The Curated Experience
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The Curated Experience
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Author : Amas Tenumah
language : en
Publisher: Bien Publishing
Release Date : 2014-07-14
The Curated Experience written by Amas Tenumah and has been published by Bien Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-14 with Business & Economics categories.
We are in the age of the empowered customer. There are more and more customer choices, greater and greater demands on organizations. Your Customers want to contact you utilizing an ever-growing number of channels, but still expect a continual and contextual conversation with you throughout their journey. The expectations from your customer is no longer to just resolve their issues on the first try, but instead to anticipate their next need. The stakes for customer facing organizations are getting higher and higher. Fortunately, there are more opportunities today to delight customers than at any time in history. In my book, I make the case that customer experience is not just a differentiator – it is the reason your organization exists. Profits and long-term growth are by-products of delighting customers. Whether you support customers through a call center or you are an army of one you will learn how to create an environment that is intentional about delighting customers. We will explore the three vital components to achieve this – liberating structures, data driven technology and empowered people. The Curated Experience: Engineering Customer Service to Build Loyalty teaches us that it is about intentionally crafting a better Customer Experience.
The Rise Of The Curator Class
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Author : Steffon Davis
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2019-03-14
The Rise Of The Curator Class written by Steffon Davis and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-14 with Business & Economics categories.
Pairing "big ideas" in marketing with the popular activity of content curation, The Rise of the Curator Class positions curation as a "humanization" movement that is restructuring the internet. Curation is set to overturn the $2.2 trillion global creative industry, revolutionizing how we create, market, and discover content. In the era of content overload and fake news, in which everything to buy, listen to, read, or watch is available online, there is one group of people who have learned to thrive in this climate of superabundance: the curator class, whose influence and power grows as more people look to them as guides. This new curator class is rewriting traditional curation, tackling the overload and making sense of it for others. In the past, curation was available to an elite few. Now, internet platforms such as Pinterest, Spotify, and Twitter empower hundreds of millions of people to curate their ideas for anyone who may be interested, revolutionizing how content is marketed and sold. The Rise of the Curator Class explains how curation is disrupting internet commerce as consumer trust moves farther away from traditional brands and closer to the curators who lead tastes, and it equips readers to think critically about how curation can work for them.
Experience Curating
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Author : Joel Zaslofsky
language : en
Publisher:
Release Date : 2015-02-08
Experience Curating written by Joel Zaslofsky and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-08 with Experience categories.
Imagine what would happen if you spent 0.1% of your time adding value to the other 99.9%. Picture an environment where your experiences don't just happen to you, but are used to make big things happen for you. Could you harness an otherwise overwhelming world of endless information, gratifying moments, and dizzying possibilities? How much social currency could you create if you knew how to capture, organize, and share anything to improve everything? The open secret is that curating your entire existence - or Experience Curating as rising author Joel Zaslofsky calls it - is just as powerful today as it was 2,000 years ago. Experience Curating isn't just about Zaslofsky's unique FAOCAS framework and how to reap its rewards with your favorite tools. It's a three-part blueprint to achieve your own brand of success, complete with real-world case studies from Evernote, The Huffington Post, and even the Brothers Grimm.
Connected Strategy
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Author : Nicolaj Siggelkow
language : en
Publisher: Harvard Business Press
Release Date : 2019-04-30
Connected Strategy written by Nicolaj Siggelkow and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-30 with Business & Economics categories.
Business Models for Transforming Customer Relationships What if there were a way to turn occasional, sporadic transactions with customers into long-term, continuous relationships--while simultaneously driving dramatic improvements in operational efficiency? What if you could break your existing trade-offs between superior customer experience and low cost? This is the promise of a connected strategy. New forms of connectivity--involving frequent, low-friction, customized interactions--mean that companies can now anticipate customer needs as they arise, or even before. Simultaneously, enabled by these technologies, companies can create new business models that deliver more value to customers. Connected strategies are win-win: Customers get a dramatically improved experience, while companies boost operational efficiency. In this book, strategy and operations experts Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies as a new source of competitive advantage. With in-depth examples from companies operating in industries such as healthcare, financial services, mobility, retail, entertainment, nonprofit, and education, Connected Strategy identifies the four pathways--respond-to-desire, curated offering, coach behavior, and automatic execution--for turning episodic interactions into continuous relationships. The authors show how each pathway creates a competitive advantage, then guide you through the critical decisions for creating and implementing your own connected strategies. Whether you're trying to revitalize strategy in an established company or disrupt an industry as a startup, this book will help you: Reshape your connections with your customers Find new ways to connect with existing suppliers while also activating new sources of capacity Create the right revenue model Make the best technology choices to support your strategy Integrating rich examples, how-to advice, and practical tools in the form of "workshop chapters" throughout, this book is the ultimate resource for creating competitive advantage through connected relationships with your customers and redefined connections in your industry.
The Future Of Luxury Customer Experience
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Author : Gabriella Lojacono
language : en
Publisher: Kogan Page Publishers
Release Date : 2024-08-03
The Future Of Luxury Customer Experience written by Gabriella Lojacono and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-08-03 with Business & Economics categories.
What is a luxury customer experience and how can luxury brands best use emerging technologies in order to create truly unique, high-end experiences for their customers? These are the questions that The Future of Luxury Customer Experience has been designed to answer, as it explores how luxury brands can best utilize human touch and new technologies to deliver experiences that surprise and delight customers in a truly omnichannel environment. Using case studies from world-leading luxury retailers such as Ferrar, Cartier, Audemars Piguet, Mandarin Oriental, Valentino, Bottega Veneta and many others, this book explains what makes a luxury customer experience different. Learn how luxury brands need to evolve in order to adapt to the changing landscape, using data and the latest technology to provide exceptional customer experiences whilst protecting their customer's privacy. Written by experts from the world-leading SDA Bocconi School of Management, this book provides a thorough understanding of how to create and deliver luxury customer experiences that will build long-lasting customer loyalty, as well as how these experiences can build and support brand awareness. Covering topics such as arts and culture, authenticity, inclusivity and social responsibility, the use of AI and virtual experiences, as well as how to set KPIs to evaluate success, this book provides practical advice on how to create a luxury customer experience that will deliver exceptional results.
Transforming Education
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Author : Miranda Jefferson
language : en
Publisher: Bloomsbury Publishing
Release Date : 2021-04-22
Transforming Education written by Miranda Jefferson and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-22 with Education categories.
Working away from trends in government policy, this book takes a future-oriented re-imagining of schools with a focus on four innate human capacities: collaboration, critical reflection, communication and creativity. Miranda Jefferson and Michael Anderson draw together examples of practice from around the world to provide a reimagining of education. They show how our schools can be sustainably transformed to be places of support, challenge and joy in learning, responsive to students' needs and the needs in our workplaces and wider society. Readers are empowered to use knowledge and experience to create the reality they would like to see in their school, building engaged, innovative and active learning, pedagogy curriculum and leadership. Key ideas are summarised at the end of each chapter along with an extensive referencing and bibliography, and a supporting glossary.
Celebrating The Past And Future Of Marketing And Discovery With Social Impact
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Author : Juliann Allen
language : en
Publisher: Springer Nature
Release Date : 2022-06-29
Celebrating The Past And Future Of Marketing And Discovery With Social Impact written by Juliann Allen and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-29 with Business & Economics categories.
For the 50th Anniversary of the Academy of Marketing Science, the 2021 AMS Annual Conference and Marketing World Congress celebrates the history of marketing while also exploring its future. This includes research on possible new theory discoveries and findings that could lead to more efficient and impactful responses by marketers to the current multi-faceted global challenge array. The volume proposes that marketers strive to continue to offer value in a socially responsible way to the consumers within. Articles in this volume explore the influence of marketing innovations leveraged by the rising influence of artificial intelligence, virtual reality, mechanamorphics, a proliferation of data, changing economic power concentration, and a myriad of other factors. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
The Capitol Riots
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Author : Sandra Jeppesen
language : en
Publisher: Routledge
Release Date : 2022-05-09
The Capitol Riots written by Sandra Jeppesen and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-09 with Political Science categories.
The Capitol Riots maps out the events of the January 6, 2021 insurrectionary riots at the United States Capitol building, providing context for understanding the contributing factors and ongoing implications of the uprising. This definitive text explores the rise of populism, disinformation, conspiracy theories, the alt-right, and white supremacy during the lead-up to and planning of the Stop the Steal campaign, as well as the complex interplay during the riots of political performances, costumes, objectives, communications, digital media, datafication, race, gender, and—ultimately—power. Assembling raw data from social media, selfie photos and videos, and mainstream journalism, the authors develop a timeline and data visualizations representing the events. They delve into the complex, openly shared narratives, motivations, and actions of people on the ground that day who violated the symbolic center of U.S. democracy. An analysis of visual data reveals an affective outpouring of mutually amplifying expressions of frustration, fear, hate, anger, and anomie that correspond to similar logics and counter-logics in the polarized and chaotic contemporary media environment that have only been intensified by COVID-19 lockdowns, conspiracy theories, and a call to action at the Capitol from the outgoing POTUS and his inner circle. The book will appeal to both a general audience of those curious about how and why the Capitol riots unfolded and to students and scholars of communications, political science, media studies, sociology, education, surveillance studies, digital humanities, gender studies, critical whiteness studies, and datafication studies. It will also find an audience within computer science and technology studies through its approach to big data, data visualization, AI, algorithms, data tracking, and other data sciences.
Future Ready Retail
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Author : Ibrahim Ibrahim
language : en
Publisher: Kogan Page Publishers
Release Date : 2022-06-03
Future Ready Retail written by Ibrahim Ibrahim and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-03 with Business & Economics categories.
Traditional shops are facing challenging and unprecedented times. Future-Ready Retail explains how changing consumer needs, the impact of digital and the issues around health, wellness and distancing have transformed retail and provides compelling solutions to help reimagine the high street and out-of-town malls. Conventional high streets, shopping arcades and retail malls throughout the world no longer attract the crowds needed to sustain them as successful commercial spaces. Suffering from the effects of online shopping, changing consumer attitudes and expectations, and the legacy impact of social distancing, there's a sense of urgency and the need to address the decline in physical retail. Future-Ready Retail provides in-depth analysis of how consumers, health, data and new technologies will continue irreversibly to shake up physical shops and permanently shape the future of traditional retail. Arguing that to be future-ready, retail needs to be driven by people and places, not solely real estate, the book explains how brands can develop strategies to create shops whose main purpose is to recruit, retain and delight customers. Featuring case studies from successful global brand, retail futurist and designer Ibrahim Ibrahim identifies key retail-cultural trends, shows why it's important to make retail space physically smarter and how to use touch points such as social, website and apps alongside the physical space, to achieve a seamless, enjoyable and profitable retail experience.
Curationism
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Author : David Balzer
language : en
Publisher: Coach House Books
Release Date : 2014-09-22
Curationism written by David Balzer and has been published by Coach House Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-22 with Social Science categories.
"Now that we ‘curate’ even lunch, what happens to the role of the connoisseur in contemporary culture? ‘Curate’ is now a buzzword applied to everything from music festivals to artisanal cheese. Inside the art world, the curator reigns supreme, acting as the face of high-profile group shows and biennials in a way that can eclipse and assimilate the contributions of individual artists. At the same time, curatorial studies programs continue to grow in popularity, and businesses are increasingly adopting curation as a means of adding value to content and courting demographics. Everyone, it seems, is a now a curator. But what is a curator, exactly? And what does the explosive popularity of curating say about our culture’s relationship with taste, labour and the avant-garde? In this incisive and original study, critic David Balzer travels through art history and around the globe to explore the cult of curation – where it began, how it came to dominate museums and galleries, and how it was co-opted at the turn of the millennium as the dominant mode of organizing and giving value to content. At the centre of the book is a paradox: curation is institutionalized and expertise-driven like never before, yet the first independent curators were not formally trained, and any act of choosing has become ‘curating.’ Is the professional curator an oxymoron? Has curation reached a sort of endgame, where its widespread fetishization has led to its own demise? David Balzer has contributed to publications including the Believer, Modern Painters, Artforum.com, and The Globe and Mail, and is the author of Contrivances, a short-fiction collection. He is currently Associate Editor at Canadian Art magazine. Balzer was born in Winnipeg and currently resides in Toronto, where he makes a living as a critic, editor and teacher.