The Crm Handbook
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The Crm Handbook
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Author : Jill Dyché
language : en
Publisher: Addison-Wesley Professional
Release Date : 2002
The Crm Handbook written by Jill Dyché and has been published by Addison-Wesley Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
CRM is an integrated information system that is used to plan, schedule and control the pre-sales and post-sales activities in an organization. This text is a manager's guide to making the most of CRM techniques for enhancing customer service, sales force effectiveness and marketing strategy.
Handbook Of Crm
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Author : Adrian Payne
language : en
Publisher: Routledge
Release Date : 2012-07-26
Handbook Of Crm written by Adrian Payne and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-07-26 with Business & Economics categories.
Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major Handbook of CRM gives complete coverage of the key concepts in this vital field. It is about achieving a total understanding of the concepts that underlie successful CRM rather than the plethora of systems that can be used to implement it. Based on recent knowledge, it is underpinned by: * Clear and comprehensive explanations of the key concepts in the field * Vignettes and full cases from major businesses internationally * Definitive references and notes to further sources of information on every aspect of CRM * Templates and audit advice for assessing your own CRM needs and targets The most lucid, comprehensive and important overview of the subject and an invaluable tool in enabling the connection of the major principles to the real world of business.
Customer Relationship Management Systems Handbook
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Author : Duane E. Sharp
language : en
Publisher: CRC Press
Release Date : 2002-07-19
Customer Relationship Management Systems Handbook written by Duane E. Sharp and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-07-19 with Business & Economics categories.
This handbook provides a detailed description and analysis of the concepts, processes, and technologies used in the development and implementation of an effective customer relationship (CRM) strategy. It takes readers through the evolution of CRM- from its early beginning to today's sophisticated data warehouse-based systems. Illustrations enhance the textual presentation. Case studies provide insight and lessons-to-be-learned and describe the benefits of successful CRM implementations. The chapter on privacy issues covers the processes companies use to ensure the privacy of their customer data, the last chapter explores the benefits of a well-conceived CRM strategy.
The Crm Handbook
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Author : PricewaterhouseCoopers (firma)
language : da
Publisher:
Release Date : 2000
The Crm Handbook written by PricewaterhouseCoopers (firma) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with categories.
Oracle Siebel Crm 8 Developer S Handbook
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Author : Alexander Hansal
language : en
Publisher: Packt Publishing Ltd
Release Date : 2011-04-26
Oracle Siebel Crm 8 Developer S Handbook written by Alexander Hansal and has been published by Packt Publishing Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-04-26 with Computers categories.
A practical book and eBook for configuring, automating, and extending Siebel CRM applications.
Customer Relationship Management
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Author : Judith W. Kincaid
language : en
Publisher: Prentice Hall Professional
Release Date : 2003
Customer Relationship Management written by Judith W. Kincaid and has been published by Prentice Hall Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
An ETHS graduate of 1962 provides a blueprint for customer relationship management in business and technical organizations.
Customer Relationship Management
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Author : V. Kumar
language : en
Publisher: Springer
Release Date : 2018-05-15
Customer Relationship Management written by V. Kumar and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-15 with Business & Economics categories.
This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and provides all the necessary steps in managing profitable customer relationships. Throughout, the book stresses a clear understanding of economic customer value as the guiding concept for marketing decisions. Exhaustive case studies, mini cases and real-world illustrations under the title “CRM at Work” all ensure that the material is both highly accessible and applicable, and help to address key managerial issues, stimulate thinking, and encourage problem solving. The book is a comprehensive and up-to-date learning companion for advanced undergraduate students, master's degree students, and executives who want a detailed and conceptually sound insight into the field of CRM. The new edition provides an updated perspective on the latest research results and incorporates the impact of the digital transformation on the CRM domain.
Customer Relationship Management
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Author : SCN Education
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-11-11
Customer Relationship Management written by SCN Education and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-11 with Technology & Engineering categories.
The rules change when the tools change Generating traffic to a website and catching the interest of the visitor, in order to make him buy a product or a service, is within everyone's reach today. Intensive research, try outs and the learning experience of E-Commerce pioneers have helped to uncover the marketing & sales possibilities of the Internet. But now that we have customers visiting our site, how do we keep them coming back? How to get a clear profile of each customer, so we can give him (or her!) the service he's looking for? And offer him other products he could also be interested in? To achieve this, companies are increasingly turning to Customer Relationship Management: the concentration of sales, marketing and service forces by integrating all dataflows into one data warehouse, thus blending internal processes with technology. The right way to market, sell and service customers requires a different CRM strategy for every company. Some organizations that reengineered their CRM processes are reporting revenue increases of up to 50%, whereas others have had obtained minimal gains or no improvement at all. The difference between the success or failure of a CRM project lies in the knowledge and ability that an organization brings to its efforts. This Hon Guide defines CRM from different points of view: sales, marketing, customer support and technology.
The Handbook Of Key Customer Relationship Management
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Author : Ken Burnett
language : en
Publisher: FT Press
Release Date : 2001
The Handbook Of Key Customer Relationship Management written by Ken Burnett and has been published by FT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Customer relations categories.
This guide shows how CRM (customer relationship management) uses technology to merge everything you know about a customer in one place, merge all the systems they encounter into one unified process and then use that knowledge and interface to sell to them, one customer at a time.
Building Safe Systems In Aviation
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Author : Norman MacLeod
language : en
Publisher: Routledge
Release Date : 2017-03-02
Building Safe Systems In Aviation written by Norman MacLeod and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-02 with Transportation categories.
Building Safe Systems in Aviation provides a single source for those who need to progress beyond current models of Crew Resource Management (CRM) to developing safe systems in critical industries. Although the primary focus is on airline pilots, the principles apply to all sectors of aviation, particularly maintenance and cabin crew, as well as other high-risk industries. It systematically sets out the context of CRM and safe systems, the conduct of training, the resources needed by the facilitator and the processes required for the measurement of outcomes. Part One reviews the development of the human factors/CRM domain and examines the concepts of risk and safety. Part Two, primarily for new instructors, gives a guide to training delivery and also considers non-classroom situations, the role of debriefing, facilitation and the design of human factors courses. Part Three examines the measurement of training effectiveness, the design and implementation of behavioural markers and standardizing assessors. It concludes by looking at some of the broader issues associated with the management of CRM. The book's readership includes those who design, deliver or manage CRM and safety-related training within airlines and other companies.