The Content Machine
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The Content Machine
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Author : Michael Bhaskar
language : en
Publisher: Anthem Press
Release Date : 2013-10-01
The Content Machine written by Michael Bhaskar and has been published by Anthem Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-01 with Language Arts & Disciplines categories.
This ground-breaking study, the first of its kind, outlines a theory of publishing that allows publishing houses to focus on their core competencies in times of crisis. Tracing the history of publishing from the press works of fifteenth-century Germany to twenty-first-century Silicon Valley, via Venice, Beijing, Paris and London, and fusing media theory and business experience, ‘The Content Machine’ offers a new understanding of content, publishing and technology, and defiantly answers those who contend that publishing has no future in a digital age.
Content Machine
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Author : Dan Norris
language : en
Publisher:
Release Date : 2016-11
Content Machine written by Dan Norris and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11 with Internet marketing categories.
Content Machine outlines a strategy for using content marketing to build a 7-figure business with zero advertising. Whether you are a blogger, content marketer, entrepreneur or marketing manager, Content Machine will help you see the return you deserve from your content marketing efforts.
The Content Machine
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Author : Michael Bhaskar
language : en
Publisher: Anthem Press
Release Date : 2013-10
The Content Machine written by Michael Bhaskar and has been published by Anthem Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10 with Business & Economics categories.
This ground-breaking study, the first of its kind, outlines a theory of publishing that allows publishing houses to focus on their core competencies in times of crisis. Tracing the history of publishing from the press works of fifteenth-century Germany to twenty-first-century Silicon Valley, via Venice, Beijing, Paris and London, and fusing media theory and business experience, ‘The Content Machine’ offers a new understanding of content, publishing and technology, and defiantly answers those who contend that publishing has no future in a digital age.
The Hype Machine
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Author : Sinan Aral
language : en
Publisher: Crown Currency
Release Date : 2020-09-15
The Hype Machine written by Sinan Aral and has been published by Crown Currency this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-15 with Business & Economics categories.
A landmark insider’s tour of how social media affects our decision-making and shapes our world in ways both useful and dangerous, with critical insights into the social media trends of the 2020 election and beyond “The book might be described as prophetic. . . . At least two of Aral’s three predictions have come to fruition.”—New York NAMED ONE OF THE BEST BOOKS OF THE YEAR BY WIRED • LONGLISTED FOR THE PORCHLIGHT BUSINESS BOOK AWARD Social media connected the world—and gave rise to fake news and increasing polarization. It is paramount, MIT professor Sinan Aral says, that we recognize the outsize effect social media has on us—on our politics, our economy, and even our personal health—in order to steer today’s social technology toward its great promise while avoiding the ways it can pull us apart. Drawing on decades of his own research and business experience, Aral goes under the hood of the most powerful social networks to tackle the critical question of just how much social media actually shapes our choices, for better or worse. He shows how the tech behind social media offers the same set of behavior influencing levers to everyone who hopes to change the way we think and act—from Russian hackers to brand marketers—which is why its consequences affect everything from elections to business, dating to health. Along the way, he covers a wide array of topics, including how network effects fuel Twitter’s and Facebook’s massive growth, the neuroscience of how social media affects our brains, the real consequences of fake news, the power of social ratings, and the impact of social media on our kids. In mapping out strategies for being more thoughtful consumers of social media, The Hype Machine offers the definitive guide to understanding and harnessing for good the technology that has redefined our world overnight.
Human Machine
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Author : Paul R. Daugherty
language : en
Publisher: Harvard Business Press
Release Date : 2018-03-20
Human Machine written by Paul R. Daugherty and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-20 with Computers categories.
AI is radically transforming business. Are you ready? Look around you. Artificial intelligence is no longer just a futuristic notion. It's here right now--in software that senses what we need, supply chains that "think" in real time, and robots that respond to changes in their environment. Twenty-first-century pioneer companies are already using AI to innovate and grow fast. The bottom line is this: Businesses that understand how to harness AI can surge ahead. Those that neglect it will fall behind. Which side are you on? In Human + Machine, Accenture leaders Paul R. Daugherty and H. James (Jim) Wilson show that the essence of the AI paradigm shift is the transformation of all business processes within an organization--whether related to breakthrough innovation, everyday customer service, or personal productivity habits. As humans and smart machines collaborate ever more closely, work processes become more fluid and adaptive, enabling companies to change them on the fly--or to completely reimagine them. AI is changing all the rules of how companies operate. Based on the authors' experience and research with 1,500 organizations, the book reveals how companies are using the new rules of AI to leap ahead on innovation and profitability, as well as what you can do to achieve similar results. It describes six entirely new types of hybrid human + machine roles that every company must develop, and it includes a "leader’s guide" with the five crucial principles required to become an AI-fueled business. Human + Machine provides the missing and much-needed management playbook for success in our new age of AI. BOOK PROCEEDS FOR THE AI GENERATION The authors' goal in publishing Human + Machine is to help executives, workers, students and others navigate the changes that AI is making to business and the economy. They believe AI will bring innovations that truly improve the way the world works and lives. However, AI will cause disruption, and many people will need education, training and support to prepare for the newly created jobs. To support this need, the authors are donating the royalties received from the sale of this book to fund education and retraining programs focused on developing fusion skills for the age of artificial intelligence.
How To Build A Content Machine
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Author : Vanessa Lau
language : en
Publisher: Israel Now
Release Date : 2022-11-17
How To Build A Content Machine written by Vanessa Lau and has been published by Israel Now this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11-17 with Business & Economics categories.
Like many content creators today, I’ve faced the same problems that plague any industry that’s surging in demand. Losing sleep on projects, taking on too many clients, burning out, you know the drill. There’s a price for success in the content creation industry if you’re doing it all on your own. My name is Vanessa Lau and I’ve spent the past four years learning, tweaking, and refining the perfect system of how you can deliver exceptional thought leadership content sustainability and consistently. This is what I call the content machine.
Grokking Machine Learning
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Author : Luis Serrano
language : en
Publisher: Simon and Schuster
Release Date : 2021-12-14
Grokking Machine Learning written by Luis Serrano and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-14 with Computers categories.
Grokking Machine Learning presents machine learning algorithms and techniques in a way that anyone can understand. This book skips the confused academic jargon and offers clear explanations that require only basic algebra. As you go, you'll build interesting projects with Python, including models for spam detection and image recognition. You'll also pick up practical skills for cleaning and preparing data.
How To Speak Machine
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Author : John Maeda
language : en
Publisher: Penguin
Release Date : 2019-11-12
How To Speak Machine written by John Maeda and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-12 with Technology & Engineering categories.
Visionary designer and technologist John Maeda defines the fundamental laws of how computers think, and why you should care even if you aren't a programmer. "Maeda is to design what Warren Buffett is to finance." --Wired John Maeda is one of the world's preeminent interdisciplinary thinkers on technology and design. In How to Speak Machine, he offers a set of simple laws that govern not only the computers of today, but the unimaginable machines of the future. Technology is already more powerful than we can comprehend, and getting more powerful at an exponential pace. Once set in motion, algorithms never tire. And when a program's size, speed, and tirelessness combine with its ability to learn and transform itself, the outcome can be unpredictable and dangerous. Take the seemingly instant transformation of Microsoft's chatbot Tay into a hate-spewing racist, or how crime-predicting algorithms reinforce racial bias. How to Speak Machine provides a coherent framework for today's product designers, business leaders, and policymakers to grasp this brave new world. Drawing on his wide-ranging experience from engineering to computer science to design, Maeda shows how businesses and individuals can identify opportunities afforded by technology to make world-changing and inclusive products--while avoiding the pitfalls inherent to the medium.
Machine
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Author : Elizabeth Bear
language : en
Publisher: Simon and Schuster
Release Date : 2021-07-06
Machine written by Elizabeth Bear and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-06 with Fiction categories.
"Meet Doctor Jens. She hasn't had a decent cup of coffee in fifteen years. Her workday begins when she jumps out of perfectly good space ships and continues with developing treatments for sick alien species she's never seen before. She loves her life. Even without the coffee. But Dr. Jens is about to discover an astonishing mystery: two ships, one ancient and one new, locked in a deadly embrace. The crew is suffering from an unknown ailment and the shipmind is trapped in an inadequate body, much of her memory pared away. Unfortunately, Dr. Jens can't resist a mystery and she begins doing some digging. She has no idea that she's about to discover horrifying and life-changing truths."--Provided by publisher.
To Be A Machine
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Author : Mark O'Connell
language : en
Publisher: Granta Books
Release Date : 2017-03-02
To Be A Machine written by Mark O'Connell and has been published by Granta Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-02 with Computers categories.
WINNER OF THE WELLCOME BOOK PRIZE 2018 Shortlisted for the Baillie Gifford Prize 2017 A stunning new non-fiction voice tackles an urgent question... what next for mankind? 'Troubling and humorous, this is one of my current give-it-to-everyone books - I buy six copies at a time' Jeanette Winterson