The Business Of Consumer Magazines
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The Business Of Consumer Magazines
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Author : Benjamin M. Compaine
language : en
Publisher: Focal Press
Release Date : 1982
The Business Of Consumer Magazines written by Benjamin M. Compaine and has been published by Focal Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1982 with Language Arts & Disciplines categories.
Business Management Of General Consumer Magazines
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Author : William Parkman Rankin
language : en
Publisher: Greenwood
Release Date : 1980
Business Management Of General Consumer Magazines written by William Parkman Rankin and has been published by Greenwood this book supported file pdf, txt, epub, kindle and other format this book has been release on 1980 with Language Arts & Disciplines categories.
The Magazine
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Author : Leonard Mogel
language : en
Publisher:
Release Date : 1992
The Magazine written by Leonard Mogel and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Education categories.
How To Start A Magazine
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Author : James B. Kobak
language : en
Publisher: M. Evans
Release Date : 2002-11-25
How To Start A Magazine written by James B. Kobak and has been published by M. Evans this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-11-25 with Business & Economics categories.
Anyone who wants to start a magazine and doesn't own this book is a fool.-Victor Navasky, Publisher, The Nation Timely and informative, this book explains all the steps needed in planning, testing, and executing the startup of a successful magazine. But more than this, the book serves as a resource for understanding how profitable magazine publishing is carried out, as well as the current situation in the magazine field, including branding over the Internet and other media.
A Multivariate Analysis Of Advertising Readership In Business And Consumer Magazines
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Author : Rafael Valiente
language : en
Publisher:
Release Date : 1968
A Multivariate Analysis Of Advertising Readership In Business And Consumer Magazines written by Rafael Valiente and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1968 with Advertising, Magazine categories.
Selecting Advertising Media
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Author : Harvey R. Cook
language : en
Publisher:
Release Date : 1969
Selecting Advertising Media written by Harvey R. Cook and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1969 with Advertising categories.
The Magazine
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Author : Leonard Mogel
language : en
Publisher: JPS
Release Date : 2010-08
The Magazine written by Leonard Mogel and has been published by JPS this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-08 with Business & Economics categories.
Magazines
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Author : David E. Sumner
language : en
Publisher: Peter Lang Incorporated, International Academic Publishers
Release Date : 2006
Magazines written by David E. Sumner and has been published by Peter Lang Incorporated, International Academic Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
Here is a concise overview of everything you want to know about the magazine production process, from the conception of article ideas through printing and distribution. Looking at magazine publishing from the «micro» view - individual magazines - to the «macro» view - industry trends, history, and issues - this book contains chapters on how to launch a new magazine and write a business plan. Magazines: A Complete Guide to the Industry is ideal for students in magazine editing, management, and publishing courses; entrepreneurs who want to launch a new magazine; or magazine staff members who are new to the industry.
Business Strategies For Magazine Publishing
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Author : Mary Hogarth
language : en
Publisher: Routledge
Release Date : 2018-04-17
Business Strategies For Magazine Publishing written by Mary Hogarth and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-17 with Social Science categories.
Business Strategies for Magazine Publishing explores tactics for creating financially sustainable publications in the 21st century. Mary Hogarth, media specialist, Senior Fellow (HEA) and lecturer in Journalism at Bournemouth University, analyses the historical development of the magazine industry, as well as current and future challenges for publishers, to illustrate different approaches to revenue generation and the maintenance of magazine brands. The book examines the wide-ranging impact of digital technology on how magazine content is consumed, revealing the dramatic consequences for advertising, distribution and marketing strategies. Traditional business models are evaluated alongside new online approaches, and readers will be introduced to the Magazine Publishing Strategic Quadrant, a model created by the author as an alternative to the Business Canvas Model. In addition, in-depth interviews with high-profile industry figureheads and magazine editors, such as Jessica Strawser of Writer’s Digest and former Good Housekeeping Editorial Director Lindsay Nicholson, offer readers an insight into how to produce and monetise online content. These interviews appear alongside exercises and action plans that give readers the opportunity to put what they have learned into practice. With real-world advice and practical activities and resources throughout the book, journalism students and young professionals will find this an essential guide to successfully building a career in the modern magazine industry.
Inside Magazine Publishing
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Author : David Stam
language : en
Publisher: Routledge
Release Date : 2014-03-05
Inside Magazine Publishing written by David Stam and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-05 with Social Science categories.
Inside Magazine Publishing is an engaging and practically-focused textbook exploring all aspects of the contemporary magazine industry. Editors David Stam and Andrew Scott present a detailed analysis of the key elements of the magazine business today with both a look back to the past and a projection of the future. The role of digital and new media platforms and their effect on all aspects of publishing is explored in detail. The book features a broad range of case studies, written by industry experts, providing readers with accessible examples of key issues in magazine publishing. Additional micro essays also expertly apply theory to practice, and the book is further supported by a companion website (www.insidemagazinepublishing.com). Subject areas covered include: UK magazine publishing today changing business models originating and managing creative content magazine writing and design circulation sales and advertising distribution and marketing the magazine in the digital age. There are useful appendices on printing, paper selection and legal matters as well as a detailed glossary. Inside Magazine Publishing provides a comprehensive overview of magazine publishing for students and all those wishing to understand this dynamic and complex industry.