality of your dreams. The Ministry of Branding will directly coach you through every step of the branding process.
The Brand Called You Make Your Business Stand Out In A Crowded Marketplace
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Author : Peter Montoya
language : en
Publisher: McGraw Hill Professional
Release Date : 2008-11-02
The Brand Called You Make Your Business Stand Out In A Crowded Marketplace written by Peter Montoya and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-11-02 with Business & Economics categories.
The international bestseller-now updated for an even bigger, brand-savvy market Self-published in 2005, this step-by-step guide for professionals looking to develop a strong company brand has become an international sensation, selling more than 65,000 copies worldwide and hitting #3 on Japan's business bestseller list. This invaluable guide teaches you the vital principles and skills of personal branding, including how to craft an emotionally resonant branding message, create top-quality branding tools, and attract a constant flow of business. “Montoya's Personal Branding ideas are going to change how business owners and professionals promote themselves.”-Robert G. Allen and Mark Victor Hansen, coauthors, The One-Minute Millionaire
60 Minute Brand Strategist
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Author : Idris Mootee
language : en
Publisher: John Wiley & Sons
Release Date : 2013-05-17
60 Minute Brand Strategist written by Idris Mootee and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-17 with Business & Economics categories.
Praise for 60-Minute Brand Strategist "A fresh take on the wisdom of putting brand strategy at the heart of corporate strategy. Brilliant insights for a fast-moving world." —Angela Ahrendts, CEO, Burberry "Idris Mootee paints a sharp, comprehensive, and finely articulated analysis of the potential of meaningful brands in the 21st century's cultural scenario and business landscape. The result is a smart manual that reminds you and your company how to build relevant, authentic, sustainable, and successful brands in an evolving society." —Mauro Porcini, Chief Design Officer, PepsiCo Inc. "Idris's book teaches us how to engage today's increasingly cynical consumers on a deeper emotional level to build real equity and leadership. He demonstrates how to break out of the box and connect business strategy to brand strategy, and how the right brand story never really ends!" —Blair Christie, SVP and CMO, Cisco Systems, Inc. "It's rare to find a book that's both inspiring and practical but Idris nailed it! He has crafted the ultimate guide to brand building in the connected world with visual clarity and thought-provoking strategy." —Eric Ryan, cofounder, Method Products, Inc. This book is about one thing only: branding. Period. In this economy ruled by ideas, the only sustainable form of leadership is brand leadership. 60-Minute Brand Strategist offers a fast-paced, field-tested view of how branding decisions happen in the context of business strategy, not just in marketing communications. With a combi-nation of perspectives from business strategy, customer experience, and even anthropology, this new and updated edition outlines the challenges traditional branding faces in a hyper-connected world. This essential handbook of brand marketing offers an encyclopedia of do's and don'ts, including new case studies of how these concepts are being used by the world's most successful and valuable brands. 60-Minute Brand Strategist is your battle plan, filled with powerful branding tools and techniques to win your customers' hearts and defeat the competition.
Finding Brand
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Author : Tisha R. Oehmen
language : en
Publisher:
Release Date : 2013-08-24
Finding Brand written by Tisha R. Oehmen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-24 with categories.
Brands are defenseless. We wipe our feet on them, we throw them in the trash, and we don't have the patience to let them grow to be all they can be. That leads to us cheating on them and setting our businesses up for failure. Successful businesses know that brands need protection, love, and understanding. For smart businesses that want to succeed, it's about Finding Brand.The brand book is the quintessential guidebook that will help a business create alignment to reach its goals. A brand book should be more than just a marketing department tool. It should be the guiding internal document that guides employees and stakeholders in every action. It should be the culmination of all internal and external thinking; it should be a business's tangible representation of all that makes your business unique and special.In Finding Brand: The Brand Book Tutorial, Tisha Oehmen teaches you how to explore and craft your brand, write your brand book, share it with key stakeholders, and to use it to protect your brand. This step-by-step tutorial will help you explore your brand and ensure that it doesn't get cheated on and that your business succeeds.