The Culturally Customized Web Site
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The Culturally Customized Web Site
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Author : Nitish Singh
language : en
Publisher: Routledge
Release Date : 2005-04-18
The Culturally Customized Web Site written by Nitish Singh and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-04-18 with Business & Economics categories.
In The Culturally Customized Web Site, Nitish Singh and Arun Pereira focus on cultural aspects of international website design, honing in on three objectives: * First, to present a review and survey results on standardization/localization issues on the web * Second, to present a scientifically tested framework to design culturally adapted international websites, and provide marketers and web designers with practical web localization tools * Third, to show readers the power and effectiveness of culturally customized websites This is the first book to address the issue of website standardization, localization—or what the authors refer to as “cultural customization”. Little evidence has been accumulated to show whether international consumers prefer to browse and buy from standardized global websites or websites adapted to local cultures. The Culturally Customized Web Site provides insights into whether the web is a culturally neutral medium of communication or a medium impregnated with cultural values. Also presented is empirical evidence as to whether local consumers prefer standardized websites or websites adapted to their culture. Visit www.theculturallycustomizedwebsite.com
The Culturally Customized Website
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Author : Sabine Picout
language : de
Publisher: GRIN Verlag
Release Date : 2012
The Culturally Customized Website written by Sabine Picout and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Computers categories.
Studienarbeit aus dem Jahr 2006 im Fachbereich Dolmetschen / Übersetzen, Note: sehr gut, Leopold-Franzens-Universität Innsbruck (Translationswissenschaften), Sprache: Deutsch, Abstract: "Customizing" (von engl. to customize = anpassen) wird definiert als "kundespezifische Anpassung einer Standardsoftware an die Bedürfnisse einer Kundenorganisation". Das Customizing erfolgt durch Programmänderungen (Individualprogrammierungen) oder durch Setzen von Parametern, die Umfang und Aussehen (Konfigurierung) oder das Verhalten und die Ergebnisse (Parametrisierung) einer Standardsoftware beeinflussen. Weltweit tätige Unternehmen müssen mit ihren Webseiten Menschen aus unterschiedlichsten Kulturen ansprechen. Die Überzeugungskraft einer Webseite, jedoch auch von globalen Marken stehen in Zusammenhang mit der Kultur, denn diese wirkt sich wiederum darauf aus, wie der Einzelne Informationen wahrnimmt, verarbeitet und interpretiert. Kulturelle Rahmenbedingungen, die einen Menschen umgeben, müssen daher unbedingt in die Überlegungen rund um die Gestaltung einer Webseite miteinbezogen werden. Um einen zufriedenstellenden WebROI (d.h. return in investment) und eine möglichst hohe Konversionsrate (d.h. prozentuales Verhältnis zwischen Klicks auf einen Link und danach getätigten Käufen) zu erzielen, ist selbst bei globalen Marken das Customizing der entsprechenden Webseite äußerst vorteilhaft, da nur so maximale Kundenzufriedenheit, Kundenbindung sowie ein angenehmes Surf-Vergnügen gewährleistet wird. In der folgenden Arbeit wird anhand von Beispielen veranschaulicht, wie die drei Kernfaktoren von Kultur, nämlich Wahrnehmung, Symbolik und Verhalten, sich auf die Akzeptanz von Webseiten auswirken und werden damit verbundene Probleme beleuchtet.
The Culturally Customized Web Site
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Author : Nitish Singh
language : en
Publisher: Routledge
Release Date : 2005
The Culturally Customized Web Site written by Nitish Singh and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
Provides a methodology to achieve cultural customization in international web site design. A tool for helping executives successfully localize their web sites for countries and cultures around the world. Accessible to readers at various levels.
Localization Strategies For Global E Business
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Author : Nitish Singh
language : en
Publisher: Cambridge University Press
Release Date : 2012
Localization Strategies For Global E Business written by Nitish Singh and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
The acceleration of globalization and the growth of emerging economies present significant opportunities for business expansion. One of the quickest ways to achieve effective international expansion is by leveraging the web. This book provides a comprehensive, non-technical guide to leveraging website localization strategies for global e-commerce success.
Multilingual
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Author :
language : en
Publisher:
Release Date : 2007
Multilingual written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Computational linguistics categories.
Web Technologies
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Author : Arthur Tatnall
language : en
Publisher: IGI Global
Release Date : 2009-10-31
Web Technologies written by Arthur Tatnall and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-10-31 with Computers categories.
With the technological advancement of mobile devices, social networking, and electronic services, Web technologies continues to play an ever-growing part of the global way of life, incorporated into cultural, economical, and organizational levels. Web Technologies: Concepts, Methodologies, Tools, and Applications (4 Volume) provides a comprehensive depiction of current and future trends in support of the evolution of Web information systems, Web applications, and the Internet. Through coverage of the latest models, concepts, and architectures, this multiple-volume reference supplies audiences with an authoritative source of information and direction for the further development of the Internet and Web-based phenomena.
Beyond Borders
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Author : John Yunker
language : en
Publisher: New Riders
Release Date : 2003
Beyond Borders written by John Yunker and has been published by New Riders this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Electronic books categories.
Companies know that globalizing their web sites should produce revenue growth. This book aims to show web developers how to do it, presenting spotlights on real companies who have globalized their sites and the benefits they've received.
Multinational Business Review
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Author :
language : en
Publisher:
Release Date : 2005
Multinational Business Review written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Comparative accounting categories.
Linguistic And Cultural Online Communication Issues In The Global Age
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Author : Kirk St. Amant
language : en
Publisher: IGI Global
Release Date : 2007
Linguistic And Cultural Online Communication Issues In The Global Age written by Kirk St. Amant and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
International online access has grown rapidly in recent years with the number of global Internet users skyrocketing. The most astounding growth, however, is taking place in developing nations. ""Linguistic and Cultural Online Communication Issues in the Global Age"" provides readers with in-depth information on the various linguistic, cultural, technological, legal, and other factors that affect interactions in online exchanges within the global age. ""Linguistic and Cultural Online Communication Issues in the Global Age"" proposes information that implements effective decisions related to the uses and designs of online media when interacting with individuals from other cultures. This comprehensive and informative title is completed by foundational knowledge needed to communicate effectively with individuals from other countries and cultures via online media.
Choice
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Author :
language : en
Publisher:
Release Date : 2006
Choice written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Academic libraries categories.