The Deviant S Advantage
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The Deviant S Advantage
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Author : Ryan Mathews
language : en
Publisher: Random House
Release Date : 2010-09-30
The Deviant S Advantage written by Ryan Mathews and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-09-30 with Business & Economics categories.
In The Deviant's Advantage, Ryan Mathews and Watts Wacker demonstrate how ideas create increasingly profitable markets as they move from The Fringe, to the Edge, to the Realm of the Cool, to the Next Big Thing, to Social Convention. The book tracks the products and people haunting the fringes of sex, science, art, language, faith, war and marketing, branding and macro-economics. Tomorrow's commercial success is an obsession in the mind of today's deviant. Las Vegas is a perfect example: it morphed from a bus stop in the desert to a neon 'Sin City' and finally into a family vacation destination. In 1945 a handsome, murderous sociopath called Benny 'Bugsy' Siegel decided to build a luxury gambling oasis in the desert. At the time, Las Vegas was a crossroads in the middle of the desert. Siegel understood the emerging desire for escape in the American psyche - and out of nothing, created what became an enormous gambling haven. Las Vegas has now transformed itself into a gigantic family-oriented theme park, albeit one with slots and roulette wheels. It's become a holiday destination for the entire family, not just a place that fathers sneak off to. Las Vegas moved from the Fringe (Bugsy's original vision), to the Edge (the first hotel), to the Realm of the Cool (where everyone wanted to go), to the Next Big Thing (where everyone went), to Social Convention.
Summary The Deviant S Advantage
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Author : BusinessNews Publishing
language : en
Publisher: Primento
Release Date : 2014-11-12
Summary The Deviant S Advantage written by BusinessNews Publishing and has been published by Primento this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-12 with Business & Economics categories.
The must-read summary of Ryan Matthews and Watts Wacker's book: "The Deviant's Advantage: How Fringe Ideas Create Mass Markets". This complete summary of the ideas from Ryan Matthews and Watts Wacker's book "The Deviant's Advantage" shows how today's most commercially successful products began as fringe ideas that became accepted in the mainstream market. Given the speed at which today’s markets are moving, it’s far more profitable to try and mine for new ideas rather than identify trends already here. In their book, the authors provide a toolkit for harnessing business deviance, by reinventing your organisational structure and making customers your advertising billboard. This summary will teach you to think of your company as a group of core competencies that you can discover and exploit. Added-value of this summary: • Save time • Understand key concepts • Expand your business knowledge To learn more, read "The Deviant's Advantage" and discover why you should deviate from current trends and find the next big thing before everyone else.
The Handbook Of Deviance
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Author : Erich Goode
language : en
Publisher: John Wiley & Sons
Release Date : 2015-09-25
The Handbook Of Deviance written by Erich Goode and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-25 with Social Science categories.
The Handbook of Deviance is a definitive reference for professionals, researchers, and students that provides a comprehensive and engaging introduction to the sociology of deviance. Composed of over 30 essays written by an international array of scholars and meticulously edited by one of the best known authorities on the study of deviance Features chapters on cutting-edge topics, such as terrorism and environmental degradation as forms of deviance Each chapter includes a critical review of what is known about the topic, the current status of the topic, and insights about the future of the topic Covers recent theoretical innovations in the field, including the distinction between positivist and constructionist perspectives on deviance, and the incorporation of physical appearance as a form of deviance
Using Trends And Scenarios As Tools For Strategy Development
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Author : Ulf Pillkahn
language : en
Publisher: John Wiley & Sons
Release Date : 2008-07-14
Using Trends And Scenarios As Tools For Strategy Development written by Ulf Pillkahn and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-07-14 with Business & Economics categories.
Is my enterprise really prepared for future business? What can I do to become more competitive? Ulf Pillkahn's book is directed at all of those seeking answers to these questions: executives in strategic positions, business analysts, consultants, trend scouts, marketing and product managers and research engineers. The book presents the two most powerful tools for future planning: environmental analysis, based on the use of trends, as well as the development of visions of the future through the use of scenarios. While scenarios are generally regarded as a classical management tool, it is expected that the importance of trends will gain tremendously in the coming years. Pillkahn demonstrates how to build robust strategies by aligning the results of environmental and enterprise scenarios, thereby offering entirely new insights. "Using Trends and Scenarios as Tools for Strategy Development" convincingly illustrates why efficient observation of the environment of an enterprise is an absolutely essential factor for strategy development, and why strategy development only works if it is institutionalized as a permanent enterprise process. It also addresses the issue of what information is needed to keep both processes running. The book further describes how trends can be categorized, and offers advice on how to glean the essential information from the vast variety of trends. Information is provided on how scenarios are used as a holistic instrument for creating visions and pictures of the future, and how the results of trend research and scenario techniques find their way into entrepreneurial strategy development. An optimized strategy development process is also outlined. Practical examples and real-life pictures of the future round off Pillkahn's insightful discussion of future business planning.
Autism And Creativity
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Author : Michael Fitzgerald
language : en
Publisher: Routledge
Release Date : 2004-08-02
Autism And Creativity written by Michael Fitzgerald and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-08-02 with Psychology categories.
Autism and Creativity is a stimulating study of male creativity and autism, arguing that a major genetic endowment is a prerequisite of genius, and that cultural and environmental factors are less significant than has often been claimed. Chapters on the diagnosis and psychology of autism set the scene for a detailed examination of a number of important historical figures. For example: * in the Indian mathematician Ramanujan, the classic traits of Asperger's syndrome are shown to have coexisted with an extraordinary level of creativity * more unexpectedly, from the fields of philosophy, politics and literature, scrutiny of Ludwig Wittgenstein, Sir Keith Joseph, Eamon de Valera, Lewis Carroll and William Butler Yeats reveals classical autistic features. Autism and Creativity will prove fascinating reading not only for professionals and students in the field of autism and Asperger's syndrome, but for anyone wanting to know how individuals presenting autistic features have on many occasions changed the way we understand society.
Flipped
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Author : John
language : en
Publisher: Agate Publishing
Release Date : 2010-04-13
Flipped written by John and has been published by Agate Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-04-13 with Business & Economics categories.
Branding is done — in today's business and marketing world, it's all about bottom-up co-creation to ensure real marketing effectiveness and product success. Marketing expert John Winsor makes a powerful case that instead of focusing on traditional branding efforts, companies must learn to use "co-creation" tools to work from the bottom up to create new products, services, and marketing strategies in collaboration with their customers. Today, it's all about getting out in the streets and spending time with the right customers, in their worlds, to create the essential foundations for breakthrough innovation. He takes readers deep into this new kind of customer-company relationship, providing useful case studies as well as practical step-by-step methods to engage these key voices in dialogues that fuel real innovation. Readers will learn how to develop a true bottom-up co-creation strategy and hone the intuition and inspiration that drive innovation.
The Stars At Night
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Author : Anita D. Hall
language : en
Publisher: Xlibris Corporation
Release Date : 2003-02-11
The Stars At Night written by Anita D. Hall and has been published by Xlibris Corporation this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-02-11 with Body, Mind & Spirit categories.
The Stars At Night colorfully portrays successfully creative personalities achieving self-awareness and spiritual insight through their dreams. Likewise, the book shows that everyone can become more creative and spiritual by tending to his or her own dreams. In this text, Anita Hall shares the techniques, attitude, and approach that she uses, as well as actual dreams of the generous personalities, such as Alan Arkin and
Deviance
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Author : Earl Rubington
language : en
Publisher: Routledge
Release Date : 2015-10-30
Deviance written by Earl Rubington and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-30 with Social Science categories.
This highly successful reader presents the interactionist approach to the study of deviance, examining deviance as a phenomenon that is constituted through social interpretations and the reactions of persons caught up in this social process. This book focuses on issues such as how individuals interpret and label people, how people relate to one another based on these interpretations, and the consequences of these social processes. This perspective helps students understand both social process in general and the sociology of deviance in particular.
Organizational Behavior
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Author : Afsaneh Nahavandi
language : en
Publisher: SAGE Publications
Release Date : 2013-12-13
Organizational Behavior written by Afsaneh Nahavandi and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-13 with Business & Economics categories.
Organizational Behavior is a unique text that thoroughly explores the topic of organizational behavior using a strengths-based, action-oriented approach while integrating important topics such as leadership, creativity and innovation, and the global society. Authors Afsaneh Nahavandi, Robert B. Denhardt, Janet V. Denhardt, and Maria P. Aristigueta focus on the interactions among individuals, groups, and organizations to illustrate how various organizational behavior topics fit together. This text challenges students to develop greater personal, interpersonal, and organizational skills in business environments, as well as utilize their own strengths and the strengths of others to achieve organizational commitment and success.
Deviant Behaviour
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Author : Clifton D. Bryant
language : en
Publisher: Taylor & Francis
Release Date : 2014-09-03
Deviant Behaviour written by Clifton D. Bryant and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-03 with Psychology categories.
A comprehensive set of readings examining the full range of concerns in the field of deviant behaviour. All the selections are relatively recent and have not appeared in other anthologies.