A Practical Guide To Event Promotion
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A Practical Guide To Event Promotion
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Author : Nigel Jackson
language : en
Publisher: Taylor & Francis
Release Date : 2017-07-14
A Practical Guide To Event Promotion written by Nigel Jackson and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-14 with Business & Economics categories.
This Practical Guide to Event Promotion offers the reader a short and succinct overview of the range of marketing communication materials from print to social marketing that can be used to promote an event successfully to the correct target markets. It includes invaluable advice on how to identify the type of communication tools most applicable to the type of event that is being promoted and its target market; how to effectively use and implement these; useful tips on things to avoid; as well as suggested time frames to use before, during and after the event. Examples of best practice and insights from events marketers are integrated throughout. Although full of practical information, a strong theoretical base underpins the advice included on how event managers can apply communication and persuasion theory to key audiences. This book will be a useful resource for Events Management students putting on an event as part of their course and for assessments, and those wanting to convert general theory into practical skills they will use in the workplace.
A Practical Guide To Event Promotion
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Author : Nigel Jackson
language : en
Publisher: Routledge
Release Date : 2017-07-14
A Practical Guide To Event Promotion written by Nigel Jackson and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-14 with Business & Economics categories.
This Practical Guide to Event Promotion offers the reader a short and succinct overview of the range of marketing communication materials from print to social marketing that can be used to promote an event successfully to the correct target markets. It includes invaluable advice on how to identify the type of communication tools most applicable to the type of event that is being promoted and its target market; how to effectively use and implement these; useful tips on things to avoid; as well as suggested time frames to use before, during and after the event. Examples of best practice and insights from events marketers are integrated throughout. Although full of practical information, a strong theoretical base underpins the advice included on how event managers can apply communication and persuasion theory to key audiences. This book will be a useful resource for Events Management students putting on an event as part of their course and for assessments, and those wanting to convert general theory into practical skills they will use in the workplace.
Event Management Principles Planning And Practice First Edition
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Author : DHANJIT PATHAK
language : en
Publisher: Shashwat Publication
Release Date : 2025-06-25
Event Management Principles Planning And Practice First Edition written by DHANJIT PATHAK and has been published by Shashwat Publication this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-06-25 with Business & Economics categories.
This book provides a comprehensive introduction to the dynamic field of Event Management, designed to equip readers with the essential knowledge and skills required to successfully plan, organize, and execute events. Beginning with a clear definition and significance of event management, the book traces its historical evolution and explores the vast opportunities available in the industry. The first unit lays the foundation by explaining the key components and scope of event management. The second unit focuses on the critical role of event planning, covering how to establish objectives, create budgets, manage resources effectively, and overcome common challenges such as logistical issues and budget constraints. Readers also learn the practical application of SWOT analysis for strategic decision-making. Team management is the focus of the third unit, highlighting the importance of communication, delegation, leadership, and building a cohesive team—an indispensable part of successful event execution. In the fourth unit, the book delves into marketing and advertising strategies specifically tailored for events. It explains how traditional and digital marketing techniques, along with event photography and video arrangements, help attract attendees and enhance event promotion. The final unit covers the practical aspects of event execution, including pre-event preparation, on-site management, attendee experience, crisis handling, and post-event evaluation. This holistic approach ensures readers are well-prepared to manage every phase of an event seamlessly. Ideal for students, aspiring event managers, and professionals, this book offers a structured and practical guide to mastering event management from concept to completion.
Impact Of Icts On Event Management And Marketing
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Author : Birdir, Kemal
language : en
Publisher: IGI Global
Release Date : 2020-12-04
Impact Of Icts On Event Management And Marketing written by Birdir, Kemal and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-04 with Business & Economics categories.
Conferences, symposiums, and other large events that take place at far away hotels require many hours of preparation to plan and need a capable event staff to market. Without the innovative technologies that have changed the face of the tourism industry, many destinations would be unequipped to handle such a task. Impact of ICTs on Event Management and Marketing is a collection of innovative research on the methods and applications of information and communications technologies on almost all facets of hospitality and tourism-related businesses including hotels, restaurants, and other tourism areas. While highlighting topics including digital marketing, artificial intelligence, and event tourism, this book is ideally designed for business managers, event planners, and marketing professionals.
Promoting And Marketing Events
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Author : Nigel Jackson
language : en
Publisher: Routledge
Release Date : 2013-10-28
Promoting And Marketing Events written by Nigel Jackson and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-28 with Business & Economics categories.
This accessible book introduces students to the theories, concepts and skills required to promote an event successfully. To promote an event effectively it is essential to understand marketing, but it is also important to recognise that it is not just consumers who are the audience: other publics who may not necessarily attend can have a fundamental effect on the success of an event as well. Uniquely therefore, this book covers two related themes: marketing and public relations in an events context. This will offer events planners a comprehensive guide on how to promote events to a range of audiences, and on how to use this to manage an event’s long-term reputation. The book focuses on core marketing and PR current theory specifically relevant to the events industry and introduces topics such as marketing strategy, the consumer, marketing PR and how to use the internet to promote events. It integrates a range of international case studies from small-scale events to mega-events to help show how theory can be applied in practice. It further includes inserts of interviews with practitioners in the field, to offer insight into the realities of event communication and to show how to overcome potential pitfalls. Learning outcomes, discussion questions and further reading suggestions are included to aid navigation throughout the book, spur critical thinking and further students’ knowledge. The book is essential reading for all students studying Events Management, and provides valuable reading for students, academics and practitioners interested in marketing and public relations in general.
Unlocking Opportunities A Practical Guide To Securing Meaningful Internships
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Author : Pasquale De Marco
language : en
Publisher: Pasquale De Marco
Release Date : 2025-04-10
Unlocking Opportunities A Practical Guide To Securing Meaningful Internships written by Pasquale De Marco and has been published by Pasquale De Marco this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-04-10 with Education categories.
Discover the gateway to a fulfilling career with "Unlocking Opportunities: A Practical Guide to Securing Meaningful Internships." This comprehensive guide empowers you with the tools and strategies to navigate the competitive internship landscape and make the most of this transformative experience. Whether you're an ambitious college student seeking a career-defining opportunity or a seasoned professional looking to reinvigorate your skillset, this book provides invaluable insights to help you achieve your goals. Within these pages, you'll embark on a journey to: * Craft a compelling internship application that showcases your unique talents and aspirations, ensuring you stand out from the crowd. * Successfully navigate the internship environment, building meaningful connections, overcoming challenges, and making a lasting impact. * Maximize your internship experience by actively engaging in projects, seeking feedback, and expanding your skillset to gain a competitive edge. * Effectively communicate your internship experience, transforming it into a powerful asset for your future career endeavors. With its engaging writing style, practical advice, and wealth of resources, "Unlocking Opportunities" is your essential companion on the path to a successful internship. Embrace the transformative power of internships and unlock a world of possibilities. This book is more than just a guide; it's a roadmap to success in today's competitive job market. You'll learn how to: * Research and identify internship opportunities that align with your interests and goals. * Prepare a strong application that showcases your skills and enthusiasm, setting you apart from other candidates. * Network with professionals in your field to find internship opportunities and learn about different career paths. * Successfully navigate the internship experience, including managing your time, working with your supervisor, and overcoming challenges. * Use your internship experience to build your resume, LinkedIn profile, and professional network. With its practical advice, real-world examples, and inspiring stories, "Unlocking Opportunities" will help you unlock your potential and achieve your career goals. Whether you're a college student looking for your first internship or a professional looking to make a career change, this book has something for you. If you like this book, write a review!
Ambush Marketing The Mega Event Monopoly
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Author : Andre M. Louw
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-06-06
Ambush Marketing The Mega Event Monopoly written by Andre M. Louw and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-06 with Law categories.
This book undertakes a critical examination of commercial rights to sports mega-events (focusing on sponsorship), the exclusivity of such rights and the legal implications of the modern mega-event sponsorship model. It examines ambush marketing of events and the law’s treatment of ambushing (specifically in the form of sui generis event legislation) in a review of 10 major jurisdictions selected on the basis of the importance of the events they are to host in the near future or have hosted recently, and the relevant domestic legislation. It critically examines the legitimacy of such commercial rights protection by means of the use of laws in the context of accepted principles of intellectual property law, competition law and human rights law. Specifically, it questions the legitimacy of the creation of statutory ‘association rights’ to mega-events, and considers potential future developments in respect of the law’s treatment of mega-event commercialisation. Valuable for practitioners and academics (in the fields of sportslaw/sponsorship/marketing/intellectual property law); sports administrators (sports governing bodies); corporate sponsors of sports and other events; potential mega-event host governments and law-makers; civil rights organisations.
Event Management Mastery An Useful Practical Guide To Planning Corporate Social Virtual And Hybrid Events
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Author : Deepak
language : en
Publisher: Deepak
Release Date :
Event Management Mastery An Useful Practical Guide To Planning Corporate Social Virtual And Hybrid Events written by Deepak and has been published by Deepak this book supported file pdf, txt, epub, kindle and other format this book has been release on with Reference categories.
Looking for an all-in-one event management guide that covers everything from planning in-person gatherings to hosting virtual and hybrid events? Whether you're a seasoned professional or just starting out, Event Management Mastery provides the tools and strategies you need to plan and execute unforgettable events with ease. This ebook takes you step-by-step through the process of how to plan events of all types—corporate conferences, weddings, festivals, charity galas, and more. It’s packed with event planning tips and tricks to help you handle every aspect of the event management process, including budgeting, marketing, logistics, and attendee engagement. Inside this guide, you will learn: - Event Planning for Beginners: A detailed introduction to the basics of event management, making it easy for first-time planners to get started. - Virtual and Hybrid Events: Discover how to plan and execute virtual events and hybrid experiences, using the latest technology to reach a global audience. - Sustainable Event Management: Learn how to incorporate eco-friendly practices into your event planning, ensuring your events have a positive impact on the environment. - Event Management Trends: Stay ahead of the curve with insights into the latest trends transforming the event industry, including personalization, gamification, and inclusivity. - Tools for Event Planners: Get to know the best tools and software for managing events, tracking attendee engagement, promoting your event, and more. With real-life examples from events around the world, this ebook provides practical strategies to help you handle the challenges of event management and achieve success. Whether you’re managing a small social gathering or a large-scale public event, you’ll find valuable insights to help you navigate the complex world of events with confidence. Key Features: - In-depth guides on virtual, hybrid, and sustainable event planning. - Tools and techniques to streamline your event management process. - Real-world case studies to illustrate how to solve common event challenges. - Downloadable templates and checklists to keep you organized. Perfect for: - Event planners at any stage of their career, from beginners to experienced professionals. - Entrepreneurs and small business owners looking to plan successful events. - Corporate managers handling virtual conferences, product launches, and seminars. Whether you're planning your first event or looking to sharpen your skills, Event Management Mastery offers useful practical insights you need to create impactful and successful events.
Excellence In Planning And Promotion
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Author : Trace L. Howard
language : en
Publisher: WestBow Press
Release Date : 2016-11-18
Excellence In Planning And Promotion written by Trace L. Howard and has been published by WestBow Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-18 with Religion categories.
Today's congregational expectations regarding ministry events and campaigns are viewed through the lens of excellence not only is this an expectation, it is also a requirement if the church intends to maximize those programs in which it has invested precious resources of time and people. A God-given vision for a ministry program, after prayer and vision sharing, begins with planning, and comes to fruition through effective promotion and marketing. In Excellence in Planning and Promotion, Trace Howard has provided churches and their leadership an outstanding resource by reminding readers of the importance of these elements in delivering ministry events and campaigns that make a kingdom difference. The principles of this book are at the same time incredibly simple yet will reap great benefits for church leaders in our day. This book brings helpful and practical insights to the pastor's approach to ministry and event planning that can be utilized in any ministry leadership context.
Promoting Health A Practical Guide E Book
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Author : Angela Scriven
language : en
Publisher: Elsevier Health Sciences
Release Date : 2010-05-04
Promoting Health A Practical Guide E Book written by Angela Scriven and has been published by Elsevier Health Sciences this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-05-04 with Medical categories.
Promoting Health is a seminal text that has been used in the training and education of health promoters over the last 25 years and has shaped health promotion practice in the UK. This 6th edition has undergone significant revision by a new author, Angela Scriven, a leading academic widely published in the health-promotion field, bringing it up to date with current practice. The text provides an accessible practical guide for all those involved in health promotion. Concerned with the what, why, who and how of health promotion, it is invaluable to students of the discipline. Fully updated to meet the needs of today’s public health practitioners Case studies and exercises enable application of ideas Provides practice and guidance on report writing, running meetings and working with the media and influencing policy Discusses working with groups and networks, as well as individual clients User-friendly, interactive style New, contemporary format