The Branded
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Branded
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Author : Alissa Quart
language : en
Publisher: Basic Books
Release Date : 2008-12-17
Branded written by Alissa Quart and has been published by Basic Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-12-17 with Psychology categories.
Generation Y has grown up in an age of the brand, bombarded by name products. In Branded, Alissa Quart illuminates the unsettling new reality of marketing to teenagers, as well as the quieter but no less worrisome forms of teen branding: the teen consultants who work for corporations in exchange for product; the girls obsessed with cosmetic surgery who will do anything to look like women on TV; and those teens simply obsessed with admission into a name-brand college. We also meet the pockets of kids attempting to turn the tables on the cocksure corporations that so cynically strive to manipulate them. Chilling, thought-provoking, even darkly amusing, Branded brings one of the most disturbing and least talked about results of contemporary business and culture to the fore-and ensures that we will never look at today's youth the same way again.
The Branded
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Author : Martina Murphy
language : en
Publisher: Hachette UK
Release Date : 2022-08-04
The Branded written by Martina Murphy and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-08-04 with Fiction categories.
'The Branded pulls you straight into the story, snares you, and won't let you escape until you turn the last page' Patricia Gibney During an unprecedented heatwave, the body of a young girl is found in a submerged suitcase in Loch Acorrymore on Achill Island. DS Lucy Golden is tasked with identifying her and returning her to her family. With the help of her team, they discover that the girl was a runaway, who had spent some time in a homeless shelter. She has been murdered and an investigation is launched. Despite some promising leads, Lucy's enquiries seem to be going nowhere until another the body with connections to the homeless shelter is discovered in what initially appears to be a suicide. Lucy knows that there is no such thing as coincidence, but the race is on to find the link between the two victims before the trail goes cold. As Lucy is drawn deeper into the case, she realises that these murders may be a whole lot more sinister than first thought. Can Lucy keep a clear emotional head and get to the truth before more girls end up dead?
Branded
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Author : Keary Taylor
language : en
Publisher: Keary Taylor Book, INC
Release Date : 2010-02-10
Branded written by Keary Taylor and has been published by Keary Taylor Book, INC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-02-10 with Fiction categories.
Jessica's had the nightmares for as long as she can remember. Nightmares of being judged for people who have died, of being branded by the angels. Her friends and family think she's a crazy because of it all. Yet she carries the mark of the condemned, seared into the back of her neck, and hides it and herself away from the world. But when two men she can't ignore enter her life everything changes, including the nightmares. The two of them couldn't be more different. She will do anything to be with one of them. Even tell him the truth about angels, why she never sleeps, and the scar on the back of her neck. But one of the two has set events into motion what will pull her toward her own judgment and turn her into the object of her greatest fear.
The Brand Of Print
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Author : Andie Silva
language : en
Publisher: BRILL
Release Date : 2019-10-01
The Brand Of Print written by Andie Silva and has been published by BRILL this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-01 with History categories.
The Brand of Print uses contemporary marketing theory to analyze prefaces, dedications, and other paratexts authored by early English printers, publishers, and booksellers as a unique genre, showcasing how these "print agents" developed niche markets by building relationships with readers.
The Branded
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Author : Lakshmaṇa Gāyakavāḍa
language : en
Publisher: Sahitya Akademi
Release Date : 1998
The Branded written by Lakshmaṇa Gāyakavāḍa and has been published by Sahitya Akademi this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Social Science categories.
The Novel Is An Autobiographical Account Of The Life Of A Stereotyped Underdog But Of A Representative Of A Section Of Society Thriving On Petty Crimes. It Is A Poignant Satire On Social Inequality And A Candid Account Of The AuthorýS Life Account Brought Up In The Uchalya Community. The Novel Has The Freshness Of Rugged Sincerity Written In A Style Untamed By Sophistication And Therefore Has Become Unquestionably Valuable As A Socially Significant Document Besides Being A Powerful Literary Work.
The Branded Gentry
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Author : Charles Vallance
language : en
Publisher: Elliott & Thompson
Release Date : 2013
The Branded Gentry written by Charles Vallance and has been published by Elliott & Thompson this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Branding (Marketing) categories.
Every era has its gentry: wealth, authority and power are seldom static for long. Once, whiskered industrialists challenged the landed gentry for social ascendancy. Then, in the 20th century, came a new era of entrepreneurs, who made their names by making their names into brands. This is a book about 13 such individuals; from Johnnie Boden to Julian Richer; from Lord Sainsbury to Paul Smith; from Emma Bridgewater and John Hegarty to Robert Hiscox and others. Remarkable men and women, from a sweeping range of industries: pioneers of modern enterprise. The authors take us on a colorful, illuminating journey, described through 13 compelling portraits, covering grand philosophies and shrewd strategies, the lessons of success (and failure) and the dramas and difficulties on the way. The book will appeal to general readers interested in finding out more about the people behind the brands, as well as those of an entrepreneurial spirit who want to know how others got to the top—and what is involved when you have your name above the door.
The Brand Flip
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Author : Marty Neumeier
language : en
Publisher: New Riders
Release Date : 2015-07-24
The Brand Flip written by Marty Neumeier and has been published by New Riders this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-24 with Business & Economics categories.
Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment. In the 13 years since Neumeier wrote The Brand Gap, the influence of social media has proven his core theory: “A brand isn’t what you say it is – it’s what they say it is.” People are no longer consumers or market segments or tiny blips in big data. They don’t buy brands. They join brands. They want a vote in what gets produced and how it gets delivered. They’re willing to roll up their sleeves and help out – not only by promoting the brand to their friends, but by contributing content, volunteering ideas, and even selling products or services. At the center of the book is the Brand Commitment Matrix, a simple tool for organizing the six primary components of a brand. Your brand community is your tribe. How will you lead it?
Branded Interactions
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Author : Marco Spies
language : en
Publisher: National Geographic Books
Release Date : 2020-10-06
Branded Interactions written by Marco Spies and has been published by National Geographic Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-06 with Design categories.
An invaluable source of inspiration for anyone involved with or interested in the design of interactive brands Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only one part of interactive brand identity. The importance of mobile apps for smartphones and tablets has grown exponentially in recent years, while interactive touch points and billboards are increasingly found in the real world. The interface is now the brand. Branded Interactions is a practical handbook for professional digital designers and those just starting out. It is designed to guide the reader through the process of digital brand design in five key phases: discovering a demographic, defining an action plan, designing an interface, delivering a quality product, and distributing the design to the marketplace. All the sections are packed with real-world examples, case studies, and interviews with experts from leading brands and interactive agencies. A wealth of design documentation and diagrams helps to build a solid framework for any project, incorporating brand strategy at every stage while remaining flexible enough to incorporate change and creativity.
A Branded World
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Author : Michael Levine
language : en
Publisher: John Wiley & Sons
Release Date : 2003-04-07
A Branded World written by Michael Levine and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-04-07 with Business & Economics categories.
The head of a celebrity public relations firm offers expert advice on the art of PR and branding In A Branded World, renowned celebrity publicist and bestselling author Michael Levine explores the fascinating and complex world of branding. He explores the many facets of PR in the branding process, including packaging, damage control, and e-branding. By actually creating a fictional product and using it as a branding template throughout the book, this definitive work offers extraordinary advice for PR executives and marketing managers on how to build their brands and use the appropriate media to effectively promote those brands. With examples of successful and unsuccessful branding campaigns and an exploration of the idea of personalities as product, this is the definitive guide to branding.
The Essential Brand Book
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Author : Iain Ellwood
language : en
Publisher: Taylor & Francis US
Release Date : 2002
The Essential Brand Book written by Iain Ellwood and has been published by Taylor & Francis US this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
Providing readers with an insight into all the components of brand management including a wide range of business models and techniques, this book will help to build strong and effective brands in the marketplace.