The Brand Matrix
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The Brand Matrix
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Author : Mats Urde
language : en
Publisher: Brandur publishing
Release Date : 2024-06-05
The Brand Matrix written by Mats Urde and has been published by Brandur publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-05 with Design categories.
To run a successful business, you need to engage and inspire your employees. To do that, first clarify the promises and values that make up your organization’s identity core – then align the core with every aspect of the business. Drawing on his influential Harvard Business Review article, Mats Urde shows how to tackle this critically important task and forge a corporate brand identity that will boldly stand out from the competition. As a visual aid, he introduces the Corporate Brand Identity Matrix, a simple-to-use tool that ties the identity core to the organization’s mission, strategy, communications, and reputation, helping you create a coherent, clearly understandable whole that will fire employees’ imaginations and wow customers. The book is packed with stories and practical insights from renowned organizations like IKEA, Trek Bikes, Volvo, and the Nobel Prizes that struggled at first but eventually succeeded in motivating employees and winning over customers by defining the identity core. Whether you’re a board member, executive, or entrepreneur, this book offers you a roadmap to success.
The Brand Flip
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Author : Marty Neumeier
language : en
Publisher: New Riders
Release Date : 2015-07-24
The Brand Flip written by Marty Neumeier and has been published by New Riders this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-24 with Business & Economics categories.
Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment. In the 13 years since Neumeier wrote The Brand Gap, the influence of social media has proven his core theory: “A brand isn’t what you say it is – it’s what they say it is.” People are no longer consumers or market segments or tiny blips in big data. They don’t buy brands. They join brands. They want a vote in what gets produced and how it gets delivered. They’re willing to roll up their sleeves and help out – not only by promoting the brand to their friends, but by contributing content, volunteering ideas, and even selling products or services. At the center of the book is the Brand Commitment Matrix, a simple tool for organizing the six primary components of a brand. Your brand community is your tribe. How will you lead it?
The Brand Matrix
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Author : Mats Urde
language : es
Publisher: Brandur publishing
Release Date : 2024-07-19
The Brand Matrix written by Mats Urde and has been published by Brandur publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-07-19 with Business & Economics categories.
Para dirigir un negocio de éxito, es necesario involucrar e inspirar a tus empleados. Pero, para lograrlo, primero debes clarificar las promesas y los valores que constituyen el núcleo de identidad de tu organización y luego alinearlos con todos los aspectos del negocio. Mats Urde, basándose en su influyente artículo que publicó en la Harvard Business Review, muestra cómo abordar esta tarea tan importante y forjar una identidad de marca corporativa que se destacará audazmente de la competencia. Para lograrlo, introduce la Matriz de identidad de la marca corporativa que es una herramienta fácil de usar y que vincula el núcleo de identidad con la misión, la estrategia, las comunicaciones y la reputación de la organización. De esta manera, te ayuda a crear un conjunto coherente y claramente comprensible que estimulará la imaginación de los empleados y sorprenderá a los clientes. Descubre un compendio de historias e ideas prácticas extraídas de reconocidas organizaciones como IKEA, Trek Bikes, Volvo y los Premios Nobel. A través de ejemplos concretos, aprenderás cómo estas empresas superaron desafíos iniciales y lograron motivar a sus empleados y cautivar a sus clientes al definir su núcleo de identidad. Ya seas miembro del consejo, un ejecutivo o un emprendedor, este libro te proporciona una hoja de ruta clara y directa hacia el éxito empresarial. The book has been professionally translated into Spanish, and its original title is THE BRAND MATRIX—Corporate Brand Leadership Starts from the Inside.
Before The Brand
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Author : Alycia Perry
language : en
Publisher: McGraw Hill Professional
Release Date : 2003
Before The Brand written by Alycia Perry and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
This book schools businesspeople in the ABCs of traditional identity branding and describes successful long-term strategies for creating or refocusing brand identities for all types of products and services.
A Taxonomy Of Brand Linkages
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Author : Colin Jevons
language : en
Publisher:
Release Date : 2001
A Taxonomy Of Brand Linkages written by Colin Jevons and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Brand name products categories.
The Adventures Of A Real Life Brand Czar
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Author : Steven Savino
language : en
Publisher: iUniverse
Release Date : 2008-03
The Adventures Of A Real Life Brand Czar written by Steven Savino and has been published by iUniverse this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-03 with Business & Economics categories.
The crafting of winning brand strategies is the cornerstone to any marketer's professional success and personal growth. This book is all about critical success factors that showcase the key lessons learned and tools of the trade from years of experience in battling the highly competitive marketing wars on both a global and local market front. Introduced are marketing rules of engagement illustrated through personal experiences with actionable best practices so that marketers can have the confidence to build on big ideas by slaughtering sacred cows and avoiding the repeat of several prototypical brand marketing mistakes and misconceptions. Several new ways to implement the traditional tools for the trade are presented including a new strategy model called the Brand Activation Matrix; a new approach to utilizing SWOT analysis whereby a manageable number of Must-Win-Battles are leveraged throughout the organization; a brand positioning model that truly differentiates; a new product development growth strategy model that is based on identifying industry segment 'Hot Spots'; and a Brand Marketing Annual Planning Template that leverages the brand's key issues and challenges for strategies, action plans, budget development, ROI and measurement criteria.
Marketing By Matrix
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Author : Malcolm McDonald
language : en
Publisher: N T C Business Books
Release Date : 1993
Marketing By Matrix written by Malcolm McDonald and has been published by N T C Business Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Business & Economics categories.
From Individual To Empire
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Author : Laura Bull
language : en
Publisher: Greenleaf Book Group
Release Date : 2020-02-04
From Individual To Empire written by Laura Bull and has been published by Greenleaf Book Group this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-02-04 with Business & Economics categories.
Ever wonder what makes household names like Oprah, Ellen, or Beyoncé so powerful? It’s all about influencer branding, and Laura Bull will tell you everything youneed to know. Bull spent ten years with Sony Music Entertainment, becoming one of the company's youngest executives and spearheading artist development and marketing for globally recognized brands. She is an expert who specializes in transforming entrepreneurs into viable brands and teaching what it takes to become a powerful "influencer." Whether you are an artist, blogger, performer, politician, author, or thought leader, this book will change the way you think about your “brand” and your future. Bull marries positive psychology principles with traditional branding strategies and reveals her revolutionary Brand Matrix that will have you soaring past personal branding into the very different world of influencer branding. This intelligent, breezy read provides additional tools, exercises, and resources that offer real-world support to tackle your own engaging, competitive, and authentic brand identity. Entertaining examples from pop culture and politics round out this book that can truly take you from individual to empire. A consultant and speaker, Bull has been an adjunct professor since 2013 teaching disciplines in marketing and music business at multiple colleges and universities, including SMU's Temerlin Advertising Institute.
The Marketing Matrix
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Author : Gerard Hastings
language : en
Publisher: Routledge
Release Date : 2013
The Marketing Matrix written by Gerard Hastings and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Business & Economics categories.
In this compelling book, Gerard Hastings shines a light on the obsessive marketing techniques that are employed by crack marketing managers worldwide and explains how these not only feed the spectre of ever-growing levels of consumption, but also cause great social, economic and environmental problems. An accessible book which will be of interest across the social sciences and in particular for those marketing students who'd prefer a critical perspective to the standard ritualization of their discipline.
Marketing In The Matrix A Digital Strategy Guide
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Author : Hamzad Basheer
language : en
Publisher: NexaBook
Release Date : 2024-01-14
Marketing In The Matrix A Digital Strategy Guide written by Hamzad Basheer and has been published by NexaBook this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-01-14 with Business & Economics categories.
Unlock the secrets of digital marketing success with this comprehensive guide. Navigating the dynamic Digital Matrix requires more than just clicks and algorithms—it demands strategic prowess. Whether you're a seasoned marketer or a newcomer, dive into essential chapters covering data-driven decision-making, content mastery, social media tactics, and more. Craft a robust digital identity, leverage the power of social platforms, and propel your brand forward. Stay ahead in the ever-evolving world of digital marketing and prepare for the future with practical insights and strategies. The Digital Matrix is waiting—master it with this indispensable guide.