The Customer Management Scorecard
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Customer Management Scorecard
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Author : Neil Woodcock
language : en
Publisher: Kogan Page Publishers
Release Date : 2005-12-03
Customer Management Scorecard written by Neil Woodcock and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-12-03 with Business & Economics categories.
This volume documents the results of global research on customer management (CM) funded by QCi, IBM and OgilvyOne. It is based on the diagnostic tool developed by QCi, the Customer Management Assessment Tool (CMAT), which is recognized as the global CRM scorecard and benchmark "best practice" standard for assessing how well organizations manage their customers. Drawing on the results of research using CMAT in over 300 leading companies around the world and across a wide variety of sectors, the authors present their findings. The detailed cases illustrate the gains to be made from managing customers well and include: BP; Barclaycard; BskyB; Hyundai; Mobil; Prudential; Smithkline Beecham; John Lewis; NatWest Bank; and Rolls Royce. The accompanying free CD-ROM contains a mini version of CMAT.
The Customer Management Scorecard
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Author : Neil Woodcock
language : en
Publisher: Kogan Page Publishers
Release Date : 2003
The Customer Management Scorecard written by Neil Woodcock and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
This volume documents the results of global research on customer management (CM) funded by QCi, IBM and OgilvyOne. It is based on the diagnostic tool developed by QCi, the Customer Management Assessment Tool (CMAT), which is recognized as the global CRM scorecard and benchmark "best practice" standard for assessing how well organizations manage their customers. Drawing on the results of research using CMAT in over 300 leading companies around the world and across a wide variety of sectors, the authors present their findings. The detailed cases illustrate the gains to be made from managing customers well and include: BP; Barclaycard; BskyB; Hyundai; Mobil; Prudential; Smithkline Beecham; John Lewis; NatWest Bank; and Rolls Royce. The accompanying free CD-ROM contains a mini version of CMAT.
The Customer Management Scorecard
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Author : Neil Woodcock
language : en
Publisher:
Release Date : 2003
The Customer Management Scorecard written by Neil Woodcock and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Customer relations categories.
Marketing Sales And Customer Management Msc
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Author : Richard Hofmaier
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2015-05-19
Marketing Sales And Customer Management Msc written by Richard Hofmaier and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-19 with Business & Economics categories.
This Book is primarily written for experts and managers in marketing, sales, customer and service management at BtB companies. In addition, the book is also for executives of project and quality management, research and development (R&D), procurement, logistics, and production departments, who deal with marketing-related topics and are working in related fields. The integrated marketing, sales and customer management (MSC) approach aims to lay out and explain in detail the concepts, tools and implementations of a holistic and sustainable customer-focused approach in order to successfully implement important marketing, sales and customer management measures. The concise presentation of various methods, their applications and evaluations allow managers to better choose specific tools and the necessary means of efficient implementation. In addition, this book presents students enrolled in business management and business administration programs and who are focusing on marketing, sales and customer management with a conceptualized and application-oriented guide for the implementation of holistically integrated strategies, programs and measures.
Integrated Talent Management Scorecards
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Author : Toni Hodges DeTuncq
language : en
Publisher: Association for Talent Development
Release Date : 2013-09-05
Integrated Talent Management Scorecards written by Toni Hodges DeTuncq and has been published by Association for Talent Development this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-05 with Business & Economics categories.
The term “integrated talent management” has been in vogue for several years, yet organizations are still trying to understand how to integrate talent management functions to achieve business results. Authors Toni Hodges DeTuncq and Lynn Schmidt use case studies from 17 different organizations to reveal best practices for demonstrating the value of integrated talent management. This book will show you how to: Design and implement talent management initiatives that will benefit business. Measure, evaluate, and demonstrate the impact of talent management initiatives at both a functional and organizational level. Benefit from the insights of world-class organizations.
Customer Management Scorecard
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Author : Neil Woodcock
language : en
Publisher:
Release Date : 2005
Customer Management Scorecard written by Neil Woodcock and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with categories.
This volume documents the results of global research on customer management (CM) funded by QCi, IBM and OgilvyOne. It is based on the diagnostic tool developed by QCi, the Customer Management Assessment Tool (CMAT), which is recognized as the global CRM scorecard and benchmark ""best practice"" standard for assessing how well organizations manage their customers. Drawing on the results of research using CMAT in over 300 leading companies around the world and across a wide variety of sectors, the authors present their findings. The detailed cases illustrate the gains to be made from mana.
The Balanced Scorecard
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Author : Robert S. Kaplan
language : en
Publisher:
Release Date : 2005
The Balanced Scorecard written by Robert S. Kaplan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business planning categories.
Customer Relationship Management
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Author : Francis Buttle
language : en
Publisher: Routledge
Release Date : 2009
Customer Relationship Management written by Francis Buttle and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.
This title presents an holistic view of CRM, arguing that its essence concerns basic business strategy - developing and maintaining long-term, mutually beneficial relationships with strategically significant customers - rather than the operational tools which achieve these aims.
Crm In Financial Services
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Author : Bryan Foss
language : en
Publisher: Kogan Page Publishers
Release Date : 2002
Crm In Financial Services written by Bryan Foss and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
Packed with international case studies and examples, the book begins with a detailed analysis of the state of CRM and e-business in the financial services globally, and then goes on to provide comprehensive and practical guidance on: making the most of your customer base; systems and data management; risk and compliance; channels and value chain issues; implementation; strategic implications.
The Complete Idiot S Guide To Risk Management
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Author : Annetta Cortez
language : en
Publisher: Dorling Kindersley Ltd
Release Date : 2010-02-02
The Complete Idiot S Guide To Risk Management written by Annetta Cortez and has been published by Dorling Kindersley Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-02-02 with Business & Economics categories.
Manage the risk and maximize the reward! Risk. It's what business is all about. The key to success is to anticipating and managing the risks that can impact business. 'The Complete Idiot's Guide® to Risk Management', provides the key information necessary to manage business risk successfully. ? The basic categories of business risk ? How to identify the specific factors that affect any particular business ? How to create practical risk models to plan ahead ? How to lessen the impact of risk events should they happen ? How to profit from strategic risk taking