Impact Of Icts On Event Management And Marketing
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Impact Of Icts On Event Management And Marketing
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Author : Birdir, Kemal
language : en
Publisher: IGI Global
Release Date : 2020-12-04
Impact Of Icts On Event Management And Marketing written by Birdir, Kemal and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-04 with Business & Economics categories.
Conferences, symposiums, and other large events that take place at far away hotels require many hours of preparation to plan and need a capable event staff to market. Without the innovative technologies that have changed the face of the tourism industry, many destinations would be unequipped to handle such a task. Impact of ICTs on Event Management and Marketing is a collection of innovative research on the methods and applications of information and communications technologies on almost all facets of hospitality and tourism-related businesses including hotels, restaurants, and other tourism areas. While highlighting topics including digital marketing, artificial intelligence, and event tourism, this book is ideally designed for business managers, event planners, and marketing professionals.
Impact Of Icts On Event Management And Marketing
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Author : Kemal Birdir
language : en
Publisher:
Release Date : 2020-09
Impact Of Icts On Event Management And Marketing written by Kemal Birdir and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09 with Special events categories.
"This book explores the impact of new information and communications technologies on event management and marketing"--
Technological Innovation And Ai For Sustainable Development In Events And Festivals
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Author : Anukrati Sharma
language : en
Publisher: CABI
Release Date : 2025-05-30
Technological Innovation And Ai For Sustainable Development In Events And Festivals written by Anukrati Sharma and has been published by CABI this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-05-30 with Business & Economics categories.
From sustainable event planning to the influence of VR, AI, and mobile applications on tourist behaviour, this book explores the dynamic landscape where innovation meets tradition. It studies the intersection of green technologies, sustainable infrastructure, and the delicate balance between cutting-edge tools and the intrinsic emotional aspects of human engagement. Aligned with the United Nations' 17 Sustainable Development Goals, the book highlights AI's potential to drive meaningful contributions to a sustainable future. It anticipates the imminent transformation of festivals and events through technological innovation and AI implementation. It will allow the reader to gain insights into how automation streamlines logistics, optimizes marketing efforts, and enhances the overall attendee experience.
Ict As Innovator Between Tourism And Culture
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Author : Ramos, Célia M.Q.
language : en
Publisher: IGI Global
Release Date : 2021-11-05
Ict As Innovator Between Tourism And Culture written by Ramos, Célia M.Q. and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-05 with Business & Economics categories.
Lately, tourists consider their mobile devices as essential accessories for the realization of their trip before, during, and after the visit. Such devices allow them to consult information about points of interest, services, or products in real time. Thus, mobile devices have come to be considered as tools to support decision making regarding the realization of trips. In the digital environment, tourists seek complementary information to consolidate knowledge about the destination, heritage, culture, customs, and traditions that make the visited place unique. Simultaneously, they transform tourist experiences into a memory associated with travel, contribute to the sustainability of local populations, reduce inequalities, and cooperate to improve the quality of life of all involved. ICT as Innovator Between Tourism and Culture differs from others on the same areas because it aims to place the emphasis on and increase the bridge of knowledge between information communications technology (ICT), tourism, and culture, considering ICT as the main driver that creates the development environment and enhances the tourist experience in general. In particular, it is linked to cultural heritage, making it a more sustainable and intelligent tourist destination, taking into account the well-being of the local population and visitors. Covering topics such as destination image, religious tourism, and innovation dynamics, this book is an essential resource for IT consultants, hotel managers, marketers, travel agencies, tour operators, tourism researchers, professors, students, practitioners within the tourism industry, and academicians.
Technology Application In Tourism Fairs Festivals And Events In Asia
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Author : Azizul Hassan
language : en
Publisher: Springer Nature
Release Date : 2022-03-30
Technology Application In Tourism Fairs Festivals And Events In Asia written by Azizul Hassan and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-03-30 with Business & Economics categories.
It is an unconditional reality that the tourism industry in Asia is becoming exposed to innovative technologies more than ever before. This book reports the latest research in the application of innovative technology to the tourism industry, covering the perspectives, innovativeness, theories, issues, complexities, opportunities and challenges affecting tourism in Asia. A blend of comprehensive and extensive efforts by the contributors and editors, it is designed especially to cover technology applications in tourism fairs, festivals and events in Asia. The application and practice of technologies in tourism, including the relevant niches of fairs, festivals and events are also covered, with a focus on the importance of technology in tourism. This book highlights, in a comprehensive manner, technologies that are impacting the tourism industry in Asia, as well as the constraints it is facing. It deals with distinct topics, such as tourism promotion, technology-driven sustainable tourism development, social media, accessibility and so on to cover fairs, festivals and events. This book is a significant contribution towards the very limited knowledge in this identified research area, with examples from selected Asian countries. This book is designed to accommodate both qualitative and quantitative research linking theory and practice. This book has a clear focus on outlining the research issues. Each chapter of the book highlights a methodology that was used, with rationale for its use. This book addresses a number of revisions that unify the theme or framework to integrate the chapters.
Event Tourism And Sustainable Community Development
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Author : Ekta Dhariwal
language : en
Publisher: CRC Press
Release Date : 2023-10-27
Event Tourism And Sustainable Community Development written by Ekta Dhariwal and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-27 with Business & Economics categories.
The event tourism business has become more and more essential to community development in countries around the world, helping to increase the appeal of specific destinations and generating huge economic benefits for the communities of the destinations, impacting local economies. With examples from India, Sri Lanka, Turkey, Malaysia, United Arab Emirates, Bangladesh, Cambodia, Portugal, Argentina, and Zimbabwe, this volume provides a valuable examination of sustainable community development in conjunction with event tourism along with helpful tools for promoting, organizing, and hosting successful events. This book looks at a wide range of festivals and other events around the world and examines their impact on tourism, sustainability, local culture and community, and community development. It highlights rural as well as urban event tourism, event tourism during and after COVID–19, how event tourism impacts women’s empowerment, promoting event tourism and community development, new opportunities and challenges in event tourism education, and more.
Impact Of Icts On Event Management And Marketing
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Author : Kemal Birdir
language : en
Publisher:
Release Date : 2020-12-04
Impact Of Icts On Event Management And Marketing written by Kemal Birdir and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-04 with Business & Economics categories.
"This book explores the impact of new information and communications technologies on event management and marketing"--
New Technologies In Virtual And Hybrid Events
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Author : Kulshreshtha, Sharad Kumar
language : en
Publisher: IGI Global
Release Date : 2024-08-12
New Technologies In Virtual And Hybrid Events written by Kulshreshtha, Sharad Kumar and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-08-12 with Computers categories.
In the wake of the COVID-19 pandemic, events have swiftly transitioned to virtual and hybrid formats. This rapid shift has posed numerous challenges for organizers who are now tasked with navigating the digital landscape. From planning logistics to engaging participants, virtual and hybrid events are intricate and demand innovative solutions. New Technologies in Virtual and Hybrid Events is a comprehensive guide that provides practical strategies and insights to make virtual and hybrid events successful, efficient, and profitable. The book offers a platform to publish research on the practical challenges of virtual and hybrid events. It explores key topics such as platform assessment, audience engagement tools, AI integration, and ethical considerations in event technologies. By offering a deep dive into these areas, the book empowers readers to navigate the complexities of virtual and hybrid events with confidence.
Revolutionizing Hospitality Management Systems With Ai Vr And Machine Learning
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Author : Birdir, Kemal
language : en
Publisher: IGI Global
Release Date : 2025-05-14
Revolutionizing Hospitality Management Systems With Ai Vr And Machine Learning written by Birdir, Kemal and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-05-14 with Business & Economics categories.
The hospitality industry is experiencing transformative shifts with the integration of cutting-edge technologies like artificial intelligence (AI), virtual reality (VR), and machine learning (ML). These innovations enhance hospitality management, from personalized customer service and efficient booking systems to immersive guest experiences and predictive analytics. AI-powered chatbots and virtual assistants streamline communication and service delivery, while machine learning algorithms analyze guest data to predict preferences and optimize operations. VR offers virtual tours that elevate marketing and planning experiences for customers. Together, these technologies may improve efficiency while redefining guest satisfaction standards and operational excellence. Revolutionizing Hospitality Management Systems With AI, VR, and Machine Learning explores how hospitality management technology affects business and organizations. It examines how to use these technologies to strengthen business strategic positions against competitors. This book covers topics such as digital technology, gastronomy, and management science, and is a useful resource for business owners, engineers, managers, academicians, researchers, and data scientists.
Managing Festivals For Destination Marketing And Branding
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Author : Kulshreshtha, Sharad Kumar
language : en
Publisher: IGI Global
Release Date : 2023-04-11
Managing Festivals For Destination Marketing And Branding written by Kulshreshtha, Sharad Kumar and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-04-11 with Business & Economics categories.
Festivals across the world represent the joy, recreation, and traditions of their different societies and cultures. There is a plethora of reasons to commemorate and organize such events. Every festival has its own distinct personality, charms, appeal, and experiences that are closely linked to culture, customs, issues, core values, and more. All of these factors combine to create a one-of-a-kind selling offer for specific destinations. Festival attractions can serve to popularize and strengthen the tourist economy, as well as to promote employment, entrepreneurship, and tourism destination branding for the location. Managing Festivals for Destination Marketing and Branding addresses the most current and promising parts of tourism-centric festivals, which are held in numerous tourist areas throughout the world. It links tourism festivals around the world as a catalyst for destination marketing and identity. Covering topics such as destination brand equity, social media networks, and motivations and expectations of tourists, this premier reference work is a dynamic resource for business executives and leaders, brand managers, event managers, festival managers, government officials, students and educators of higher education, librarians, researchers, and academicians.