The Conversational Firm
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The Conversational Firm
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Author : Catherine J. Turco
language : en
Publisher: Columbia University Press
Release Date : 2016-09-06
The Conversational Firm written by Catherine J. Turco and has been published by Columbia University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-06 with Business & Economics categories.
A fast-growing social media marketing company, TechCo encourages all of its employees to speak up. By promoting open dialogue across the corporate hierarchy, the firm has fostered a uniquely engaged workforce and an enviable capacity for change. Yet the path hasn't always been easy. TechCo has confronted a number of challenges, and its experience reveals the essential elements of bureaucracy that remain even when a firm sets out to discard them. Through it all, TechCo serves as a powerful new model for how firms can navigate today's rapidly changing technological and cultural climate. Catherine J. Turco was embedded within TechCo for ten months. The Conversational Firm is her ethnographic analysis of what worked at the company and what didn't. She offers multiple lessons for anyone curious about the effect of social media on the corporate environment and adds depth to debates over the new generation of employees reared on social media: Millennials who carry their technological habits and expectations into the workplace. Marshaling insights from cultural and economic sociology, organizational theory, economics, technology studies, and anthropology, The Conversational Firm offers a nuanced analysis of corporate communication, control, and culture in the social media age.
The Conversational Firm
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Author : Catherine Turco
language : en
Publisher: Middle Range Series
Release Date : 2016
The Conversational Firm written by Catherine Turco and has been published by Middle Range Series this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Bureaucracy categories.
How social media is changing the corporate world
Talk Inc
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Author : Boris Groysberg
language : en
Publisher: Harvard Business Press
Release Date : 2012
Talk Inc written by Boris Groysberg and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
Conversation-powered leadership How can leaders make their big or growing companies feel small again? How can they recapture the "magic"--the tight strategic alignment, the high level of employee engagement--that drove and animated their organization when it was a start-up? As more and more executives have discovered in recent years, the answer to this conundrum lies in the power of conversation. In Talk, Inc., Boris Groysberg and Michael Slind show how trusted and effective leaders are adapting the principles of face-to-face conversation in order to pursue a new form of organizational conversation. They explore the promise of conversation-powered leadership--from the time-tested practice of talking straight (and listening well) to the thoughtful adoption of social media technology. And they offer guidance on how to balance the benefits of open-ended talk with the realities of strategic execution. Drawing on the experience of leaders at diverse companies from around the world, Talk, Inc., offers provocative insights and user-friendly tips on how to make organizational culture more intimate, more interactive, more inclusive, and more intentional--in short, more conversational.
Conversational Capital
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Author : Bertrand Cesvet
language : en
Publisher: FT Press
Release Date : 2008-08-07
Conversational Capital written by Bertrand Cesvet and has been published by FT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-08-07 with Business & Economics categories.
“In The Tipping Point, Malcolm Gladwell presents an important idea without any ‘how to.’ Now Bertrand Cesvet provides the ‘how to’ you need to create ‘Tipping Points’ for your business and success. This book is a compelling presentation of a powerful idea. This is how the new world will do business. Highly recommended if you care about your future.” Stewart Emery, coauthor of international best-seller Success Built to Last “Ultimately, magic is unexplainable. Still, Conversational Capital provides the most insightful analysis of what makes our shows ring in the heart of fans.” Guy Laliberte, founder, Cirque du Soleil “Like all great ideas, Conversational Capital is at its core simple: word-of-mouth momentum can be created, harnessed, and used to build consumer passion for a brand better and more cost-effectively than almost any other marketing medium.” Rupert Duchesne,CEO of Aeroplan “Marketing is an art that Conversational Capital turns smartly into science. This book provides the complete prescription for getting consumers excited about your ideas.” Jim Champy, coauthor, Reenginering the Corporation, and author, Outsmart! Embed into Your Products and Experiences the Ingredients that Drive Advocacy: Create products and services that consumers find truly significant Intensify consumption experiences to transform your brands into market leaders Don’t settle for serendipity: manage and control the word-of-mouth around your brand by manipulating eight powerful experience amplifiers For all the books that speak of the value of consumer advocacy, few indicate how to create it to begin with. Armed with a compelling set of examples from their own work in fostering leading brands, the authors reveal the triggers of word-of-mouth and a process to embedding them in your own products, helping you create stuff people love to talk about. From Bertrand Cesvet, chairman of Sid Lee, a leading purveyor of experiential design and communications services that leverages commercial creativity for breakthrough brands including Cirque du Soleil, adidas, and Red Bull. 1% of the proceeds from the royalties earned by the authors will be donated to the One Drop Foundation. The mission of the One DropTM Foundation is to fight poverty around the world by giving everyone access to safe water.
Corporate Communications
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Author : Lars Thoeger Christensen
language : en
Publisher: SAGE
Release Date : 2008-02-28
Corporate Communications written by Lars Thoeger Christensen and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-02-28 with Business & Economics categories.
The field of corporate communications describes the practices organizations use to communicate as coherent corporate `bodies′. Drawing on the metaphor of the body and on a variety of theories and disciplines the text challenges the idealized notion that organizations can and should communicate as unified wholes. The authors pose important questions such as: - Where does the central idea of corporate communications come from? - What are the underlying assumptions of most corporate communications practices? - What are the organizational and ethical challenges of attempting truly `corporate′ communication? Clearly written with international vignettes and executive briefings, this book shows that in a complex world the management of communication needs to embrace multiple opinions and voices. Rewarding readers with a deeper understanding of corporate communications, the text will be a `must read′ for advanced undergraduates, graduate students, and scholars, in the arenas of corporate communications, organizational communication, employee relations, marketing, public relations and corporate identity management. Practitioners in these areas will be provoked to re-examine their assumptions and habits.
Fierce Conversations
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Author : Susan Scott
language : en
Publisher: Hachette UK
Release Date : 2011-10-13
Fierce Conversations written by Susan Scott and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-13 with Self-Help categories.
Fierce Conversations is a way of conducting business. An attitude. A way of life. Communications expert Susan Scott maintains that a single conversation can change the trajectory of a career, marriage or life. Whether these are conversations with yourself, partner, colleagues, customers, family or friends, Fierce Conversations shows you how to have conversations that count. Scott reveals how to: *Overcome the barriers to meaningful conversations *Express who you are and what you believe *Confront tough issues with courage, confidence and sensitivity *Overcome fear to get to the heart of the problem *Inspire followers, attract believers and build visions that become reality *Bring about real change through talking *Encourage others to reveal their true opinions Packed with exercises and questionnaires to help you have the best conversations possible, Fierce Conversations will revolutionise the way you communicate.
Behind The Screen
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Author : Sarah T. Roberts
language : en
Publisher: Yale University Press
Release Date : 2019-06-25
Behind The Screen written by Sarah T. Roberts and has been published by Yale University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-25 with Social Science categories.
An eye-opening look at the invisible workers who protect us from seeing humanity’s worst on today’s commercial internet Social media on the internet can be a nightmarish place. A primary shield against hateful language, violent videos, and online cruelty uploaded by users is not an algorithm. It is people. Mostly invisible by design, more than 100,000 commercial content moderators evaluate posts on mainstream social media platforms: enforcing internal policies, training artificial intelligence systems, and actively screening and removing offensive material—sometimes thousands of items per day. Sarah T. Roberts, an award-winning social media scholar, offers the first extensive ethnographic study of the commercial content moderation industry. Based on interviews with workers from Silicon Valley to the Philippines, at boutique firms and at major social media companies, she contextualizes this hidden industry and examines the emotional toll it takes on its workers. This revealing investigation of the people “behind the screen” offers insights into not only the reality of our commercial internet but the future of globalized labor in the digital age.
Managing The Professional Service Firm
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Author : David H. Maister
language : en
Publisher: Simon and Schuster
Release Date : 2012-12-11
Managing The Professional Service Firm written by David H. Maister and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-11 with Business & Economics categories.
Professional service firms differ from other business enterprises in two distinct ways: first they provide highly customised services thus cannot apply many of the management principles developed for product-based industries. Second, professional services are highly personalised, involving the skills of individuals. Such firms must therefore compete not only for clients but also for talented professionals. Drawing on more than ten years of research and consulting to these unique and creative companies, David Maister explores issues ranging from marketing and business development to multinational strategies, human resources policies to profit improvement, strategic planning to effective leadership. While these issues can be complex, Maister simplifies them by recognising that 'every professional service firm in the world, regardless of size, specific profession, or country of operation, has the same mission statement: outstanding service to clients, satisfying careers for its people and financial success for its owners.'
The Communication Book
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Author : Mikael Krogerus
language : en
Publisher: W. W. Norton & Company
Release Date : 2020-02-04
The Communication Book written by Mikael Krogerus and has been published by W. W. Norton & Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-02-04 with Business & Economics categories.
Mikael Krogerus and Roman Tschäppeler have tested the 44 most important communication theories and distilled them in book form, alongside clear and entertaining illustrations. • Want better conversations? Ask open-ended questions that have no right or wrong answers—make your partner feel brilliant. • Want better meetings? Ban smartphones, use a timer, and make everyone stand up. • Want better business deals? Focus on the thing, rather than the person; on similarities, rather than differences; and on good outcomes, rather than perfect ones. Whether you want to present ideas more clearly, improve your small talk, or master the art of introspection, The Communication Book delivers, fusing theoretical knowledge and practical advice in a small but mighty package. With sections on work, the self, relationships and language, this book is indispensable for anyone who wants to improve what they say, and how they say it.
The Win Without Pitching Manifesto
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Author : Blair Enns
language : en
Publisher:
Release Date : 2010
The Win Without Pitching Manifesto written by Blair Enns and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Advertising categories.