The Definitive Guide To B2b Digital Transformation
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The Definitive Guide To B2b Digital Transformation
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Author : Fred Geyer
language : en
Publisher: Frederick Geyer
Release Date : 2020-05-26
The Definitive Guide To B2b Digital Transformation written by Fred Geyer and has been published by Frederick Geyer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-26 with Business & Economics categories.
This book guides B2B leaders along a step by step path to uncommon growth through three transformative shifts: The Digital Selling Shift to digital demand generation, The Digital Customer Experience Makeover to digital customer engagement, The Digital Proposition Pivot to data-powered, digital solutions. The Definitive Guide is informed by the work of Fred Geyer at Prophet, a leading digital transformation consultancy, and Joerg Niessing at INSEAD, a global standard-bearer for business education. Rich case studies from Maersk, Michelin, Adobe, and Air Liquide with best practices from IBM, Salesforce.com, Thyssenkrupp, and scores of leading B2B companies illustrate how putting customers at the heart of digital transformation drives uncommon growth. Fred and Joerg map the route from customer insight to in-market implementation for each transformational shift in four steps: Where to Play - Identify top customer growth opportunities, How to Win - Build the strategy to win customer preference, What to Do - Effectively deliver the strategy, Who is Needed - Assemble the team to make it happen. The two biggest barriers to successful digital transformation, effectively using customer data and enabling employees, are addressed by outlining a clear path to navigate forward based on best practices from other leading companies. The guide has won rave reviews from B2B leaders: "This book illuminates the secret sauce of digital transformation in the B2B space" – David Aaker, renowned brand strategist and bestselling author. "A thought-provoking exploration of three crucial transformational shifts for B2B companies" – Vincent Clerc, CEO, Maersk Ocean & Logistics "This is a great guide to applying best practices to the formidable challenge of digital transformation in complex markets and supply chains." – Dr. Lars Brzoska, Chairman of the Board of Management, Jungheinrich AG. "By providing case examples and step by step assistance in determining where to play, how to win, what to do and who to win, this book fulfilled my need for inspiring and pragmatic transformation guidance" – Lindy Hood, Chief Customer Experience Officer, Zurich Financial North America
A Field Guide To Digital Transformation
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Author : Thomas Erl
language : en
Publisher: Addison-Wesley Professional
Release Date : 2021-12-22
A Field Guide To Digital Transformation written by Thomas Erl and has been published by Addison-Wesley Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-22 with Business & Economics categories.
Your Complete Guide to Digital Transformation A Field Guide to Digital Transformation is the definitive book on digital transformation. Top-selling IT author Thomas Erl and long-time practitioner Roger Stoffers combine to provide comprehensive, yet easy-to-understand coverage of essential digital transformation concepts, practices, and technologies in the format of a plain-English tutorial written for any IT professionals, students, or decision-makers. With more than 160 diagrams, this guide provides a highly visual exploration of what digital transformation is, how it works, and the techniques and technologies required to successfully build modern-day digital transformation solutions. Learn from the experts and: Discover what digital transformation is, why it emerged and when to apply it Identify the significant business benefits that successful digital transformations can deliver and how to turn your organization into a “disruptive” force Prepare for and overcome the common challenges associated with digital transformation initiatives Understand the data-driven nature of digital transformation solutions and how they use and continually accumulate data intelligence Understand how digital transformation solutions can utilize AI technology for intelligent automated decision-making Gain insight into customer-centricity and how its practices are applied as part of digital transformations Explore key digital transformation automation technologies, such as Robotic Process Automation (RPA), Internet of Things (IoT), Blockchain. and Cloud Computing Explore key digital transformation data science technologies, such as Artificial Intelligence (AI), Machine Learning, and Big Data Analysis and Analytics The book concludes with a uniquely detailed and highly visual real-world business scenario that provides step-by-step insights into how a digital transformation solution works, how it utilizes data intelligence to improve customer relationship building, and how it collects new data intelligence in support of enhancing future business capabilities.
Service Strategy In Action
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Author : Christian Kowalkowski
language : en
Publisher:
Release Date : 2017-03-29
Service Strategy In Action written by Christian Kowalkowski and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-29 with Business enterprises categories.
In today's competitive global markets, simply making a great product is not enough. To achieve profitable growth and stand out among competitors, you must start to strategically compete through service and innovative solutions for business customers. Professors Christian Kowalkowski and Wolfgang Ulaga guide you how to shift your business from a goods-centric to a service-savvy model. The authors' proprietary twelve-step roadmap to profitable service growth will help you break out of a narrow product-centric logic and discover how to � determine if your company is "fit-for-service," � make the most of your existing services, � innovate and create value-added services and customer solutions beyond your products, � embed a true service-centric culture in your organization, � drive change and align your service strategy with corporate goals, � transform your product-centric sales force into a service-savvy sales organization, � design an organizational structure that promotes service growth, and � align your interests with distributors and partners. Kowalkowski and Ulaga's twelve-step roadmap is based on rigorous research and long-standing experience working with businesses. They have worked with hundreds of managers in industrial and professional services companies, conducted research projects, led executive workshops, and published numerous articles in scientific and managerial journals, including Harvard Business Review, among others. Here, they share not only their own insights but the lessons learned from successful case studies and years of extensive research.
Handbook Of Research On Digital Transformation And Challenges To Data Security And Privacy
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Author : Anunciação, Pedro Fernandes
language : en
Publisher: IGI Global
Release Date : 2021-02-19
Handbook Of Research On Digital Transformation And Challenges To Data Security And Privacy written by Anunciação, Pedro Fernandes and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-19 with Computers categories.
Heavily dominated by the sector of information and communication technologies, economic organizations pursue digital transformation as a differentiating factor and source of competitive advantage. Understanding the challenges of digital transformation is critical to managers to ensure business sustainability. However, there are some problems, such as architecture, security, and reliability, among others, that bring with them the need for studies and investments in this area to avoid significant financial losses. Digital transformation encompasses and challenges many areas, such as business models, organizational structures, human privacy, management, and more, creating a need to investigate the challenges associated with it to create a roadmap for this new digital transformation era. The Handbook of Research on Digital Transformation and Challenges to Data Security and Privacy presents the main challenges of digital transformation and the threats it poses to information security and privacy, as well as models that can contribute to solving these challenges in economic organizations. While highlighting topics such as information systems, digital trends, and information governance, this book is ideally intended for managers, data analysts, cybersecurity professionals, IT specialists, practitioners, researchers, academicians, and students working in fields that include digital transformation, information management, information security, information system reliability, business continuity, and data protection.
Digital Transformation In Business And Society
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Author : Babu George
language : en
Publisher: Springer Nature
Release Date : 2019-10-04
Digital Transformation In Business And Society written by Babu George and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-04 with Business & Economics categories.
The digital traces that people leave behind as they conduct their daily lives provide a powerful resource for businesses to better understand the dynamics of an otherwise chaotic society. Digital technologies have become omnipresent in our lives and we still do not fully know how to make the best use of the data these technologies could harness. Businesses leveraging big data appropriately could definitely gain a sustainable competitive advantage. With a balanced mix of texts and cases, this book discusses a variety of digital technologies and how they transform people and organizations. It offers a debate on the societal consequences of the yet unfolding technological revolution and proposes alternatives for harnessing disruptive technologies for the greater benefit of all. This book will have wide appeal to academics in technology management, strategy, marketing, and human resource management.
The Practical Guide To Digital Transformation
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Author : Antonio Weiss
language : en
Publisher:
Release Date : 2022-02-22
The Practical Guide To Digital Transformation written by Antonio Weiss and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-22 with categories.
Cut through the hype and decide on a digital roadmap for your organization with this practical, step-by-step guide to delivering successful digital transformation.
Digital Transformation
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Author : Keyur Patel
language : en
Publisher: McGraw-Hill Companies
Release Date : 2000
Digital Transformation written by Keyur Patel and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
Consequently, Digital Transformation offers executives an opportunity to learn directly from "the source" how to become a fully Internet-enabled organization."--BOOK JACKET.
Systems Of Insight For Digital Transformation Using Ibm Operational Decision Manager Advanced And Predictive Analytics
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Author : Whei-Jen Chen
language : en
Publisher: IBM Redbooks
Release Date : 2015-12-03
Systems Of Insight For Digital Transformation Using Ibm Operational Decision Manager Advanced And Predictive Analytics written by Whei-Jen Chen and has been published by IBM Redbooks this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-03 with Computers categories.
Systems of record (SORs) are engines that generates value for your business. Systems of engagement (SOE) are always evolving and generating new customer-centric experiences and new opportunities to capitalize on the value in the systems of record. The highest value is gained when systems of record and systems of engagement are brought together to deliver insight. Systems of insight (SOI) monitor and analyze what is going on with various behaviors in the systems of engagement and information being stored or transacted in the systems of record. SOIs seek new opportunities, risks, and operational behavior that needs to be reported or have action taken to optimize business outcomes. Systems of insight are at the core of the Digital Experience, which tries to derive insights from the enormous amount of data generated by automated processes and customer interactions. Systems of Insight can also provide the ability to apply analytics and rules to real-time data as it flows within, throughout, and beyond the enterprise (applications, databases, mobile, social, Internet of Things) to gain the wanted insight. Deriving this insight is a key step toward being able to make the best decisions and take the most appropriate actions. Examples of such actions are to improve the number of satisfied clients, identify clients at risk of leaving and incentivize them to stay loyal, identify patterns of risk or fraudulent behavior and take action to minimize it as early as possible, and detect patterns of behavior in operational systems and transportation that lead to failures, delays, and maintenance and take early action to minimize risks and costs. IBM® Operational Decision Manager is a decision management platform that provides capabilities that support both event-driven insight patterns, and business-rule-driven scenarios. It also can easily be used in combination with other IBM Analytics solutions, as the detailed examples will show. IBM Operational Decision Manager Advanced, along with complementary IBM software offerings that also provide capability for systems of insight, provides a way to deliver the greatest value to your customers and your business. IBM Operational Decision Manager Advanced brings together data from different sources to recognize meaningful trends and patterns. It empowers business users to define, manage, and automate repeatable operational decisions. As a result, organizations can create and shape customer-centric business moments. This IBM Redbooks® publication explains the key concepts of systems of insight and how to implement a system of insight solution with examples. It is intended for IT architects and professionals who are responsible for implementing a systems of insights solution requiring event-based context pattern detection and deterministic decision services to enhance other analytics solution components with IBM Operational Decision Manager Advanced.
Global Strategic Management
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Author : Philippe Lasserre
language : en
Publisher: Bloomsbury Publishing
Release Date : 2022-11-03
Global Strategic Management written by Philippe Lasserre and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11-03 with Business & Economics categories.
Seamlessly blending academic rigour and practicality, this textbook provides an introduction to global business strategy. Assuming a born global perspective, Global Strategic Management is supported by ample pedagogical features, including numerous case studies and examples featuring both established multinationals and unknown SMEs from across the globe. The book takes an applied approach to global business strategy, emphasising functional parts of international business (managing marketing, operations, HR and finance). The text has been widely updated to incorporate the impacts of the Covid-19 pandemic, such as work from anywhere and deglobalization. New to this fifth edition is increased material on sustainability and corporate social responsibility, including discussion of climate change, NGOs and sustainable development goals. Subjects such as the impact of technology, cryptocurrency and global strategy in the digital space are discussed in more detail, while the conflict in Ukraine is also considered.
Mastering Sap Brim And Cpq A Guide To Digital Transformation
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Author : PRAKASH SUBRAMANI DEEPENDRA RASTOGI
language : en
Publisher: DeepMisti Publication
Release Date : 2024-12-22
Mastering Sap Brim And Cpq A Guide To Digital Transformation written by PRAKASH SUBRAMANI DEEPENDRA RASTOGI and has been published by DeepMisti Publication this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-12-22 with Mathematics categories.
In today's rapidly evolving digital landscape, businesses are increasingly turning to integrated solutions to streamline their operations, enhance customer experiences, and drive growth. SAP Billing and Revenue Innovation Management (BRIM) and Configure, Price, Quote (CPQ) are two such solutions that empower organizations to modernize and transform their billing, revenue management, and sales processes. This book, Mastering SAP BRIM and CPQ: A Guide to Digital Transformation, is designed to provide a comprehensive guide to understanding, implementing, and optimizing SAP's BRIM and CPQ solutions for businesses aiming to embrace digital transformation. The journey of digital transformation involves adopting innovative technologies and aligning them with a company’s strategic goals. SAP BRIM offers a suite of applications that enable businesses to manage subscription-based services, usage-based billing, and complex revenue recognition processes. Meanwhile, SAP CPQ streamlines the sales process by enabling organizations to configure, price, and quote products or services accurately and efficiently. Together, these tools not only simplify complex workflows but also provide a unified approach to managing the entire lifecycle of customer engagement—from initial inquiry to contract renewal. Through this book, readers will gain practical insights into the capabilities of SAP BRIM and CPQ, their integration with other enterprise systems, and the benefits they offer in driving operational efficiency and customer satisfaction. Whether you are a business leader, SAP consultant, or IT professional, this guide will equip you with the knowledge necessary to leverage these powerful tools to their full potential, ultimately transforming your organization’s approach to billing, revenue management, and sales. As we explore the key concepts, challenges, and best practices associated with SAP BRIM and CPQ, our goal is to help you navigate the complexities of digital transformation and unlock new opportunities for growth in the modern business world. Thank you for embarking on this journey with us. Authors