The Development And Application Of Psychographic Life Style And Associated Activity And Attitude Measures
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The Development And Application Of Psychographic Life Style And Associated Activity And Attitude Measures
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Author : Thomas P. Hustad
language : en
Publisher: Marketing Classics Press
Release Date : 2011-06-30
The Development And Application Of Psychographic Life Style And Associated Activity And Attitude Measures written by Thomas P. Hustad and has been published by Marketing Classics Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-06-30 with Business & Economics categories.
Life Style And Psychographics Chapter 13
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Author : William D. Wells
language : en
Publisher: Marketing Classics Press
Release Date : 2011-06-30
Life Style And Psychographics Chapter 13 written by William D. Wells and has been published by Marketing Classics Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-06-30 with Business & Economics categories.
Life Style And Psychographics
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Author : William D. Wells
language : en
Publisher: Marketing Classics Press
Release Date : 2011-06-30
Life Style And Psychographics written by William D. Wells and has been published by Marketing Classics Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-06-30 with Business & Economics categories.
Life Style and Psychographics provides an opportunity to obtain a firm grasp of the emerging dimensions of life style and psychographic analysis. The specific applications, accomplishments, and research findings are fully discussed. Topics of discussion include: -Conceptual, measurement, and analytical problems in life style research;-The role of psychographics in the development of media strategy; and-European developments in psychographics.This thoroughly detailed work is written by a variety of distinguished scholars, all drawn together by first-hand research and a firm belief in the value of life style and psychographic analysis. It will prove highly useful to market researchers and strategists, as well as students and faculty of business, economics, and management.Dr. William D. Wells is Professor of Advertising at the University of Minnesota's School of Journalism and Mass Communication. Dr. Wells is the former Executive Vice President and Director of Marketing Services at DDB Needham Chicago. He is the only representative of the advertising business elected to the Attitude Research Hall of Fame. Dr. Wells was formerly Professor of Psychology and Marketing at the University of Chicago. He joined Needham, Harper, Chicago as Director of Corporate Research. He is the author of more than 60 books and articles.
Values Lifestyles And Psychographics
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Author : Lynn R. Kahle
language : en
Publisher: Psychology Press
Release Date : 2014-03-05
Values Lifestyles And Psychographics written by Lynn R. Kahle and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-05 with Psychology categories.
This book showcases papers presented at the annual Advertising and Consumer Psychology Conference. The contributors -- active scholars with both practitioner and academic backgrounds -- share an interest in the general area of psychographics, values, and lifestyle in advertising. The interdisciplinary and international mix of authors bring a diverse perspective to this volume, which is divided into four nonorthogonal sections. The first section deals with theoretical and conceptual issues in advertising research, while the second section presents chapters devoted to improving methodology. The final two sections illustrate how value, lifestyle, and psychographic research have been used to understand differences among people. The first of these final two sections emphasizes differences among people at different times (commonly called trend research), and the second emphasizes differences among people across national boundaries. Collectively, these chapters illustrate how practical state-of-the-art research in values, lifestyles, and psychographics can be. Thoughtful consideration of values, lifestyles, and psychographics as they are manifested in quality research can improve advertising and marketing practice, and can help the business community deliver products and services that are more in line with consumers' needs.
Ama Bibliography Series
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Author :
language : en
Publisher:
Release Date : 1977
Ama Bibliography Series written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1977 with Marketing categories.
An Investigation Of The Indirect Relationship Between Psychographics And Buyer Behavior
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Author : Sammy D. Fullerton
language : en
Publisher:
Release Date : 1987
An Investigation Of The Indirect Relationship Between Psychographics And Buyer Behavior written by Sammy D. Fullerton and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with Consumer behavior categories.
Marketing Research
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Author : David A. Aaker
language : en
Publisher: John Wiley & Sons
Release Date : 1986
Marketing Research written by David A. Aaker and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986 with Business & Economics categories.
Completely revised and updated, this text is designed to meet the needs of business students and marketing researchers. Focusing on the logic of the research process, it discusses when to use research, how to recognize effective research, what alternatives exist, and how to apply results. New information on scanner technology and data management along with advertising research are contained in the book. Also included are case studies based on actual management problems in a wide variety of situations, giving marketing students hands-on experience in the decision making process.
The Measurement And Analysis Of Housing Preference And Choice
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Author : Sylvia J.T. Jansen
language : en
Publisher: Springer Science & Business Media
Release Date : 2011-05-12
The Measurement And Analysis Of Housing Preference And Choice written by Sylvia J.T. Jansen and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-05-12 with Science categories.
What are the current trends in housing? Is my planned project commercially viable? What should be my marketing and advertisement strategies? These are just some of the questions real estate agents, landlords and developers ask researchers to answer. But to find the answers, researchers are faced with a wide variety of methods that measure housing preferences and choices. To select and value a valid research method, one needs a well-structured overview of the methods that are used in housing preference and housing choice research. This comprehensive introduction to this field offers just such an overview. It discusses and compares numerous methods, detailing the potential limitation of each one, and it reaches beyond methodology, illustrating how thoughtful consideration of methods and techniques in research can help researchers and other professionals to deliver products and services that are more in line with residents’ needs.
Psychographic Segmentation Of The Television Audience
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Author : Edward Forrest
language : en
Publisher:
Release Date : 1981
Psychographic Segmentation Of The Television Audience written by Edward Forrest and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981 with Television viewers categories.
Les Styles De Vie Fondements M Thodes Et Applications
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Author : Pierre Valette-Florence
language : fr
Publisher: FeniXX
Release Date : 1989-01-01T00:00:00+01:00
Les Styles De Vie Fondements M Thodes Et Applications written by Pierre Valette-Florence and has been published by FeniXX this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989-01-01T00:00:00+01:00 with Business & Economics categories.
S'ils fascinent certains, les Styles de Vie n'en intriguent pas moins le chercheur ou le praticien averti. Quels en sont les origines et les fondements véritables ? Quelles méthodes d'investigation paraissent préférables ? Quels sont les domaines d'utilisation les plus fréquents et les plus judicieux ? Quelles en sont les limites exactes ? Autant d'interrogations primordiales auxquelles répond, pour la première fois en France, cet ouvrage. Trois parties principales et complémentaires en constituent l'ossature : — la première clarifie l'origine historique des styles de vie et définit les fondements théoriques des diverses approches qui en découlent ; — la deuxième aborde ensuite celles-ci tour à tour, en les illustrant par des exemples concrets et révélateurs de leur mise en œuvre; — enfin, la troisième partie traite de façon détaillée de l'ensemble des applications auxquelles elles donnent lieu, mais aussi des critiques et des problèmes méthodologiques qu'elles soulèvent. Complet, clair et précis, cet ouvrage s'adresse à tous, étudiants, enseignants et hommes d'entreprise, désireux de mieux saisir l'intérêt et l'apport véritables des études de styles de vie. Agrégé ès Sciences de gestion, Pierre VALETTE-FLORENCE est professeur des universités à l'École Supérieure des Affaires de Grenoble où il enseigne le marketing et l'analyse statistique. Ingénieur de formation, il est l'auteur de deux thèses portant sur les Styles de Vie, thème pour lequel il a obtenu en 1986, le prix Paul Nicolas, de l'Académie des Sciences Commerciales, décerné à la meilleure recherche universitaire en marketing. Membre du comité de rédaction de la revue Recherche et Applications en Marketing, il est l'auteur d'une trentaine d'articles scientifiques, publiés tant en France qu'à l'étranger, consacrés au marketing, au comportement du consommateur et à l'analyse des données. Il est également conseiller en recherches commerciales auprès de plusieurs entreprises et sociétés d'études.