The Content Strategy Toolkit
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The Content Strategy Toolkit
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Author : Meghan Casey
language : en
Publisher: Voices That Matter
Release Date : 2015
The Content Strategy Toolkit written by Meghan Casey and has been published by Voices That Matter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Computers categories.
Provides information on forming and executing online content strategy, covering such topics as getting stakeholders on board, learning about the business environment, and measuring strategy's success, with a complete array of tools and tips.
The Content Strategy Toolkit
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Author : Meghan Casey
language : en
Publisher: New Riders
Release Date : 2023-05-11
The Content Strategy Toolkit written by Meghan Casey and has been published by New Riders this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-11 with Computers categories.
In this essential guide, Meghan Casey outlines a step-by-step approach for successful content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like explaining clearly to your boss or client what's wrong with their content, getting the budget to do content work, and aligning stakeholders on a common vision. Having The Content Strategy Toolkit at your side is like hiring your own personal consulting firm. You get a complete array of instructions, tools, and templates for most challenges you'll face. In this practical and relevant guide, you'll learn how to: Identify problems with your content and persuade your bosses it's worth the time and resources to do it right Assemble a stellar team for your content project Prepare your organization for content transformation Make sense of your business environment and understand your audience Align stakeholders on business goals and user needs Set a compass for your content and decide how to measure success Create, maintain, and govern on-strategy content You'll learn how to treat content like the strategic asset that it is. "Quality content increases value. Poor-quality content destroys value. It's as simple as that. Meghan's book has specific, practical, and immediately actionable ideas that will help you increase the quality of your content."—Gerry McGovern, CEO, Customer Carewords "This second edition goes deep into three integral topics for content leaders—assembling cross-disciplinary teams, evaluating processes, and building a content playbook. If you're looking to build a new practice or retool an existing one, this book will help you succeed.—Natalie Marie Dunbar, Author, From Solo to Scaled: Building a Sustainable Content Strategy Practice
Content Strategy For The Web
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Author : Kristina Halvorson
language : en
Publisher: New Riders
Release Date : 2012-02-28
Content Strategy For The Web written by Kristina Halvorson and has been published by New Riders this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-02-28 with Computers categories.
FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to: Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.
Content Strategy At Work
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Author : Margot Bloomstein
language : en
Publisher: Elsevier
Release Date : 2012-01-25
Content Strategy At Work written by Margot Bloomstein and has been published by Elsevier this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-25 with Computers categories.
Content is king... and the new kingmaker... and your message needs to align with your model and metrics and other mumbo jumbo, right? Whether you're slogging through theory or buzzwords, there's no denying content strategy is coming of age. But what's in it for you? And if you're not a content strategist, why should you care? Because even if content strategy isn't your job, content's probably your problem—and probably more than you think. You or your business has a message you want to deliver, right? You can deliver that message through various channels and content types, from Tweets to testimonials and photo galleries galore, and your audience has just as many ways of engaging with it. So many ways, so much content... so where's the problem? That is the problem. And you can measure it in time, creativity, money, lost opportunity, and the sobs you hear equally from creative directors, project managers, and search engine marketing specialists. The solution is content strategy, and this book offers real-world examples and approaches you can adopt, no matter your role on the team. Put content strategy to work for you by gathering this book into your little hands and gobbling up never-before seen case studies from teams at Johns Hopkins Medicine, MINI, Icebreaker, and more. Content Strategy at Work is a book for designers, information architects, copywriters, project managers, and anyone who works with visual or verbal content. It discusses how you can communicate and forge a plan that will enable you, your company, or your client get that message across and foster better user experiences. - Presents a content strategy framework and ways to implement in both in-house marketing departments and consultancies - Includes case studies, interviews, and lessons learned from retail, apparel, network television, business-to-business, automotive, non-profit, and higher ed brands - Details practical sales techniques to sell content strategy and use content strategy processes to sell other services and larger projects
The Elements Of Content Strategy
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Author : Erin Kissane
language : en
Publisher: Book Apart
Release Date : 2011
The Elements Of Content Strategy written by Erin Kissane and has been published by Book Apart this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Computers categories.
Explore content strategy's roots, and quickly learn not only how it's done, but how you can do it well.
Key Strategy Tools Epub Ebook
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Author : Vaughan Evans
language : en
Publisher: Pearson UK
Release Date : 2013-03-26
Key Strategy Tools Epub Ebook written by Vaughan Evans and has been published by Pearson UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-26 with Business & Economics categories.
Professional-level information empowering you with over 75 key strategic tools to ensure both short term and long-term success for your business and providing the full gamut of tools and techniques needed for you to create your own strategic plan. Following the footsteps of the hugely successful Key Management Models and Key Performance Indicators, this book delivers information in the practical and accessible framework synonymous with the Key series. Key Strategy Tools covers strategy tools and techniques within seven distinct areas: - Setting goals and objectives - Forecasting market demand - Gauging industry competition - Rating competitive position - Identifying strategic gaps - Bridging strategic gaps - Addressing risk and opportunity
The Content Strategy Toolkit
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Author : Jose Kam
language : en
Publisher: Independently Published
Release Date : 2019-01-10
The Content Strategy Toolkit written by Jose Kam and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-10 with categories.
In this essential guide, Meghan Casey outlines a step-by-step approach to making content strategies from planning and delivering and managing your content. Armed with this book, you can deal with self-confidence with hard work such as what your boss or customer is wrong about your material, getting budget to do stuff, and aligning stakeholders on a general view. Reading Content Strategy Toolkit is like your own personal consulting firm, which has tools and tips for every challenge you face.
Playing To Win
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Author : A.G. Lafley
language : en
Publisher: Harvard Business Press
Release Date : 2013-02-05
Playing To Win written by A.G. Lafley and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-05 with Business & Economics categories.
A Wall Street Journal and Washington Post Bestseller A playbook for creating your company's winning strategy. Strategy is not complex. But it is hard. It’s hard because it forces people and organizations to make specific choices about their future—something that doesn’t happen in most companies. Now two of today’s best-known business thinkers get to the heart of strategy—explaining what it’s for, how to think about it, why you need it, and how to get it done. And they use one of the most successful corporate turnarounds of the past century, which they achieved together, to prove their point. A.G. Lafley, former CEO of Procter & Gamble, in close partnership with strategic adviser Roger Martin, doubled P&G’s sales, quadrupled its profits, and increased its market value by more than $100 billion in just ten years. Now, drawn from their years of experience at P&G and the Rotman School of Management, where Martin is dean, this book shows how leaders in organizations of all sizes can guide everyday actions with larger strategic goals built around the clear, essential elements that determine business success—where to play and how to win. The result is a playbook for winning. Lafley and Martin have created a set of five essential strategic choices that, when addressed in an integrated way, will move you ahead of your competitors. They are: • What is our winning aspiration? • Where will we play? • How will we win? • What capabilities must we have in place to win? • What management systems are required to support our choices? The stories of how P&G repeatedly won by applying this method to iconic brands such as Olay, Bounty, Gillette, Swiffer, and Febreze clearly illustrate how deciding on a strategic approach—and then making the right choices to support it—makes the difference between just playing the game and actually winning.
Ux Strategy
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Author : Jaime Levy
language : en
Publisher: "O'Reilly Media, Inc."
Release Date : 2015-05-20
Ux Strategy written by Jaime Levy and has been published by "O'Reilly Media, Inc." this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-20 with Business & Economics categories.
User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use. Whether you’re an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you’ll also gain different perspectives on the subject through interviews with top strategists. Define and validate your target users through provisional personas and customer discovery techniques Conduct competitive research and analysis to explore a crowded marketplace or an opportunity to create unique value Focus your team on the primary utility and business model of your product by running structured experiments using prototypes Devise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics
The Strategy Book Epub Ebook
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Author : Max Mckeown
language : en
Publisher: Pearson UK
Release Date : 2013-07-31
The Strategy Book Epub Ebook written by Max Mckeown and has been published by Pearson UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-31 with Business & Economics categories.
Thinking strategically is what separates managers and leaders. Learn the fundamentals about how to create winning strategy and lead your team to deliver it. From understanding what strategy can do for you, through to creating a strategy and engaging others with strategy, this book offers practical guidance and expert tips. It is peppered with punchy, memorable examples from real leaders winning (and losing) with real world strategies. It can be read as a whole or you can dip into the easy-to-read, bite-size sections as and when you need to deal with a particular issue. The structure has been specially designed to make sections quick and easy to use – you’ll find yourself referring back to them again and again.