The Creative Manager
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The Creative Manager
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Author : Roger Evans
language : en
Publisher:
Release Date : 1989
The Creative Manager written by Roger Evans and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Creative ability categories.
Creative Manager S Pocketbook
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Author : John Townsend
language : en
Publisher: Management Pocketbooks
Release Date : 2015-09-16
Creative Manager S Pocketbook written by John Townsend and has been published by Management Pocketbooks this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-16 with Business & Economics categories.
According to management guru Peter Drucker, 'the enterprise that does not innovate inevitably ages and declines'. The Creative Manager's Pocketbook is a treasure-trove of techniques, tools and triggers that will help you produce creative ideas. There are 10 ready-to-use techniques with such intriguing names as Nyaka, Merlin, Eureka and Brainfaxing. In each case the author explains what the technique is, in what way it can be used, how to apply it and what materials will be required. Elsewhere the book looks at the different areas (e.g. product development, customer service, efficiency) that can benefit from innovation and how to 'sell' new and creative ideas. The numerous exercises, tests and quizzes will keep you involved and help you discover just how creative you are.
The Creative Manager S Pocketbook
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Author : John Townsend
language : en
Publisher:
Release Date : 1995
The Creative Manager S Pocketbook written by John Townsend and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Creative ability categories.
The Characteristics Of The Creative Manager
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Author : Jill Hender
language : en
Publisher:
Release Date : 2003
The Characteristics Of The Creative Manager written by Jill Hender and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Management categories.
The Creative Manager S Pocketbook
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Author : John Townsend
language : en
Publisher:
Release Date : 1991
The Creative Manager S Pocketbook written by John Townsend and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with categories.
Towards A Model Of The Creative Manager
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Author : Jill Hender
language : en
Publisher:
Release Date : 2003
Towards A Model Of The Creative Manager written by Jill Hender and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Creative ability in business categories.
The Creative Manager
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Author : Peter Russell
language : en
Publisher: Jossey-Bass
Release Date : 1992-03-20
The Creative Manager written by Peter Russell and has been published by Jossey-Bass this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992-03-20 with Business & Economics categories.
Changing business environments require flexibility, quick responses, and the ability to break old rules. This book shows how innovative managers can respond to the challenges of doing business in turbulent times by tapping into their own creativity. The authors explain how managers can enhance their sense of self-awareness and challenge their old assumptions in order to break the habitual patterns of thinking that often limit their choices. They explain how developing relationships more creatively will improve organizational communication. And they demonstrate ways to empower others to become creative managers and release creativity throughout the organization. "A sensational book on personal empowerment. The real revolution in the information age is the ability to use our minds differently. The Creative Manager will by your guide".--John Sculley, Chairman, President, and CEO, Apple Computer, Inc.
Creative Manager S Pocketbook
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Author :
language : en
Publisher:
Release Date :
Creative Manager S Pocketbook written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Leading Creative Teams
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Author : Eleazar Hernández
language : en
Publisher: Apress
Release Date : 2016-10-20
Leading Creative Teams written by Eleazar Hernández and has been published by Apress this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-20 with Business & Economics categories.
Learn the skills you must master to assume leadership roles—creative directors, art directors, and advertising managers—on creative teams and in integrated branding campaigns for corporate clients. This book compares and contrasts the skill sets and responsibilities of creatives with those of managers who direct creative teams. Technical competence in the creative arts is a necessary but not sufficient prerequisite for promotion to and success in positions directing creative teams. Business, management, and communication skills are equally necessary. Leading Creative Teams reviews the business metrics that the manager of a creative team must be able to manipulate and present persuasively to the organization to prove that the team’s creative excellence delivers superior ROI. Award-winning designer and veteran creative director Eleazar Hernández walks you through the creative manager’s skill sets—technical, business, management, and communication. He covers the techniques and tools common to the direction of creative teams in all industries: brainstorming, creative exploration and visual communication tools, internal and client presentations, critiquing, mentoring, and copywriting. Hernández shows how creative directors can apply management and leadership skill sets to different kinds of creative teams found across interactive, graphic design and advertising industries and how they orchestrate methods among team members. He details how creative teams vary in their concepts and principles, composition, objectives, and processes according to their specific industries and project requirements. And he shows you how to shape your career trajectories toward creative management roles in your chosen field. Leading Creative Teams features information on the processes and best practices for ideating, developing, and directing advertising campaigns, graphic design projects, :30 TV spot and :30 radio spots. Drawing on interviews with top creative directors, art directors, and advertising managers, the author explores how the roles of creative team managers are evolving in response to changing technologies and business models. What You'll Learn Learn the technical, business, and management skill sets of creative management Lead and orchestrate teams of creatives Discover tips, tricks, and techniques for creative direction of web, broadcast, and print projects Shape your career trajectory toward creative management Learn the dos and don’ts of creative presentations Who This Book Is For Mid-level and junior creatives—graphic designers, web designers, copywriters, and artists—and ad students who seek information on the specific skills, experience, and credentials they need to qualify for promotion to creative management. The secondary readership is creative directors, art directors, and advertising managers who lead web interactive, design, and advertising creative teams and who develop and direct integrated branding campaigns for corporate clients.
The Manager S Pocket Guide To Creativity
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Author : Alexander Hiam
language : en
Publisher: Human Resource Development
Release Date : 1998
The Manager S Pocket Guide To Creativity written by Alexander Hiam and has been published by Human Resource Development this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Business & Economics categories.
Use this guide to unleash the creative potential in others by understanding the key enablers and barriers to creativity. Directed creativity is possibly the most important problem solving skill. You'll learn how the elements of creative thinking, the methods that help us get "un-stuck", can themselves be creative. What better way to drive home the power of the creative thought process than to go out on a limb and be creative about creativity!