The Choice Guide Web Writing That Works
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The Choice Guide Web Writing That Works
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Author : Robyn Lowe
language : en
Publisher:
Release Date : 2004
The Choice Guide Web Writing That Works written by Robyn Lowe and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Authorship categories.
The Choice Guide To Web Writing That Works
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Author : Choice Books Staff
language : en
Publisher: Choice Books
Release Date : 2004
The Choice Guide To Web Writing That Works written by Choice Books Staff and has been published by Choice Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Authorship categories.
There's so much more to an effective website than just design. You need to immediately engage and excite your audience with an enticing combination of words and content. The average age of a website is 44 days - this book will help to save yours from the web wilderness.
The Choice Guide To Web Writing That Works
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Author : R. Lowe
language : en
Publisher:
Release Date : 2007-01-01
The Choice Guide To Web Writing That Works written by R. Lowe and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-01-01 with categories.
Hot Text
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Author : Jonathan Price
language : en
Publisher: New Riders
Release Date : 2002
Hot Text written by Jonathan Price and has been published by New Riders this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Computers categories.
Attention, Web writers! This book will show you how to craft prose that grabs your guests' attention, changes their attitudes, and convinces them to act. You'll learn how to make your style fast, tight, and scannable. You'll cook up links that people love to click, menus that mean something, and pages of text that search engines rank high. You'll learn how to write great Web help, FAQs, responses to customers, marketing copy, press releases, news articles, e-mail newsletters, Webzine raves, or your own Web resume. Case studies show real-life examples you can follow. No matter what you write on the Web, you'll see how to personalize, build communities, and burst out of the conventional with your own honest style.
Writing For The Web
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Author : Cynthia L. Jeney
language : en
Publisher: Prentice Hall
Release Date : 2006
Writing For The Web written by Cynthia L. Jeney and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Technical writing categories.
Taking a rhetorical approach, Writing for the Web: A Practical Guide discusses how invention, arrangement, and purpose-driven content can make Web writers more authentic and effective. Written for a wide range of audiences, it introduces readers to sound Web writing principles and discusses how technologies, interfaces, and data are impacted by the choices the writer makes. Exercises, assignments, and case scenarios encourage readers to practice skills such as captioning photos, incorporating links and writing FAQ pages. Realistic projects help readers learn how to organize content, define writing purpose and craft clear messages that will be powerful enough to impact Web site visitors and their behavior. Focuses on planning and writing for audience-driven purposes and discusses the concepts of identity, content development and emotional appeal throughout. Offers a flexible organization that focuses on how to organize content, define writing purpose and craft clear messages that will be powerful enough to impact Web site visitors and their behavior. Asks writers to explore professional, creative, and experimental approaches to writing and understand how technologies, interfaces, information, ideas, and data are affected by the choices that writers make. Provides clear explanations of basic computer use and Internet infrastructure and helps everyone get up to speed on the vocabulary, concepts, and basic technology structures Web writers need to know. Anyone interested in Web writing.
The Web Content Style Guide
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Author : Gerry McGovern
language : en
Publisher: FT Press
Release Date : 2002
The Web Content Style Guide written by Gerry McGovern and has been published by FT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
As quality becomes ever more critical in differentiating successful websites, the need for a professional approach to your content is growing. The Web Content Style Guideprovides a set of standards and rules to ensure consistent quality content and a flawless service to your readers.
Writing For The Web
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Author : Lynda Felder
language : en
Publisher: New Riders
Release Date : 2012
Writing For The Web written by Lynda Felder and has been published by New Riders this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Computers categories.
Many books offer instruction on how to use software programs to build Web sites, podcasts, and illustrations. But 'Writing for the Web' explains when and why an author might choose an illustration over a photograph, motion graphics over text, or a slice of Beethoven's Fifth over the sound of a bubbling brook. Focusing on storytelling techniques that work best for digital media, this book describes the essential skills and tools in a Web author's toolbox, including a thorough understanding of grammar and style, a critical eye for photography, and an ear for just the right sound byte for a podcast.
Microsoft Manual Of Style
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Author : Microsoft Corporation
language : en
Publisher: Pearson Education
Release Date : 2012-01-15
Microsoft Manual Of Style written by Microsoft Corporation and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-15 with Computers categories.
Maximize the impact and precision of your message! Now in its fourth edition, the Microsoft Manual of Style provides essential guidance to content creators, journalists, technical writers, editors, and everyone else who writes about computer technology. Direct from the Editorial Style Board at Microsoft—you get a comprehensive glossary of both general technology terms and those specific to Microsoft; clear, concise usage and style guidelines with helpful examples and alternatives; guidance on grammar, tone, and voice; and best practices for writing content for the web, optimizing for accessibility, and communicating to a worldwide audience. Fully updated and optimized for ease of use, the Microsoft Manual of Style is designed to help you communicate clearly, consistently, and accurately about technical topics—across a range of audiences and media.
The Complete Guide To Writing Web Based Advertising Copy To Get The Sale
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Author : Vickie Taylor
language : en
Publisher: Atlantic Publishing Company
Release Date : 2008
The Complete Guide To Writing Web Based Advertising Copy To Get The Sale written by Vickie Taylor and has been published by Atlantic Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
Since the advent of the Internet and since more and more people are making purchases online, writers have had to adapt to composing copy for the Web. Contrary to what many people think, writing for the Web and writing for print are not the same and involve very different skill sets. Instead of struggling to find the right words, copywriters should read this new book from cover to cover to discover how to write sales-generating copy. The Complete Guide to Writing Web-based Advertising Copy to Get the Sale will teach you how to make your copy readable and compelling, how to reach your target audience, how to structure the copy, how to visually format the copy, how to forget everything you ever learned about writing, how to pull in visitors, how to convince visitors to buy, how to outline and achieve your goals, how to create a customer profile, how to create a unique selling position, how to include searchable keywords in the copy, how to convert prospects to paying customers, and how to compose eye-catching headlines. In addition, you will learn about the trends in Web-based advertising; the categories of advertising; the important information that needs to be included in your copy, such as what you are selling, what sets your product apart from the competition s, where you are located, what makes your product affordable, and why you yourself would buy the product; writing in the inverted pyramid sty≤ the do's and don'ts of Web-based advertising; and key phrases to incorporate in your copy. We will also provide you with some common mistakes to avoid and tips for writing, revising, and proofreading. By incorporating the principles in this book, you will take your Web-based advertising copy from boring to brilliant, while boosting your sales and increasing your customer traffic. Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company presidentâe(tm)s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.
Letting Go Of The Words
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Author : Janice (Ginny) Redish
language : en
Publisher: Elsevier
Release Date : 2012-09-01
Letting Go Of The Words written by Janice (Ginny) Redish and has been published by Elsevier this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-09-01 with Computers categories.
Web site design and development continues to become more sophisticated. An important part of this maturity originates with well-laid-out and well-written content. Ginny Redish is a world-renowned expert on information design and how to produce clear writing in plain language for the web. All of the invaluable information that she shared in the first edition is included with numerous new examples. New information on content strategy for web sites, search engine optimization (SEO), and social media make this once again the only book you need to own to optimize your writing for the web. New material on content strategy, search engine optimization, and social media Lots of new and updated examples More emphasis on new hardware like tablets, iPads, and iPhones
