The Curated Experience
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The Curated Experience
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Author : Amas Tenumah
language : en
Publisher: Bien Publishing
Release Date : 2014-07-14
The Curated Experience written by Amas Tenumah and has been published by Bien Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-14 with Business & Economics categories.
We are in the age of the empowered customer. There are more and more customer choices, greater and greater demands on organizations. Your Customers want to contact you utilizing an ever-growing number of channels, but still expect a continual and contextual conversation with you throughout their journey. The expectations from your customer is no longer to just resolve their issues on the first try, but instead to anticipate their next need. The stakes for customer facing organizations are getting higher and higher. Fortunately, there are more opportunities today to delight customers than at any time in history. In my book, I make the case that customer experience is not just a differentiator – it is the reason your organization exists. Profits and long-term growth are by-products of delighting customers. Whether you support customers through a call center or you are an army of one you will learn how to create an environment that is intentional about delighting customers. We will explore the three vital components to achieve this – liberating structures, data driven technology and empowered people. The Curated Experience: Engineering Customer Service to Build Loyalty teaches us that it is about intentionally crafting a better Customer Experience.
Experience Curating
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Author : Joel Zaslofsky
language : en
Publisher:
Release Date : 2015-02-08
Experience Curating written by Joel Zaslofsky and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-08 with Experience categories.
Imagine what would happen if you spent 0.1% of your time adding value to the other 99.9%. Picture an environment where your experiences don't just happen to you, but are used to make big things happen for you. Could you harness an otherwise overwhelming world of endless information, gratifying moments, and dizzying possibilities? How much social currency could you create if you knew how to capture, organize, and share anything to improve everything? The open secret is that curating your entire existence - or Experience Curating as rising author Joel Zaslofsky calls it - is just as powerful today as it was 2,000 years ago. Experience Curating isn't just about Zaslofsky's unique FAOCAS framework and how to reap its rewards with your favorite tools. It's a three-part blueprint to achieve your own brand of success, complete with real-world case studies from Evernote, The Huffington Post, and even the Brothers Grimm.
Captivating Community Chronicles
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Author : Barrett Williams
language : en
Publisher: Barrett Williams
Release Date : 2025-01-26
Captivating Community Chronicles written by Barrett Williams and has been published by Barrett Williams this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-01-26 with Social Science categories.
Immerse yourself in the vibrant world of local journalism with "Captivating Community Chronicles." This essential eBook unveils the art of transforming community news into a dynamic and engaging narrative. Whether you're a seasoned journalist or a newcomer eager to make a difference, this book will inspire you to explore and harness the untapped potential of local storytelling. Begin your journey with a deep dive into the value of local news and learn how content creation and curation can ignite community revitalization. Understand the pulse of your audience as you define and research community needs, build trust, and craft compelling stories that resonate deeply with local sentiments. Discover the secrets of effective storytelling that captivate audiences, using personalized techniques to tailor stories specifically for your community. Master the skill of content curation, identifying reputable sources, and creating immersive curated experiences that engage and inform. Explore the vast array of platforms for story distribution, from digital media channels to social media strategies, ensuring your news reaches and resonates with every segment of your audience. See how interactive storytelling and feedback mechanisms can transform your news hub into a vibrant center of community engagement. Delve into the world of collaborative journalism, where partnerships and crowdsourcing enhance content impact. Tackle ethical considerations with confidence, from maintaining objectivity to handling sensitive topics. Learn about sustainable funding models and community support systems in the ever-evolving landscape of local journalism, ensuring your efforts are both impactful and enduring. Through insightful case studies and analysis, witness real-world success stories and draw inspiration for your community's narratives. Finally, peer into the future as the book explores emerging trends, technological innovations, and the evolving preferences of audiences. "Captivating Community Chronicles" is your guide to empowering communities through the enduring power of the local narrative, ensuring revitalization and dialogue continue to thrive.
The Rise Of The Curator Class
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Author : Steffon Davis
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2019-03-14
The Rise Of The Curator Class written by Steffon Davis and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-14 with Business & Economics categories.
Pairing "big ideas" in marketing with the popular activity of content curation, The Rise of the Curator Class positions curation as a "humanization" movement that is restructuring the internet. Curation is set to overturn the $2.2 trillion global creative industry, revolutionizing how we create, market, and discover content. In the era of content overload and fake news, in which everything to buy, listen to, read, or watch is available online, there is one group of people who have learned to thrive in this climate of superabundance: the curator class, whose influence and power grows as more people look to them as guides. This new curator class is rewriting traditional curation, tackling the overload and making sense of it for others. In the past, curation was available to an elite few. Now, internet platforms such as Pinterest, Spotify, and Twitter empower hundreds of millions of people to curate their ideas for anyone who may be interested, revolutionizing how content is marketed and sold. The Rise of the Curator Class explains how curation is disrupting internet commerce as consumer trust moves farther away from traditional brands and closer to the curators who lead tastes, and it equips readers to think critically about how curation can work for them.
Transforming Organizations For The Subscription Economy
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Author : Alexander Manu
language : en
Publisher: Routledge
Release Date : 2017-08-18
Transforming Organizations For The Subscription Economy written by Alexander Manu and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-18 with Business & Economics categories.
The emerging present is a fast-changing context for incumbent organizations, especially in market segments where online behavior is replacing physical proximity, and users engage with digital platforms for the acquisition of products and services. These are platforms that allow users to behave, to leave a mark, and to participate in the community of others, which are the values people now seek. Transforming Organizations for the Subscription Economy: Starting from Scratch aims to prepare executives for a world in which everything is social, augmented and autonomous; objects and spaces will have multiple purposes, capabilities and meanings. This is a new territory full of opportunity which is generally discussed only at the level of technology involved instead of the intellectual level, where the real understanding of the need for transformation resides. The book reveals ideas about what is possible if we transform the present. The narrative is organized around what is actual and what is potential; what is the probable future that we can arrive at through change, and what is the possible future that we can build through transformation. When engaging in transformation, the following strategic question develops: if you were designing your organization today, how would you design it? In other words, how would you go about it starting from scratch? This book provides the intellectual framework that empowers organizations to understand and navigate the emerging present, and to develop and deliver products and services of intrinsic value to users.
Connected Strategy
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Author : Nicolaj Siggelkow
language : en
Publisher: Harvard Business Press
Release Date : 2019-04-30
Connected Strategy written by Nicolaj Siggelkow and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-30 with Business & Economics categories.
Business Models for Transforming Customer Relationships What if there were a way to turn occasional, sporadic transactions with customers into long-term, continuous relationships--while simultaneously driving dramatic improvements in operational efficiency? What if you could break your existing trade-offs between superior customer experience and low cost? This is the promise of a connected strategy. New forms of connectivity--involving frequent, low-friction, customized interactions--mean that companies can now anticipate customer needs as they arise, or even before. Simultaneously, enabled by these technologies, companies can create new business models that deliver more value to customers. Connected strategies are win-win: Customers get a dramatically improved experience, while companies boost operational efficiency. In this book, strategy and operations experts Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies as a new source of competitive advantage. With in-depth examples from companies operating in industries such as healthcare, financial services, mobility, retail, entertainment, nonprofit, and education, Connected Strategy identifies the four pathways--respond-to-desire, curated offering, coach behavior, and automatic execution--for turning episodic interactions into continuous relationships. The authors show how each pathway creates a competitive advantage, then guide you through the critical decisions for creating and implementing your own connected strategies. Whether you're trying to revitalize strategy in an established company or disrupt an industry as a startup, this book will help you: Reshape your connections with your customers Find new ways to connect with existing suppliers while also activating new sources of capacity Create the right revenue model Make the best technology choices to support your strategy Integrating rich examples, how-to advice, and practical tools in the form of "workshop chapters" throughout, this book is the ultimate resource for creating competitive advantage through connected relationships with your customers and redefined connections in your industry.
The Book Every Marketer Should Read
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Author : 50 Authors
language : en
Publisher: Jonathan Ball Publishers
Release Date : 2024-09-27
The Book Every Marketer Should Read written by 50 Authors and has been published by Jonathan Ball Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-09-27 with Business & Economics categories.
What does it take to be an incredible marketer, creating campaigns that move something from 'here' to 'there' so that it is noticed, believed, loved, and ultimately (and importantly) bought by customers – whether in business-to-business or business-to-consumer contexts? How does a marketer devise strategies to fulfil the 360° dreams, aspirations and objectives of an entire business? Is it through brand building, maintaining brand health and reputation, or effective storytelling? Is it about raising product/service awareness, pricing strategies, or the choice of promotional channels – whether above-the-line, below-the-line, or through digital and AI messaging? Or perhaps it's about delivering a message like, 'We hear you; let's build a sustainable future, together.' And how do you decide which aspect to market? Is it ... The product; The price; The place; The promotion; The people; The positioning; The process; The parable; The performance; The promise? OR, is it bits and pieces of all, or some, of the above? This book delves into these questions, providing insights and guidance for creating comprehensive marketing strategies that resonate and drive success. In The Book Every Marketer Should Read our authors examine aspects of the original '4Ps of Marketing' and transform this outdated 1960s framework into a dynamic, contemporary approach suited for the 21st century. Start reading and make notes on what you can implement today to become a marketing maestro.
Out There Learning
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Author : Deborah Curran
language : en
Publisher: University of Toronto Press
Release Date : 2019-01-01
Out There Learning written by Deborah Curran and has been published by University of Toronto Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-01 with Education categories.
Universities across North America and beyond are experiencing growing demand for off-campus, experiential learning. Exploring the foundations of what it means to learn "out there," Out There Learning is an informed, critical investigation of the pedagogical philosophies and practices involved in short-term, off-campus programs or field courses. Bringing together contributors' individual research and experience teaching or administering off-campus study programs, Out There Learning examines and challenges common assumptions about pedagogy, place, and personal transformation, while also providing experience-based insights and advice for getting the most out of faculty-led field courses. Divided into three sections that investigate aspects of pedagogy, ethics of place, and course and program assessment, this collection offers "voices from the field" highlighting the experiences of faculty members, students, teaching assistants, and community members engaged in every aspect of an off-campus study programs. Several chapters examine study programs in the traditional territories of Indigenous communities and in the Global South. Containing an appendix highlighting some examples of off-campus study programs, Out There Learning offers new pathways for faculty, staff, and college and university administrators interested in enriching the experience of non-traditional avenues of study.
Satellite Radio Expansion
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Author : Vera Langford
language : en
Publisher: Publifye AS
Release Date : 2025-03-31
Satellite Radio Expansion written by Vera Langford and has been published by Publifye AS this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-31 with Technology & Engineering categories.
Satellite Radio Expansion explores the rise of satellite radio, a media revolution that delivers music and talk radio nationwide, bypassing the limitations of terrestrial radio. This technology reshaped audio consumption by offering a subscription-based model with commercial-free music and exclusive content. Satellite radio's ability to provide seamless, nationwide coverage without local signal constraints made it a disruptive force in broadcasting. The book examines the technological underpinnings, business models, and cultural influence of this innovative audio entertainment medium. The book begins by introducing the core concepts of satellite transmission, signal encoding, and receiver design. It then details the business models and traces the history of satellite radio from its conceptualization to its present state. The book highlights how satellite radio emerged due to consumer demand for personalized content and the limitations of traditional radio's reliance on advertising. Industry experts, engineers, and content creators offer firsthand accounts, supported by technical specifications and market research. The book distinguishes itself by combining technological, economic, and cultural perspectives to provide a comprehensive understanding of satellite radio. It concludes with an analysis of the future of satellite radio, considering its competition with internet-based streaming services and its potential applications in connected cars and emergency communications. The book avoids technical jargon where possible, making it accessible to a wide audience interested in technology and music.
Franchise Era
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Author : Fleury James Fleury
language : en
Publisher: Edinburgh University Press
Release Date : 2019-04-01
Franchise Era written by Fleury James Fleury and has been published by Edinburgh University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-01 with Digital media categories.
As Hollywood shifts towards the digital era, the role of the media franchise has become more prominent. This edited collection, from a range of international scholars, argues that the franchise is now an integral element of American media culture. As such, the collection explores the production, distribution and marketing of franchises as a historical form of media-making - analysing the complex industrial practice of managing franchises across interconnected online platforms. Examining how traditional media incumbents like studios and networks have responded to the rise of new entrants from the technology sector (such as Facebook, Apple, Amazon, Netflix and Google), the authors take a critical look at the way new and old industrial logics collide in an increasingly fragmented and consolidated mediascape.