The Digital Multinational
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The Digital Multinational
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Author : Satish Nambisan
language : en
Publisher: MIT Press
Release Date : 2022-02-15
The Digital Multinational written by Satish Nambisan and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-15 with Business & Economics categories.
How multinational companies can use digital technology to compete in a world where business is driven by the forces of both globalization and deglobalization. Digital technology has put globalization on steroids; multinational companies now account for one-third of world GDP and one-fourth of world employment. And yet complicating this story of unchecked global capitalism are two contradictory forces. Even as advances in digital technology enable borderless markets, a new nationalism has emerged, reviving protectionism and railing against digital colonialism. In The Digital Multinational, management experts Satish Nambisan and Yadong Luo examine how companies can adopt a dual strategy to cope with this new normal: harnessing the power of digital technology while adapting to the geopolitical realities of particular markets. Key to success, Nambisan and Luo explain, is the notion of tight and loose coupling to characterize the relationship of the digital multinational to its global partners and subsidiaries. Identifying the tightness-looseness requirements of global business connectivity leads to successful business strategy. Drawing on real-world examples that include Burberry’s entrance into the Chinese market, Unilever’s AI-powered global talent marketplace, and the Vocal for Local movement in India, they develop a typology of global business contexts; discuss digital strategies for entering new markets, establishing digital platforms, managing globally dispersed activities, and pursuing innovation; and explain how these strategies can be part of a business leader’s toolkit. The Digital Multinational is an essential guide to competing in a business world driven by both globalization and deglobalization.
The Digital Multinational
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Author : Satish Nambisan
language : en
Publisher: MIT Press
Release Date : 2022-02-15
The Digital Multinational written by Satish Nambisan and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-15 with Business & Economics categories.
How multinational companies can use digital technology to compete in a world where business is driven by the forces of both globalization and deglobalization. Digital technology has put globalization on steroids; multinational companies now account for one-third of world GDP and one-fourth of world employment. And yet complicating this story of unchecked global capitalism are two contradictory forces. Even as advances in digital technology enable borderless markets, a new nationalism has emerged, reviving protectionism and railing against digital colonialism. In The Digital Multinational, management experts Satish Nambisan and Yadong Luo examine how companies can adopt a dual strategy to cope with this new normal: harnessing the power of digital technology while adapting to the geopolitical realities of particular markets. Key to success, Nambisan and Luo explain, is the notion of tight and loose coupling to characterize the relationship of the digital multinational to its global partners and subsidiaries. Identifying the tightness-looseness requirements of global business connectivity leads to successful business strategy. Drawing on real-world examples that include Burberry’s entrance into the Chinese market, Unilever’s AI-powered global talent marketplace, and the Vocal for Local movement in India, they develop a typology of global business contexts; discuss digital strategies for entering new markets, establishing digital platforms, managing globally dispersed activities, and pursuing innovation; and explain how these strategies can be part of a business leader’s toolkit. The Digital Multinational is an essential guide to competing in a business world driven by both globalization and deglobalization.
The Digital Multinational
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Author : Satish Nambisan
language : en
Publisher:
Release Date : 2022
The Digital Multinational written by Satish Nambisan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022 with Globalization categories.
"A practical guide for business leaders for creating strategy that addresses the conflict between globalization made possible by digital technology and regionalization found on the ground"--
The Digital Global Condition
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Author : Elizabeth Kath
language : en
Publisher: Springer Nature
Release Date : 2023-06-21
The Digital Global Condition written by Elizabeth Kath and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-21 with Social Science categories.
This book explores how globalization and ubiquity of digital technology combine to create specific global impacts, challenges and opportunities. Although globalization is already associated with the speeding up of interactions and change, digital globalization is characterized by immediacy. The utter pervasiveness opens new global vulnerabilities at international, national, social and personal levels. The Digital Global Condition examines the nature of digital globalization, enabling us to not only inhabit a digital world, but also to understand it, even to live well in it.
Digital International Relations
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Author : Andrey Baykov
language : en
Publisher: Springer Nature
Release Date : 2023-10-21
Digital International Relations written by Andrey Baykov and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-21 with Political Science categories.
The book is the beginning of new interdisciplinary research series at the intersection of international relations, diplomacy, law, economics, and politics on the basis of global digital transformation. Digital international relations form a new mode of interaction between states and in terms of solving the most pressing problems of modernity. Law, economics, diplomacy and education are selected as key areas of human activity that can become the sphere of perspective research of digital international relations. This book will interest diplomats, scholars of international relations, and of international law.
Digital International Relations
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Author : Corneliu Bjola
language : en
Publisher: Taylor & Francis
Release Date : 2023-11-03
Digital International Relations written by Corneliu Bjola and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-03 with Political Science categories.
This book analyses how digital transformation disrupts established patterns of world politics, moving International Relations (IR) increasingly towards Digital International Relations. This volume examines technological, agential and ordering processes that explain this fundamental change. The contributors trace how digital disruption changes the international world we live in, ranging from security to economics, from human rights advocacy to deep fakes, and from diplomacy to international law. The book makes two sets of contributions. First, it shows that the ongoing digital revolution profoundly changes every major dimension of international politics. Second, focusing on the interplay of technology, agency and order, it provides a framework for explaining these changes. The book also provides a map for adjusting the study of international politics to studying International Relations, making a case for upgrading, augmenting and rewiring the discipline. Theory follows practice in International Relations, but if the discipline wants to be able to meaningfully analyse the present and come up with plausible scenarios for the future, it must not lag too far behind major transformations of the world that it studies. This book facilitates that theoretical journey. This book will be of much interest to students of cyber-politics, politics and technology, and International Relations.
Digital Inequalities In The Global South
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Author : Massimo Ragnedda
language : en
Publisher: Springer Nature
Release Date : 2020-06-29
Digital Inequalities In The Global South written by Massimo Ragnedda and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-29 with Social Science categories.
This book discusses how digital inequalities today may lead to other types of inequalities in the Global South. Contributions to this collection move past discussing an access problem – a binary division between ‘haves and have-nots’ – to analyse complex inequalities in the internet use, benefits, and opportunities of people in the Global South region. Using specific case studies, this book underlines how communities in the Global South are now attempting to participate in the information age despite high costs, a lack of infrastructure, and more barriers to entry. Contributions discuss the recent changes in the Global South. These changes include greater technological availability, the spread of digital literacy programs and computer courses, and the overall growth in engagement of people from different backgrounds, ethnicities, and languages in digital environments. This book outlines and evaluates the role of state and public institutions in facilitating these changes and consequently bridging the digital divide.
Impact Of Globalization And Advanced Technologies On Online Business Models
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Author : Ho, Ree Chan
language : en
Publisher: IGI Global
Release Date : 2021-02-05
Impact Of Globalization And Advanced Technologies On Online Business Models written by Ho, Ree Chan and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-05 with Business & Economics categories.
Online business has been growing progressively and has become the major business platform within the past two decades. The internet bulldozed the development of new business models and innovations that substantially changed the way businesses run today. This led to a growth of advanced technologies used in online business such as data analytics, machine learning, and artificial intelligence. With higher internet connectivity and the exponential growth of mobile devices, shopping processes and behaviors were significantly affected as people are consistently connected online. Consumers can easily gain helpful product information and retail competitor information in myriad online channels. This led to a profound effect on businesses where they began to invest in new technologies and business practices that aim to align with the effects of globalization. Given the rapid technology advancements, both businesses and customers are presently experiencing an exponential upsurge in the implementation of new business processes and models. Impact of Globalization and Advanced Technologies on Online Business Models explores the ever-changing field of running an online busines and presents the current issues and challenges in online business triggered by global shifts in the online environment and technological changes. The chapters draw from a wide range of technologies used in today’s digital marketplace as well as recent development and empirical researches on online consumer behavior. As such, this book aims to contribute new dimensions in managing advancements in online business triggered by global and technology transformation. This book is ideal for executives, managers, IT consultants, practitioners, researchers, academicians, and students interested in globalization and the new technologies affecting online business models.
Digital Rhetoric And Global Literacies Communication Modes And Digital Practices In The Networked World
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Author : Verhulsdonck, Gustav
language : en
Publisher: IGI Global
Release Date : 2013-12-31
Digital Rhetoric And Global Literacies Communication Modes And Digital Practices In The Networked World written by Verhulsdonck, Gustav and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-31 with Language Arts & Disciplines categories.
Understanding digital modes and practices of traditional rhetoric are essential in emphasizing information and interaction in human-to-human and human-computer contexts. These emerging technologies are essential in gauging information processes across global contexts. Digital Rhetoric and Global Literacies: Communication Modes and Digital Practices in the Networked World compiles relevant theoretical frameworks, current practical applications, and emerging practices of digital rhetoric. Highlighting the key principles and understandings of the underlying modes, practices, and literacies of communication, this book is a vital guide for professionals, scholars, researchers, and educators interested in finding clarity and enrichment in the diverse perspectives of digital rhetoric research.
Taxing The Digital Economy
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Author : Craig Elliffe
language : en
Publisher: Cambridge University Press
Release Date : 2021-05-13
Taxing The Digital Economy written by Craig Elliffe and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-13 with Law categories.
The question of how to tax multinational companies that operate highly digitalised business models is one of the most contested areas of international taxation. The tax paid in the jurisdictions in which these companies operate has not kept pace with their immense growth and the OECD has proposed a new international tax compromise that will allocate taxing rights to market jurisdictions and remove the need to have a physical presence in the taxing jurisdictions in order to sustain taxability. In this work, Craig Elliffe explains the problems with the existing international tax system and its inability to respond to challenges posed by digitalised companies. In addition to looking at how the new international tax rules will work, Elliffe assesses their likely effectiveness and highlights features that are likely to endure in the next waves of international tax reform.