The Career Brand For Professionals
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The Career Brand For Professionals
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Author : Latrice Collins
language : en
Publisher: Lrl Development
Release Date : 2015-02-28
The Career Brand For Professionals written by Latrice Collins and has been published by Lrl Development this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-28 with categories.
The Career Brand for Professionals is a powerful introspective tool that strengthens your personal career brand, identifies what you need and want in a company, and empowers you with strategies for advancing your career. The Career Brand for Professionals enables you to: * Determine your unique career brand strengths * Identify your career-sabotaging behaviors * Assess your current career brand value * Determine your needs and wants from an employer * Identify your needs and wants from a role * Review the nine different types of interviews and learn the secrets to how to respond in each of them * Review interviewing questions from employers and for employers * Develop a salary negotiation strategy
Career Distinction
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Author : William Arruda
language : en
Publisher: John Wiley & Sons
Release Date : 2010-12-28
Career Distinction written by William Arruda and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-12-28 with Business & Economics categories.
Praise for Career Distinction "Hands down, this book is the bible on branding for your career!" -- Susan Britton Whitcomb, author of Job Search Magic "As a professional resume writer and career coach, I have extolled the concept of personal branding for my clients for years. Now, for the first time ever, I have an outstanding resource to recommend--Career Distinction by William Arruda and Kirsten Dixson. This book details the concept of personal branding in a magnificent and easy-to-digest presentation that is a must-buy for every serious job seeker." -- Wendy S. Enelow, CCM, MRW, JCTC, CPRW Executive Director of the Career Masters Institute "Arruda and Dixson are widely respected in the global career coaching community as gurus who not only teach but live the personal branding model, and their expertise and passion show through on every page of this practical, indispensable book. I highly recommend it to all who want to distinguish themselves from the competition." -- L. Michelle Tullier, PhD, Vice President of Right Management and author of The Unofficial Guide to Landing a Job
Graduate To A Great Career
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Author : Catherine Kaputa
language : en
Publisher: Hachette UK
Release Date : 2016-04-07
Graduate To A Great Career written by Catherine Kaputa and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-07 with Business & Economics categories.
This is the most important moment in your career. Branding guru Catherine Kaputa will show you how to get it right. In today's job market, competition is fierce. After college many graduates fall back to earth with a bump and struggle to launch a career in their chosen field. But what if you changed the way you thought about applications? What if, instead of getting bogged down in the search process, you approached your resume like a marketer launching an exciting new brand? Marketing guru and brand strategist Catherine Kaputa is an expert in personal branding and knows exactly how to make an application sizzle. Drawing on her years of experience, insightful case-studies of recent graduates, and fascinating insider details from companies like Nike, Volvo, and Google, Kaputa will help you to navigate the career landscape as she shares her strategy for standing out from other applicants, in even the most competitive industries. Graduate to a Great Career will give you the tools you need to surviveand show you how to thrive by creating 'Brand You'.
Build Your Reputation
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Author : Rob Brown
language : en
Publisher: John Wiley & Sons
Release Date : 2016-08-29
Build Your Reputation written by Rob Brown and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-29 with Business & Economics categories.
Stop being a well-kept secret and start being the go-to choice Your reputation is what people say about you when you're not there. It's your most powerful asset for business growth, career enhancement and freedom of choice in many aspects of life. Yet too many people leave it to chance. They are a well-kept secret – it's not enough to be the best, you have to be seen to be the best. Build Your Reputation will show you how to master the skills of brand-building to develop a powerful profile and a formidable name. You'll learn how to identify your brand and where it fits into the big picture, and then you'll learn how to become the obvious choice for whatever it is you do. Becoming known isn't a matter of chance, nor is it a matter of luck – it's a practical set of highly coachable skills that anyone can learn. Learn how to build credibility, connect with the right people and make your achievements known. Identify and build your personal brand Position yourself strategically for maximum impact Attract the right relationships and the right attention Become the go-to guru for whatever you do The highest-paid people in any company, industry or profession are not necessarily the most qualified, gifted or best. They're the most popular. They are liked, trusted, recommended, chosen, hired and introduced. Build Your Reputation gives you the inside track to the top, with practical wisdom and strategic advice for building your own brand.
Maximum Success With Linkedin Dominate Your Market Build A Global Brand And Create The Career Of Your Dreams
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Author : Dan Sherman
language : en
Publisher: McGraw Hill Professional
Release Date : 2013-02-01
Maximum Success With Linkedin Dominate Your Market Build A Global Brand And Create The Career Of Your Dreams written by Dan Sherman and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-01 with Business & Economics categories.
Leverage the power of the world's largest professional network for all your business purposes Maximum Success with LinkedIn revolutionizes the way busy professionals use LinkedIn. It isn’t just about professional networking and job-seeking; it’s a step-by-step guide to answering any professional challenge by harnessing the potential of LinkedIn. It explains how to use LinkedIn to: Find customers, partners, investors, or advisors Hire qualified employees Build a personal brand to draw customers and recruiters Attract opportunities for more work, media exposure, lucrative partnerships Increase your network with thousands of contacts with one simple technique Find and land the perfect job Develop business relationships The book includes access to online resources for regular updates. Dan Sherman is a full-time LinkedIn consultant, trainer, and speaker, who works with companies and individuals to help them maximize the potential of the world’s largest professional network. He has more than twenty years of corporate marketing management experience at successful firms, ranging from Silicon Valley Internet startups to Fortune 500 companies.
Promote Yourself
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Author : Dan Schawbel
language : en
Publisher: St. Martin's Press
Release Date : 2013-09-03
Promote Yourself written by Dan Schawbel and has been published by St. Martin's Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-03 with Business & Economics categories.
How people perceive you at work has always been vital to a successful career. Now with the internet, social media, and the unrelenting hum of 24/7 business, the ability to brand and promote yourself is more crucial than ever. Schawbel shows readers how to navigate this new environment as an employee and lays out what managers are really looking for. Unveiling exclusive new research on the modern workplace, Schawbel breaks down the outdated mores of getting ahead and lays out a practical guide for building an outstanding career in an age of personal marketing, economic uncertainty and constant adaptation to new technologies. Shedding light on the disconnect between Gen Y and their managers, and revealing new findings on the most important skills required for management roles, professional development at work, networking, self-promotion, and social media's role in the workplace, Promote Yourself also gives readers the most critical skill necessary today: an awareness of their unique strengths and how to differentiate themselves.
Careers In Marketing
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Author : Institute For Institute For Career Research
language : en
Publisher: CreateSpace
Release Date : 2015-02-25
Careers In Marketing written by Institute For Institute For Career Research and has been published by CreateSpace this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-25 with categories.
SOME OF THE MOST REWARDING AND challenging careers today are available in the marketing specialty of brand management. Brand managers are primarily responsible for the marketing activities for a certain brand to increase its market share, boost profitability, and ensure consumers in its target markets view it favorably. The brand manager is the executive who monitors market trends to ensure products and services align with the brand's image. Brand managers take responsibility for the success or failure of one or more brands (such as Coca-Cola or Toyota), weighing such factors as consumer perception, financial performance, and the brand's image around the world. Brands are not always products and services. They can also be organizations, nonprofit causes, or even individuals (such as celebrities and professional athletes). Brand managers typically work for large corporations and marketing firms in major metropolitan areas, although they are also found in cities of all sizes across the country. The career of brand management is commonly found in consumer goods manufacturers, software companies, airlines, financial services companies, universities, and professional sports. Brand marketing professionals also work for advertising agencies, media firms, nonprofit organizations, and government agencies. Some brand managers are self-employed and operate their own consultancy firms. A four-year degree from an accredited college or university is typically the minimum requirement to begin a career in the brand management field. A graduate degree is usually required to obtain a position as an assistant brand manager, and is mandatory for a marketing brand manager. Many brand managers enter the profession at such entry-level positions as marketing analyst or brand ambassador, and can rise as high as marketing director in a company. The number of marketing management jobs is expected to grow by about 15 percent within the coming decade, roughly the average employment growth among most professions. The need for marketing brand managers will continue to climb as new products and services are introduced, and as companies take steps to strengthen existing brands. Marketing managers (which includes brand managers) earn on average about $130,000 annually. Would you be successful as a marketing brand manager? Some technical training is required to learn the strategies and techniques of brand management, but personal traits are equally important for success. Do you communicate well speaking and in writing? Are you creative? Do you like working in a collaborative environment with different types of people to achieve a common goal? Would you be comfortable in a leadership role? If you have good analytical, interpersonal, and technical skills, you can enjoy a financially rewarding career as a marketing brand manager. The hours can be long and stressful. Brand managers are responsible for all facets of a brand - from advertising and promotion through packaging and design - so managers need to be adept at dealing with all aspects of business administration. Through proper training, hard work, and solid personal traits, you can achieve the personal and professional satisfaction that many marketing brand managers enjoy.
Personal Branding For Dummies
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Author : Susan Chritton
language : en
Publisher: John Wiley & Sons
Release Date : 2014-06-25
Personal Branding For Dummies written by Susan Chritton and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-25 with Business & Economics categories.
The simple guide to managing your personal brand, a vitalelement of success in the professional world Personal Branding For Dummies, 2nd Edition, isyour guide to creating and maintaining a personal trademark byequating self-impression with other people's perceptions. Thisupdated edition includes new information on expanding your brandthrough social media, online job boards, and communities, using thetried and true methods that are the foundation of personalbranding. Marketing your skills and personality, and showing therest of the world who you are, gives you a competitive edge.Whether you're looking for your first job, considering changingcareers, or just want to be more viable and successful in yourcurrent career, this guide provides the step-by-step informationyou need to develop your personal brand. Distinguishing yourself from the competition is important in anyfacet of business, and the rise of personal branding has evolvedspecifically to help candidates stand out from the global talentpool. Establishing a professional presence with a clear and conciseimage, reputation, and status is a must, whether you're a new grador an accomplished executive. Personal marketing has never beenmore important, and your personal brand should communicate the bestyou have to offer. Personal Branding For Dummies, 2ndEdition, leads you step by step through the self-brandingprocess. Includes information on how to know the "real" you Explains how to develop a target market positioningstatement Helps you make plans for your personal brandcommunications Instructs you with ways to make your mark on your brandenvironment The book also discusses continued brand building, demonstratingyour brand, and the 10 things that can sink your brand. A personalbrand is more than just a business card and a resume. It should beexquisitely crafted to capture exactly the image you wish toproject. Personal Branding For Dummies, 2ndEdition provides the information, tips, tricks, and techniquesyou need to do it right.
The Power Of Personal Branding
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Author : Mehak Aneja
language : en
Publisher: Harchetan Singh Aneja
Release Date : 2023-05-27
The Power Of Personal Branding written by Mehak Aneja and has been published by Harchetan Singh Aneja this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-27 with categories.
In today's competitive job market, standing out and excelling in your career is essential. "The Power of Personal Branding: Stand Out and Thrive in Your Career" is a comprehensive guide that empowers young professionals to develop a strong personal brand that sets them apart from others and propels their professional growth within organizations. This book is designed to educate, inspire, and provide practical strategies for building an exceptional personal brand. Drawing on real-life examples and proven techniques, it offers actionable steps to develop essential soft skills, gain recognition from peers, managers, and cross-functional teams, and achieve long-term career success. Readers will learn how to assess their current professional brand, identify their strengths, and craft a compelling personal brand statement that reflects their unique value proposition. They will discover how to build an impressive online presence using social media platforms, particularly leveraging the power of LinkedIn for networking and personal brand promotion. "The Power of Personal Branding" emphasizes the importance of cultivating professional relationships and provides strategies for effective networking. It also covers developing strong communication skills, showcasing expertise, and positioning oneself as a thought leader in their industry or field. Throughout the book, readers will find practical advice on navigating challenges, overcoming obstacles, and building resilience. They will gain insights on managing their personal brand within their current organization and leveraging opportunities for growth and advancement. By the end of this book, young professionals will be equipped with the knowledge, tools, and inspiration to cultivate a powerful personal brand that helps them stand out, thrive, and achieve their career aspirations. Whether they are seeking career advancement, looking to make a positive impact, or aiming to secure new opportunities, "The Power of Personal Branding" will be their guide to success.
Own It Take Charge Of Your Career
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Author : Tuesday Strong
language : en
Publisher:
Release Date : 2014-02-01
Own It Take Charge Of Your Career written by Tuesday Strong and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-01 with categories.
OWN IT! Take Charge of Your Career is the revolutionary new career development workbook from Tuesday Strong. It results from her belief that every professional should own their professional development for the life of their careers, not just the job they're in. OWN IT! unveils practical tools that professionals can use to leverage relationships and branding for career success.