The Conversation Manager
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The Conversation Manager
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Author : Steven Van Belleghem
language : en
Publisher:
Release Date : 2012
The Conversation Manager written by Steven Van Belleghem and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with categories.
The increasing popularity and importance of social media in the recent year has created a growing gap between modern, internet savvy consumers and traditional advertising. With old tried and tested marketing techniques no longer being effective, marketers who do not want to fall behind need to become conversation managers and engage with the new breed of consumers, often using digital platforms. To do this, learning to listen and communicate with your consumers is critical. Based on four years of primary research, The Conversation Manager explains the evolution of the modern consumer and clearly demonstrates why traditional advertising no longer works. Illustrated with an extensive number of examples of advertising campaigns, this book is full of practical tools to help you transform your company strategy and kick-start conversations with your customers.
The Conversation Manager
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Author : Steven Van Belleghem
language : en
Publisher: Kogan Page Publishers
Release Date : 2012-05-03
The Conversation Manager written by Steven Van Belleghem and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-03 with Business & Economics categories.
Mobile devices, new digital technologies and the increasing popularity of social media all contribute to the ever-growing gap between internet-savvy consumers and traditional means of advertising. With the old tried and tested techniques no longer being effective, marketers, who do not want to fall behind, need to find novel ways to engage with the new-sprung breed of consumers. To do this, learning to listen and communicate with your consumers is critical. Based on four years of primary research, The Conversation Manager explains the evolution of the modern consumer and clearly demonstrates why traditional advertising no longer works. Illustrated with an extensive number of examples of advertising campaigns, this book is full of practical tools to help you transform your company strategy and kick-start conversations with your customers.
The Conversation Company
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Author : Steven Van Belleghem
language : en
Publisher: Kogan Page Publishers
Release Date : 2012-05-03
The Conversation Company written by Steven Van Belleghem and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-03 with Business & Economics categories.
Research shows that consumer conversations, client happiness and empowered employees are the pillars of growth in a successful company. However, many organizations make decisions that contradict these findings and hamper their prospects of expansion. The Conversation Company will help your organization become a business in which people are the key driver of growth, sharing engaging content and building the company's culture and business objectives. People now expect any brand to have a human 'face' and you need to define a clear set of values for both employees and customers, incorporating them in your marketing so that all company communication reflects the DNA of your organization. Based on solid research and including interviews and case studies of companies such as Zappos, Kodak, Nokia and Microsoft, The Conversation Company is the key to sustainable success.
The Six Conversations Of A Brilliant Manager
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Author : A. J. SEARS
language : en
Publisher: Reddoor Press
Release Date : 2019-09-05
The Six Conversations Of A Brilliant Manager written by A. J. SEARS and has been published by Reddoor Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-05 with Leadership categories.
In The Six Conversations of a Brilliant Manager, Alan J. Sears distils over 20 years' experience as a management consultant and coach into six simple conversational structures that cover every management situation. A natural storyteller with a great narrative gift, Sears delivers his message in an entirely unique manner - as a work of business fiction. In this compelling and highly instructive tale you can follow the journey of newly promoted Operations Manager Sam Mitchell as he faces the everyday pressures and challenges of managing a team, and then relate his experiences to real life scenarios in your workplace. Conversation #1 - What can you do about that? Conversation #2 - Who should really own this? Conversation #3 - How should we be behaving? Conversation #4 - Who's really doing this? Conversation #5 - Where are we heading? Conversation #6 - How are we doing? This highly practical guide concludes with a simple how-to chapter, explaining why and how each conversation works, and when to use them, as well as providing accompanying tips and techniques. The Six Conversations of a Brilliant Manager is an instantly-applicable and hugely powerful toolkit for every manager and HR department looking to get the very best out of their people.
Difficult Conversations Hbr 20 Minute Manager Series
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Author : Harvard Business Review
language : en
Publisher: Harvard Business Review Press
Release Date : 2016-01-26
Difficult Conversations Hbr 20 Minute Manager Series written by Harvard Business Review and has been published by Harvard Business Review Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-26 with Business & Economics categories.
You have to talk with a colleague about a fraught situation, but you're worried that they'll yell, or blame you, or shut down. You fear your emotions could block you from a resolution. But you can communicate in a way that's constructive--not combative. Difficult Conversations walks you through: Uncovering the root cause of friction Maintaining a positive mind-set Untangling the problem together Agreeing on a way forward Don't have much time? Get up to speed fast on the most essential business skills with HBR's 20-Minute Manager series. Whether you need a crash course or a brief refresher, each book in the series is a concise, practical primer that will help you brush up on a key management topic. Advice you can quickly read and apply, for ambitious professionals and aspiring executives--from the most trusted source in business. Also available as an ebook.
The Conversation Gap
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Author :
language : en
Publisher: Jonathan Winter
Release Date :
The Conversation Gap written by and has been published by Jonathan Winter this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Leadership Conversations
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Author : Alan S. Berson
language : en
Publisher: John Wiley & Sons
Release Date : 2013-01-04
Leadership Conversations written by Alan S. Berson and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-04 with Business & Economics categories.
Conversation techniques and tools that can help strong managers become great leaders Often the very same skills and traits that enable rising stars to achieve success "tenacity, aggressiveness, self-confidence" become liabilities when promoted into a leadership track. While managers' conversations are generally transactional and centered on the task at hand, leaders must focus on people, asking great questions and aligning them with the vision for the future. Leadership mindsets and skills can be developed, and Leadership Conversations provides practical guidance for connecting with others in ways that transform each interaction into an opportunity for organizational and personal growth. Identifies four types of conversation every leader must master: building relationships, making decisions, taking action, and developing others Provides an action plan for boosting your personal leadership potential, as well for developing leadership skills in others Draws on the authors' rich experience coaching and working with leaders at a wide range of organizations, including NASA, the U.S. Navy, intelligence agencies, Boeing, Gillette, Bausch & Lomb, and Georgetown University Leadership Conversations is required reading for both high-potential managers looking to make it to the next level and leaders looking to develop their people.
Six Conversations Of A Brilliant Manager
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Author : Alan J. Sears
language : en
Publisher: eBook Partnership
Release Date : 2019-09-05
Six Conversations Of A Brilliant Manager written by Alan J. Sears and has been published by eBook Partnership this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-05 with Business & Economics categories.
In The Six Conversations of a Brilliant Manager, Alan J. Sears distils over 20 years' experience as a management consultant and coach into six simple conversational structures that cover every management situation.A natural storyteller with a great narrative gift, Sears delivers his message in an entirely unique manner &– as a work of business fiction.In this compelling and highly instructive tale you can follow the journey of newly promoted Operations Manager Sam Mitchell as he faces the everyday pressures and challenges of managing a team, and then relate his experiences to real life scenarios in your workplace.Conversation #1 &– What can you do about that?Conversation #2 &– Who should really own this?Conversation #3 &– How should we be behaving?Conversation #4 &– Who's really doing this?Conversation #5 &– Where are we heading?Conversation #6 &– How are we doing? This highly practical guide concludes with a simple how-to chapter, explaining why and how each conversation works, and when to use them, as well as providing accompanying tips and techniques. The Six Conversations of a Brilliant Manager is an instantly-applicable and hugely powerful toolkit for every manager and HR department looking to get the very best out of their people.
101 Tough Conversations To Have With Employees
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Author : Paul Falcone
language : en
Publisher: AMACOM
Release Date : 2009-04-30
101 Tough Conversations To Have With Employees written by Paul Falcone and has been published by AMACOM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-04-30 with Business & Economics categories.
Inappropriate attire, lateness, sexually offensive behavior, not to mention productivity and communication issues--these are just a few of the uncomfortable topics bosses must sometimes discuss with their employees. With years of experience as the VP of employee relations at major entertainment companies, author Paul Falcone offers unique insight into the tools and skills required for managers to address some of the most common--as well as the most serious--employee problems they are likely to encounter. Falcone’s book 101 Tough Conversations to Have with Employees equips managers to facilitate clear, direct interactions with their employees by offering realistic sample dialogues managers can use to sidestep potential awkwardness. Covering everything from substandard performance reviews to personal hygiene to termination meetings, this handy guide helps managers treat their people with dignity, focusing not just on what to say but also on how to say it. With a plethora of proven, realistic techniques, managers will learn how to protect themselves and their organizations--and get the very best from their people.
Radical Candor
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Author : Kim Scott
language : en
Publisher: Pan Macmillan
Release Date : 2017-03-23
Radical Candor written by Kim Scott and has been published by Pan Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-23 with Business & Economics categories.
Featuring a new preface, afterword and Radically Candid Performance Review Bonus Chapter, the fully revised & updated edition of Radical Candor is packed with even more guidance to help you improve your relationships at work. 'Reading Radical Candor will help you build, lead, and inspire teams to do the best work of their lives.' – Sheryl Sandberg, author of Lean In. If you don't have anything nice to say then don't say anything at all . . . right? While this advice may work for home life, as Kim Scott has seen first hand, it is a disaster when adopted by managers in the work place. Scott earned her stripes as a highly successful manager at Google before moving to Apple where she developed a class on optimal management. Radical Candor draws directly on her experiences at these cutting edge companies to reveal a new approach to effective management that delivers huge success by inspiring teams to work better together by embracing fierce conversations. Radical Candor is the sweet spot between managers who are obnoxiously aggressive on the one side and ruinously empathetic on the other. It is about providing guidance, which involves a mix of praise as well as criticism – delivered to produce better results and help your employees develop their skills and increase success. Great bosses have a strong relationship with their employees, and Scott has identified three simple principles for building better relationships with your employees: make it personal, get stuff done, and understand why it matters. Radical Candor offers a guide to those bewildered or exhausted by management, written for bosses and those who manage bosses. Drawing on years of first-hand experience, and distilled clearly to give practical advice to the reader, Radical Candor shows you how to be successful while retaining your integrity and humanity. Radical Candor is the perfect handbook for those who are looking to find meaning in their job and create an environment where people love both their work and their colleagues, and are motivated to strive to ever greater success.