The Brand Marketing Book
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The Brand Marketing Book
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Author : Joe Marconi
language : en
Publisher: McGraw Hill Professional
Release Date : 2000
The Brand Marketing Book written by Joe Marconi and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
Internationally respected marketing consultant Joe Marconi shows how to build a "value-added" brand in today's competitive global marketplace by creating an effective, integrated strategy involving advertising, marketing, publicity, and research. Case studies of successful brands that are now household names as well as those we no longer remember are included. Features "on-the-money" guidance for building successful brand strategies and brand loyalty including: * Finding the right name or changing names. * Creating logos, signatures, and corporate identity programs. * Building a brand through advertising. * Creating, managing, and marketing brand equity.
The Brand Marketing Book Creating Managing And Extending The Value Of Your Brand
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Author : Marconi
language : en
Publisher:
Release Date : 2000
The Brand Marketing Book Creating Managing And Extending The Value Of Your Brand written by Marconi and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with categories.
Brand Marketing Image The Key To Success
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Author : Marion Maguire
language : en
Publisher: GRIN Verlag
Release Date : 2007-07
Brand Marketing Image The Key To Success written by Marion Maguire and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-07 with categories.
Seminar paper from the year 2002 in the subject Business economics - General, Nürtingen University (FB BWL), course: Seminar, language: English, abstract: Image - the key to success. In fact, a positive image matters for a company to be successful and it is a good opportunity to get positive publicity. On the other side there are other things, which are important to be successful. There are management ratios like productivity, profitability, liquidity and many other ratios, which count in order to value a company numerically. In my following work, I will only refer to the image. Image is not only developed through advertising. The products should suit the corresponding brand and the selected advertising medium should support the brand and its image through its means of communication in order to create a total image of the company, the brand and the products. The brand and the image of a company represent the promise that products and services will perform to expectations. The identity-oriented marketing of a brand and its products contributes in addition to revalue a company identity through good image. In this connection, I will focus more closely on the importance of brand identity and brand marketing. Furthermore, I will base my report on Thermador, an American kitchen appliance manufacturer, where I conducted my internship, to clarify the important role of Image. Thermador's corporate office is located in Huntington Beach, California. All employees of hierarchy level and departments are located here. Since my internship experience was conducted with Thermador, it enabled me to develop a deeper insight into the company and the brand. Thermador was bought in 1998 on its good image by the German company Bosch-Siemens-Home Appliances Ltd. and is banished almost exclusively in North America. The brand Thermador represents qualitatively high-value built-in appliances and has established, over a period of more than 70 years, an outstanding name in the home appliance
Branddigital
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Author : Allen P. Adamson
language : en
Publisher: St. Martin's Press
Release Date : 2008-08-19
Branddigital written by Allen P. Adamson and has been published by St. Martin's Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-08-19 with Business & Economics categories.
Since the publication of his previous best-selling title, BrandSimple, Allen P. Adamson has studied and worked with companies as they've experimented with and integrated digital initiatives into their branding mix. In his new book, BrandDigtial, he clearly demonstrates that in an environment where everything is transparent, brand professionals have unprecedented opportunities to learn more about their customers, and to deliver brand experiences that meet customer expectations better than ever before. Based on over 100 interviews with leaders in both the branding and digital technology industries, Adamson drives home his point by using case studies and first-hand, in-market examples from companies including Hewlett-Packard, Johnson & Johnson, Procter & Gamble, Nike, Ameriprise, Burger King, PepsiCo, and General Mills. Along with putting into proper context the role Google, YouTube, Second Life, social media, and blogs play in the branding process, Adamson shows how the best companies are taking advantage of evolving digital technology and its associated behavior to build stronger bonds with their customers and stronger, more responsive brands.
The Principles Of Brand Marketing
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Author : Blake Herdlein
language : en
Publisher:
Release Date : 2020-06-26
The Principles Of Brand Marketing written by Blake Herdlein and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-26 with categories.
The Principles of Brand Marketing will give beginners & experienced professionals alike; the background knowledge of what Branding is about and how to properly use it in the workplace or your small business. This selection will cover how to measure your brand's value, effective marketing strategies, endorsement marketing, social media branding and more. A unique feature this book brings to the table is how it brings older techniques of branding and mixes it with current and upcoming techniques as well as using relevant corporate case studies to make the information easy to digest. Finally, you will get a good look at how to add strategic and innovative approaches to your companies marketing and branding style. This book should give you the guidelines of how to perfect your personal and professional brand.
Brand Marketing
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Author : Debi Eka Putri
language : id
Publisher: Penerbit Widina
Release Date : 2021-08-02
Brand Marketing written by Debi Eka Putri and has been published by Penerbit Widina this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-02 with Business & Economics categories.
Dalam dunia pemasaran, branding atau citra brand sangat berhubungan dengan marketing. Meski demikian, keduanya adalah hal yang benar-benar berbeda. Bisa dikatakan, mereka berbeda tetapi saling membutuhkan. Tapi ternyata tidak banyak yang tahu mengenai hal itu. Brand Marketing merupakan teknik pemasaran yang bertujuan mendapatkan customer sebanyak-banyaknya dengan cara memperkenalkan brand suatu produk tertentu. Pemasaran yang dimaksud dapat dilakukan melalui media cetak, media elektronik maupun media online. Tidak hanya memperkenalkan brand, akan tetapi brand marketing juga memiliki tujuan untuk membentuk persepsi konsumen tentang kelebihan dan manfaat dari suatu produk. Tidak hanya sekadar. Ketika masyarakat mengenal dan mengerti manfaat dari sebuah produk brand, maka akan muncul ketergantungan akan produk tersebut dan akan disebarluaskan kepada orang lain.
Brand Positioning
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Author : Erik Kostelijk
language : en
Publisher: Routledge
Release Date : 2020-01-23
Brand Positioning written by Erik Kostelijk and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-23 with Business & Economics categories.
Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand’s positioning strategy. Divided into three key parts, the book works step-by-step through the creation of an effective marketing strategy, combining an academic approach with the strategic and operational guidelines, tools and techniques required. Unlike other textbooks, it has a unique focus on the relationship between branding, marketing and communications, exploring brand values, brand identity and brand image, and analysing how these can be transformed into a successful positioning strategy, using international case studies, examples and practical exercises. This textbook will be core reading for advanced undergraduate and postgraduate students of marketing strategy, branding, marketing communications and consumer behaviour. It will also be of great value to marketing and communications professionals looking to develop and maintain their company’s brand.
Brand Marketing On Instagram
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Author : Rishabh Bansal
language : en
Publisher: Rishabh Printers
Release Date :
Brand Marketing On Instagram written by Rishabh Bansal and has been published by Rishabh Printers this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
The Instagram network is 1 billion strong and there is a lot of potential to market your brand using the portal. The book Brand Marketing on Instagram teaches you exactly how to create a powerful brand image using visuals that could give your brand more recognition. Starting from the basics, get to know the high-end tools that helps you to grow on Instagram. Step-by-step in each chapter, you'll learn the branding strategies, how to gain more visibility among your target audience, account growth tactics and much more. The live case-studies to get targeted followers and more reach will help you dive deep and grow your brand. Chapters Chapter 1 - Introduction to branding and Instagram marketing Chapter 2 - Basic concepts of Instagram Chapter 3 - Competitor Research on Instagram Chapter 4 - Content Creation Chapter 5 - Hashtag Research Chapter 6 - Profile Growth Chapter 7 - Automation Chapter 8 - Paid advertising on Instagram: Instagram Ads Chapter 9 - Instagram TV: IGTV About the author Rishabh Bansal is a Digital Marketing and online branding expert. He has helped over 100 brands grow online on Instagram. His vision is to empower entrepreneurs across the globe to grow digitally. Besides this, he is very fond of travelling.
60 Minute Brand Strategist
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Author : Idris Mootee
language : en
Publisher: John Wiley & Sons
Release Date : 2013-05-17
60 Minute Brand Strategist written by Idris Mootee and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-17 with Business & Economics categories.
Praise for 60-Minute Brand Strategist "A fresh take on the wisdom of putting brand strategy at the heart of corporate strategy. Brilliant insights for a fast-moving world." —Angela Ahrendts, CEO, Burberry "Idris Mootee paints a sharp, comprehensive, and finely articulated analysis of the potential of meaningful brands in the 21st century's cultural scenario and business landscape. The result is a smart manual that reminds you and your company how to build relevant, authentic, sustainable, and successful brands in an evolving society." —Mauro Porcini, Chief Design Officer, PepsiCo Inc. "Idris's book teaches us how to engage today's increasingly cynical consumers on a deeper emotional level to build real equity and leadership. He demonstrates how to break out of the box and connect business strategy to brand strategy, and how the right brand story never really ends!" —Blair Christie, SVP and CMO, Cisco Systems, Inc. "It's rare to find a book that's both inspiring and practical but Idris nailed it! He has crafted the ultimate guide to brand building in the connected world with visual clarity and thought-provoking strategy." —Eric Ryan, cofounder, Method Products, Inc. This book is about one thing only: branding. Period. In this economy ruled by ideas, the only sustainable form of leadership is brand leadership. 60-Minute Brand Strategist offers a fast-paced, field-tested view of how branding decisions happen in the context of business strategy, not just in marketing communications. With a combi-nation of perspectives from business strategy, customer experience, and even anthropology, this new and updated edition outlines the challenges traditional branding faces in a hyper-connected world. This essential handbook of brand marketing offers an encyclopedia of do's and don'ts, including new case studies of how these concepts are being used by the world's most successful and valuable brands. 60-Minute Brand Strategist is your battle plan, filled with powerful branding tools and techniques to win your customers' hearts and defeat the competition.
Branding For Dummies
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Author : Bill Chiaravalle
language : en
Publisher: John Wiley & Sons
Release Date : 2014-12-31
Branding For Dummies written by Bill Chiaravalle and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-31 with Business & Economics categories.
Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want them to associate with your company, and so much more. Packed with plain-English advice and step-by-step instructions, Branding For Dummies covers assembling a top-notch branding team, positioning your brand, handling advertising and promotions, avoiding blunders, and keeping your brand viable, visible, and healthy. Whether you're looking to develop a logo and tagline, manage and protect your brand, launch a brand marketing plan, fix a broken brand, make customers loyal brand champions—or anything in between—Branding For Dummies makes it fast and easy. Includes tips and cautionary advice on social media and its impact on personal and business branding programs Covers balancing personal and business brand development References some of the major brand crises—and how to avoid making the same mistakes Shows brand marketers how to create brands that match their employers' objectives while launching their own careers If you're a business leader looking to set your brand up for the ultimate success, Branding For Dummies has you covered.