The C R M Pocket Book
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The C R M Pocket Book
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Author : David Alexander
language : en
Publisher:
Release Date : 2001
The C R M Pocket Book written by David Alexander and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Customer relations categories.
C R M Pocketbook
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Author : David Alexander
language : en
Publisher: Management Pocketbooks
Release Date : 2013-01-01
C R M Pocketbook written by David Alexander and has been published by Management Pocketbooks this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-01 with Business & Economics categories.
An effective customer relationship management strategy can deliver a step change in customer engagement, profitability, revenue growth and sustainability. This second edition of the CRM Pocketbook will help managers take a more strategic approach to setting relationship management objectives and implementing practical plans in a multi-channel environment. Consumers are becoming more empowered and turning to channels where they can access their own personal information, have more say in how that information is used, and manage how often they receive marketing materials. They have the ability to compare and analyse product and service offerings without the need for interaction with suppliers. This book explains how organisations can build more effective engagement strategies that provide outstanding customer support and drive business value. There is a section describing the contribution needed from departments within organisations, including how to keep investors informed and supportive of CRM initiatives, leading to the delivery of the customer promise and business results.
The C R M Pocketbook
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Author : David Alexander
language : en
Publisher: Pocketbooks
Release Date : 2001
The C R M Pocketbook written by David Alexander and has been published by Pocketbooks this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
Customer relationship management (CRM) seeks to organise a business around its customers. This book describes customer relationship management and explains why businesses are employing it.
C R M Pocketbook
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Author : David Alexander
language : en
Publisher:
Release Date : 2013-11
C R M Pocketbook written by David Alexander and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11 with Customer relations categories.
An effective customer relationship management strategy can deliver a step change in customer engagement, profitability, revenue growth and sustainability. This second edition of the CRM Pocketbook will help managers take a more strategic approach to setting relationship management objectives and implementing practical plans in a ......
Key Account Manager S Pocketbook
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Author : Roger E. Jones
language : en
Publisher: Management Pocketbooks
Release Date : 2013-01-01
Key Account Manager S Pocketbook written by Roger E. Jones and has been published by Management Pocketbooks this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-01 with Business & Economics categories.
The new, 2nd edition of the Key Account Manager's Pocketbook gives practical advice on how to keep and develop important customers, thereby maximising ongoing revenue streams, reducing sales costs, improving investment planning and increasing market knowledge. It opens by describing the key account manager's role and then goes on to describe how to rise up the so-called customer perception ladder, moving from a simple commodity supplier to developing a solid, long-term business partnership with your key customers. The author next explains how to develop the 'key account development plan', how to increase your influence with the decision-maker in your key account (relationship management) and how to win new business. The final chapter runs through the essential steps of key account handling. There are short exercises throughout which, if carried out, will help to reinforce the key learning points.
Essentials Of Crm
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Author : Bryan Bergeron
language : en
Publisher: John Wiley & Sons
Release Date : 2004-01-16
Essentials Of Crm written by Bryan Bergeron and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-01-16 with Business & Economics categories.
ESSENTIALS OF CRM Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and technologies in CRM. "Once again, Bryan Bergeron proves that he is ahead of the curve when it comes to understanding the value of customer relationships. This remarkable book is geared not only toward corporate executives with mega-investments in CRM, but can also be successfully applied to the street corner vendor. His articulate and sensitive style brings this highly involved subject matter to a level we can all understand." —Michael Cusack, author of Online Customer Care: Strategies for Call Center Excellence "Managing relationships with customers has become a critical organizational competency. Bergeron has done a superb job of presenting the breadth, complexity, and nature of CRM. This book provides a fabulous and actionable grounding in CRM for organizational leadership." —John Glaser, PhD, Vice President and CIO, Partners Healthcare System The Wiley Essentials Series-because the business world is always changing...and so should you.
Essentials Of Crm
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Author : Bryan Bergeron
language : en
Publisher: Wiley
Release Date : 2002-02-07
Essentials Of Crm written by Bryan Bergeron and has been published by Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-02-07 with Business & Economics categories.
ESSENTIALS OF CRM Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and technologies in CRM. "Once again, Bryan Bergeron proves that he is ahead of the curve when it comes to understanding the value of customer relationships. This remarkable book is geared not only toward corporate executives with mega-investments in CRM, but can also be successfully applied to the street corner vendor. His articulate and sensitive style brings this highly involved subject matter to a level we can all understand." —Michael Cusack, author of Online Customer Care: Strategies for Call Center Excellence "Managing relationships with customers has become a critical organizational competency. Bergeron has done a superb job of presenting the breadth, complexity, and nature of CRM. This book provides a fabulous and actionable grounding in CRM for organizational leadership." —John Glaser, PhD, Vice President and CIO, Partners Healthcare System The Wiley Essentials Series-because the business world is always changing...and so should you.
The Vest Pocket Guide To Information Technology
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Author : Jae K. Shim
language : en
Publisher: John Wiley & Sons
Release Date : 2005-10-27
The Vest Pocket Guide To Information Technology written by Jae K. Shim and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-10-27 with Business & Economics categories.
The only IT guide you need You're busy-very busy. You need reliable, practical answers to yourIT questions, and you need them now. The Vest Pocket Guide toInformation Technology, Second Edition is a handy pocketproblem-solver designed to provide you with the quickest route to asolution. Practical, reader-friendly, and thoroughly illustrated,this updated handbook provides complete guidance for the complex,ever-changing world of IT to help you quickly pinpoint what youneed to look for, what to watch out for, what to do, and how to doit. Written by two all-time bestselling accounting and finance authors,Jae Shim and Joel Siegel, this thoroughly updated Second Editionincludes tables, forms, checklists, questionnaires, practical tips,and sample reports to help you avoid and resolve any and all ITdilemmas. A must-read for business professionals, financialmanagers and consultants, production and operation managers,accountants, COOs, CFOs, and CEOs, this handy guide helpsyou: * Select the best hardware for particular applicationneedsStrategically use IT systems * Use the best software in planning and control * Select Sarbanes-Oxley compliance software * Prevent fraud through computerized security * Effectively apply Management Information Systems (MIS) * Use online databases to make business decisions * Use a decision support system (DSS) and an executive informationsystem (EIS) to improve the quality of analysis, evaluation, anddecision making * Understand emerging trends and developments in informationtechnology * Harness marketing information systems to improve sales planning,sales forecasting, market research, and advertising * Evaluate and manage an IT project Your professional success depends on keeping abreast of the latestthinking and applications in information technology. The VestPocket Guide to Information Technology, Second Edition gives youall the information you need to make optimum decisions now and planahead for later.
Customer Relationship Management
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Author : V. Kumar
language : en
Publisher: Springer
Release Date : 2018-05-15
Customer Relationship Management written by V. Kumar and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-15 with Business & Economics categories.
This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and provides all the necessary steps in managing profitable customer relationships. Throughout, the book stresses a clear understanding of economic customer value as the guiding concept for marketing decisions. Exhaustive case studies, mini cases and real-world illustrations under the title “CRM at Work” all ensure that the material is both highly accessible and applicable, and help to address key managerial issues, stimulate thinking, and encourage problem solving. The book is a comprehensive and up-to-date learning companion for advanced undergraduate students, master's degree students, and executives who want a detailed and conceptually sound insight into the field of CRM. The new edition provides an updated perspective on the latest research results and incorporates the impact of the digital transformation on the CRM domain.
Archimate 2 1 A Pocket Guide
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Author : Andrew Josey
language : en
Publisher: Van Haren
Release Date : 2016-01-01
Archimate 2 1 A Pocket Guide written by Andrew Josey and has been published by Van Haren this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-01 with Education categories.
ArchiMate®, an Open Group Standard, is an open and independent modeling language for Enterprise Architecture that is supported by different tool vendors and consulting firms. ArchiMate provides instruments to enable enterprise architects to describe, analyze, and visualize the relationships among business domains in an unambiguous way. This Pocket Guide is based on ArchiMate® 2.1. It gives a concise introduction to ArchiMate. What s more, it s authoritative with material derived from the official ArchiMate documentation.Topics covered include:- A high-level introduction to ArchiMate and its relationship to Enterprise Architecture;- The Business Layer, which includes the modeling concepts relevant in the business domain;- The Application Layer, which includes modeling concepts relevant for software applications;- The Technology Layer, which includes modeling concepts relevant for system software applications and infrastructure;- The relationships that the ArchiMate language includes to model the links between elements, and also the relationships to model the cross-layer dependencies;- The Motivation Extension;- The Implementation and Migration Extension;- The ArchiMate framework for defining and classifying ArchiMate viewpoints, including a summary of all the viewpoints in the ArchiMate 2.1 Standard;- The ArchiSurance Case Study, a fictitious example developed to illustrate use of the Modeling language in the context of the TOGAF Framework.Also available: ArchiMate® 3.0 Specification, ISBN 9789401800471