The Crm Handbook
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The Crm Handbook
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Author : Jill Dyché
language : en
Publisher: Addison-Wesley Professional
Release Date : 2002
The Crm Handbook written by Jill Dyché and has been published by Addison-Wesley Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
CRM is an integrated information system that is used to plan, schedule and control the pre-sales and post-sales activities in an organization. This text is a manager's guide to making the most of CRM techniques for enhancing customer service, sales force effectiveness and marketing strategy.
The Crm Handbook
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Author : JILL DYCHE
language : ko
Publisher:
Release Date : 2003-05-25
The Crm Handbook written by JILL DYCHE and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-05-25 with categories.
The Crm Handbook
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Author : Jill Dyche
language : en
Publisher:
Release Date : 2001-01-01
The Crm Handbook written by Jill Dyche and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-01-01 with categories.
Handbook Of Crm
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Author : Adrian Payne
language : en
Publisher: Routledge
Release Date : 2012-07-26
Handbook Of Crm written by Adrian Payne and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-07-26 with Business & Economics categories.
Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major Handbook of CRM gives complete coverage of the key concepts in this vital field. It is about achieving a total understanding of the concepts that underlie successful CRM rather than the plethora of systems that can be used to implement it. Based on recent knowledge, it is underpinned by: * Clear and comprehensive explanations of the key concepts in the field * Vignettes and full cases from major businesses internationally * Definitive references and notes to further sources of information on every aspect of CRM * Templates and audit advice for assessing your own CRM needs and targets The most lucid, comprehensive and important overview of the subject and an invaluable tool in enabling the connection of the major principles to the real world of business.
The Ultimate Crm Handbook
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Author : John Freeland
language : en
Publisher: McGraw-Hill
Release Date : 2003
The Ultimate Crm Handbook written by John Freeland and has been published by McGraw-Hill this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
sA hands-on guidebook from Accenture for building a globally responsive, customer-driven enterprise As the dust settles from the most recent round of CRM projects, companies are increasingly finding that their efforts havenot delivered anticipated benefits. In The Ultimate CRM Handbook, influential thought leaders from Accenture discuss why CRM has failed to live up to expectations and what companies can do to improve the bottom-line return on CRM investments. More than 30 chapters and in-depth case studies on many leading companies give managers and senior executives alike the high-level perspective needed to build lasting, profitable bonds with their customers. They also provide techniques companies can use to: Establish more effective interactions with their customers Build lasting brand loyalty Dramatically improve the efficiency of their sales, marketing, and customer service operations
Customer Relationship Management Systems Handbook
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Author : Duane E. Sharp
language : en
Publisher: CRC Press
Release Date : 2002-07-19
Customer Relationship Management Systems Handbook written by Duane E. Sharp and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-07-19 with Business & Economics categories.
This handbook provides a detailed description and analysis of the concepts, processes, and technologies used in the development and implementation of an effective customer relationship (CRM) strategy. It takes readers through the evolution of CRM- from its early beginning to today's sophisticated data warehouse-based systems. Illustrations enhance the textual presentation. Case studies provide insight and lessons-to-be-learned and describe the benefits of successful CRM implementations. The chapter on privacy issues covers the processes companies use to ensure the privacy of their customer data, the last chapter explores the benefits of a well-conceived CRM strategy.
The Crm Handbook
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Author : Dych?
language : en
Publisher:
Release Date : 2001
The Crm Handbook written by Dych? and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with categories.
Crm Project Management
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Author : Michael Gentle
language : en
Publisher: Kogan Page Publishers
Release Date : 2005-12-03
Crm Project Management written by Michael Gentle and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-12-03 with Business & Economics categories.
Once you have bought into the concepts of customer relationship management (and it is hard not to), how do you separate the practically useful from the pie-in-the-sky and then actually implement a project? This handbook addresses implementation, advocating an approach that is based in the real world and stressing the measurable goals and tactical uses of CRM. The areas covered include: building a realistic foundation for CRM; critical success factors; risk factors; full risk analysis; and case studies.
The Ultimate Crm Handbook Strategies And Concepts For Building Enduring Customer Loyalty And Profitability
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Author : Freeland
language : en
Publisher: Tata McGraw-Hill Education
Release Date : 2004
The Ultimate Crm Handbook Strategies And Concepts For Building Enduring Customer Loyalty And Profitability written by Freeland and has been published by Tata McGraw-Hill Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with categories.
The Ultimate CRM Handbook includes chapters from more than three dozen Accenture professionals. The authors' combined experience, insight, and understanding reveal what it takes to succeed with CRM; how to use new capabilities and approaches to drive profitable growth and increase brand value; how to use your knowledge of customer needs and preferences to create more profitable interactions; and how to structure new CRM investments to manage risk and ensure return on investment.Innovative, value-focused CRM is one of the most difficult yet essential goals to achieve in today's marketplace. The Ultimate CRM Handbook is a valuable tool for driving the CRM agenda at your organization, one that will guide you to attain an ever-rising standard of excellence in building long-lasting, one-to-one relationships that will endure and grow through all stages of the purchasing cycle--and in every competitive environment.
Customer Relationship Management Systems Handbook
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Author : Duane E. Sharp
language : en
Publisher: CRC Press
Release Date : 2002-07-19
Customer Relationship Management Systems Handbook written by Duane E. Sharp and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-07-19 with Business & Economics categories.
This handbook provides a detailed description and analysis of the concepts, processes, and technologies used in the development and implementation of an effective customer relationship (CRM) strategy. It takes readers through the evolution of CRM- from its early beginning to today's sophisticated data warehouse-based systems. Illustrations enhance the textual presentation. Case studies provide insight and lessons-to-be-learned and describe the benefits of successful CRM implementations. The chapter on privacy issues covers the processes companies use to ensure the privacy of their customer data, the last chapter explores the benefits of a well-conceived CRM strategy.