The Business Of Android Apps Development

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The Business Of Android Apps Development

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Author : Mark Rollins
language : en
Publisher: Apress
Release Date : 2013-07-22

The Business Of Android Apps Development written by Mark Rollins and has been published by Apress this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-22 with Computers categories.

The growing but still evolving success of the Android platform has ushered in a second mobile technology “gold rush” for app developers. Google Play and Amazon Appstore for Android apps has become the second go-to apps eco for today's app developers. While not yet as large in terms of number of apps as iTunes, Google Play and Amazon Appstore have so many apps that it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your Android app requires a lot of organization and some strategic planning. Written for today's Android apps developer or apps development shop, this new and improved book from Apress, The Business of Android Apps Development, Second Edition, tells you today's story on how to make money on Android apps. This book shows you how to take your app from idea to design to development to distribution and marketing your app on Google Play or Amazon Appstore. This book takes you step-by-step through cost-effective marketing, public relations and sales techniques that have proven successful for professional Android app creators and indie shops—perfect for independent developers on shoestring budgets. It even shows you how to get interest from venture capitalists and how they view a successful app vs. the majority of so-so to unsuccessful apps in Android. No prior business knowledge is required. This is the book you wish you had read before you launched your first app! What you’ll learn How to take your app from idea to design to development to distributing and marketing your app on Google Play or Amazon Appstore How do Venture Capitalists validate new App Ideas, and use their techniques. How to monetize your app: Freemium, ads, in-app purchasing and more What are the programming tips and tricks that help you sell your app How to optimize your app for the marketplace How to marketing your app How to listen to your customer base, and grow your way to greater revenue Who this book is for This book is for those who have an idea for an app, but otherwise may know relatively little about entrepreneurship, app development, or even business in general. You should be able to pick up this book and feel like someone is holding your hand as they go through the process of evaluating your idea, learning to code, placing your app in the marketplace, marketing your app, and finally, improving your app to meet the needs of your customer base. Table of Contents1. The Android Market: A Background 2. Making Sure Your App Will Succeed 3. Legal Issues: Better Safe Than Sorry 4. A Brief Introduction to Android Development 5. Develop Apps Like a Pro 6. Making Money with Ads on Your Application 7. In-App Billing: Putting A Store in Your Application 8. Making App Marketplaces Work for You 9. Getting The Word Out 10. After You Have A User Base

The Business Of Android Apps Development

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Author : Mark Rollins
language : en
Publisher: Apress
Release Date : 2012-02-01

The Business Of Android Apps Development written by Mark Rollins and has been published by Apress this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-02-01 with Computers categories.

The growing but still evolving success of the Android platform has ushered in a second mobile technology “gold rush” for apps developers, but with well over 100,000 apps and counting in the Google Android Market and now the Amazon Android Appstore, it has become increasingly difficult for new applications to stand out in the crowd. Achieving consumer awareness and sales longevity for your Android app requires a lot of organization and some strategic planning. Written for today's Android apps developer or apps development shop, The Business of Android Apps Development shows how to incorporate marketing and business savvy into every aspect of the design and development process, giving your application the best possible chance of succeeding in the the various Android app stores and markets. This book takes you step-by-step through cost-effective marketing, public relations and sales techniques that have proven successful for professional Android app creators and indie shops—perfect for independent developers on shoestring budgets. No prior business knowledge is required. This is the book you wish you had read before you launched your first app!

App Marketing This Is Real Android Marketing

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Author : Jin Kim
language : en
Publisher: ITMagnet
Release Date : 2014-06-20

App Marketing This Is Real Android Marketing written by Jin Kim and has been published by ITMagnet this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-20 with Business & Economics categories.

- Length : 260 pages (PDF book pages) “It is a step-by-step guide book for marketing which comprises market research for boosting profitability, marketing strategy, pricing strategy, and measuring performance after launching.” 1. Based on global cases, it contains all kinds of practical methods to launch apps globally and to boost profitability of mobile apps 2. It presents the analysis of app data, operation, application guidelines, the inflow of users based on concrete numbers like KPIs and practical methods of how to analyze it. 3. It suggests strategic frameworks covering App Indexing, ASO(App Store Optimization), SEO(Search Engine Optimization), mobile webs, blog marketing, SNS marketing, PR, and even design, realization and operation of mobile app marketing. “App marketing, how can we start and operate?” The key for success in mobile app business is to completely integrate these three components: product strategy, content strategy and marketing strategy [Table of Contents] 1 STARTING ANDROID MARKETING - The Android Market, It is nothing to sneeze at 2 UNDERSTANDING THE ECOSYSTEM OF ANDROID - Understand the Ecosystem Structure 3 FINDING IDEAS - Good Ideas are Always Around YouImitate Actively - Create a Mashup App - Use Open Source codes - Apply the Newest Technology 4 CONDUCTING MARKET RESEARCH - Market Research is Really Important! - Are You Confident of Success? 5 PLANNING AN ANDROID APP - Set a Target Version - How to Make Apps that Sell Well? - Never Do These 6 APP DESIGN AND DEVELOPMENT - Guides for Development and Design, Know This - App Development, Quality is the First Priority 7 DEVISING A MARKETING STRATEGY - Understand the Flow of the Strategy Road Map for App Marketing - Promote Your App through Marketing before Launching - Strive to Succeed Within 30 Days - What to Do after 30 Days 8 ESTABLISHING PRICING STRATEGY - Understand the Monetization Measures for Individual App Business Model - Setting the Price, Think Cautiously! - How Much to Charge? - Try to Maximize Profit in a Paid App 9 APPLYING REVENUE REALIZATION MEASURE - Make Money with Free Apps 10 STABILIZING THE PRODUCT - Strengthen the Essential Value 11 LAUNCHING AN ANDROID APP AND AN OPERATING SERVICE - Establishing Operation Strategies is the Key - Finally, You Launch an App! - Set the App Coverage - Understand the Knowledge that is Helpful for a Service Operation 12 HOW TO GET SPOTTED IN THE MARKET - Aim for Top 50 in Free and Paid Sections 13 EXECUTE MARKETING PROGRAMS - Is it a Product Worthy of Marketing? - The Key is Exposure and PR - Secure Word-of-Mouth Marketing Channels 14 ADVERTISING - Enjoy Maximum Effect with Minimum Investment 15 MAINTENANCE - Keep the Tension 16 MEASURING THE PERFORMANCE AFTER LAUNCHING - Business without Measuring is Dangerous - Design an App Service Operation Process that Enables Comprehensive Management - Understand Major Indexes that are Quantifiable - Apply the Models Appropriate for App Service Analysis - Set Service KPI centered on OMTM (One Metric That Matters) - Acquire Significant Analysis Data by Applying Professional Analysis Tools - Understand the Types of the Collected Statistics Data - Using Data Analysis that Increases the Actual Revenue [Book Review by Publisher] Now that app business is creating a new paradigm, This is the Real Android Marketing is a must-read book for everyone who is interested in or related to android app business— student, app marketer, app designer, app developer, and app businessman— regardless of the fields. The author has accumulated experiences and insights by mastering diverse businesses in web and app as a former developer and businessman who majored in management and put them into this book in ways for readers to understand easily with his own wit. The android market is already overflowing with so many excellent apps just for you to jump in only with business plan and app development ability. The author emphasizes that the key for success in this unstable reality is the business that organically combines product strategy, contents strategy, and marketing strategy. With the know-how’s of this author who has both theory and actual experience, lead your app plan, development, marketing, and business to success.

The Everything Guide To Mobile Apps

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Author : Peggy Anne Salz
language : en
Publisher: Simon and Schuster
Release Date : 2013-02-18

The Everything Guide To Mobile Apps written by Peggy Anne Salz and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-18 with Business & Economics categories.

Expert advice on how to succeed in the mobile market! Experts estimate that mobile app revenues will nearly quadruple over the next few years, but for many business owners and entrepreneurs, figuring out how to affordably create and market an app is a daunting challenge. But it doesn't have to be! With The Everything Guide to Mobile Apps, you'll learn all you need to know about creating a mobile app without breaking the bank account. In this book, you'll discover: What to consider when developing an app Which format best fits your needs and budget How to stand out in the app market The benefits of including apps in a marketing strategy How creating an app can improve business revenue From the development stage to marketing and beyond, The Everything Guide to Mobile Apps will help you develop an app that attracts more customers and boosts your business's revenue.

Android For Absolute Beginners

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Author : Grant Allen
language : en
Publisher:
Release Date : 2021

Android For Absolute Beginners written by Grant Allen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with Android (Electronic resource) categories.

Get started as a mobile app developer and learn the art and science of Android app development. With no assumed knowledge about programming languages or Android required, you will gain the key skills for constructing fully functional Android apps for smartphones, tablets, and other devices. You will also build a solid foundation in the Java programming language and the business of creating and releasing software for Android. Along the way you'll get comfortable with Android Studio - the best way to write modern Android apps - before diving into your first Android code. The author spends plenty of time explaining how to build a robust UI with widgets, menus, layouts and more. These components will be the basis of your Android apps and so are covered in depth. Having grasped the basics, you'll move onto what will make your app stand out: sound, music, images, animations, and notifications. Taking these elements and combining them with phone features like calling and sensors, will take your apps to the next level. The final part of the book covers services, events, intents, receivers, files and databases, essential sources of information and functionality for users and your app. In addition, you'll see how to protect your users and their data with permissions and security in examples throughout the book You will: Get started with Android and build your first apps with it Install and use the Android Studio IDE Set up and manage the app development life cycle Master the basics of Java and XML required to create Android apps Discover the strengths and features of the Android APIs and device capabilities.

Pro Ios And Android Apps For Business

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Author : Frank Zammetti
language : en
Publisher: Apress
Release Date : 2013-11-26

Pro Ios And Android Apps For Business written by Frank Zammetti and has been published by Apress this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-26 with Computers categories.

With Pro iOS and Android Apps for Business, you can take your web development experience and apply it toward creating a full-featured business app, from soup to nuts. Frank Zammetti shows you how to create a client app using jQuery Mobile wrapped in PhoneGap, and how to create a node.js-based server that uses MongoDB as its data store. You never have to deal with learning Objective-C, Java or any other difficult-to-learn language. Instead, you can build on your existing HTML5, JavaScript and CSS experience to quickly and effectively build any app your business needs. You can apply this knowledge to iOS and Android apps as well as other mobile platforms since the technologies used support most modern mobile platforms as well. You'll learn: How to design a full-featured app, including requirements like offline access How to build the client-side of the app using jQuery Mobile, including adding stub code for calling the node.js server How to create a simple server with node.js and interact with it using REST How to use MongoDB with node.js for data storage How to use PhoneGap to ready your app for mobile deployment How to test and debug your app on iOS and Android Pro iOS and Android Apps for Business is for experienced web developers who need to get up to speed quickly in building iOS and Android apps for business. Are you ready to join the mobile revolution using the same technologies you already use to build great web applications? If so, this is the book for you!

Android Application Development All In One For Dummies

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Author : Barry Burd
language : en
Publisher: John Wiley & Sons
Release Date : 2011-12-13

Android Application Development All In One For Dummies written by Barry Burd and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-12-13 with Computers categories.

Whether you're a beginner programmer eager to create mobile applications or you're Android-savvy and looking to submit your apps to the Android Market, this volume takes you through the ins and outs of programming for Android phones.

How To Start A Home Based Mobile App Developer Business

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Author : Chad Brooks
language : en
Publisher: Rowman & Littlefield
Release Date : 2014-01-07

How To Start A Home Based Mobile App Developer Business written by Chad Brooks and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-07 with Business & Economics categories.

With the app market exploding, app designers will need a solid how-to guide to help them start their home-based business. This book will guide the reader through all the steps from design to marketing.

How To Make Money Marketing Your Android Apps

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Author : Jeffrey Hughes
language : en
Publisher: Pearson Education
Release Date : 2011-02-17

How To Make Money Marketing Your Android Apps written by Jeffrey Hughes and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-02-17 with Business & Economics categories.

A complete plan for selling your Android apps — including little-known techniques based on Google’s unique “open selling model”. Unlike Apple, Google allows developers to market their Apps from any site, including your own, not just Android Market. Google’s open sales model, while still maturing, can provide advantages over Apple’s closed model — if you take advantage of the options Google gives you. This paper identifies key marketing activities that can help you succeed.

Lean Mobile App Development

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Author : Mike van Drongelen
language : en
Publisher: Packt Publishing Ltd
Release Date : 2017-11-28

Lean Mobile App Development written by Mike van Drongelen and has been published by Packt Publishing Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-28 with Computers categories.

Develop lean iOS and Android apps using industry standard techniques and lean development practices. About This Book Build ready-to-deploy apps with less iterations and shorter development times Adopt the lean startup methodologies to develop iOS and Android apps that shine in the App Store This hands-on guide puts continuous innovation into practice to develop successful mobile apps Who This Book Is For This book is for developers, CTOs, and architects working for a startup or another kind of lean startup environment, such as start-up within a cooperation. It is is ideal for any iOS and Android developer who wants to build successful mobile apps by adopting the lean startup methodology. What You Will Learn Apply the lean startup methodology to real Android and iOS development Define what your hypotheses are by creating an Minimal Viable Product Validate your idea against the Business Model Canvas Gather feedback through statistics and by getting user comments, learn from it, and adapt your app accordingly Develop skills and devise strategies to build versatile and flexible apps that meet changing business requirements Investigate the possibilities when you need to pivot your start-up idea whether in a startup or an established business. Create a successful app and get tips on how to boostconversion and how to optimize the on boardingprocess. In Detail Lean is the ultimate methodology for creating a startup that succeeds. Sounds great from a theoretical point of view, but what does that mean for you as an a technical co-founder or mobile developer? By applying the Lean Start-up methodology to your mobile App development, it will become so much easier to build apps that take Google Play or the App Store by storm. This book shows you how to bring together smarter business processes with technical know-how. It makes no sense to develop a brilliant app for six months or longer only to find out later that nobody is interested in it. Build a Minimum Viable Product (MVP) first. Validate your hypotheses early and often. Discover effective product development strategies that let you put Facebook's famous axiom "move fast and break things" into practice. A great app without visibility and marketing clout is nothing, so use this book to market your app, making use of effective metrics that help you track and iterate all aspects of project performance. Style and approach This book takes a hands-on approach to developing apps through the Lean Start-up Methodology. Following a 50% business and 50% tech approach, this book is filled with practical examples and real-world experiments.