The Branding Of The American Mind

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The Branding Of The American Mind

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Author : Jacob H. Rooksby
language : en
Publisher: JHU Press
Release Date : 2016-12-01

The Branding Of The American Mind written by Jacob H. Rooksby and has been published by JHU Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-01 with Education categories.

The first real exposé of how universities have trademarked, copyrighted, branded, and patented everything they do. Universities generate an enormous amount of intellectual property, including copyrights, trademarks, patents, Internet domain names, and even trade secrets. Until recently, universities often ceded ownership of this property to the faculty member or student who created or discovered it in the course of their research. Increasingly, though, universities have become protective of this property, claiming it for their own use and licensing it as a revenue source instead of allowing it to remain in the public sphere. Many universities now behave like private corporations, suing to protect trademarked sports logos, patents, and name brands. Yet how can private rights accumulation and enforcement further the public interest in higher education? What is to be gained and lost as institutions become more guarded and contentious in their orientation toward intellectual property? In this pioneering book, law professor Jacob H. Rooksby uses a mixture of qualitative, quantitative, and legal research methods to grapple with those central questions, exposing and critiquing the industry’s unquestioned and growing embrace of intellectual property from the perspective of research in law, higher education, and the social sciences. While knowledge creation and dissemination have a long history in higher education, using intellectual property as a vehicle for rights staking and enforcement is a relatively new and, as Rooksby argues, dangerous phenomenon for the sector. The Branding of the American Mind points to higher education’s love affair with intellectual property itself, in all its dimensions, including newer forms that are less tied to scholarly output. The result is an unwelcome assault on the public’s interest in higher education. Presuming no background knowledge of intellectual property, and ending with a call to action, The Branding of the American Mind explores applicable laws, legal regimes, and precedent in plain English, making the book appealing to anyone concerned for the future of higher education.

The Branding Of The American Mind

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Author : Jacob H. Rooksby
language : en
Publisher: JHU Press
Release Date : 2016-12

The Branding Of The American Mind written by Jacob H. Rooksby and has been published by JHU Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12 with Education categories.

Presuming no background knowledge of intellectual property, and ending with a call to action, The Branding of the American Mind explores applicable laws, legal regimes, and precedent in plain English, making the book appealing to anyone concerned for the future of higher education.

The Coddling Of The American Mind

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Author : Greg Lukianoff
language : en
Publisher: Penguin
Release Date : 2018-09-04

The Coddling Of The American Mind written by Greg Lukianoff and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-04 with Social Science categories.

Something is going wrong on many college campuses in the last few years. Rates of anxiety, depression, and suicide are rising. Speakers are shouted down. Students and professors say they are walking on eggshells and afraid to speak honestly. How did this happen? First Amendment expert Greg Lukianoff and social psychologist Jonathan Haidt show how the new problems on campus have their origins in three terrible ideas that have become increasingly woven into American childhood and education: what doesn’t kill you makes you weaker; always trust your feelings; and life is a battle between good people and evil people. These three Great Untruths are incompatible with basic psychological principles, as well as ancient wisdom from many cultures. They interfere with healthy development. Anyone who embraces these untruths—and the resulting culture of safetyism—is less likely to become an autonomous adult able to navigate the bumpy road of life. Lukianoff and Haidt investigate the many social trends that have intersected to produce these untruths. They situate the conflicts on campus in the context of America’s rapidly rising political polarization, including a rise in hate crimes and off-campus provocation. They explore changes in childhood including the rise of fearful parenting, the decline of unsupervised play, and the new world of social media that has engulfed teenagers in the last decade. This is a book for anyone who is confused by what is happening on college campuses today, or has children, or is concerned about the growing inability of Americans to live, work, and cooperate across party lines.

American Mind

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Author : Teaching Company
language : en
Publisher:
Release Date : 2005

American Mind written by Teaching Company and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Philosophy, American categories.

A broad survey of American intellectual history ; a history of the ideas, the thinkers and the institutions that have mattered most to Americans. Lectures 1- 36.

Propaganda

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Author : Edward Bernays
language : en
Publisher: Stanfordpub.com
Release Date : 2024-02-26

Propaganda written by Edward Bernays and has been published by Stanfordpub.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-26 with Political Science categories.

"Bernays' honest and practical manual provides much insight into some of the most powerful and influential institutions of contemporary industrial state capitalist democracies."-Noam Chomsky "The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country."-Edward Bernays Edward Bernays, a significant and controversial figure in political thought and public relations, pioneered a scientific method called "engineering of consent." During World War I, he played a crucial role in the U.S. Committee on Public Information (CPI), a powerful propaganda machine that packaged and sold the war to Americans as a way to "Make the World Safe for Democracy." The CPI's strategies became the blueprint for future war marketing. Bernays later applied these techniques, influenced by Walter Lipmann and his uncle Sigmund Freud, advocating for propaganda as a tool to manipulate both democracy and corporate interests. His 1928 book, *Propaganda*, eerily predicted how propaganda could shape collective thinking across government, politics, art, science, and education. Reading it today reveals how our contemporary institutions use organized manipulation to influence the masses. In this influential work, Bernays explored the psychology behind mass manipulation, including the use of symbolic action and propaganda, which we now refer to as "branding."

The American Mind In Action

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Author : Harvey Jerrold O'Higgins
language : en
Publisher: New York : Harper & Bros. Publishers
Release Date : 1924

The American Mind In Action written by Harvey Jerrold O'Higgins and has been published by New York : Harper & Bros. Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 1924 with National characteristics, American categories.

Closing Of The American Mind

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Author : Allan Bloom
language : en
Publisher: Simon and Schuster
Release Date : 2008-06-30

Closing Of The American Mind written by Allan Bloom and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-06-30 with Social Science categories.

The brilliant, controversial, bestselling critique of American culture that “hits with the approximate force and effect of electroshock therapy” (The New York Times)—now featuring a new afterword by Andrew Ferguson in a twenty-fifth anniversary edition. In 1987, eminent political philosopher Allan Bloom published The Closing of the American Mind, an appraisal of contemporary America that “hits with the approximate force and effect of electroshock therapy” (The New York Times) and has not only been vindicated, but has also become more urgent today. In clear, spirited prose, Bloom argues that the social and political crises of contemporary America are part of a larger intellectual crisis: the result of a dangerous narrowing of curiosity and exploration by the university elites. Now, in this twenty-fifth anniversary edition, acclaimed author and journalist Andrew Ferguson contributes a new essay that describes why Bloom’s argument caused such a furor at publication and why our culture so deeply resists its truths today.

Branding Between The Ears Using Cognitive Science To Build Lasting Customer Connections

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Author : Sandeep Dayal
language : en
Publisher: McGraw Hill Professional
Release Date : 2021-11-30

Branding Between The Ears Using Cognitive Science To Build Lasting Customer Connections written by Sandeep Dayal and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-30 with Business & Economics categories.

Build a “cognitive brand” that connects with your customers in the deepest, most meaningful ways Successful marketing is all about unlocking the door to peoples’ thoughts, feelings, memories, and fantasies. Tap into one or more of these, and your brand will stick forever. In Branding Between the Ears, world-renowned marketing thought leader Sandeep Dayal explains how to leverage behavioral psychology, social anthropology, and neuroscience to decode what goes on in consumer minds—and create effective marketing strategies to build the kind of loyalty that fuels today’s iconic brands. Dayal reveals that most successful cognitive brands are architected around three questions consumers ask themselves: Does this brand give me good vibes? Does what this brand says make sense to me? Will I be happier if I buy this brand? These three factors—good brand vibes, brand sense, and brand resolve—are the hidden mantra that push customers off the fence of indecision, and get them not just to admire, but actually buy the brands again and again.Branding Between the Ears reveals paradigm shifts in building and executing brands that are informed by a burgeoning body of research in brain sciences, and offers a better way to make brands that not just stand out, but connect with consumers and embed deeply in their thoughts to drive choice.Dayal is the marketing thought leader who predicted that “consumer collaboration” would be the key factor in winning people’s trust online and giving consumers control over their personal information would be central to gaining their trust—issues that are unfolding today.Now, with Branding Between the Ears he provides equally prescient principles and new ideas for gaining the competitive edge in a largely uncertain future and winning with cognitive power brands.

Making The American Mind

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Author : Richard David Mosier
language : en
Publisher:
Release Date : 1965

Making The American Mind written by Richard David Mosier and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1965 with History categories.

Brand America

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Author : Simon Anholt
language : en
Publisher: Cyan Communications
Release Date : 2004

Brand America written by Simon Anholt and has been published by Cyan Communications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.

This title presents the fascinating story of how the USA became the greatest and most powerful brand of all.