The Communications Consultant S Foundation
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The Communications Consultant S Foundation
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Author : Roger Darnell
language : en
Publisher: Routledge
Release Date : 2021-09-26
The Communications Consultant S Foundation written by Roger Darnell and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-26 with Business & Economics categories.
For all professionals and students who want to improve their prospects in business, this book prepares and positions them to build dream careers, giving them the education and guidance required to develop vital soft skills, and work remotely and independently. After establishing a foundation for solid professional communications on a personal level, it quickly opens doors to business insights and opportunities that are exciting, inspiring, and highly sustainable. Immersing readers into the key realms of business success and exploring the full spectrum of essential communications practices, they gain knowledge and trade skills of immense value, including: • The basics of positive, proactive, strategic communications for individuals and organizations • What it means to be a PR expert in the creative industry and to do great work • An introduction to essential business imperatives, with high-level instruction on creativity, strategy, leadership, management, marketing, and much more • Customer service and all it entails • Extensive exploration of the PR toolset and its application in real-world marketing scenarios This book brings home all instruction with sophisticated questions and challenges, ensuring readers have every opportunity to comprehend and grow, step by step.
The Communications Consultant S Foundation
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Author : ROGER. DARNELL
language : en
Publisher: Routledge
Release Date : 2021-09-17
The Communications Consultant S Foundation written by ROGER. DARNELL and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-17 with categories.
For all professionals and students who want to improve their prospects in business, this book prepares and positions them to build dream careers, giving them the education and guidance required to develop vital soft skills, and work remotely and independently. After establishing a foundation for solid professional communications on a personal level, it quickly opens doors to business insights and opportunities that are exciting, inspiring, and highly sustainable. Immersing readers into the key realms of business success and exploring the full spectrum of essential communications practices, they gain knowledge and trade skills of immense value, including: - The basics of positive, proactive, strategic communications for individuals and organizations - What it means to be a PR expert in the creative industry and to do great work - An introduction to essential business imperatives, with high-level instruction on creativity, strategy, leadership, management, marketing, and much more - Customer service and all it entails - Extensive exploration of the PR toolset and its application in real-world marketing scenarios This book brings home all instruction with sophisticated questions and challenges, ensuring readers have every opportunity to comprehend and grow, step by step.
The Communications Consultant S Master Plan
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Author : Roger Darnell
language : en
Publisher: Routledge
Release Date : 2021-12-20
The Communications Consultant S Master Plan written by Roger Darnell and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-20 with Business & Economics categories.
This volume builds on Roger Darnell’s The Communications Consultant’s Foundation by providing insider knowledge gained over the past three decades atop the field of communications consulting, incorporating lessons learned serving businesses in the global creative industry. Going beyond the basics of a communications consulting business, this book parses and distills the knowledge of top business management luminaries, helping readers build and expand their expertise to heighten their opportunities, and maximize all aspects and phases of their businesses, from start-up through to succession. It discusses essential topics including: • The business of running a PR agency, with emphasis on landing clients and honing expertise to remain exceptional • Advanced PR practices including investor relations and strategic planning • Agency expansion, addressing growth and exit strategies Working PR professionals, entrepreneurs, students, and recent graduates will appreciate high-level insights from a seasoned business owner, as well as templates for proposals, campaign planning, and more. Read with The Communications Consultant’s Foundation or on its own, this book will lead readers on life-changing journeys and help a new generation of smart communicators take their professional pursuits to the highest levels.
Client Centered Business Consulting
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Author : Federico Addimando
language : en
Publisher: Springer Nature
Release Date : 2023-10-23
Client Centered Business Consulting written by Federico Addimando and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-23 with Psychology categories.
This book explores the psychology behind effective business consulting. We dive into the various factors that shape client behavior and decision-making, and we provide insights into the most effective techniques and strategies for building rapport, establishing trust, and delivering value. Whether you are a seasoned consultant looking to refine your skills, or a new consultant seeking to build a solid foundation, this book is designed to provide you with the tools and knowledge you need to succeed in the dynamic and demanding world of business consulting.
Communication For Consultants
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Author : Rita R. Owens
language : en
Publisher:
Release Date : 2016-05-26
Communication For Consultants written by Rita R. Owens and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-26 with Business communication categories.
From the moment of their first client engagement, consultants in all fields face communication opportunities and challenges. No matter what their focus may be-professional services, accounting, technology, operations, human resources, manufacturing, or marketing-consultants drive change. That change, from its initial definition through its development and deployment, must be precisely communicated to a variety of audiences and through a variety of mediums. Most business communication books do a good job leading professional writers and presenters through the basics of audience, organization, formatting, and mechanics. But, only few focus on a specific business role, such as that of a consultant, and give guidance for communicating during all stages of a project. From the pre-engagement process, to the actual engagement, to the post-engagement follow-up, consultants are challenged by the variety of audiences whose roles continually shift throughout a project. This book guides a current or would-be consultant through the various phases of a typical engagement and gives practical advice and direction on written and oral communication throughout a project. Current and future consultants in all fields will gain specific knowledge about writing and presenting to a variety of audiences including clients, team members, managers, and executives.
Strategic Integrated Marketing Communications
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Author : Larry Percy
language : en
Publisher: Routledge
Release Date : 2018-04-30
Strategic Integrated Marketing Communications written by Larry Percy and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-30 with Business & Economics categories.
The key to effective integrated marketing communication is planning, and that is what this book is all about. It provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective IMC programme. Throughout, attention is paid to balancing theory with practical application, how to successfully implement theory for effective communication. Step-by-step, knowledge and understanding builds through the book, starting by laying a foundation to provide context, looking at the role of IMC in building brands and strengthening companies. The book then looks at what goes into developing and executing effective messages, and how to ensure that they are consistent and consistently delivered, regardless of media. Everything is then pulled together, providing a detailed, practical overview of the strategic planning process, what goes into it, and how it is implemented. Numerous examples and cases are included, along with ‘desktop’ tools and worksheets for developing and implementing an IMC plan. Thoroughly updated, with special attention throughout to the increasing importance of digital media in marketing communication, new to this edition are: the introduction of a general model of positioning and the important relationship between positioning and brand awareness and brand attitude strategy; a look at the role of the preconscious in message processing; a much expanded look at media and media planning concepts; an expanded and more detailed section on digital media; a section on content marketing.
The So What Strategy
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Author : Davina Stanley
language : en
Publisher:
Release Date : 2017-07-19
The So What Strategy written by Davina Stanley and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-19 with Business presentations categories.
Communicate with greater impact. Have you ever been caught at the end of a presentation when your audience, perhaps a leadership team or a Steering Committee, looks at you blankly and asks this most uncomfortable question: 'So what?' How does that help? If you have been in that position once, you don't want to be there again. You want to know how to answer that question in one single, powerful sentence. Or, even better, set yourself up so nobody asks it. In this book, communication strategists Davina Stanley and Gerard Castles reveal their proven approach. It's all about using storylines to get to the 'So what' fast, and being able to make a case to back it up. You can unlock the power of the 'So what' strategy by taking five steps, which are outlined in this book: 1: Understand why mastering storylining is worth the investment. 2: Learn how to use a storyline to identify and harness the 'So what'. 3: Master the seven classic storyline patterns. 4: Use storylines to shape the communication you share. 5: Introduce storylining in your business. Packed with examples, stories, insights and practical steps, Davina and Gerard show you how to apply these strategies to stop your audiences asking you, 'So what? How does that help us?'.
Corporate And Foundation Fund Raising
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Author : Eugene A. Scanlan
language : en
Publisher: Jones & Bartlett Learning
Release Date : 1997
Corporate And Foundation Fund Raising written by Eugene A. Scanlan and has been published by Jones & Bartlett Learning this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Fund raising categories.
If you truly want to be successful in raising money from foundations a nd corporations, there are many steps you must take before a proposal goes out the door. And there are many things you must do after it is i n the hands of the potential funder. And that's why you should have a copy of Corporate and Foundation Fund Raising: A Compete Guide from th e Inside. It's the only step-by-step guide that provides a total and c omprehensive strategic approach to fund raising. You'll get a wealth o f hands-on techniques, strategy tips, real-life examples, war stories, time-saving forms, suggested readings, a glossary, and an extensive b ibliography.
Foundations Of Business Communication
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Author : Dona Young
language : en
Publisher: Career Education
Release Date : 2005-09-15
Foundations Of Business Communication written by Dona Young and has been published by Career Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-09-15 with Business & Economics categories.
Essential communication techniques to streamline efficiency in every business Foundations of Business Communication uses a selection of margin boxes including Coaching Tips and Communication Challenges to reinforce the hands-on techniques of communication in an increasingly arms-length and borderless environment. BusinessWeek cases and related assignments provide real-world exposure and support.
Targeting The Message
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Author : William Thompson
language : en
Publisher: Longman Publishing Group
Release Date : 1996
Targeting The Message written by William Thompson and has been published by Longman Publishing Group this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Business & Economics categories.
This book is about meeting organizational goals through public relations writing at a historical moment when new technology and a fresh strategic vision make it possible to reconceptualize what public relations writing can accomplish.