The Business Of Aspiration
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The Business Of Aspiration
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Author : Ana Andjelic
language : en
Publisher: Routledge
Release Date : 2020-10-26
The Business Of Aspiration written by Ana Andjelic and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-26 with Business & Economics categories.
The Business of Aspiration is about how consumers' shifting status symbols affect business and brand strategy. These changing status symbols, like taste, aesthetic innovation, curation or environmentalism create the modern aspirational economy. In the traditional economy, consumers signaled their status through collecting commodities, Instagram followers, airline miles, and busy back-to-back schedules. By contrast, in the aspirational economy, consumers increasingly convey status through collecting knowledge, taste, micro-communities, and influence. This new capital changes the way businesses and entire markets operate, and yet the modern aspirational economy is still an under-explored area in business and culture. The Business of Aspiration changes that. In this book, marketers will find examples, analyses and tools on how brands can successfully grow in the modern aspirational economy. The Business of Aspiration answers questions like, "what is good for my brand long-term?", "how is this business decision going to impact our culture?" or "what are the main objectives of our growth?" Marketers will learn to shift their brand narrative and competitive strategy, to create and distribute new brand symbols, and to ensure that their brand’s products and services create both monetary and social value.
The Business Of Aspiration
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Author : Ana Andjelic
language : en
Publisher: Routledge
Release Date : 2020-10
The Business Of Aspiration written by Ana Andjelic and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10 with Business & Economics categories.
Not long ago, wearing real fur was a signal of wealth and status. Now, it's a signal of ignorance. Thanks to luxury rental and resale services, these days anyone can walk around in a Gucci belt. But not everyone knows that Rimowa dropped a new suitcase or who made their food and clothes. Wokeness is a modern class distinction. For the longest time, brands have operated according to the Veblen logic that status is linked to wealth and desirability to price. Now they have the opportunity to flip the script of aspiration and link worth and values to their success. Aimed at marketers, entrepreneurs, and advertising professionals, this book is full of analysis, examples, and tools of how to use the modern aspiration economy to shift a brand narrative and competitive strategy, create and distribute brand symbols, and ensure that a brand's products and services create both monetary and moral value.
Aspiration
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Author : Agnes Callard
language : en
Publisher: Oxford University Press
Release Date : 2018-03-01
Aspiration written by Agnes Callard and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-01 with Philosophy categories.
Becoming someone is a learning process; and what we learn is the new values around which, if we succeed, our lives will come to turn. Agents transform themselves in the process of, for example, becoming parents, embarking on careers, or acquiring a passion for music or politics. How can such activity be rational, if the reason for engaging in the relevant pursuit is only available to the person one will become? How is it psychologically possible to feel the attraction of a form of concern that is not yet one's own? How can the work done to arrive at the finish line be ascribed to one who doesn't (really) know what one is doing, or why one is doing it? In Aspiration, Agnes Callard asserts that these questions belong to the theory of aspiration. Aspirants are motivated by proleptic reasons, acknowledged defective versions of the reasons they expect to eventually grasp. The psychology of such a transformation is marked by intrinsic conflict between their old point of view on value and the one they are trying to acquire. They cannot adjudicate this conflict by deliberating or choosing or deciding-rather, they resolve it by working to see the world in a new way. This work has a teleological structure: by modeling oneself on the person he or she is trying to be, the aspirant brings that person into being. Because it is open to us to engage in an activity of self-creation, we are responsible for having become the kinds of people we are.
The Asian Aspiration
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Author : Greg Mills
language : en
Publisher: Hurst & Company
Release Date : 2020
The Asian Aspiration written by Greg Mills and has been published by Hurst & Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with Africa categories.
In 1960, the GDP per capita of Southeast Asian countries was nearly half of that of Africa. By 1986 the gap had closed and today the trend is reversed, with more than half of the world's poorest now living in sub Saharan Africa. Why has Asia developed while Africa lagged? The Asian Aspiration chronicles the stories of explosive growth and changing fortunes: the leaders, events and policy choices that lifted a billion people out of abject poverty within a single generation, the largest such shift in human history. The relevance of Asia's example comes as Africa is facing a population boom, which can either lead to crisis or prosperity, and as Asia is again transforming, this time out of low-cost manufacturing into hi-tech, leaving a void that is Africa's for the taking. Far from the optimistic determinism of Africa Rising, this book calls for unprecedented pragmatism in the pursuit of African success.
The Book Of Aspiration
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Author : Ved Arya, Dhruvi Shah
language : en
Publisher: Notion Press
Release Date : 2020-12-15
The Book Of Aspiration written by Ved Arya, Dhruvi Shah and has been published by Notion Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-15 with Biography & Autobiography categories.
The Book of Aspiration is a collection of memoirs of ten carefully selected social leaders. Apoorva Oza, Farhad Merchant, Geeta Goel, Noorjehan Safia Niaz, Pankaj Ballabh, Pavithra YS, Rajeshwari Narendran, Ravi Sreedharan, Suresh Reddy and Vivek Prakash had the passion to do something meaningful in their lives. In their autobiographical accounts, they mention influence of their parents, friends and spouses, and effects of various forces beyond their control, fortuitous coincidences, mentors, etc. Yet, reaching where they have reached is a result of several conscious choices they made on the way. Their stories will inspire young Indians to do something about their surroundings and guide them in creating a future they desire for themselves.
Playing To Win
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Author : Alan G. Lafley
language : en
Publisher: Harvard Business Press
Release Date : 2013
Playing To Win written by Alan G. Lafley and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Business & Economics categories.
Explains how companies must pinpoint business strategies to a few critically important choices, identifying common blunders while outlining simple exercises and questions that can guide day-to-day and long-term decisions.
The Age Of Aspiration
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Author : Dilip Hiro
language : en
Publisher: New Press, The
Release Date : 2015-10-06
The Age Of Aspiration written by Dilip Hiro and has been published by New Press, The this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-06 with History categories.
Nearly four decades ago, Dilip Hiro's Inside India Today, banned by Indira Gandhi's government, was acclaimed by The Guardian as simply “the best book on India.” Now Hiro returns to his native country to chronicle the impact of the dramatic economic liberalization that began in 1991, which ushered India into the era of globalization. Hiro describes how India has been reengineered not only in its economy but also in its politics and cultural mores. Places such as Gurgaon and Noida on the outskirts of Delhi have been transformed from nondescript towns into forests of expensive high-rise residential and commercial properties. Businessmen in Bollywood movies, once portrayed as villains, are now often the heroes. The marginal, right-wing Hindu militants of the past now rule the nominally secular nation, with Prime Minister Narendra Modi as their avatar, one whose electoral victory was funded by big business. Hiro provides a gripping account of the role played by Indians who have settled in the United States and Britain since 1991 in boosting India's GDP. But he also highlights the negatives: the exponential growth in sleaze in the public and private sectors, the impoverishment of farmers, and the rise in urban slums. A masterful panorama, The Age of Aspiration covers the whole social spectrum of Indians at home and abroad.
The American College And The Culture Of Aspiration 1915 1940
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Author : David O. Levine
language : en
Publisher: Cornell University Press
Release Date : 2019-06-30
The American College And The Culture Of Aspiration 1915 1940 written by David O. Levine and has been published by Cornell University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-30 with Education categories.
Is higher education a right or a privilege? Who should go to college? What should they study there? These questions were hotly debated between the world wars, when an unprecedented boom in college enrollments forced Americans to struggle between their belief in the importance of educational opportunity and their desire to preserve the existing social structure. In The American College and the Culture of Aspiration, 1915–1940, David O. Levine offers the first in-depth history of higher education during this era, a period when colleges and universities became arbiters of social and economic mobility and a hierarchy of schools evolved to meet growing demands for occupational training and socialization.
Aspiration Pneumonia
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Author : Shinji Teramoto
language : en
Publisher: Springer Nature
Release Date : 2020-06-17
Aspiration Pneumonia written by Shinji Teramoto and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-17 with Medical categories.
This book offers an essential overview of aspiration pneumonia, and focuses on four major aspects: epidemiology, pathophysiology, new preventive strategies, and trending topics. Each part presents detailed findings and insights into critical issues for the treatment of the disease including its diagnosis, assessment, selecting antibiotics, similarities and differences between aspiration risk and aspiration pneumonia risk, different therapeutic approaches and so on. The book also discusses emerging topics concerning the definition of NHCAP and sleep apnea. Special attention is given to therapeutic and preventive approaches for the elderly, highlighting recent advances and the evidence on their positive outcomes. Since the patients with this disorder are often in a post-stroke state and elderly, the book is highly relevant for neurologists and geriatric physicians. Further, many surgeons also face this type of pneumonia in association with postoperative complications and cancer therapy related complications. Lastly, the definition of aspiration pneumonia and its therapeutic strategy have yet to be established in many countries, and the data presented here should serve as a guideline for its future diagnosis and treatment. As such, the book offers a valuable resource for primary physicians, pulmonologists, gerontologists, respiratory nurses, physical therapists, dentists and otolaryngologists alike.
In Pursuit Of The Good Life
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Author : Jocelyn Lim Chua
language : en
Publisher: University of California Press
Release Date : 2014-03-08
In Pursuit Of The Good Life written by Jocelyn Lim Chua and has been published by University of California Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-08 with Social Science categories.
Once celebrated as a model development for its progressive social indicators, the southern Indian state of Kerala has earned the new distinction as the nation’s suicide capital, with suicide rates soaring to triple the national average since 1990. Rather than an aberration on the path to development and modernity, Keralites understand this crisis to be the bitter fruit borne of these historical struggles and the aspirational dilemmas they have produced in everyday life. Suicide, therefore, offers a powerful lens onto the experiential and affective dimensions of development and global change in the postcolonial world. In the long shadow of fear and uncertainty that suicide casts in Kerala, living acquires new meaning and contours. In this powerful ethnography, Jocelyn Chua draws on years of fieldwork to broaden the field of vision beyond suicide as the termination of life, considering how suicide generates new ways of living in these anxious times.