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The Complete Idiot S Guide To Copywriter S Words And Phrases


The Complete Idiot S Guide To Copywriter S Words And Phrases
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The Complete Idiot S Guide To Copywriter S Words And Phrases


The Complete Idiot S Guide To Copywriter S Words And Phrases
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Author : Kathy Kleidermacher
language : en
Publisher: Penguin
Release Date : 2005-11-01

The Complete Idiot S Guide To Copywriter S Words And Phrases written by Kathy Kleidermacher and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-11-01 with Language Arts & Disciplines categories.


Market more successfully-with thousands of powerful, persuasive words. This reference is for anyone who needs to write effective marketing copy-for ads, catalogs, brochures, letters, press releases, displays, fundraising materials, and more. With thousands of entries, it does the brainstorming for you-and sparks ideas that stand out in a sea of hype. -Three A-to-Z sections: descriptive words, promotional words, and words organized by industry (cosmetics, food, travel, computers, etc.) -Extensive synonym lists for frequently used marketing words: 45 words for big; 19 words for authentic; 27 words for clean; 46 words for money; ... and 10 words for purple -Additional lists of Related Words and Phrases, Expressions, Symbols, and Antonyms -Also features A Concise Guide to Copywriting, with chapters on consumer psychology; tricks of the trade; grammar and style tips; and 7 Qualities that Make a Great Copywriter



The Complete Idiot S Guide To Starting A Web Based Business


The Complete Idiot S Guide To Starting A Web Based Business
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Author : Steve Slaunwhite
language : en
Publisher: Penguin
Release Date : 2009-09-01

The Complete Idiot S Guide To Starting A Web Based Business written by Steve Slaunwhite and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09-01 with Business & Economics categories.


The web-based basics! Aspiring web entrepreneurs will find here everything they need to know about starting and running their own small-scale online business. Whether they intend to sell goods, services, subscriptions, or advertising, this book provides them with the specific nuts and bolts of planning, designing, build­ing, hosting, marketing, and operating their online businesses. • The Complete Idiot's Guide® to Starting Your Own Business has over a quarter million copies sold in five editions • 1.6 million web-based businesses in the U.S., a $175 billion market in 2007 • Online businesses benefiting from increasing number of Internet users—with increased traffic for subscription, advertising, and affiliate program revenue



Gabay S Copywriters Compendium


Gabay S Copywriters Compendium
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Author : J. Jonathan Gabay
language : en
Publisher: Routledge
Release Date : 2007

Gabay S Copywriters Compendium written by J. Jonathan Gabay and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.


Marketers, creative writers, and individuals for whom copywriting forms part of their job are often required to produce innovative and engaging copy in a short space of time. Creativity is not always to hand, and therefore on some occasions additional help is required to find the right phrase, description or slogan. Gabay's Copywriting Compendium contains a wealth of inspiring tips, ideas and descriptions to aid the writing process, such as advice on spelling and grammar, examples of rhyming words, suggested euphemisms, and odd facts.



Copywrong To Copywriter


Copywrong To Copywriter
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Author : Tait Ischia
language : en
Publisher: Scribe Publications
Release Date : 2023-01-10

Copywrong To Copywriter written by Tait Ischia and has been published by Scribe Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-01-10 with Business & Economics categories.


If you feel like you’ve got the wrong tone of voice, don’t understand the ins-and-outs of grammar, or just don’t feel confident writing about yourself without sounding like an idiot, read this book. Copywriter Tait Ischia is brief and to the point in an interesting and engaging way. Which is exactly what you want the words on your website/marketing stuff/professional bio to be too, right? Feel confident in what you say and how you say it when you put fingers to the keyboard. Waffling on should really be reserved for weekend breakfast.



Writing Copy For Dummies


Writing Copy For Dummies
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Author : Jonathan Kranz
language : en
Publisher: John Wiley & Sons
Release Date : 2011-05-04

Writing Copy For Dummies written by Jonathan Kranz and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-05-04 with Business & Economics categories.


Tips on writing to consumers and business-to-business Create captivating, results-oriented, sales-generating copy Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You'll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming back for more. Discover How To: * Write compelling headlines and body copy * Turn your research into brilliant ideas * Create motivational materials for worthy causes * Fix projects when they go wrong * Land a job as a copywriter



The Copywriter S Handbook


The Copywriter S Handbook
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Author : Robert W. Bly
language : en
Publisher: Holt Paperbacks
Release Date : 2020-04-07

The Copywriter S Handbook written by Robert W. Bly and has been published by Holt Paperbacks this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-07 with Business & Economics categories.


The classic guide to copywriting, now in an entirely updated fourth edition This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed: * 8 headlines that work--and how to use them * The 5-step “Motivating Sequence” for generating more sales and profits * 10 tips for boosting landing page conversion rates * 15 techniques to ensure your emails get high open and click-through rates * How to create powerful “lead magnets” that double response rates * The “4 S” formula for making your copy clear, concise, and compelling This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. Now more indispensable than ever, Robert W. Bly's The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.



White Space Is Not Your Enemy


White Space Is Not Your Enemy
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Author : Rebecca Hagen
language : en
Publisher: CRC Press
Release Date : 2017-02-17

White Space Is Not Your Enemy written by Rebecca Hagen and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-02-17 with Computers categories.


White Space Is Not Your Enemy is a practical graphic design and layout guide that introduces concepts and practices necessary for producing effective visual communication across a variety of formats—from web to print. Sections on Gestalt theory, color theory, and WET layout are expanded to offer more in-depth content on those topics. This new edition features new covering current trends in web design—Mobile-first, UI/UX design, and web typography—and how they affect a designer’s approach to a project. The entire book will receive an update using new examples and images that show a more diverse set of graphics that go beyond print and web and focus on tablet, mobile and advertising designs.



The Copywriter S Handbook


The Copywriter S Handbook
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Author : Robert W. Bly
language : en
Publisher: Holt Paperbacks
Release Date : 2007-04-01

The Copywriter S Handbook written by Robert W. Bly and has been published by Holt Paperbacks this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-04-01 with Business & Economics categories.


The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed are • eight headlines that work—and how to use them • eleven ways to make your copy more readable • fifteen ways to open a sales letter • the nine characteristics of successful print ads • how to build a successful freelance copywriting practice • fifteen techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. "I don't know a single copywriter whose work would not be improved by reading this book." —David Ogilvy



Copywriting Secrets


Copywriting Secrets
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Author : Jim Edwards
language : en
Publisher:
Release Date : 2019-12-12

Copywriting Secrets written by Jim Edwards and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-12-12 with Business & Economics categories.


This book will help you to make more money, serve more people, and increase your impact so you can change the world in your own way. Few people on earth have studied and applied sales copy in more situations, for more people, and in more businesses than Jim has. This book will teach you a skill that will pay you for the rest of your life.



Copywriting


Copywriting
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Author : Mark Shaw
language : en
Publisher:
Release Date : 2012

Copywriting written by Mark Shaw and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Advertising copy categories.


"Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, Copywriting, Second Edition takes you through step-by-step processes that can help you to write content quickly and effectively. Including insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting-edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter."--Publisher's website.