The Complete E Commerce Book
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The Complete E Commerce Book
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Author : Janice Reynolds
language : en
Publisher: CRC Press
Release Date : 2004-03-30
The Complete E Commerce Book written by Janice Reynolds and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-03-30 with Computers categories.
The Complete E-Commerce Book offers a wealth of information on how to design, build and maintain a successful web-based business.... Many of the chapters are filled with advice and information on how to incorporate current e-business principles o
The E Commerce Book
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Author : Alexander Graf
language : en
Publisher:
Release Date : 2016-08-15
The E Commerce Book written by Alexander Graf and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-15 with categories.
This book is designed for people who want to understand e-commerce - and by "understanding", we mean first and foremost Why and What, not How. Why is Amazon dominating the market? What happened between 1995 and 2015? Why were the incumbents like Walmart not able to fight back? What will become of the herd of new unicorn e-commerce companies? And what will happen to the traditional value chain on which retail companies operate? This is not a book about How, though, so don't read this hoping to learn "how to master online marketing". From our point of view, the Why and What is much more challenging and important, whether you are running a company in this market or are a student wanting to break into it. In this book, we'll share what we've learned.Look forward to more than 450 pages of valuable material about changes in the value chain, a lively review of how e-commerce has developed over the last 20 years, 50 case studies of digital business models large and small, three extensive interviews with leading e-commerce entrepreneurs, and strategic mind-games galore for a range of industries. The Story so far: Join us in revisiting the last 20 years of e-commerce. Look into the ups but also the downs of various business archetypes. Also, find a detailed analysis of recent market developments and major players in China. Basic Concepts: Learn about the interaction of all building blocks along the e-commerce value chain. You will understand how to make your customer happy in terms of demand based procurement, distribution, customer service, and much more... Case Studies: Get insights into 50 renowned online players around the globe. Each profile covers a detailed business model assessment and market positioning. The authors give a brief outlook on challenges and opportunities for each of the companies portrayed. Strategic Aspects: Find answers to major strategic questions: How to prosper in a "GAFA" dominated economy? Should I resist the temptation to sell via Amazon? Are banking and insurance the next industries to be radically transformed? ...and what is taking so long in the home furnishings sector? Interviews: Tap into the knowledge of successful serial entrepreneurs and get inspired by the latest insights of Stephan Schambach, René Köhler, and Florian Heinemann. Benchmarking: Learn how to benchmark your own e-commerce activities and take a closer look on aspects such as platform, business intelligence, online marketing, and CRM. Sold over 3.000 times in Germany. Voted the best book about E-Commerce!
Introduction To E Commerce
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Author : Zheng Qin
language : en
Publisher: Springer Nature
Release Date : 2025-01-03
Introduction To E Commerce written by Zheng Qin and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-01-03 with Business & Economics categories.
This book brings together the new trends, new knowledge, new methods and new tools in the development of e-commerce in China and global and appropriately expounds the basic concepts and cultural concepts of e-commerce from the perspective of e-commerce basic knowledge and e-commerce culture. The key technology involved including e-commerce support, payment, and security is introduced. This book highlights the practical application of the applied psychology of e-commerce in business activities and expounds the system structure, transaction mode, and decision-making strategy paradigm of e-commerce with typical examples. This book helps readers to understand the basic concepts, the latest knowledge and the way of e-commerce development. This book elaborates the theory, specific tools, methods, and practical experience, which can be used as a textbook or professional book for e-commerce courses and also a reference book for interested readers.
The E Commerce Book
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Author : Steffano Korper
language : en
Publisher: Elsevier
Release Date : 2000-10-24
The E Commerce Book written by Steffano Korper and has been published by Elsevier this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-10-24 with Computers categories.
New in the Second EditionContains over 60% new materialComplete and extensive glossary will be addedComplete revision and update of the security chapter (reflecting the recent Yahoo experience)Strengthened coverage of E-Business to BusinessIncreased and redesigned case studiesIncreased European and international coverageRevised, expanded, and enhanced illustrationsNew, attractive text design with features such as margin notesIncreased size of tables containing website contactsRedesigned cover* Contains over 60% new material* Complete and extensive glossary will be added* Complete revision and update of the security chapter (reflecting the recent Yahoo experience)* Strengthened coverage of E-Business to Business* Increased and redesigned case studies* Increased European and international coverage* Revised, expanded, and enhanced illustrations* New, attractive text design with features such as margin notes* Increased size of tables containing website contacts* Redesigned cover
E Commerce
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Author : Amir Manzoor
language : en
Publisher: Amir Manzoor
Release Date : 2010
E Commerce written by Amir Manzoor and has been published by Amir Manzoor this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Business & Economics categories.
The growth of the Internet continues to influence our lives and businesses. Irrespective of their type and size, all firms and organizations are rethinking their strategies and operations. An increasing number of businesses are using e-commerce to gain competitive advantage. However, doing e-commerce is complex and requires understanding a vast array of topics. This book provides coverage of essential topics in E-commerce i.e. technology infrastructure, building blocks of e-commerce, online marketing, online payment systems, online business models, online business environment issues, website usability, e-commerce strategy, mobile commerce, and e-CRM/e-SCM. Compared with available texts on e-commerce, the perspective of this book is global e-commerce. The book is written in simple language, provides up-to-date coverage of material and associated research, and filled with examples to support material presented. This book is useful for undergrad and graduate students, professionals, and anyone looking to gain a solid foundation to continue their learning of dynamic e-commerce environment.
Electronic Commerce
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Author : Richard T. Watson
language : en
Publisher: Orange Grove Texts Plus
Release Date : 2009
Electronic Commerce written by Richard T. Watson and has been published by Orange Grove Texts Plus this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Electronic commerce categories.
This textbook provides a strategic marketing and managerial perspective of electronic commerce. The research of the four authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance. Contents: 1) Electronic commerce: An introduction. 2) Electronic commerce technology. 3) Web strategy: Attracting and retaining visitors. 4) Promotion: Integrated Web communications. 5) Promotion & purchase: Measuring effectiveness. 6) Distribution. 7) Service. 8) Pricing. 9) Post-Modernism and the Web: Societal effects.
The Complete E Commerce Book
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Author : Janice Reynolds
language : en
Publisher: CRC Press
Release Date : 2017-06-29
The Complete E Commerce Book written by Janice Reynolds and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-29 with categories.
'The Complete E-Commerce Book offers a wealth of information on how to design, build and maintain a successful web-based business.... Many of the chapters are filled with advice and information on how to incorporate current e-business principles o
Electronic Commerce 2018
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Author : Efraim Turban
language : en
Publisher: Springer
Release Date : 2017-10-12
Electronic Commerce 2018 written by Efraim Turban and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-12 with Business & Economics categories.
This new Edition of Electronic Commerce is a complete update of the leading graduate level/advanced undergraduate level textbook on the subject. Electronic commerce (EC) describes the manner in which transactions take place over electronic networks, mostly the Internet. It is the process of electronically buying and selling goods, services, and information. Certain EC applications, such as buying and selling stocks and airline tickets online, are reaching maturity, some even exceeding non-Internet trades. However, EC is not just about buying and selling; it also is about electronically communicating, collaborating, and discovering information. It is about e-learning, e-government, social networks, and much more. EC is having an impact on a significant portion of the world, affecting businesses, professions, trade, and of course, people. The most important developments in EC since 2014 are the continuous phenomenal growth of social networks, especially Facebook , LinkedIn and Instagram, and the trend toward conducting EC with mobile devices. Other major developments are the expansion of EC globally, especially in China where you can find the world's largest EC company. Much attention is lately being given to smart commerce and the use of AI-based analytics and big data to enhance the field. Finally, some emerging EC business models are changing industries (e.g., the shared economy models of Uber and Airbnb). The 2018 (9th) edition, brings forth the latest trends in e-commerce, including smart commerce, social commerce, social collaboration, shared economy, innovations, and mobility.
Introduction To E Commerce
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Author : Jeffrey F. Rayport
language : en
Publisher:
Release Date : 2003
Introduction To E Commerce written by Jeffrey F. Rayport and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Commerce électronique categories.
A test bank features 80 questions per chapter designed totest students on knowledge and comprehension of topics.
E Commerce And The Digital Economy
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Author : Michael Shaw
language : en
Publisher: M.E. Sharpe
Release Date : 2006
E Commerce And The Digital Economy written by Michael Shaw and has been published by M.E. Sharpe this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
This volume in the "Advances in Management Information Systems" series offers a state-of-the-art survey of information systems research on electronic commerce. Featuring chapters by leading scholars and industry professionals, it provides the framework for understanding the business trends, emerging opportunities, and barriers to overcome in the rapid developments taking place in electronic business and the digital economy. Researchers, students, and practitioners - anyone interested in the current issues and future direction of electronic commerce, especially from the standpoint of information systems and information technology - will find this book to be an authoritative source of cutting-edge information. The volume is divided into four parts: Part I covers the fundamental issues of information technology standards and the transformation of industry structure; Part II focuses on B2B commerce; Part III investigates the management of mobile and IT infrastructure; and Part IV includes trust, security, and legal issues that undergird the success of e-commerce initiatives.