The Complete Guide To Book Publicity
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The Complete Guide To Book Publicity
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Author : Jodee Blanco
language : en
Publisher: Skyhorse Publishing Inc.
Release Date : 2004-05
The Complete Guide To Book Publicity written by Jodee Blanco and has been published by Skyhorse Publishing Inc. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-05 with Business & Economics categories.
This text provides authors and publishers with information on how to conceptualize, develop and implement a winning, multi-dimensional book campaign. It discusses differences between trade and consumers and how to construct a campaign and also includes exercises.
The Savvy Author S Guide To Book Publicity
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Author : Lissa Warren
language : en
Publisher: Hachette UK
Release Date : 2008-12-15
The Savvy Author S Guide To Book Publicity written by Lissa Warren and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-12-15 with Reference categories.
Here is an essential reference for writers -- from the self-published to those published by major houses -- written by a leading book publicist who pitches books to media every day of her working life. Tapping into her years publicizing such authors as pediatrician Dr. T. Berry Brazelton, poet Mary Oliver, and economist John Kenneth Galbraith, Da Capo Press Senior Director of Publicity Lissa Warren covers book promotion with a publicist, without a publicist, and when a publicist isn't getting results. Each chapter details what happens to a book once it's off press, and how authors can be helpful in the promotion process -- or even spearhead it if need be -- to get the coverage they deserve. Warren's advice is buttressed by her stories of authors -- the enterprising, the shy, the well-prepared, and the novice -- relating tours gone awry, best-sellers made and nearly made, and great and not-so-great author/publicist collaboration. The Savvy Author's Guide to Book Publicity covers everything from how to write press material, targeting the right shows and publications, following up effectively with the media, and hiring people who can help ensure that every bookseller and consumer has a chance to hear an author's message loud and clear.
The Complete Guide To Book Marketing
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Author : David Cole
language : en
Publisher: Allworth
Release Date : 2004-02-01
The Complete Guide To Book Marketing written by David Cole and has been published by Allworth this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-02-01 with Business & Economics categories.
With an intense focus on strategy that won’t be found in any other guide, this invaluable resource will be of immediate help to publishers, authors, and most anyone who wants to succeed in the publishing industry.Completely updated and expanded with an enhanced focus on selling outside traditional channels, The Complete Guide to Book Marketing features systematic, results-oriented approaches to reaching the largest amount of readers for the least amount of money. Readers will find no-nonsense advice for building a publishing identity, cultivating feedback from your audience, and implementing an effective publicity campaign. This new edition also features a brand-new section on marketing to the lucrative education market, as well as new information on e-book marketing, print-on-demand, and marketing backlist and reprint titles. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Author 101 Bestselling Book Publicity
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Author : Rick Frishman
language : en
Publisher: Adams Media
Release Date : 2006-05-15
Author 101 Bestselling Book Publicity written by Rick Frishman and has been published by Adams Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-05-15 with Language Arts & Disciplines categories.
From the marketing genius of Rick Frishman and the publishing acumen of Robyn Freedman Spizman comes the next book in the most comprehensive writing reference set on the market. These masters of promotion and publicity take readers behind the scenes, showing them how to work with publishers and agents to market their books the best way possible. This comprehensive guide offers advice and insight about every stage of the publishing world. Frishman and Spizman both bring decades of experience and insight to this instructional series Each chapter will offer a different lesson, complete with definitions and a review of the materials, bringing readers through the process one step at a time Through testimonials and commentary, this book lets authors, agents, and publishers alike show you the things you should and shouldn't do in promoting your book.
Public Relations
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Author : Joe Marconi
language : en
Publisher: Racom Communications
Release Date : 2004
Public Relations written by Joe Marconi and has been published by Racom Communications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
[This book] shows all the most effective planning techniques; how to execute the entire range of programming possibilities, from investor relations and employee relations to cause marketing programs; and all of the important skills, including speech writing, image management and crisis management. [It] gives you ... examples of how the masters have done it profitably for themselves and for their clients. [It also] gives you fingertip access to additional information sources.-Dust jacket.
Complete Guide To Internet Publicity
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Author : Steve O'Keefe
language : en
Publisher: John Wiley & Sons
Release Date : 2002-10-15
Complete Guide To Internet Publicity written by Steve O'Keefe and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-10-15 with Computers categories.
Strategies for grabbing-and holding-an audience's attention online The definitive resource for PR and marketing professionals, this sequel to Steve O'Keefe's best-selling classic Publicity on the Internet (0-471-16175-6) provides detailed, how-to instructions on planning, designing, implementing, troubleshooting, and measuring the results of online campaigns. Throughout the book, the author enlivens his coverage with inspiring and instructive vignettes and case studies of successful campaigns. Steve O'Keefe covers everything the reader will need to get up to speed on search engine optimization, newsletters, news rooms, e-mail marketing, e-mail merge software, syndication and affiliate programs, and building in-house publicity operations. Companion Web site features customizable Word and HTML templates, weekly live discussions groups, and valuable resource listings.
The Complete Guide To Book Marketing
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Author : David Cole
language : en
Publisher: Simon and Schuster
Release Date : 2010-02-16
The Complete Guide To Book Marketing written by David Cole and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-02-16 with Business & Economics categories.
With an intense focus on strategy that won’t be found in any other guide, this invaluable resource will be of immediate help to publishers, authors, and most anyone who wants to succeed in the publishing industry.Completely updated and expanded with an enhanced focus on selling outside traditional channels, The Complete Guide to Book Marketing features systematic, results-oriented approaches to reaching the largest amount of readers for the least amount of money. Readers will find no-nonsense advice for building a publishing identity, cultivating feedback from your audience, and implementing an effective publicity campaign. This new edition also features a brand-new section on marketing to the lucrative education market, as well as new information on e-book marketing, print-on-demand, and marketing backlist and reprint titles. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Savvy
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Author : Ingrid Law
language : en
Publisher: Penguin
Release Date : 2008-05-01
Savvy written by Ingrid Law and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-05-01 with Juvenile Fiction categories.
A vibrant new voice . . . a modern classic. For generations, the Beaumont family has harbored a magical secret. They each possess a “savvy”—a special supernatural power that strikes when they turn thirteen. Grandpa Bomba moves mountains, her older brothers create hurricanes and spark electricity . . . and now it’s the eve of Mibs’s big day. As if waiting weren’t hard enough, the family gets scary news two days before Mibs’s birthday: Poppa has been in a terrible accident. Mibs develops the singular mission to get to the hospital and prove that her new power can save her dad. So she sneaks onto a salesman’s bus . . . only to find the bus heading in the opposite direction. Suddenly Mibs finds herself on an unforgettable odyssey that will force her to make sense of growing up—and of other people, who might also have a few secrets hidden just beneath the skin.
The Complete Guide To E Mail Marketing
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Author : Bruce C. Brown
language : en
Publisher: Atlantic Publishing Company
Release Date : 2007
The Complete Guide To E Mail Marketing written by Bruce C. Brown and has been published by Atlantic Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
Researchers estimate that by 2008 e-mail marketing revenues will surpass 1.8 billion dollars annually. This book helps you to learn hints, strategies, and secrets on how to implement effective e-mail marketing campaigns and ultimately earn enormous profits.
Managers Guide To Marketing Advertising And Publicity
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Author : Barry Callen
language : en
Publisher: McGraw Hill Professional
Release Date : 2009-09-11
Managers Guide To Marketing Advertising And Publicity written by Barry Callen and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09-11 with Business & Economics categories.
Proven strategies that make sure your marketing message stands out from the rest The average American is exposed to as many as 5,000 marketing messages per day, so it’s more important than ever to create the most effective marketing and advertising campaigns as possible. Manager’s Guide to Marketing, Advertising, and Publicity explains The 14 principles of marketing communications strategy Common marketing mistakes to avoid Techniques for creating powerful marketing messages The many choices for delivering your marketing message How to take full advantage of digital platforms Today, you must come up with a bigger, better, brighter marketing campaign, or you’re guaranteed to be lost in the noise. This primer is ideal for anyone looking to position his or her organization as a powerful competitor in the twenty-first century. Briefcase Books, written specifically for today’s busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page: Clear definitions of key terms, concepts, and jargon Tactics and strategies for overseeing marketing initiatives Insider tips for getting the most out of marketing, advertising, and publicity Practical advice for creating effective campaigns Warning signs when preparing for and undertaking marketing initiatives Stories and insights from the experiences of others Specific marketing procedures, tactics, and hands-on techniques