Marketing By Matrix
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Marketing By Matrix
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Author : Malcolm McDonald
language : en
Publisher: N T C Business Books
Release Date : 1993
Marketing By Matrix written by Malcolm McDonald and has been published by N T C Business Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Market segmentation categories.
Marketing By Matrix
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Author : Malcolm McDonald
language : en
Publisher:
Release Date : 1992-01-01
Marketing By Matrix written by Malcolm McDonald and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992-01-01 with categories.
The Marketing Matrix
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Author : Gerard Hastings
language : en
Publisher: Routledge
Release Date : 2013
The Marketing Matrix written by Gerard Hastings and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Business & Economics categories.
In this compelling book, Gerard Hastings shines a light on the obsessive marketing techniques that are employed by crack marketing managers worldwide and explains how these not only feed the spectre of ever-growing levels of consumption, but also cause great social, economic and environmental problems. An accessible book which will be of interest across the social sciences and in particular for those marketing students who'd prefer a critical perspective to the standard ritualization of their discipline.
Marketing In The Matrix A Digital Strategy Guide
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Author : Hamzad Basheer
language : en
Publisher: NexaBook
Release Date : 2024-01-14
Marketing In The Matrix A Digital Strategy Guide written by Hamzad Basheer and has been published by NexaBook this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-01-14 with Business & Economics categories.
Unlock the secrets of digital marketing success with this comprehensive guide. Navigating the dynamic Digital Matrix requires more than just clicks and algorithms—it demands strategic prowess. Whether you're a seasoned marketer or a newcomer, dive into essential chapters covering data-driven decision-making, content mastery, social media tactics, and more. Craft a robust digital identity, leverage the power of social platforms, and propel your brand forward. Stay ahead in the ever-evolving world of digital marketing and prepare for the future with practical insights and strategies. The Digital Matrix is waiting—master it with this indispensable guide.
Strategic Marketing
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Author : Guenther Klein
language : en
Publisher: GRIN Verlag
Release Date : 2007-04-17
Strategic Marketing written by Guenther Klein and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-04-17 with Business & Economics categories.
Seminar paper from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: none, University of Leicester, 25 entries in the bibliography, language: English, abstract: I. Introduction - Competing for the future Today organizations have to find answers to questions that might be asked in near future by both: customers and competitors. In his book “On Marketing” by Kotler written in 1999, the author is drawing a dramatic picture of the future, for the competitive situation in 2005: “Companies are unable to sustain competitive advantages (outside of patents...)” . Although his scenario maybe came not true , the point is interesting: How do companies find the right way to respond to new developments (e-business, globalization etc.). Strategy is about the long term development. Organizations need to collect information of the market, they have to define strategies and difficulty enough, they need to implement the strategies. In order to remain a market leader, Hamel and Pralahad advise their reader in an article from 1994 to pause for a moment and ask questions like: -Who are the customers today and who will be the customers in the future? -Who are presently our competitors and who will compete with us in the future? -What is our competitive advantage today and what will make us a leader in the future? Models like Ansoff’s matrix or Porter’s 5 Forces make today’s situation visible and allow to formulate strategic options. The task is to find and implement strategic options, that allow the best allocation of recourses in the future.
Strategic Marketing
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Author : Tony Proctor
language : en
Publisher: Routledge
Release Date : 2014-02-25
Strategic Marketing written by Tony Proctor and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-25 with Business & Economics categories.
Fully updated and revised to include the latest case studies and examples from a broad range of industry sectors, this second edition of Strategic Marketing: An Introduction is a concise, thorough and enlightening textbook that demonstrates how organizations can cope with a myriad of demands by better understanding themselves, their products or services, and the world around them. From assessing internal relationships to planning and implementing marketing strategies, and featuring analysis of relationship marketing and strategic alliances, Proctor uses insights from a range of key models and theoretical frameworks to illustrate how an organization can successfully take advantage of ‘strategic windows’ to improve its position. Core issues covered include: marketing strategy analyzing the business environment the customer in the market place targeting and positioning marketing mix strategy. This textbook is the complete guide to assessing and imposing a realistic and successful marketing strategy to fit an organization, its resources and objectives, and the environment in which it operates. Accessibly written and supported by a user-friendly companion website, this new edition of Strategic Marketing: An Introduction is an essential resource for all students of marketing and business and management. A companion website provides additional material for lecturers and students alike: www.routledge.com/textbooks/9780415458160/
Managing Marketing
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Author : Roger A. Palmer
language : en
Publisher: Routledge
Release Date : 2007
Managing Marketing written by Roger A. Palmer and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
"There are many books on marketing, so this is not yet another one on the 'what' of marketing but is concerned with the 'how'. It is designed to provide clear guidance on managing the marketing function as a practical entity and allowing the marketer to grasp how the theory can be applied to the job. Managing Marketing is designed to make marketers both more effective and better able to explain their role within company context. The book discusses the managerial aspects of the marketer's job and is particularly suited to marketing managers, especially those newly appointed to marketing roles, students of marketing with a good grasp of underlying theory and those on professional courses for CIM and CAM."--Jacket.
The Ultimate Guide To Strategic Marketing Real World Methods For Developing Successful Long Term Marketing Plans
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Author : Robert Hamper
language : en
Publisher: McGraw Hill Professional
Release Date : 2013-07-19
The Ultimate Guide To Strategic Marketing Real World Methods For Developing Successful Long Term Marketing Plans written by Robert Hamper and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-19 with Business & Economics categories.
THE DEFINITIVE M ARKETING GUIDE FOR THE 21st CENTURY Everything You Need to Plan Your Strategy and Achieve Your Goals From Fortune 500 consultant Robert J. Hamper--the man who wrote the book on strategic marketing--comes a powerful new blueprint for growth in today's economy. Combining time-tested marketing tools with the latest global trends, this ready-to-use book guides you through every step of the strategy process. Packed with essential charts, forms, and fill-in questionnaires, it's the perfect planner for you and your organization--no matter how big or small. Each chapter allows you to adapt the proven principles of stragetic marketing to your company's specific needs, including a running case study so you can follow the process in action. Now more than ever, strategic marketing is the one business tool you need to succeed. LEARN HOW TO DEFINE your vision • TARGET your audience • EVALUATE your operations • PLAN your strategy • ACHIEVE your goals Based on a long-term study of proven integrated marketing plans, this step-by-step book from Fortune 500 consultant Robert J. Hamper is truly The Ultimate Guide to Strategic Marketing. Written specifically for business leaders looking for long-term strategies in a constantly evolving economy, it's the one marketing guide that lets you develop a plan that's simple, clear, practical, flexible, and workable--for you and your company. The book's interactive format makes it easy for you to: Engineer the planning process from conception to reality Conduct your own audits, self-assessments, SWOT analyses, and EA analyses Develop key market objectives--and make them happen Implement, monitor, and adjust your plan for the real world Solidify your strategy for longterm success Using the book's fill-in questionnaires and forms, you'll be able to adapt the greatest marketing tools of our time to your company's specific needs—step-by-step. Part I walks you through the entire planning process. Part II helps you evaluate the internal and external environment of your company, taking stock of resources and assessing strengths and weaknesses. Part III shows you how to develop a plan by identifying your marketing objectives and goals. Finally, Part IV gives you the tools to implement your plan using integrated computer models and other tracking techniques. Running case studies and countless examples will show you how to navigate a variety of scenarios. You'll also find helpful advice on global marketing, e-commerce, and other business tools such as product positioning, strategic gap, and strategic portfolio analysis. It's all here--everything you need to target your audience, market your product, and plan your future success--in The Ultimate Guide to Strategic Marketing.
The Bcg Growth Share Matrix Theory And Applications
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Author : 50MINUTES,
language : en
Publisher: 50 Minutes
Release Date : 2015-09-02
The Bcg Growth Share Matrix Theory And Applications written by 50MINUTES, and has been published by 50 Minutes this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-02 with Business & Economics categories.
The key to portfolio management! This book is a practical and accessible guide to understanding and implementing the BCG growth-share matrix, providing you with the essential information and saving time. In 50 minutes you will be able to: • Analyze the activities in your business portfolio and identify the role they play in the business as a whole • Sort these activities into the four categories of the matrix: stars, question marks, cash cows and dogs • Identify the future market shares and growth to make sure you invest in the right activities ABOUT 50MINUTES.COM | Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.
Marketing Plans
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Author : Malcolm McDonald
language : en
Publisher: Butterworth-Heinemann
Release Date : 2007
Marketing Plans written by Malcolm McDonald and has been published by Butterworth-Heinemann this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
A handbook for marketing planning.