The Complete Idiot S Guide To Social Media Marketing 2nd Edition
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The Complete Idiot S Guide To Social Media Marketing 2nd Edition
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Author : Jennifer Abernethy
language : en
Publisher: Penguin
Release Date : 2012-04-03
The Complete Idiot S Guide To Social Media Marketing 2nd Edition written by Jennifer Abernethy and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-04-03 with Business & Economics categories.
The Complete Idiot's Guide® to Social Media Marketing, Second Edition, covers cutting-edge techniques for small and large businesses alike. Ask the Author Q: How has social media marketing changed business and personal lives? A: The playing field has been leveled for business. No longer do you need a 6 or 7 figure budget to reach people around the country or globe for that matter. Personally, many lives have been affected. Many people more connected, businesses have grown because of the connections, TV and singing careers have been launched, money has been raised for charity, books have been marketed and purchased, and so on. Q: What has been the most challenging part of utilizing social media? A: I think the learning curve. With all of these sites . . . they come with no directions and no LIVE phone number. Q: What has worked the best and worst thus far? A: Facebook because of it’s broad reach really has worked for me, but many would argue that YouTube works the best; particularly since it is the search engine of choice with the 11–34 age group. Q: How can a person searching for a job use social media marketing? A: So many ways. . . . They need to be on LinkedIn with a professional looking profile, photo, and contact information. They could also utilize video to begin sharing their expertise. Candidates need to stand out in a crowd of millions so if they say . . . sent in a video introducing themselves and a video follow up email . . . that would wow them! Q: What is the newest thing since Twitter? A: I believe companies and individuals are starting to utilize audio for creating their own iTunes channel, and also location-based social media like FourSquare. I personally, am not sold on location based services as of yet from a safety point of view, but for retailers it can be a good thing. I believe video is going to explode in popularity in 2011 for the 35+ market as well. They just need to get comfortable being on camera!
The Complete Idiot S Guide To Stik
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Author : Michael Miller
language : en
Publisher: Penguin
Release Date : 2012-03-06
The Complete Idiot S Guide To Stik written by Michael Miller and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-06 with Business & Economics categories.
- Covers Facebook's new application that enables consumers to obtain recommendations for professional services. - Both a user and strategy guide - Author is a well-respected computer book expert and writer
The Complete Idiot S Guide To Starting Your Own Business 6th Edition
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Author : Ed Paulson
language : en
Publisher: Dorling Kindersley Ltd
Release Date : 2012-10-01
The Complete Idiot S Guide To Starting Your Own Business 6th Edition written by Ed Paulson and has been published by Dorling Kindersley Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-01 with Business & Economics categories.
The Complete Idiot's Guide® to Starting Your Own Business, Sixth Edition will contain completely refreshed content and as well as new components that feature the basics of creating a web strategy, even for businesses that aren't focused on web commerce. In addition, this new edition will feature a chapter on leveraging social media as a tool for selling products and marketing businesses. All of the CD-ROM content from the previous edition, plus a full sample business plan, will be available to readers on the Complete Idiot's Guide® website, idiotsguides.com. Web content (formerly CD-ROM content) As with the previous edition, readers will have access to over 120 forms and documents that can be used for a multitude of business purposes. The web content will also contain new bonus chapters in addition to the updated chapters that were previously featured on the CD-ROM. Topics included in the book: ·Writing a business plan ·Obtaining critical financing and capital ·Tips on buying an existing business ·What to know when considering a franchise ·Helpful marketing tips ·Tips for social media marketing ·Ideas for increasing sales volume ·Managing employees, both good and bad ·Managing payroll taxes ·Developing an accounting strategy ·Handling credit card sales ·Developing rapport with your banker ·Doing business with China ·Managing cash flow ·Developing a sound web strategy ·What to consider when incorporating
Social Commerce
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Author : Efraim Turban
language : en
Publisher: Springer
Release Date : 2015-11-17
Social Commerce written by Efraim Turban and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-17 with Business & Economics categories.
This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways: Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs) Supplementary text in marketing, management or Information Systems disciplines Training courses in industry Support resources for researchers and practitioners in the fields of marketing, management and information management The book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations and mobility. Individual chapters cover tools and platforms for social commerce; supporting theories and concepts; marketing communications; customer engagement and metrics; social shopping; social customer service and CRM contents; the social enterprise; innovative applications; strategy and performance management; and implementing social commerce systems. Each chapter also includes a real-world example as an opening case; application cases and examples; exhibits; a chapter summary; review questions and end-of-chapter exercises. The book also includes a glossary and key terms, as well as supplementary materials that include PowerPoint lecture notes, an Instructor’s Manual, a test bank and five online tutorials.
The Biomechanics Method For Corrective Exercise
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Author : Justin Price
language : en
Publisher: Human Kinetics
Release Date : 2025-06-05
The Biomechanics Method For Corrective Exercise written by Justin Price and has been published by Human Kinetics this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-06-05 with Health & Fitness categories.
Many people suffer from musculoskeletal and movement issues that cause pain and discomfort when performing even the simplest forms of physical activity. The BioMechanics Method, created by corrective exercise expert Justin Price, enables fitness professionals, strength and conditioning specialists, athletic trainers, and physical therapists to correct underlying imbalances so their clients and patients can resume movement pain-free. The BioMechanics Method for Corrective Exercise, Second Edition, provides a systematic approach for applying effective corrective exercise strategies to assess and address muscle and joint pain and movement dysfunction. You will learn to do the following: Identify and assess common musculoskeletal imbalances and movement impairments Recognize how those imbalances and impairments affect different structures of the body Apply various types of corrective exercises Implement the appropriate exercise strategies for a client’s circumstances Design a corrective exercise program that addresses the underlying cause or causes of musculoskeletal and movement issues Readers will also have the opportunity to observe the application of many assessment and exercise techniques via 36 online videos. The included corrective exercise library contains more than 65 self-myofascial release, stretching, and strengthening exercises along with suggestions for exercise progressions and regressions. Each technique is supplemented with full-color photos, and additional illustrations and tables aid with proper execution. Practical advice and useful tools that further enhance professional competency include strategies and examples for communicating with clients to facilitate effective consultations and proper cuing for both the assessments and exercises. Skill acquisition activities and self-checks in every chapter allow readers to practice the real-life application of their techniques. Case studies demonstrate how the entire process can be implemented, from assessment to program design. To help you capitalize on the specialized skills outlined in this text, the final section of the book explains how to create and manage a corrective exercise business. It covers information on networking and referral systems, tips for staying within scope of practice, and marketing and promotion methods for attracting and retaining clients. The strategies and techniques in this book, proven successful by thousands of The BioMechanics Method corrective exercise specialists, will enable you to develop distinctive musculoskeletal assessments and corrective exercise skills that can swiftly eliminate pain and improve physical function for your clients. Note: A code for accessing online videos is included with this ebook.
The Biomechanics Method For Corrective Exercise
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Author : Price, Justin
language : en
Publisher: Human Kinetics
Release Date : 2019
The Biomechanics Method For Corrective Exercise written by Price, Justin and has been published by Human Kinetics this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with Health & Fitness categories.
The BioMechanics Method for Corrective Exercise enables health and fitness professionals to identify common musculoskeletal imbalances in their clients and apply appropriate corrective exercises to swiftly eliminate muscle and joint pain and improve physical function.
The Complete Idiot S Guide To Pinterest Marketing
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Author : Barbara Boyd
language : en
Publisher: Dorling Kindersley Ltd
Release Date : 2012-11-06
The Complete Idiot S Guide To Pinterest Marketing written by Barbara Boyd and has been published by Dorling Kindersley Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-06 with Business & Economics categories.
Pinterest is a social media site that enables users to create online pinboards of compelling images they find online by "pinning" the images and curating them into various categories. It has exploded into American consciousness with big media attention and exponential growth-most notably reaching 10 million unique monthly visitors more quickly than any social media site in history. The vast majority of early devotees have been women of higher income between the ages of 25 and 49, and the images they pin frequently fall into the categories of clothing, crafts, food, and home décor. This represents a significant opportunity for companies and brands whose products are targeted to this market; however, Pinterest has value far beyond its initial popular use. Companies large and small are hearing the hype and hoping to get an early start with a site that shows signs of continued growth and influence. The Complete Idiot's Guide® to Pinterest Marketing helps small business owners as well as marketing experts at larger companies get on the Pinterest bandwagon and learn how to use this exciting new phenomenon to increase online exposure for their products, strengthen their online presence, and connect with customers in a place where they are now flocking. In it, readers learn how to: - Use the basic features of Pinterest, including setting up an account, creating boards, and pinning images - Develop a Pinterest marketing strategy and integrate it with other online and offline presences - Project a brand voice onto Pinterest through strategic pinning and writing compelling pin copy - Create pins that get repinned - Grow a following organically and understand the importance of whom a brand follows - Engage an audience through contests, collaborative boards, and more - Determine who in the organization will pin, or whether to outsource it - Gauge and quantify the success of a brand's marketing efforts on Pinterest
Professional Practice For Interior Designers
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Author : Christine M. Piotrowski
language : en
Publisher: John Wiley & Sons
Release Date : 2020-03-31
Professional Practice For Interior Designers written by Christine M. Piotrowski and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-31 with Architecture categories.
The leading guide to the business practice of the interior design profession, updated to reflect the latest trends For nearly thirty years, Professional Practice for Interior Designers has been a must-have resource for aspiring designers and practicing professionals. This revised and updated Sixth Edition continues to offer authoritative guidance related to the business of the interior design profession from the basics to the latest topics and tools essential for planning, building, and maintaining a successful commercial or residential interior design business. Filled with business tips and best practices, illustrative scenarios, and other pedagogical tools, this revised edition contains new chapters on interior design in the global environment, building client relationships, and online marketing communications. The author also includes updated information on web and social media marketing, branding, and prospecting for global projects. Recommended by the NCIDQ for exam preparation, this Sixth Edition is an invaluable resource for early career designers or those studying to enter the profession. This important book: Contains three new chapters that focus on client relationships, marketing communications, and interior design in the global marketplace. Includes new or updated sections that reflect the recent trends related to social media, branding, sustainable design practice and more Offers invaluable pedagogical tools in every chapter, including chapter objectives and material relevant for the NCIDQ Instructors have access to an Instructor's Manual through the book's companion website
Environmental Communication Second Edition
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Author : Richard R. Jurin
language : en
Publisher: Springer Science & Business Media
Release Date : 2010-07-20
Environmental Communication Second Edition written by Richard R. Jurin and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-07-20 with Technology & Engineering categories.
Environmental professionals can no longer simply publish research in technical journals. Informing the public is now a critical part of the job. Environmental Communication demonstrates, step by step, how it’s done, and is an essential guide for communicating complex information to groups not familiar with scientific material. It addresses the entire communications process, from message planning, audience analysis and media relations to public speaking - skills a good communicator must master for effective public dialogue. Environmental Communication provides all the knowledge and tools you need to reach your target audience in a persuasive and highly professional manner. "This book will certainly help produce the skills for environmental communications sorely needed for industry, government and non-profit groups as well as an informed public". Sol P. Baltimore, Director, Environmental Communications and Adjunct faculty, Hazardous Waste management program, Department of Chemical Engineering, College of Engineering, Wayne State University, Detroit, Michigan. "All environmental education professionals agree that the practice of good communications is essential for the success of any program. This book provides practical skills for this concern". Ju Chou, Associate Professor, Graduate Institute of Environmental Education National Taiwan Normal University Taipei, Taiwan
Promoting Nonprofit Organizations
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Author : Ruth Ellen Kinzey
language : en
Publisher: Routledge
Release Date : 2013-08-21
Promoting Nonprofit Organizations written by Ruth Ellen Kinzey and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-21 with Business & Economics categories.
Promoting Nonprofit Organizations is a practical guide to developing and implementing a strategic public relations program to enhance a nonprofit’s reputation. The ways in which businesses – both for-profit and not-for-profit – communicate with customers has changed dramatically in recent years. Coupled with economic uncertainty, nonprofits have had to adopt a leaner operational mode, further underlining the need for organizations to take advantage of all the promotion strategies available to them. This book: Discusses why public relations and reputation management go hand-in-hand with marketing efforts Offers a step-by-step guide to develop a public relations strategy Considers the importance of nonprofit sustainable citizenship Provides tips for reputation enhancement using a range of tools, such as social media and board ambassadorship Guides the reader in developing a reputation approach to crisis communication management Highly practical in its approach, this book is a great guide for students in public relations and nonprofit management courses, as well as for professionals seeking to enhance the success of their nonprofit organization.