The Buying Brain
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The Buying Brain
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Author : A. K. Pradeep
language : en
Publisher: John Wiley & Sons
Release Date : 2010-07-16
The Buying Brain written by A. K. Pradeep and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-07-16 with Business & Economics categories.
If You Understand Brain Basics, You'll Sell More As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains. The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on how this new knowledge can enhance customers' lives. The Buying Brain gives you the key to • Brain-friendly product concepts, design, prototypes, and formulation • Highly effective packaging, pricing, advertising, and in-store marketing • Building stronger brands that attract deeper consumer loyalty A highly readable guide to some of today's most amazing scientific findings, The Buying Brain is your guide to the ultimate business frontier - the human brain.
Neuromarketing
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Author : Patrick Renvoise
language : en
Publisher: HarperCollins Leadership
Release Date : 2007-09-30
Neuromarketing written by Patrick Renvoise and has been published by HarperCollins Leadership this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-09-30 with Business & Economics categories.
The latest brain research is changing the way we think about sales. How can this help you increase your business? With people being inundated with thousands of daily sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness. Unveiling the latest brain research and revolutionary marketing practices, authors Patrick Renvoisé and Christophe Morin teach highly effective techniques to help you deliver powerful, unique, and memorable presentations that will have a major, lasting impact on potential buyers. In Neuromarketing, Renvoisé and Morin will help you learn: The six stimuli that always trigger a response The four steps to align content and delivery of your message The six message building blocks to address the "old brain" The seven powerful impact boosters to set your delivery apart from the rest Once you know how the decision-making part of the brain works, you'll quickly begin to deliver more convincing sales presentations, close more deals, create more effective marketing strategies, and radically improve your ability to influence others.
Neuromarketing
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Author : Leon Zurawicki
language : en
Publisher: Springer Science & Business Media
Release Date : 2010-09-02
Neuromarketing written by Leon Zurawicki and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-09-02 with Business & Economics categories.
Over the last 10 years advances in the new field of neuromarketing have yielded a host of findings which defy common stereotypes about consumer behavior. Reason and emotions do not necessarily appear as opposing forces. Rather, they complement one another. Hence, it reveals that consumers utilize mental accounting processes different from those assumed in marketers' logical inferences when it comes to time, problems with rating and choosing, and in post-purchase evaluation. People are often guided by illusions not only when they perceive the outside world but also when planning their actions - and consumer behavior is no exception. Strengthening the control over their own desires and the ability to navigate the maze of data are crucial skills consumers can gain to benefit themselves, marketers and the public. Understanding the mind of the consumer is the hardest task faced by business researchers. This book presents the first analytical perspective on the brain - and biometric studies which open a new frontier in market research.
The Transparency Sale
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Author : Todd Caponi
language : en
Publisher: IdeaPress Publishing
Release Date : 2020-06-02
The Transparency Sale written by Todd Caponi and has been published by IdeaPress Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-02 with Business & Economics categories.
The future of sales is radically transparent. Are you ready for it? Today, anyone buying anything relies on reviews and feedback shared by strangers and often trust those anonymously posted experiences more than the claims made by the providers of the products or services themselves. They expect to see the full picture and find out all of the pros and cons before making any purchase. And the larger the purchase, the greater the demand for transparency. What if the key to selling was to do exactly the opposite of what most sales courses tell you to do? It may be hard to imagine, but something as counterintuitive as leading with your flaws can result in faster sales cycles, increased win rates, and makes competing with you almost impossible. Leveraging transparency and vulnerability in your presentations and your negotiations leads to faster buyer consensus, larger deals, faster payments, longer commitments and more predictable sales forecasts. In this groundbreaking book, award winning sales leader Todd Caponi will reveal his hard-earned secrets for engaging potential buyers with unexpected honesty and understanding the buying brain to get the deal you want, while delighting your customer with the experience.
The Buyer S Brain Decoding The Consumer Behaviour
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Author : Deepak Saini
language : en
Publisher: Deepak saini
Release Date : 2023-03-20
The Buyer S Brain Decoding The Consumer Behaviour written by Deepak Saini and has been published by Deepak saini this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-20 with Business & Economics categories.
"Discover the secrets of the consumer's mind with 'The Buyer's Brain: Decoding Consumer Behavior'. This comprehensive guide delves into the psychology behind purchasing decisions and offers valuable insights for both readers and businesses. By understanding the thought processes of consumers, you can solve problems and create new strategies for success. This book explores commonly used strategies and provides a roadmap for businesses to achieve success through a deeper understanding of consumer behavior."
Hack The Buyer Brain
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Author : Kenda Macdonald
language : en
Publisher: Kenda MacDonald
Release Date : 2019-05
Hack The Buyer Brain written by Kenda Macdonald and has been published by Kenda MacDonald this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05 with Business & Economics categories.
Hack The Buyer Brain uncovers the odd quirks of the human condition that affect how we buy, sell, and behave - laying out a simple approach to sales and marketing that skyrockets profits. Have you ever wondered why your customers behave in a certain way? Why some of them buy repeatedly and delightedly, why others buy from you only once - and why some people never buy from you at all? Simple: humans have evolved to survive, not buy - and most marketing doesn't take human behaviour into consideration. Hack The Buyer Brain explains the psychology behind our behaviour, how we make purchase decisions and - crucially - how you can use these new psychological insights to create and implement astonishingly effective customer journeys. Kenda Macdonald isn't just any marketer: her background in forensic psychology gives her a unique insight into how the buyer's brain works. She shares real-life case studies and simplifies the science behind them, showing you how to hack the brain to attract and keep a steady stream of delighted customers. She breaks down the latest neuroscience so you can: Find and attract perfect customers and keep them interested. Create a seamless buying process, so people don't just buy your products and services, they do it with a massive grin on thier faces. Wow your customers so they keep coming back for more (because it costs 600-700% MORE to get a new customer on board than keep an old one). Get ready to hack brains and win better quality leads, happier customers, and more ROI from your marketing.
Inside The Buyer S Brain
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Author : Lee W. Frederiksen
language : en
Publisher:
Release Date : 2013-09
Inside The Buyer S Brain written by Lee W. Frederiksen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09 with Business & Economics categories.
The Brain Book
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Author : Phil Dobson
language : en
Publisher: Lid Publishing
Release Date : 2022
The Brain Book written by Phil Dobson and has been published by Lid Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022 with Brain categories.
Your brain is your most valuable asset, and yet we are taught so little about it. The one thing that's involved in all your feelings, thoughts and actions, and you're never given the manual. Consequently few of us realize our potential. Recent developments in neuroscience demonstrate that your brain is like a muscle; you can increase your brain power, and even change and develop your brain over time. Grounded in scientific research, this book gives you 50 ways to get more from your brain. You'll gain an understanding of how your brain works and how you can boost your mental performance. You'll discover how to improve your focus and memory, and how you can enhance your problem-solving skills. You'll even learn how you can program your brain and keep it younger for longer.
Your Money And Your Brain
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Author : Jason Zweig
language : en
Publisher: Simon and Schuster
Release Date : 2007-09-04
Your Money And Your Brain written by Jason Zweig and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-09-04 with Business & Economics categories.
Drawing on the latest scientific research, Jason Zweig shows what happens in your brain when you think about money and tells investors how to take practical, simple steps to avoid common mistakes and become more successful. What happens inside our brains when we think about money? Quite a lot, actually, and some of it isn’t good for our financial health. In Your Money and Your Brain, Jason Zweig explains why smart people make stupid financial decisions—and what they can do to avoid these mistakes. Zweig, a veteran financial journalist, draws on the latest research in neuroeconomics, a fascinating new discipline that combines psychology, neuroscience, and economics to better understand financial decision making. He shows why we often misunderstand risk and why we tend to be overconfident about our investment decisions. Your Money and Your Brain offers some radical new insights into investing and shows investors how to take control of the battlefield between reason and emotion. Your Money and Your Brain is as entertaining as it is enlightening. In the course of his research, Zweig visited leading neuroscience laboratories and subjected himself to numerous experiments. He blends anecdotes from these experiences with stories about investing mistakes, including confessions of stupidity from some highly successful people. Then he draws lessons and offers original practical steps that investors can take to make wiser decisions. Anyone who has ever looked back on a financial decision and said, “How could I have been so stupid?” will benefit from reading this book.
The Brain Audit
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Author : Sean D'Souza
language : en
Publisher:
Release Date : 2009-08
The Brain Audit written by Sean D'Souza and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-08 with Business & Economics categories.
How the Brain Goes Through Decision-Making: Do you often wonder what your customer is thinking? Don't leave the thought process to chance and let that customer walk away. Your customers don't want to walk away. They want to buy from you. So how does the brain make decisions? And what causes it to get confused? The Brain Audit shows you how the customer takes decisions. And what you need to put in place, so that the customer feels happy to buy products or services from you. The Brain Audit isn't about persuasion or any mind tricks. Instead it shows you the information that your customers need in order to make a decision. It shows you how to present that information, and thereby enable the customer to intelligently go through a purchase sequence. The Brain Audit is designed to do the following: brain_audit_benefits 1) Enable you to spot every one of the 'seven bags' that are required to make a decision 2) Present those bags to the customer in the right sequence. 3) Enable you to get the customer to buy without needing to use pressure tactics.