The Continuum Of Choice Essays On How Consumer Decisions Are Made Changed And Perceived
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The Continuum Of Choice Essays On How Consumer Decisions Are Made Changed And Perceived
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Author : Katherine N. Barasz
language : en
Publisher:
Release Date : 2016
The Continuum Of Choice Essays On How Consumer Decisions Are Made Changed And Perceived written by Katherine N. Barasz and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with categories.
This research investigates the continuum of choice--unseen, unanticipated causes and consequences of consumer decisions. Three essays investigate hidden factors that influence the choices we make, subtle ways to affect choice at the moment of execution, and the overlooked signals that our choices convey (correctly or incorrectly) about us to others. Essay one investigates the perverse tendency to hope for the worst: when faced with a difficult decision (e.g., whether or not to have surgery), people can paradoxically feel subjectively better with--and even actively prefer--objectively worse but certain news (e.g., "95% chance of a disease") over objectively better but more uncertain news (e.g., "50% chance of a disease"). This, in turn, has the potential to meaningfully change people's subsequent choices and preferences in unexpected ways. Essay two examines a subtle intervention to change people's decisions about engagement levels: arbitrarily grouping discrete tasks or items together as part of an apparent "set" motivates people to reach perceived completion points--or finish a pseudo-set--even in the absence of extrinsic incentives. Essay three explores the judgments people make after observing others' choices; specifically, upon learning of someone's choice of one option, people erroneously believe that person must dislike dissimilar options, leading to a pervasive and systematic prediction error.
Digital And Social Media Marketing
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Author : Nripendra P. Rana
language : en
Publisher: Springer Nature
Release Date : 2019-11-11
Digital And Social Media Marketing written by Nripendra P. Rana and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Business & Economics categories.
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Continuum Guide To Geography Education
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Author : Graham Butt
language : en
Publisher: Bloomsbury Publishing
Release Date : 2010-07-15
Continuum Guide To Geography Education written by Graham Butt and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-07-15 with Education categories.
A reference guide to geography education. Entries, arranged alphabetically, cover: government legislation and reports; famous geography educators; resources; research findings; movements, trends, debates and issues; organizations; and key concepts. An analytical index helps the reader to choose paths through the book, connecting entries.
Tempered Radicals
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Author : Debra Meyerson
language : en
Publisher: Harvard Business School Press
Release Date : 2003
Tempered Radicals written by Debra Meyerson and has been published by Harvard Business School Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
This text explores the experiences of tempered radicals. These are people who want to become valued and successful members of their organisations without selling out on who they are and what they believe in.
Marketing In The 80 S
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Author : Richard P. Bagozzi
language : en
Publisher:
Release Date : 1980
Marketing In The 80 S written by Richard P. Bagozzi and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1980 with Business & Economics categories.
Feelings
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Author : James D. Laird
language : en
Publisher: Oxford University Press
Release Date : 2007-01-11
Feelings written by James D. Laird and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-01-11 with Family & Relationships categories.
Examining the link between feelings and behaviour, this text argues that feelings are not the cause of behaviour but rather its consequences. It presents research into feelings across the spectrum, from anger to joy to fear to romantic love, that support this against-the-grain view.
Consumer Choice Of Food Products And The Implications For Price Competition And Government Policy
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Author : Eliza M. Mojduszka
language : en
Publisher:
Release Date : 1988*
Consumer Choice Of Food Products And The Implications For Price Competition And Government Policy written by Eliza M. Mojduszka and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988* with Consumer behavior categories.
Extendable Rationality
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Author : Davide Secchi
language : en
Publisher: Springer Science & Business Media
Release Date : 2010-10-20
Extendable Rationality written by Davide Secchi and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-10-20 with Business & Economics categories.
“How do people make decisions in organizations?” is the question at the core of this book. Do people act rationally? Under what conditions can information and knowledge be shared to improve decision making? Davide Secchi applies concepts and theories from cognitive science, organizational behavior, and social psychology to explore the dynamics of decision making. In particular, he integrates “bounded rationality” (people are only partly rational; they have (a) limited computational capabilities and (b) limited access to information) and “distributed cognition” (knowledge is not confined to an individual, but is distributed across the members of a group) to build upon the pioneering work of Herbert Simon (1916-2001) on rational decision making and contribute fresh insights. This book is divided into two parts. The first part (Chapters 2 to 5) explores how recent studies on biases, prospect theory, heuristics, and emotions provide the so-called “map” of bounded rationality. The second part (Chapter 6 to 8) presents the idea of extendable rationality. In this section, Secchi identifies the limitations of bounded rationality and focuses more heavily on socially-based decision processes and the role of “docility” in teaching, managing, and executing decisions in organizations. The practical implications extend broadly to issues relating to change and innovation, as organizations adapt to evolving market conditions, implementing new systems, and effectively managing limited resources. The final chapter outlines an agenda for future research to help understand the decision making characteristics and capabilities of an organization.
Popular Science
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Author :
language : en
Publisher:
Release Date : 2004-09
Popular Science written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-09 with categories.
Popular Science gives our readers the information and tools to improve their technology and their world. The core belief that Popular Science and our readers share: The future is going to be better, and science and technology are the driving forces that will help make it better.
Higher Education Consumer Choice
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Author : J. Hemsley-Brown
language : en
Publisher: Palgrave Pivot
Release Date : 2015-11-12
Higher Education Consumer Choice written by J. Hemsley-Brown and has been published by Palgrave Pivot this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-12 with Business & Economics categories.
Higher Education Consumer Choice provides a comprehensive and highly focused critical analysis of research on HE consumer choice behaviour in the UK and around the world. Ideal for students, scholars and marketing practitioners interested in consumer choice and behaviour in higher education markets, the book explores the background and context to research on HE choice including globalization, changing supply and demand, fees and costs, and concerns about social disadvantage. Focusing on personal factors that influence consumer choice, group aspects of consumer behaviour such as cultural and ethnic differences, as well as theoretical and research models, this book is designed to stimulate new debate and criticism of HE consumer choice.