The Definitive Guide To Event Marketing
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The Definitive Guide To Event Marketing
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Author : Dayna Rothman
language : en
Publisher:
Release Date : 2012-12-10
The Definitive Guide To Event Marketing written by Dayna Rothman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-10 with categories.
The Complete Guide To Special Event Management
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Author : Ernst & Young LLP
language : en
Publisher: John Wiley & Sons
Release Date : 1992-08-04
The Complete Guide To Special Event Management written by Ernst & Young LLP and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992-08-04 with Business & Economics categories.
Produced by the advisors to the Nobel Peace Prize and the 1984 Olympics, this book offers practical event management and marketing advice flavoured with various anecdotes in one easy-to-read format. It explains precisely how to build image or company recognition by sponsoring diverse sizes and types of events ranging from entertainment to sports. It also covers every stage of marketing, logistics, finance, concessions and public relations.
Event Planning
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Author : Judy Allen
language : en
Publisher: John Wiley & Sons
Release Date : 2009-04-16
Event Planning written by Judy Allen and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-04-16 with Business & Economics categories.
This bestselling all-in-one guide to the event planning business is back and better than ever, fully updated and revised to reflect the very latest trends and best practices in the industry. This handy, comprehensive guide includes forms, checklists, and tips for managing events, as well as examples and case studies of both successful and unsuccessful events. Judy Allen (Toronto, ON, Canada) is founder and President of Judy Allen Productions, a full-service event planning production company.
The Ultimate Guide To Sport Event Management And Marketing
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Author : Stedman Graham
language : en
Publisher: Irwin Professional Publishing
Release Date : 1995
The Ultimate Guide To Sport Event Management And Marketing written by Stedman Graham and has been published by Irwin Professional Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Sports categories.
Whether you are breaking into the field of sport event management and marketing or you're an established professional on your way up, this book is the most comprehensive guide to the hundreds of issues, activities, and responsibilities connected with making any sport event a success.
Promoting And Marketing Events
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Author : Nigel Jackson
language : en
Publisher: Routledge
Release Date : 2013-10-28
Promoting And Marketing Events written by Nigel Jackson and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-28 with Business & Economics categories.
This accessible book introduces students to the theories, concepts and skills required to promote an event successfully. To promote an event effectively it is essential to understand marketing, but it is also important to recognise that it is not just consumers who are the audience: other publics who may not necessarily attend can have a fundamental effect on the success of an event as well. Uniquely therefore, this book covers two related themes: marketing and public relations in an events context. This will offer events planners a comprehensive guide on how to promote events to a range of audiences, and on how to use this to manage an event’s long-term reputation. The book focuses on core marketing and PR current theory specifically relevant to the events industry and introduces topics such as marketing strategy, the consumer, marketing PR and how to use the internet to promote events. It integrates a range of international case studies from small-scale events to mega-events to help show how theory can be applied in practice. It further includes inserts of interviews with practitioners in the field, to offer insight into the realities of event communication and to show how to overcome potential pitfalls. Learning outcomes, discussion questions and further reading suggestions are included to aid navigation throughout the book, spur critical thinking and further students’ knowledge. The book is essential reading for all students studying Events Management, and provides valuable reading for students, academics and practitioners interested in marketing and public relations in general.
Event Marketing
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Author : C. A. Preston
language : en
Publisher: Wiley
Release Date : 2012-03-13
Event Marketing written by C. A. Preston and has been published by Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-13 with Business & Economics categories.
A modern, completely updated guide to effective event marketing As the events market becomes increasingly saturated, it is essential for a successful event professional to understand the use of strategic marketing plans. Events are everywhere—in the U.S. alone, there are more than 2,500 music festivals a year, for example, while the UK hosts over 70 different beer festivals each year. In such a crowded market, how can the event planner ensure that his or her event stands out? Marketing expert Chris Preston has the answers in this second edition of Event Marketing. From the basics of promoting an event to the use of events as marketing strategies themselves, Preston provides straightforward advice and information on all the latest event marketing techniques. The book begins with sections on what "event marketing" really means, and how the field has evolved throughout time. Preston then explores event marketing strategies from both a conceptual and practical standpoint, and provides information on sponsorship and corporate branding. The book covers marketing for all types of events, including festivals, corporate and association events, and social functions, and a full chapter on digital event marketing covers all the latest e-marketing strategies. Case studies provide real-world examples of successful marketing efforts, while Discussion Questions for each chapter provide opportunities for further exploration of key concepts. As marketing becomes an increasingly important skill for event management professionals, this completely revised second edition of Event Marketing will be a must-have for working professionals, students, and aspiring event planners everywhere.
Powerful Exhibit Marketing
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Author : Barry Siskind
language : en
Publisher: John Wiley & Sons
Release Date : 2010-02-23
Powerful Exhibit Marketing written by Barry Siskind and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-02-23 with Business & Economics categories.
A complete guide to successful trade shows and exhibitions Trade shows, consumer shows, product launches, sporting events, and other opportunities to interact face-to-face with customers have become an important part of the marketing mix. Recent studies show that the percentage of the total marketing communications budget spent on event marketing ranged from over 9% to a staggering 29%. In 2003, North America alone hosted over 13,000 trade and consumer shows, each one with hundreds of exhibitors, and thousands of visitors. Beyond traditional trade shows, there are countless other opportunities for exhibitors to interact with their customers directly and improve the bottom line, such as mall displays, corporate events, road shows, and permanent displays. Well chosen and executed events can shorten the sales cycle significantly and put you miles ahead of the competition, but you need to have an exhibit plan that's well thought out, organized, and executed. While some large organizations have a dedicated exhibit staff, often the role of exhibit management lands on the desk of an unsuspecting, overworked, or unwilling sales or marketing person who needs to get results from their exhibit investment, but doesn't know where to start. The Power of Exhibit provides the step-by-step advice you need to exhibit successfully. This definitive guide to trade shows and other event marketing shows how to set objectives, budget for your event and measure its success in ROI, choose the right show and find the right audience, turn leads into business, design booths, work the show, gather information and intelligence, and much more.
Event Marketing
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Author : Leonard H. Hoyle
language : en
Publisher: Wiley
Release Date : 2002-05-23
Event Marketing written by Leonard H. Hoyle and has been published by Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-05-23 with Business & Economics categories.
Authored by a well-known figure in the field. Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising. Individual chapters address the differences involved in marketing different types of events. Examines future trends and key issues such as how to reach new event attendees. Includes appendices with sample forms, contracts, and more.
A Practical Guide To Event Promotion
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Author : Nigel Jackson
language : en
Publisher: Taylor & Francis
Release Date : 2017-07-14
A Practical Guide To Event Promotion written by Nigel Jackson and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-14 with Business & Economics categories.
This Practical Guide to Event Promotion offers the reader a short and succinct overview of the range of marketing communication materials from print to social marketing that can be used to promote an event successfully to the correct target markets. It includes invaluable advice on how to identify the type of communication tools most applicable to the type of event that is being promoted and its target market; how to effectively use and implement these; useful tips on things to avoid; as well as suggested time frames to use before, during and after the event. Examples of best practice and insights from events marketers are integrated throughout. Although full of practical information, a strong theoretical base underpins the advice included on how event managers can apply communication and persuasion theory to key audiences. This book will be a useful resource for Events Management students putting on an event as part of their course and for assessments, and those wanting to convert general theory into practical skills they will use in the workplace.
Special Events
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Author : Joe Jeff Goldblatt
language : en
Publisher:
Release Date : 2002
Special Events written by Joe Jeff Goldblatt and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Special events categories.
THE WILEY EVENT MANAGEMENT SERIES From the foremost authority on event management The only comprehensive guide to the research, design, coordination, evaluation, and marketing of all types of special events The future is bright for event managers equipped with the essential training and skills required to research, plan, schedule, organize, and market special events anywhere in the world. In this Third Edition of his definitive guide to the profession, Dr. Joe Goldblatt, CSEP, imparts the logistical know--how and the theoretical understanding needed to take advantage of the countless opportunities in this rapidly growing field. From developing the event vision to managing vendor contracts, from event advertising to the latest in event management technology, Dr. Goldblatt provides authoritative guidance on every aspect of this complex and demanding profession. This outstanding new edition: Includes over 35 inspiring and helpful new photographs Features real--world case studies in 21st--century event management Emphasizes the growing globalization of the profession Examines new technologies, including the Internet and new software packages Prepares candidates to pass the Certified Special Events Professional (CSEP) exam The Wiley Event Management Series--Series Editor, Dr. Joe Goldblatt, CSEP The Wiley Event Management Series provides professionals with the essential knowledge and cutting--edge tools they need to excel in one of the most exciting and rapidly growing sectors of the hospitality and tourism industry. Written by recognized experts in the field, the volumes in the series cover the research, design, planning, coordination, and evaluation methods as well as specialized areas of event management.