The Data Advantage The Rise Of Smart Companies
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The Data Advantage The Rise Of Smart Companies
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Author : José Antonio Martínez Aguilar
language : en
Publisher:
Release Date : 2018-06-04
The Data Advantage The Rise Of Smart Companies written by José Antonio Martínez Aguilar and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-04 with categories.
The Data Advantage, The Rise of Smart companies is the result of JAMA`s experience working for ten years for Google and twenty years in technology companies. He brings his day to day experience to building data strategies and data products for customers.Amazon, Netflix, Facebook and Google are companies that leverage Artificial Intelligence as the technology that is differentiating them from their competition. The ability to create value from data is what is making them different than their competitors. They are Smart Companies and have The Data Advantage. The book shows the process that any CEO should follow to convert his company in a Smart Company. The book is full of examples of how companies can create data products and start making smart decisions and create smart products for their customers.Consumers are learning that products developed by smart companies are smart also. Consumers love to have recommendations from Netflix or Amazon and to use Google Assistant and Amazon Alexa.The good news is that today every company is a data company. Data is everywhere today and every company should be able to generate data and start creating value out of that data. All companies have the opportunity to become smart companies.Data has been in companies for a long time but the degree of activation has been limited and the scope of usage has been limited to finance departments and management. The evolution of cloud platforms such us Amazon Web Services and Google Cloud Platform is enabling more and more companies to develop smart services that differentiate them from their competition.
The Data Asset
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Author : Tony Fisher
language : en
Publisher: John Wiley & Sons
Release Date : 2009-06-22
The Data Asset written by Tony Fisher and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-06-22 with Business & Economics categories.
An indispensable guide that shows companies how to treat data as a strategic asset Organizations set their business strategy and direction based on information that is available to executives. The Data Asset provides guidance for not only building the business case for data quality and data governance, but also for developing methodologies and processes that will enable your organization to better treat its data as a strategic asset. Part of Wiley's SAS Business Series, this book looks at Business Case Building; Maturity Model and Organization Capabilities; 7-Step Programmatic Approach for Success; and Technologies Required for Effective Data Quality and Data Governance and, within these areas, covers Risk mitigation Cost control Revenue optimization Undisciplined and reactive organizations Proactive organizations Analysis, improvement, and control technology Whether you're a business manager or an IT professional, The Data Asset reveals the methodology and technology needed to approach successful data quality and data governance initiatives on an enterprise scale.
The Data Asset
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Author : Tony Fisher
language : en
Publisher: John Wiley & Sons
Release Date : 2009-06-22
The Data Asset written by Tony Fisher and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-06-22 with Business & Economics categories.
An indispensable guide that shows companies how to treat data as a strategic asset Organizations set their business strategy and direction based on information that is available to executives. The Data Asset provides guidance for not only building the business case for data quality and data governance, but also for developing methodologies and processes that will enable your organization to better treat its data as a strategic asset. Part of Wiley's SAS Business Series, this book looks at Business Case Building; Maturity Model and Organization Capabilities; 7-Step Programmatic Approach for Success; and Technologies Required for Effective Data Quality and Data Governance and, within these areas, covers Risk mitigation Cost control Revenue optimization Undisciplined and reactive organizations Proactive organizations Analysis, improvement, and control technology Whether you're a business manager or an IT professional, The Data Asset reveals the methodology and technology needed to approach successful data quality and data governance initiatives on an enterprise scale.
From Big To Smart Data How Can Data Analytics Support Strategic Decisions To Gain Competitive Advantage
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Author : Alexej Eichmann
language : en
Publisher: GRIN Verlag
Release Date : 2015-10-26
From Big To Smart Data How Can Data Analytics Support Strategic Decisions To Gain Competitive Advantage written by Alexej Eichmann and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-26 with Business & Economics categories.
Research Paper (postgraduate) from the year 2015 in the subject Business economics - Operations Research, grade: 1, University of Applied Sciences Essen, language: English, abstract: One of the biggest challenges currently and in the upcoming years is the amount of data generated worldwide, which will increase exponentially by factor 10. The challenge for business leaders in the era of Big Data will be to identify and to use the most relevant data for decision-making in the context of Strategic Management. This assignment analysis which relevance data analytics of Big respectively Smart Data nowadays has and how it can be utilized in enterprises to gain a higher degree of competitive advantage. Therefore a few selected examples and use cases are provided on the Corporate, Business and Functional level of Strategic Management. Business leaders are using data analytics to understand cost and revenue drivers, to evaluate risks and to predict trends to improve business performance and to foster innovation. Studies show, that Big Data will revolutionize business operations and change the way of doing business. Companies not dealing with Big Data will lose their competitive advantage. With a deeper understanding of customers’ behavior and demands through analysis of Big Data, companies can find new ways to approach existing and potential customers by improved or new products. Criticism related to this is the debate about data security and data privacy and the misuse of personal data.
Big Data Analytics And The Future Of Marketing And Sales
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Author : Mckinsey Chief Marketing & Sales Officer Forum
language : en
Publisher: Createspace Independent Pub
Release Date : 2014-08-02
Big Data Analytics And The Future Of Marketing And Sales written by Mckinsey Chief Marketing & Sales Officer Forum and has been published by Createspace Independent Pub this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-02 with Computers categories.
Big Data is the biggest game-changing opportunity for marketing and sales since the Internet went mainstream almost 20 years ago. The data big bang has unleashed torrents of terabytes about everything from customer behaviors to weather patterns to demographic consumer shifts in emerging markets. This collection of articles, videos, interviews, and slideshares highlights the most important lessons for companies looking to turn data into above-market growth: Using analytics to identify valuable business opportunities from the data to drive decisions and improve marketing return on investment (MROI) Turning those insights into well-designed products and offers that delight customers Delivering those products and offers effectively to the marketplace.The goldmine of data represents a pivot-point moment for marketing and sales leaders. Companies that inject big data and analytics into their operations show productivity rates and profitability that are 5 percent to 6 percent higher than those of their peers. That's an advantage no company can afford to ignore.
Big Data
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Author : Bill Schmarzo
language : en
Publisher: John Wiley & Sons
Release Date : 2013-09-23
Big Data written by Bill Schmarzo and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-23 with Business & Economics categories.
Leverage big data to add value to your business Social media analytics, web-tracking, and other technologies help companies acquire and handle massive amounts of data to better understand their customers, products, competition, and markets. Armed with the insights from big data, companies can improve customer experience and products, add value, and increase return on investment. The tricky part for busy IT professionals and executives is how to get this done, and that's where this practical book comes in. Big Data: Understanding How Data Powers Big Business is a complete how-to guide to leveraging big data to drive business value. Full of practical techniques, real-world examples, and hands-on exercises, this book explores the technologies involved, as well as how to find areas of the organization that can take full advantage of big data. Shows how to decompose current business strategies in order to link big data initiatives to the organization’s value creation processes Explores different value creation processes and models Explains issues surrounding operationalizing big data, including organizational structures, education challenges, and new big data-related roles Provides methodology worksheets and exercises so readers can apply techniques Includes real-world examples from a variety of organizations leveraging big data Big Data: Understanding How Data Powers Big Business is written by one of Big Data's preeminent experts, William Schmarzo. Don't miss his invaluable insights and advice.
Big Data For Small Business For Dummies
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Author : Bernard Marr
language : en
Publisher: John Wiley & Sons
Release Date : 2016-01-05
Big Data For Small Business For Dummies written by Bernard Marr and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-05 with Business & Economics categories.
Capitalise on big data to add value to your small business Written by bestselling author and big data expert Bernard Marr, Big Data For Small Business For Dummies helps you understand what big data actually is—and how you can analyse and use it to improve your business. Free of confusing jargon and complemented with lots of step-by-step guidance and helpful advice, it quickly and painlessly helps you get the most from using big data in a small business. Business data has been around for a long time. Unfortunately, it was trapped away in overcrowded filing cabinets and on archaic floppy disks. Now, thanks to technology and new tools that display complex databases in a much simpler manner, small businesses can benefit from the big data that's been hiding right under their noses. With the help of this friendly guide, you'll discover how to get your hands on big data to develop new offerings, products and services; understand technological change; create an infrastructure; develop strategies; and make smarter business decisions. Shows you how to use big data to make sense of user activity on social networks and customer transactions Demonstrates how to capture, store, search, share, analyse and visualise analytics Helps you turn your data into actionable insights Explains how to use big data to your advantage in order to transform your small business If you're a small business owner or employee, Big Data For Small Business For Dummies helps you harness the hottest commodity on the market today in order to take your company to new heights.
Customer Data And Privacy The Insights You Need From Harvard Business Review
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Author : Harvard Business Review
language : en
Publisher: Harvard Business Press
Release Date : 2020-09-22
Customer Data And Privacy The Insights You Need From Harvard Business Review written by Harvard Business Review and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-22 with Business & Economics categories.
Collect data and build trust. With the rise of data science and machine learning, companies are awash in customer data and powerful new ways to gain insight from that data. But in the absence of regulation and clear guidelines from most federal or state governments, it's difficult for companies to understand what qualifies as reasonable use and then determine how to act in the best interest of their customers. How do they build, not erode, trust? Customer Data and Privacy: The Insights You Need from Harvard Business Review brings you today's most essential thinking on customer data and privacy to help you understand the tangled interdependencies and complexities of this evolving issue. The lessons in this book will help you develop strategies that allow your company to be a good steward, collecting, using, and storing customer data responsibly. Business is changing. Will you adapt or be left behind? Get up to speed and deepen your understanding of the topics that are shaping your company's future with the Insights You Need from Harvard Business Review series. Featuring HBR's smartest thinking on fast-moving issues—blockchain, cybersecurity, AI, and more—each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow. You can't afford to ignore how these issues will transform the landscape of business and society. The Insights You Need series will help you grasp these critical ideas—and prepare you and your company for the future.
The Business Of Data
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Author : Martin De Saulles
language : en
Publisher: Routledge
Release Date : 2020-06-08
The Business Of Data written by Martin De Saulles and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-08 with Business & Economics categories.
This book is about the rise of data as a driver of innovation and economic growth. It charts the evolution of business data as a valuable resource and explores some of the key business, economic and social issues surrounding the data-driven revolution we are currently going through. Readers will gain an understanding of the historical underpinnings of the data business and why the collection and use of data has been driven by commercial needs. Readers will also gain insights into the rise of the modern data-driven technology giants, their business models and the reasons for their success. Alongside this, some of the key social issues including privacy are considered and the challenges these pose to policymakers and regulators. Finally, the impact of pervasive computing and the Internet of Things (IoT) is explored in the context of the new sources of data that are being generated. This book is useful for students and practitioners wanting to better understand the origins and drivers of the current technological revolution and the key role that data plays in innovation and business success.
Cutting Edge Business Technologies In The Big Data Era
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Author : Saad G. Yaseen
language : en
Publisher: Springer Nature
Release Date : 2023-08-30
Cutting Edge Business Technologies In The Big Data Era written by Saad G. Yaseen and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-08-30 with Computers categories.
This book highlights applied artificial intelligence techniques, tools, and systems to drive strategic advantages, improve operational efficiency, and create added value. The focus is very much on practical applications and how to maximize the value of these technologies. They are being applied across businesses to enhance innovation, improve performance, increase profit, support critical thinking, and ultimately create customer-added value. Whether you are a researcher, manager, or decision-maker, this book provides valuable insights to help you harness the power of AI and big data analytics in your organization. This book attempts to provide answers to the most important questions: Quo Vadis applied artificial intelligence? Quo Vadis cutting-edge business technologies?