The Complete Idiot S Guide To Copywriter S Words And Phrases
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The Complete Idiot S Guide To Copywriter S Words And Phrases
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Author : Kathy Kleidermacher
language : en
Publisher: Penguin
Release Date : 2005-11-01
The Complete Idiot S Guide To Copywriter S Words And Phrases written by Kathy Kleidermacher and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-11-01 with Language Arts & Disciplines categories.
Market more successfully-with thousands of powerful, persuasive words. This reference is for anyone who needs to write effective marketing copy-for ads, catalogs, brochures, letters, press releases, displays, fundraising materials, and more. With thousands of entries, it does the brainstorming for you-and sparks ideas that stand out in a sea of hype. -Three A-to-Z sections: descriptive words, promotional words, and words organized by industry (cosmetics, food, travel, computers, etc.) -Extensive synonym lists for frequently used marketing words: 45 words for big; 19 words for authentic; 27 words for clean; 46 words for money; ... and 10 words for purple -Additional lists of Related Words and Phrases, Expressions, Symbols, and Antonyms -Also features A Concise Guide to Copywriting, with chapters on consumer psychology; tricks of the trade; grammar and style tips; and 7 Qualities that Make a Great Copywriter
The Pocket Idiot S Guide To Beating Writer S Block
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Author : Kathy Kleidermacher
language : en
Publisher: Penguin
Release Date : 2007
The Pocket Idiot S Guide To Beating Writer S Block written by Kathy Kleidermacher and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Authorship categories.
Too many books on writer's block address the subject in the same way they do any other deep-seated psychological issue. Do writers who find themselves stalled at the keyboard really want to read pages of explorations of their perfectionism and discover why they lack self-esteem? Well, no doubt some of them do - the ones who are fine with spending their writing time reading 300-page books. The rest of them just want to be writing - and this book will help them do it! The Pocket Idiot's Guide to Beating Writer's Blockis an eminently practical guide to getting unblocked and writing again. It includes dozens and dozens of tips, exercises, prompts, and more that will get the creative juices flowing. From something as simple as finding or creating a more comfortable place to work to giving over a week to strengthening your weak points as a writer rather than pushing yourself to forge ahead on the novel that just won't get written, this Pocket Idiot's Guide will get
The Complete Idiot S Guide To Writing Well
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Author : Laurie Rozakis
language : en
Publisher: Penguin
Release Date : 2000-01-09
The Complete Idiot S Guide To Writing Well written by Laurie Rozakis and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-01-09 with Language Arts & Disciplines categories.
You're no idiot, of course. You know how to tap out an email to your boss, scrawl a note to your sweetheart, even throw in an extra flourish when you sign a greeting card. But when it comes to really writing that excruciating process of transferring your thoughts to paper without inventing some strange new language well, let's just say you think you lack the write stuff. The written word was a great achievement in human history; don't give up on it just yet! 'The Complete Idiot's Guide to Writing Well' is the writing book you've been waiting for everything you need to know to make writing of any kind as easy as thinking or speaking. In this 'Complete Idiot's' Guide, you'll get : -Expert advice on making your writing as clear, persuasive and painless as possible, whether it's a thank-you note, a school paper, or an executive briefing. Easy-to-follow guidelines on a structure, spelling, punctuation, vocabulary and style. No-nonsense advice on figuring out the three hardest parts of any writing: the beginning, middle and end.
The Complete Idiot S Guide To Publishing Magazine Articles
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Author : Jennifer Basye Sander
language : en
Publisher: Penguin
Release Date : 2000-06-14
The Complete Idiot S Guide To Publishing Magazine Articles written by Jennifer Basye Sander and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-06-14 with Language Arts & Disciplines categories.
You're no idiot, of course. You have a reporter's eye, a poet's touch, and you absolutely love to write. Stories, journal entries, letters to the editor - you name it, you know you can write it. But when it comes to selling your ideas to magazines, newspapers and web sites, you feel like the less said, the better. Seeing your words and wisdom printed in black and white seems like a lot more trouble than it's worth. Don't write yourself off just yet! 'The Complete Idiot's Guide to Publishing Magazine Articles' will help you get where you belong: In Print. In this 'Complete Idiot's Guide', you get answers to all your questions. Who hires writers? What newspaper, magazine, and online editors want from freelancers and how much they might pay for it! How to write effective query and pitch letters. How the internet can help your writing career take off.
The Complete Idiot S Guide To The Right Words For Any Occasion
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Author : Marylou Ambrose
language : en
Publisher: Dorling Kindersley Ltd
Release Date : 2008-02-05
The Complete Idiot S Guide To The Right Words For Any Occasion written by Marylou Ambrose and has been published by Dorling Kindersley Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-02-05 with Self-Help categories.
What to say and how to say it. Birthdays, funerals, marriages, divorces-each of these occasions require a personal response, often in the form of a note. But finding the appropriate phrase or sentiment to convey is often difficult. With over 250 sample notes for nearly every occasion and dozens of tips, this is the perfect book to help readers express their feelings to friends, relatives, and loved ones. ? A must-have reference for any home ? Includes over 250 sample notes
Gabay S Copywriters Compendium
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Author : J. Jonathan Gabay
language : en
Publisher: Routledge
Release Date : 2007
Gabay S Copywriters Compendium written by J. Jonathan Gabay and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
Marketers, creative writers, and individuals for whom copywriting forms part of their job are often required to produce innovative and engaging copy in a short space of time. Creativity is not always to hand, and therefore on some occasions additional help is required to find the right phrase, description or slogan. Gabay's Copywriting Compendium contains a wealth of inspiring tips, ideas and descriptions to aid the writing process, such as advice on spelling and grammar, examples of rhyming words, suggested euphemisms, and odd facts.
The Complete Idiot S Guide To Starting A Web Based Business
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Author : Steve Slaunwhite
language : en
Publisher: Dorling Kindersley Ltd
Release Date : 2009-09-01
The Complete Idiot S Guide To Starting A Web Based Business written by Steve Slaunwhite and has been published by Dorling Kindersley Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09-01 with Business & Economics categories.
The web-based basics! Aspiring web entrepreneurs will find here everything they need to know about starting and running their own small-scale online business. Whether they intend to sell goods, services, subscriptions, or advertising, this book provides them with the specific nuts and bolts of planning, designing, building, hosting, marketing, and operating their online businesses. ?The Complete Idiot's Guide® to Starting Your Own Business has over a quarter million copies sold in five editions ?1.6 million web-based businesses in the U.S., a $175 billion market in 2007 ?Online businesses benefiting from increasing number of Internet users, with increased traffic for subscription, advertising, and affiliate program revenue
The Copywriter S Toolkit
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Author : Margo Berman
language : en
Publisher: John Wiley & Sons
Release Date : 2012-07-19
The Copywriter S Toolkit written by Margo Berman and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-07-19 with Social Science categories.
Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for different media, The Copywriter’s Toolkit book will sharpen your copywriting skills whatever your level. Introduces essential conceptual strategies and key writing techniques for result-driven copy Provides practical advice on writing for specific media including: print, radio, TV, websites, blogs, social media, ambient, digital, direct mail, product packaging, and viral marketing Covers all areas of copy development: on-strategy and on-target messaging; headline and slogan creation; brand personality and tone of voice; broadcast production conceptualization and print / digital typesetting consideration Presents innovative visual examples from exciting multimedia campaigns, comments from copywriters at world-renowned agencies, inspiring radio scripts, TV scripts and storyboards, effective blog posts, imaginative package copy, and more Shares invaluable writing tips and insights from award-winning copywriters currently at global agencies Includes supplementary website an instructor’s manual, sample syllabus, PowerPoint presentations, and creative assignments, as well as student study aids, flashcards, podcasts and/or webinars by the author, and links to sample and featured campaigns, agencies, and related videos
Copywriting
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Author : Huang Smith
language : en
Publisher: Huang Smith
Release Date : 2021-03-04
Copywriting written by Huang Smith and has been published by Huang Smith this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-04 with categories.
55% OFF FOR BOOKSTORES! NOW AT $ 23,95 INSTEAD OF $ 35,95! Do you know you can earn much with as a copywriter? Copywriting is one of the most important skills of online marketing. The art and science of direct response copywriting is to convey words effectively that causes people to buy something from you or to act specifically. Copywriters are among the highest paid writers in the world. However, to become a truly competent and profitable text expert, you need to invest time and energy in learning the subject. To really make a name for yourself as a copywriter, you should invest in a copywriting course that gives you the intensive training you need to make a successful career Apart from this, this book contains proven steps and strategies for being an effective copywriter The secrets of this book will help you start your career as a copywriter. This book will introduce you to the basics of copywriting, but it will also give you some insights into what to expect when you receive acopywriting job. The best copywriters in the world are learning more and more about their art. This book will help you catch up.
The Complete Idiot S Guide To Choosing A College Major
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Author : Randall S. Hansen
language : en
Publisher: Penguin
Release Date : 2007-10-02
The Complete Idiot S Guide To Choosing A College Major written by Randall S. Hansen and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-10-02 with Education categories.
How to figure out what you want out of college—and life. Choosing a college major is the biggest decision of one’s college experience, and there are many factors to consider. Here, you will discover which majors will give the best chances of finding employment, which majors are most likely to lead to the highest-paying jobs, what major best suits each personality, and what skills and background you need to realize your goals.