The Customer Centricity Ebook Collection 3 Books
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The Customer Centricity Ebook Collection 3 Books
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Author : Peter Fader
language : en
Publisher: University of Pennsylvania Press
Release Date : 2024-07-23
The Customer Centricity Ebook Collection 3 Books written by Peter Fader and has been published by University of Pennsylvania Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-07-23 with Business & Economics categories.
Available for the First Time—Three Books in One! The Customer Centricity Ebook Collection is a must-have for any business leader looking to understand and implement customer-centric strategies. This collection includes three essential books by renowned experts Peter Fader, Bruce Hardie, Michael Ross, and Sarah Toms, all of whom are leaders in the field of customer centricity. The collection includes three books in a single volume:Customer Centricity, by Peter FaderThe Customer Centricity Playbook, by Peter Fader and Sarah TomsThe Customer-Base Audit, by Peter Fader, Bruce Hardie, and Michael Ross The Customer Centricity Ebook Collection offers a comprehensive guide to understanding, implementing, and measuring the impact of customer-centric strategies.
The Customer Centricity Playbook
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Author : Peter Fader
language : en
Publisher: University of Pennsylvania Press
Release Date : 2018-10-30
The Customer Centricity Playbook written by Peter Fader and has been published by University of Pennsylvania Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-30 with Business & Economics categories.
A 2019 Axiom Business Award winner. In The Customer Centricity Playbook , Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.
Customer Centricity
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Author : Peter Fader
language : en
Publisher:
Release Date : 2012
Customer Centricity written by Peter Fader and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business planning categories.
Not all customers are created equal. Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of customer centricity, there are good customers...and then there is pretty much everybody else. Upending some of our most fundamental beliefs, renowned behavioral data expert Peter Fader, Co-Director of The Wharton Customer Analytics Initiative, helps businesses radically rethink how they relate to customers. He provides insights to help you revamp your performance metrics, product development, customer relationship management and organization in order to make sure you focus directly on the needs of your most valuable customers and increase profits for the long term.
Competitive Advantage Of Customer Centricity
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Author : Sathit Parniangtong
language : en
Publisher: Springer
Release Date : 2017-06-05
Competitive Advantage Of Customer Centricity written by Sathit Parniangtong and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-05 with Business & Economics categories.
This book presents strategies that put the customer at the center of an enterprise. It elaborates on the reasons for viewing customers as assets that a firm needs to acquire, develop and cultivate in order to generate profitable relationships, and champions customer profitability as the metric for measuring business performance. Further, it advocates the need to provide solutions to customers’ requirements with bundles of products and services. It broadens the definition of customer value beyond tangible benefits and price to include both tangible and intangible benefits and total ownership costs, while embracing a variety of unique customer needs. The book highlights the value of business planning, marketing and sales mechanisms and changing employee behavior to create lifelong, high-value profitable customer relationships that satisfy the customer’s needs. Competitive Advantage of Customer Centricity maps a new journey that entire organizations must undertake in order to achieve these lucrative goals.
Leading Inclusive Workplaces Through Digital Transformation And Organizational Change
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Author : Achour, Zyed
language : en
Publisher: IGI Global
Release Date : 2025-06-30
Leading Inclusive Workplaces Through Digital Transformation And Organizational Change written by Achour, Zyed and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-06-30 with Business & Economics categories.
In today’s business landscape, organizations must adapt to technological advancements while ensuring these changes foster inclusivity and equity. Leading inclusive workplaces through digital transformation and organizational change requires a strategic and human-centered approach that aligns innovation with diversity, equity, and inclusion (DEI) goals. As digital tools reshape work, communication, and decision-making, leaders play a critical role in guiding their teams through change while integrating inclusive practices into new systems and structures. This intersection of digital transformation and organizational change presents an opportunity to create workplaces that are more adaptive, collaborative, and inclusive for all employees. Leading Inclusive Workplaces Through Digital Transformation and Organizational Change examines inclusive and accessible business practices using intelligent technologies. It explores strategies for improved employee health and well-being, retention, and recruitment. This book covers topics such as labor dynamics, artificial intelligence, and agile leadership, and is a useful resource for business owners, engineers, managers, academicians, researchers, and data scientists.
Improving Doctoral Education And Research Development For Sustainability
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Author : Tariq, Muhammad Usman
language : en
Publisher: IGI Global
Release Date : 2025-06-30
Improving Doctoral Education And Research Development For Sustainability written by Tariq, Muhammad Usman and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-06-30 with Education categories.
Improving doctoral education and research development advances sustainability in an interconnected world. As global challenges like climate change, resource depletion, and social inequality rise, there is a demand for skilled researchers capable of generating innovative, interdisciplinary solutions. Doctoral programs must evolve to increase academic expertise while fostering critical thinking, collaboration, and practical problem-solving skills. By aligning doctoral training with sustainability goals, academic institutions can empower future researchers to contribute to the creation of resilient, equitable, and environmentally responsible societies. Improving Doctoral Education and Research Development for Sustainability examines enhanced doctoral education practices to support robust and sustainable research and development. It explores innovative strategies, frameworks, and practices that can transform doctoral studies to build resilient research capacities. This book covers topics such as ethics and law, curricula, and learning models, and is a useful resource for educators, academicians, researchers, and scientists.
The Reign Of The Customer
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Author : Claes Fornell
language : en
Publisher: Springer Nature
Release Date : 2020-03-27
The Reign Of The Customer written by Claes Fornell and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-27 with Business & Economics categories.
With major retailers closing brick-and-mortar stores every month and the continued shift to online shopping, there is a major push to strengthen customer loyalty by improving the customer experience. The two most important qualities that consumers look for are convenience and efficiency. Finally a source is available that will give retailers and companies in general the insight needed to enhance customer satisfaction while improving the overall shopping experience. This book uses the world-leading findings from the American Customer Satisfaction Index (ACSI) and its accompanying Global Customer Satisfaction Index (GCSI) – invaluable, incomparable sources of consumer insights and information, to inform best practices for improving the consumer experience, better satisfying customers, and achieving profitable customer loyalty today and into the rapidly changing future. This book will help us understand where we were, where we are today, and where we are heading tomorrow in providing exceptional customer experiences. It is a must-read for marketing professionals and customer-focused senior executives alike.
Ebook Services Marketing Integrating Customer Focus Across The Firm
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Author : Alan Wilson
language : en
Publisher: McGraw Hill
Release Date : 2012-06-16
Ebook Services Marketing Integrating Customer Focus Across The Firm written by Alan Wilson and has been published by McGraw Hill this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-16 with Business & Economics categories.
The Second European Edition of Services Marketing: Integrating Customer Focus Across the Firm by Wilson, Zeithaml, Bitner and Gremler uniquely focuses on the development of customer relationships through quality service. Reflecting the increasing importance of the service economy, Services Marketing is the only text that put the customer's experience of services at the centre of its approach. The core theories, concepts and frameworks are retained, and specifically the gaps model, a popular feature of the book. The text moves from the foundations of services marketing before introducing the gaps model and demonstrating its application to services marketing. In the second edition, the book takes on more European and International contexts to reflect the needs of courses, lecturers and students. The second edition builds on the wealth of European and International examples, cases, and research in the first edition, offering more integration of European content. It has also be fully updated with the latest research to ensure that it continues to be seen as the text covering the very latest services marketing thinking. In addition, the cases section has been thoroughly examined and revised to offer a range of new case studies with a European and global focus. The online resources have also been fully revised and updated providing an excellent package of support for lecturers and students.
Customer Centricity In New Product Development
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Author : Ute Rademacher
language : en
Publisher: Springer Nature
Release Date : 2023-10-30
Customer Centricity In New Product Development written by Ute Rademacher and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-30 with Psychology categories.
The pressure on companies to innovate is increasing. Market conditions are becoming more volatile. The number of competitors is increasing. New business models are upsetting old structures. And customers are increasingly well informed and digitally connected. Only offers that provide comprehensible and credible solutions for a company's own pain points can prevail.
Fundamentals Of Collection Development And Management Fourth Edition
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Author : Peggy Johnson
language : en
Publisher: American Library Association
Release Date : 2018-07-23
Fundamentals Of Collection Development And Management Fourth Edition written by Peggy Johnson and has been published by American Library Association this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-23 with Language Arts & Disciplines categories.
Technical Services Quarterly declared that the third edition “must now be considered the essential textbook for collection development and management … the first place to go for reliable and informative advice." For the fourth edition expert instructor and librarian Johnson has revised and freshened this resource to ensure its timeliness and continued excellence. Each chapter offers complete coverage of one aspect of collection development and management, including numerous suggestions for further reading and narrative case studies exploring the issues. Thorough consideration is given to traditional management topics such as organization of the collection, weeding, staffing, and policymaking;cooperative collection development and management;licenses, negotiation, contracts, maintaining productive relationships with vendors and publishers, and other important purchasing and budgeting topics;important issues such as the ways that changes in information delivery and access technologies continue to reshape the discipline, the evolving needs and expectations of library users, and new roles for subject specialists, all illustrated using updated examples and data; andmarketing, liaison activities, and outreach. As a comprehensive introduction for LIS students, a primer for experienced librarians with new collection development and management responsibilities, and a handy reference resource for practitioners as they go about their day-to-day work, the value and usefulness of this book remain unequaled.